12 Dec
2019

2020 trends: futureproofing your brand protection strategy (part 1) (on demand)

In 2018 e-commerce sales accounted for 51.9% of all retail growth. On its own, e-commerce grew 15% that year. Even products that were once thought of as impossible to sell online have taken centre stage. 

New worlds open up for brands that take a multi-channel approach. Social selling, web stores, meta-marketplaces and more offer touchpoints that reach customers around the globe. Chat, forums and social channels let brands respond to customers in any time zone. However, legitimate brands are not the only ones taking advantage of the online world. 

Technological advances that open up online commerce for brands continue to create a playground for bad actors. Even with evolving legislation, counterfeit sellers keep finding ways to exploit new channels. Apps that are not designed for e-commerce are being exploited: short-form video formats such as Tik-Tok and encrypted messaging apps like WeChat support covert operations. 

Based on insights from 600+ customers, survey responses from 100+ IP experts and industry commentary, Red Points has gathered key information to help IP and brand protection experts navigate the terrain in 2020. By joining this webinar you will learn: 

  • Top trends set to affect the e-commerce/IP landscape in 2020
  • Which emerging online platforms are set to pose the biggest threat in the future according to IP professionals?
  • What are the top 5 impacts of brand abuse on a business' bottom line?

 

Speakers

Bruno Klumpp, Platforms and Policy Manager
Bruno Klumpp is an experienced policy manager with 10 years’ experience working in the internet industry for various global online platforms, including YouTube, Twitter and Facebook. He is currently in charge of managing intellectual property, anti-piracy and anti-counterfeiting strategies, policy making, risk management, online content and languages at Red Points.
 

Jorij Abraham, General Manager, The E-commerce Foundation 
Jorij Abraham has been part of the international e-commerce community since 1997. From 2013 to 2017 he was director of research  and advice at the European Ecommerce Association. He now is managing director of the E-commerce Foundation, whose mission is to foster global digital trade. He is also e-commerce professor at the University of Applies Sciences, TIO.