We sit down with former INTA president and JT International IP, trademark and design director Ronald van Tuijl to learn how tobacco brands are evolving in the face of consumer health concerns and new regulations.
More and more companies are waking up to the fact that success relies on proprietary assets. But how do you know when the time is right to conduct a brand valuation? And what do you do with the final results? Read more
In the latest instalment in our regular series identifying digital marketplaces that brand owners should monitor as part of global anti-counterfeiting efforts, we head to three nations in Southeast Asia. Read more
The need for trademark professionals to engage with clients on brand value has been an industry discussion point for a number of years. But failure to engage in the immediate term could see the door permanently locked in the future. Read more
Richard Haigh, managing director of Brand Finance, reflects on key brand valuation trends that have emerged over the past decade-and-a-half – focusing on the companies and sectors that have led the way. Read more
Christof Binder, managing partner of Trademark Comparables AG, Markables, runs through the 50 most expensive brands and brand portfolios acquired over the past two decades, and the trends that they reveal. Read more
Financial reporting standards will always be flawed while there is a dichotomy between recognising the value of acquired intangibles and the fact that no disclosures about internally generated intangibles is required, argues Brand Finance associate Annie Brown. Read more
Prospects of a trade deal and speculation that the United Kingdom could join the United States-Mexico-Canada Agreement have dominated coverage of the UK prime minister’s trip to Washington DC. Read more