Analysis: Strategic

Actions are more important than words: brands receive mixed marks over #BlackLivesMatter messaging

In our latest opinion column, we look at the brand backlash suffered by companies perceived to be exploiting the #BlackLivesMatter cause.

Actions are more important than words: brands receive mixed marks over #BlackLivesMatter messaging
Brexit, post-coronavirus events, and influencing policy: interview with ECTA’s incoming president
1 Jun 2020

Brexit, post-coronavirus events, and influencing policy: interview with ECTA’s incoming president

WTR sits down with the new president of the European Communities Trademark Association (ECTA) to get the inside track on ECTA’s priorities and how the organisation is maintaining its mission in a covid-19 world.

Digital receptions: how law firms are approaching networking for INTA’s virtual 2020 Annual Meeting
27 May 2020

Digital receptions: how law firms are approaching networking for INTA’s virtual 2020 Annual Meeting

With the INTA confirming that its 2020 Annual Meeting will be a virtual event, law firms and service providers must now decide whether to host a networking reception in a digital environment.

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26 May 2020

“The heresy I am happy to question”: Trademark Owners Association's managing director outlines plans for legal services brand

WTR sat down with the managing director of the Trademark Owners Association, to get more on the decision to revive the TMOA brand and what the future holds Read more

25 May 2020

How to make a compelling business case for investing in intellectual property

In this exclusive guest post, Haydn Evans, executive vice president, strategy at CPA Global, outlines the key arguments that can be put forward in a bid to help boards make well-informed choices around the value of intellectual property. Read more

20 May 2020

While China remains in the IP policy crosshairs, on the ground momentum is positive

In our latest opinion piece we observe that, while the US-China war of words over IP protection continues to grab headlines, the Asian country is going about its business. Read more

19 May 2020

“A veiled threat” – UK government releases draft EU free trade agreement with geographical indications omitted

The UK government has published an outline of a free trade agreement with the European Union which omits geographical indications (GIs) – a move that suggests GIs will remain a contentious issue as negotiations continue. Read more

18 May 2020

ICANN seeks to draw line under Amazon ‘.brand’ spat with South American governments

Göran Marby, president and chief executive officer of ICANN, has written a communication which seeks to draw a line under an eight-year battle that has raged over Amazon’s application for its ‘.brand’ top-level domain. Read more

14 May 2020

More counterfeit hotspots in India that brand owners should be aware of

In the latest instalment in our regular series on marketplaces around the world that are reportedly notorious for being counterfeit havens, we head back to India. Read more

13 May 2020

Preparing for the new normal: industry experts on how trademark practice is adapting in the covid-19 era

WTR convened a small panel of trademark experts to dig deeper into the changes that practices are likely to experience in the medium to longer term. Read more

11 May 2020

Counterfeit hotspots in Egypt that brand owners must be aware of

In the latest instalment in our regular series on marketplaces around the globe that are reportedly notorious for being counterfeit havens, we head to the African nation of Egypt. Read more

7 May 2020

Bud Light’s win on “corn syrup” ad offers valuable lessons on false advertisement claims

How Bud Light’s Super Bowl half-time show advert brought litigation from Molson Coors. But was it worth it for the offended brand? Read more

7 May 2020

MARQUES cancels 2020 Annual Conference

MARQUES has announced the cancellation of its 34th Annual Conference, which was due to be held in Stockholm, Sweden, in late September. Read more

7 May 2020

Confusing CBD: post-legalisation trademark strategies for food and beverage marks

In this guest piece, Andrea Anderson and Lee Gray offer insight into how the USPTO may approach examination of CBD marks once legal prohibitions are lifted. Read more

6 May 2020

Six counterfeit hotspots in Hong Kong that brand owners must be aware of

In the latest instalment in our regular series on marketplaces around the globe that are reportedly notorious for being counterfeit havens, we head to a region that is well known for being a hub for fake goods – Hong Kong. Read more

5 May 2020

Trademarks take centre stage in historic US Supreme Court hearing

The US Supreme Court this week made history on two counts: by conducting its first teleconference hearing and by providing a live audio feed of the session, taking the public inside the proceedings process. Read more

30 Apr 2020

“It is good to get away from the haters”: Trademarkia founder looks to future outside trademark law

In an interview with WTR Trademarkia founder Raj Abhyanker has revealed that he is stepping back from the trademark world to develop civil engagement technology solutions. Read more

30 Apr 2020

How to reduce the risk of a brand value hit during the covid-19 pandemic

Brand Finance recently estimated that, across the world’s most valuable brands, an estimated €1 trillion in value could be lost as a result of the coronavirus outbreak. However, action can be taken now to lessen the blow. Read more

30 Apr 2020

Bioplastics re-emergence: what trademark and domain name data reveals

In this guest piece, CompuMark’s Robert Reading and Statton Hammock explore the trademark and domain name landscape and find a market that is still very much up for grabs. Read more

28 Apr 2020

Gleissner attorney Jonathan Grant Morton overtakes LegalForce as leading representative at USPTO

New data reveals that Jonathan Grant Morton, the attorney known in trademark circles for assisting Michael Gleissner in his brand portfolio-building efforts, is the leading representative of trademark filings at the USPTO in 2020 to date. Read more

27 Apr 2020

How law firm trademark teams are adapting to the pandemic environment

WTR reached out to a number of international law firms to gauge the impact on trademark teams and work from the coronavirus pandemic. Read more

27 Apr 2020

Why a total-business solution is essential to proactive brand protection

The strongest brand protection schemes require buy-in from all functions in a company. A recent study has identified a number of ways in which IP practitioners can ensure engagement – and from whom. Read more

24 Apr 2020

Lessons from the Cooking Mama: Cookstar licensing fiasco

The release of a new edition in the popular Cooking Mama video game franchise has been mired in controversy and confusion in recent weeks, with tensions rooted in a licensing dispute. Read more

23 Apr 2020

Inside Treasury Wine Estates’ 10-year battle to register its Penfolds mark in China

WTR speaks to Treasury Wine Estates’ global director of intellectual property to get the inside track on how the company prevailed in a decade-long trademark squatting case. Read more

21 Apr 2020

“Online auctions of trademarks are on the ascendancy in China”: reflections on the QVOD portfolio sale

Last week in China, an auction of 234 trademarks owned by Shenzhen QVOD Technology Co took place on Alibaba’s auction platform, in a two-day bidding war closing at Rmb9.5 million. Read more

20 Apr 2020

Auto industry surges, finance brands most active: inside the ‘.brand’ data

New data provides insight into how the early '.brand' domain adopters are deploying their assets, with the automotive industry domain numbers racing ahead in recent months. Read more

17 Apr 2020

Land O’Lakes drops Native American image, misses opportunity to lead discussion

In our latest opinion piece we look at the spate of media reports focusing on Land O’Lakes’ decision to remove the Native American image that has featured on its product packaging for almost a century. Read more

16 Apr 2020

INTA releases brand valuation report, offers blueprint to put trademark professionals at centre of conversation

INTA has released a report exploring brand valuation practices and providing guidance on how trademark professionals can discuss these concepts with stakeholders. Read more

15 Apr 2020

Seven counterfeit hotspots in Malaysia that brand owners must be aware of

In the latest instalment in our regular series on marketplaces around the globe that are reportedly notorious for being counterfeit havens, we head to the Southeast Asian nation of Malaysia. Read more

15 Apr 2020

US trademark litigation levels slump in March amid perfect storm of factors

We delve into data from Lex Machina which reveals a 19% year-on-year drop in trademark litigation filings at the US federal district court level in March. Read more

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