The Long Read: Producers of traditional European food and drink have a buffet of IP rights to choose from. Baker McKenzie’s Claire France and Jessica Le Gros provide a straightforward guide to making the right selection.
Jayne Durden, vice president, law firm strategy at Anaqua, reveals how the International Olympic Committee enforces the Olympic brand and what actions sponsors and advertisers should take through every stage of the Olympic cycle.
WTR sits down with lead counsel trademarks Frank Schöne-de la Nuez and paralegal Anabela Mendes de Oliveira to hear how global biotech leader CSL Behring nurtures a paralegal team that goes above and beyond its traditional remit. Read more
A new study has found that the current Lanham Act “may not be a perfect fit to all sectors of the market”, especially in situations when a consumer’s reliance on a trademark may cause them reputational or financial harm. Read more
WTR sat down with Martin Brassell, CEO of Inngot, to find out how the company intends to change mindsets on IP value and empower more companies to financially capitalise on their investment in intangibles. Read more
A new study has identified an artificial intelligence approach to establish whether a trademark is generic or distinctive, with the academic behind the research telling WTR why it could lead to invaluable business intelligence. Read more
The Long Read: The covid-19 pandemic and increase in remote working has highlighted that any team’s success is rooted in its talent. FIFA’s Daniel Zohny shares an insider’s view of how to recruit and motivate a stellar roster of trademark experts fit to face any and all obstacles. Read more
Tencent owns the largest number of active Chinese trademarks with a portfolio of 37,205 applications. This is nearly 15,000 more than second-place Beijing Jingdong Triple Bai Lu Pick Up of E-commerce Limited. Read more
The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year. Read more
Facebook's Mike Yaghmai and Dennis Wilson of Kilpatrick Townsend & Stockton, explain why and how the two organisations have partnered up to facilitate faster change towards diversity and inclusion in the legal sector. Read more
No IP department is an island and it is critical that in-house teams cultivate productive and meaningful relationships with non-legal internal stakeholders. Vodafone's Natasza Shilling provides insight into her approach. Read more
Patrick Flaherty, senior managing associate general counsel, marketing, IP and digital media law and policy at Verizon, explains how ROI at the multinational telecoms conglomerate is baked into its enforcement approach, where it is characterised as a long-term saving. Read more