Analysis: Strategic

Reports of law firm phishing attacks serve as reminder of never-ending threat

Recent reports have put a spotlight on phishing directed at law firms and solicitors. While not a new phenomenon, the coverage highlights a significant problem that is not going away, and one that firms must be quick to tackle.

Reports of law firm phishing attacks serve as reminder of never-ending threat
12 Jul 2019

Women’s World Cup success reveals major opportunity for canny brands

The final of the FIFA Women’s World Cup was held in France on Sunday 7 July, capping off the most popular tournament in the sport’s history. As women’s football goes from strength to strength, how can brands take advantage of this burgeoning marketing potential?

11 Jul 2019

Strong internal communications, flexibility and diversity make for a winning team at MetLife

Juggling global operations spread out among affiliates can be a daunting task but open communication, company-wide interaction and knowledge sharing allows these trademark professionals to manage an impactful and efficient portfolio.  

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12 Jul 2019

PepsiCo teams goes defensive to protect brand

The trademark team operating in Latin America is faced with a unique set of challenges – being prepared is the best defence against the high level of infringement it faces Read more

10 Jul 2019

Amazon expands Transparency scheme as spotlight falls on anti-counterfeiting efforts

Amazon announces expansion of Transparency, its product serialisation service that “prevents counterfeits at scale”. It comes after a US court decision which considered Amazon as the “seller” in a third-party marketplace transaction. Read more

10 Jul 2019

Intel director of trademarks reveals the key ingredients for successful brand protection

Christopher George, director of trademarks and brands at Technology and Consumer Electronics Team of the Year Intel, has spoken to WTR about the difficulties his team faces when tasked with protecting the brands of so-called ‘ingredient’ tech components, rather than final products.   Read more

10 Jul 2019

How the Mars trademark team is knuckling down on efficiency in transition to e-commerce

The in-house team at food giant Mars continuously adapts its approach to tackle the range of prosecution and enforcement challenges it faces. Although the department is decentralised, strong internal communication keeps the brand’s IP strategy robust and consistent. Read more

10 Jul 2019

Trump criticises left-leaning brand boycotts; how trademark practitioners should prepare

US President Donald Trump took to Twitter yesterday to criticise left-leaning brand boycotts and warned that “two can play that game”. With the threat of brand boycotts on the rise, we look at how trademark counsel should prepare. Read more

9 Jul 2019

Trademark group behind Game of Thrones scoops North America Team of the Year

The WTR North America Team of the Year Award was presented to the team handling HBO’s trademark legal needs, including the TV phenomenon Game of Thrones. Trademark head Judy McCool offers insights into protecting brands connected to the biggest show on Earth. Read more

9 Jul 2019

Last year was big for the Toyota brand: could 2019 be even bigger?

Toyota has taken big strides in the last year, with a 17% increase in brand value in 2018 alone. Managing counsel Theresa Conduah discusses the trademark implications of this busy 12 months. Read more

8 Jul 2019

UK trademark attorney salaries continue to rise despite Brexit uncertainty

Research reveals that base salaries have risen across the board for UK IP roles. The news will be positively received by those toiling in the trademark trenches while bracing themselves for the possible negative economic impact of Brexit.  Read more

8 Jul 2019

Stranger things: how trademarks helped turn a DVD exchange company into an international brand

Netflix’s human approach on social media extends to its legal team; Ali Buttars and Jeremy Kaufman discuss the difficulties and techniques in running the streaming giant’s trademark section. Read more

5 Jul 2019

Daniel Wellington keeps a minimalistic portfolio to focus on a bulletproof enforcement strategy

With its origins in Instagram, Swedish watch company Daniel Wellington is no stranger to online counterfeit issues. The IP team’s core activity lies in enforcement, working both offline and online to purge fake goods. Read more

4 Jul 2019

Protecting GIs in the modern age: takeaways from WIPO’s Worldwide Symposium on Geographical Indications

In an exclusive guest post, António Corte-Real from Simões Garcia Corte-Real & Associados reveals some of the key takeaways from WIPO’s recent geographical indications event.  Read more

4 Jul 2019

E-sports open up a whole new frontier for the Caesars Entertainment trademark team

WTR sits down with John Wilson, senior vice president and chief counsel of intellectual property and commercial at Caesars Entertainment, to discuss how the fourth-largest gaming company in the world is broadening its horizons. Read more

4 Jul 2019

Zoetis trademark team triumphs in a year of major acquisitions

Zoetis’ Jane Ungaro shares her trademark strategy and methodology after a record-breaking year for acquisitions to reveal how Zoetis pipped Pfizer and Specsavers to WTR's Healthcare and Life Sciences Team of the Year. Read more

3 Jul 2019

“A necessary move” – USPTO to require foreign trademark applicants to use US attorneys

The USPTO will soon require foreign-domiciled trademark applicants to be represented by a US licensed attorney. Talking to WTR, experts say this change is needed due to the US trademark register being “flooded with fraudulent applications from foreign nationals”. Read more

2 Jul 2019

“Greatly beneficial” – IP provisions of EU-Vietnam free trade agreement praised by experts

The landmark EU-Vietnam Trade Agreement has been officially signed. Talking to WTR, IP practitioners claim that the agreement will lead to significant changes to the trademark, design and GI system in Vietnam. Read more

1 Jul 2019

Entering the Gulf – top tips for brand licensing and franchising in the Middle East

Some of the world’s biggest events, including the FIFA World Cup, are set to be held in the Middle East in the next few years. In an exclusive guest post, two experts from the region offer insights for international rights holders on brand licensing in the Gulf region. Read more

1 Jul 2019

Game of Thrones and collegial respect: In-House Leader of the Year Judy McCool reveals what makes her tick

In an exclusive interview, Judy McCool – senior vice president, legal affairs at Home Box Office – reveals why sharing expertise, empowering others and embracing change are the cornerstones of effective leadership. Read more

1 Jul 2019

Game of Thrones and collegial respect: In-House Leader of the Year Judy McCool reveals what makes her tick

In an exclusive interview, Judy McCool – senior vice president, legal affairs at Home Box Office – reveals why sharing expertise, empowering others and embracing change are the cornerstones of effective leadership. Read more

28 Jun 2019

How Alibaba is fighting IP infringement on two fronts

Alibaba Vice President Matthew Bassiur invites brands to collaborate with the company in the fight against fakes as the group collects WTR’s award for Asia-Pacific Team of the Year. Read more

28 Jun 2019

How Alibaba is fighting IP infringement on two fronts

Alibaba Vice President Matthew Bassiur invites brands to collaborate with the company in the fight against fakes as the group collects WTR’s award for Asia-Pacific Team of the Year. Read more

27 Jun 2019

Amazon and Nite Ize team up to fight fakes; filing offers glimpse into anti-counterfeiting efforts

Amazon, in collaboration with Denver-based company Nite Ize, has filed a lawsuit against counterfeit product importers and sellers operating in the United States, Canada and China. The lawsuit offers some behind-the-scenes insight into Amazon’s efforts to tackle fake goods on its platforms. Read more

27 Jun 2019

Build bridges, tell the truth: WTR Lifetime Achievement winner on the key to enforcement success

The eminent Jack Chang sits down with WTR to give an insight into his varied career. From establishing the China Anti-counterfeiting Coalition and the Quality Brands Protection Committee to being personally thanked by Vice Premier Madam Wu Yi for his work, Chang has significantly altered the trademark landscape in China. Read more

26 Jun 2019

Brands warned of counterfeit apps on Google Play; academic finds trademark protection of little help

A major new study has discovered nearly 50,000 potentially copycat apps on the Google Play store, with 2,000 deemed high-risk. However, the academic behind the study tells WTR that trademark protection is of limited help to combat such a widespread issue. Read more

26 Jun 2019

FIFA reflects on scoring an IP enforcement win at the 2018 World Cup in Russia

Daniel Zohny, IP head at FIFA, looks back at the intense workload taken on by his team during the 2018 World Cup and looks forward to the next tournament as the worthy winner of WTR’s Sports, Entertainment and Media Team of the Year. Read more

25 Jun 2019

Amazon TLD back in limbo as governments rail against e-commerce giant and ICANN

Amazon’s application for the ‘.amazon’ TLD is back on hold after the Colombian government lodged a request for ICANN to reconsider its decision to proceed with the applications.  Read more

24 Jun 2019

Brexhaustion: UKIPO report considers future exhaustion of rights regime outside EU

The UK Intellectual Property Office has released a feasibility study of the options for a post-Brexit IP exhaustion regime. We present the key takeaways from the study. Read more

24 Jun 2019

Survey evidence takeaways: inside the VAGISIL versus VAGISAN dispute

In this exclusive guest post, Anna Naydonov and Douglas Rettew, partners at Finnegan, reveal how they approach survey evidence and present takeaways with respect to survey methodology in §1071(b) Appeals. Read more

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