Alibaba: our notice and takedown process is misunderstood

Convene a group of brand owners who spend their days fighting counterfeiters and you can bet that they will agree that Alibaba.com is high on their hunt list. The multibillion-dollar Chinese B2B trading platform operates a unique notice and takedown procedure to address this problem, but the company’s senior legal director has told WTR that many lawyers don’t know how to use it.