Analysis: Strategic

As the 2020 US presidential race kicks off, few candidates are seeking trademark protection

Research from WTR finds that few candidates for the 2020 US presidential election are seeking registered trademark protection for their campaign branding so far – although some are already being targeted by infringement.

As the 2020 US presidential race kicks off, few candidates are seeking trademark protection
22 Mar 2019

How Mastercard is adapting to the digital era and going sonic – exclusive interview

Even widely known and well-established companies must continuously adapt their brand strategies to suit the changing technological and commercial environment. This is a key concern at Mastercard, whose head of intellectual property Colm Dobbyn and senior IP counsel Francesca Silverman spoke to WTR this week.

21 Mar 2019

European Union to accede to Geneva Act; Brexit uncertainty means United Kingdom poised to become GI battleground

The European Parliament's Legal Affairs Committee has endorsed the European Union acceding to the Geneva Act – a move that could propel the issue of geographical indications back to the top of the trade deal agenda as the United Kingdom looks to its post-Brexit future.  

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18 Mar 2019

EUIPO calls for action as study finds fakes make up 3.3% of global trade

A new study from the EUIPO and the OECD has revealed the staggering rise in counterfeit goods being traded around the globe. In response, the executive director of the EUIPO has called for coordinated action. Read more

15 Mar 2019

What Turkey’s domestic economic difficulties mean for brands and their advisers 

Political and economic circumstances have made it difficult for domestic brands to build value, which could prove to be a setback for future growth. However, this could also create opportunities for law firm practitioners. Read more

14 Mar 2019

LegalForce founder takes aim at USPTO as attorneys come out in support of proposed change to representation rules

While most public comments on the USPTO’s proposed change to representation rules are in support, there is one significant dissenting voice in LegalForce founder Raj Abhyanker. Read more

13 Mar 2019

Dissenter creates far-right comments section on every website; brands warned of risks

“Free speech social network” Gab recently launched Dissenter, a platform that allows users to add comments on any website domain. Research from WTR finds that corporate homepages are often littered with defamatory comments. Read more

12 Mar 2019

ICANN delays '.amazon' decision; tech giant's TLD remains in limbo

ICANN has passed a resolution that ends the organisation's efforts to lead a facilitation process aimed at settling a domain name dispute between Amazon and the Amazon Cooperation Treaty Organisation. Read more

7 Mar 2019

How to manage a Fortune 30 trademark portfolio with a lean team: Phillips 66 exclusive

Managing the trademark portfolio of a Fortune 30 company with a lean in-house team poses a distinctive set of challenges, as Craig Stone, senior IP counsel at oil and gas giant Phillips 66 Company, explains to WTR. Read more

6 Mar 2019

Instagram influencers: research finds few seek trademark protection as fake sponsorships revealed as brand risk

As rights holders increasingly work with social media influencers, we take a look at whether these online celebrities are seeking trademark protection and the opportunities and risks for brands. Read more

5 Mar 2019

What brand owners need to know about the serious trademark issues and risks in Venezuela

In this exclusive guest post, experts from Venezuelan firm Antequera expand on recent “major setbacks” for international brand owners seeking IP protection in the Latin American country. Read more

28 Feb 2019

An IP awareness revolution

In an exclusive article, the director general of the French National Institute of Industrial Property explains how the office has been creating cutting-edge industrial property awareness programmes across France – and why this is such a priority. Read more

28 Feb 2019

How to manage brands at a technology licensing company – exclusive interview with Arm’s David Llewellyn

Arm Holdings’ head of trademarks explains how he made the company’s brand function more visible to colleagues and licensing partners, and why he is a strong advocate of bringing trademark work in-house. Read more

27 Feb 2019

IP offices going above and beyond

In exclusive research, WTR looks at the innovative non-core tools and services being offered by national IP registries around the world. Read more

27 Feb 2019

AI: supercharging IP offices

Many IP offices around the world are using artificial intelligence to conduct their work more efficiently. But this technology has the potential to fundamentally transform the user experience at registries. Read more

26 Feb 2019

The evolving role of online brand protection

In the developing digital age, brand owners are at risk from a multitude of online threats. As technologies become more innovative, so too must brand protection strategies. Read more

26 Feb 2019

The data gap: what trademark practitioners want and how service providers are adapting

An exploration of what users feel is missing from data platforms and how these service providers are evolving their tools to capitalise on Big Data. Read more

25 Feb 2019

UKIPO ranked most accessible IP office platform, as registries urged to improve website usability

New research from WTR has found that the IP offices of the UK, Brazil, Japan and Benelux have the most accessible website platforms for users, including those with motor or vision impairment.  Read more

22 Feb 2019

How much bigger can the brand behemoths grow?

This year’s Brand Finance Global 500 ranking saw large companies in key sectors continue their upward brand value trajectory. For many, this is a cause for concern. Read more

21 Feb 2019

“We refer to this case as a hydra”: inside Harvard’s battle to protect its brand in Turkey 

Last month a Turkish court ruled in favour of Harvard University in a case centred on the unauthorised licensing of the Harvard name. The legal team behind the case speak to WTR and offer takeaways for trademark professionals. Read more

21 Feb 2019

Why every trademark lawyer should spend time in-house: exclusive interview with Bacardi’s Anna Panka

While legal know-how is critical for law firm practitioners, an understanding of the corporate business environment should not be underestimated. That is the message conveyed by Anna Panka, senior counsel at Bacardi, in an exclusive interview with WTR. Read more

20 Feb 2019

“We all need to embrace change, whether we like it or not”: exclusive interview with INTA CEO

WTR speaks with Etienne Sanz de Acedo about how INTA is evolving, as well as the need for trademark practitioners to embrace the new. Read more

19 Feb 2019

Inside the USPTO’s proposal to require the use of US-licensed attorneys in trademark matters

We take a deep dive into the USPTO's proposal to require foreign-domiciled trademark applicants, registrants and parties to TTAB proceedings to use an attorney who is licensed to practise law in the United States.  Read more

19 Feb 2019

Brands warned over reputational risks on rapidly growing social network MeWe

Research from WTR reveals that multiple major brands are being impersonated on new social network platform MeWe. For that reason, the website should be on the radars of all rights holders. Read more

19 Feb 2019

Illegal online pharmacies: the risks to patient health and brand reputation

Illegal online pharmacies are a growing global problem for patient safety, public health and brand reputation. Combating this danger requires comprehensive, coordinated and consistent action from stakeholders around the world. Read more

18 Feb 2019

Agencies and individuals to be targeted in proposed China crackdown on malicious applications

The CNIPA has revealed plans to curb malicious trademark applications, with both individuals and trademark agencies that file such applications in its sights. The plans have been characterised as “undoubtedly good news for trademark owners" by a leading legal expert in the country. Read more

15 Feb 2019

Rent it or fake it? Groundbreaking study finds counterfeit products harm authentic goods

An ambitious new research paper has found that counterfeiting causes significant harm to the purchase intent of authentic products, and reveals various strategies to combat this effect. Read more

15 Feb 2019

Ireland’s strong domestic market and exports boost GDP, but are brands ready for Brexit?

We analyse the Irish trademark landscape to see if brands are prepared for the planned Brexit exit day in just over a month, and how this market has developed over the past decade. Read more

15 Feb 2019

Why the Toys “R” Us revival reveals the power of brands

This week, Toys “R” Us officially emerged as a new company. This development serves as an illustration of the power that resides in strong brands; even those that have gone through troubled times. Read more

14 Feb 2019

How Starbucks is protecting its brand in China – exclusive interview

Batur Oktay, who leads Starbucks’ IP committee, explains how the company is working with Chinese authorities to tackle counterfeiting and provides insights into its changing prosecution strategy. Read more

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