Alibaba-backed Indian marketplace Paytm Mall lacks dedicated IP infringement reporting mechanism; brand owners urged to push for change

A new marketplace platform, Paytm Mall, launched in India last month and has lofty expansion plans as it bids to become a major player in the Indian consumer shopping space. However, the marketplace – which has been financially backed by Alibaba Group to the tune of around $170 million – appears to have a number of IP infringing listings and currently no dedicated mechanism in place to report them.