A billion-euro problem: how the EU postal network is the rising threat to brands

Fresh statistics from EU Customs confirm what many brand owners have feared for some time: consumers are buying more and more counterfeits through the mail. EU Customs claims to have seized 48,000 goods from the postal system in 2010, up by a factor of three from 15,000 the year before. Moreover, the authorities claim that seized counterfeits have broken through the billion-euro barrier, leaving brand owners wondering how the problem will be addressed.

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