Analysis: Strategic

Four key relationships at the heart of Teva’s pharmaceutical trademark management – exclusive interview

Laurence Rickles, chief trademark counsel at Teva, provides tips for successful pharmaceuticals brand rights management, and the four relationships that success depends on.

Four key relationships at the heart of Teva’s pharmaceutical trademark management – exclusive interview
15 Jan 2019

Supermac’s trademark victory over McDonald’s is a “warning” to major brands

In a landmark judgment, Irish fast food chain Supermac’s has prevailed in a dispute with McDonald’s over the use of the BIG MAC trademark.

15 Jan 2019

Jurisdiction in domain name disputes: cutting through the fog

Legal practitioners, registrants and brand owners are often forced to navigate the online landscape in low visibility. Once you acknowledge the foggy conditions, you can adjust your approach to avoid any wrong turns. 

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14 Jan 2019

Gateway to fakes? Reps4You marketplace revealed as new threat to fashion brands

A major new online marketplace selling counterfeit goods launched last week, with some claiming the Reps4You platform could be a “good gateway” for users to buy fake goods for the first time. Read more

11 Jan 2019

Battling online counterfeiters: four key considerations for litigation

While litigation against counterfeiters on e-commerce sites can have distinct benefits over other methods of enforcement, it is not a one-size-fits-all option.  Read more

10 Jan 2019

Study finds registered trademark protection has “substantial effect on export prices”

New research highlights the tangible effect that registered trademark protection has on prices – and discovers that such protection can “significantly and considerably increase the levels and growth rate of export prices”. Read more

4 Jan 2019

Trademark litigation overtakes patent actions as ‘new normal’ emerges

New data reveals that 4,017 trademark litigation actions were filed in the United States in 2018. After a near decade of decline, it appears that litigation levels are stabilising in the country – a contrasting picture to that of patents.   Read more

3 Jan 2019

Sandvik’s multi-layered approach to brand protection – exclusive interview

We sit down with Sandvik AB’s trademark and brand protection lead Charlotte Falck, who explains how she uses interactions with commercial colleagues to create business matrix ratings in a bid to identify enforcement priorities. Read more

2 Jan 2019

Brexit in focus: end-of-year review from the UKIPO

While Brexit has been the primary focus of many practitioners in the United Kingdom, the UK Intellectual Property Office witnessed various other changes and developments in 2018. Read more

24 Dec 2018

The IP implications of data – the newest asset class

The concept of data as a new form of IP right is being fiercely debated. However, it is certain that questions over ownership will not go away anytime soon. Read more

21 Dec 2018

Cybersecurity insurance: an opportunity for online brand protection?

Cyberinsurance has become an indispensable tool in the management of internet-based risks and a key asset when it comes to online brand protection strategies. Read more

20 Dec 2018

Franchising in Russia: a best practice guide

Russia offers great potential for franchising, but local knowledge is key if brand owners are to avoid costly missteps. Read more

19 Dec 2018

An anniversary, a reshuffle and an EU directive: evolution and change in Sweden

Celebrating the 20th anniversary of the relocation of the design and trademark department, the Swedish Patent and Registration Office looks back on a busy year. Read more

18 Dec 2018

Building on success: IPONZ 2018 in review

Already a leader in terms of online offerings, the IP Office of New Zealand is now seeking to maximise business IP awareness in order to allow companies to make the most of their intellectual property. Read more

17 Dec 2018

Building for the future

Trademark practices of the future will be very different to those of today. We take a look at what law firms can – and should – do to ensure that they stay ahead of the game. Read more

14 Dec 2018

Brands in the Nordics embrace change as filings remain steady: exclusive data analysis 

In our latest data report, we look at Sweden, Norway, Denmark and Finland, and reveal how the leading brands in each country are having to adapt their business tactics to maintain a competitive edge in a changing market. Read more

13 Dec 2018

“Sometimes you need a firm that will shoot from the hip”: insights from 7-Eleven’s Allison McDade

In an exclusive interview, Allison McDade shared her approach to tackling imitation convenience stores in Asia and explained the challenges stemming from the company’s expansion. Read more

13 Dec 2018

Into the grey: fighting unauthorised imports

The grey market is a worldwide phenomenon. While trademark law offers remedies, there need to be material differences between grey-market and authorised goods – which is not always the case. Read more

12 Dec 2018

The brokers are coming: why you will hear more about IP insurance in the coming year

In our latest opinion column, we turned our attention to IP insurance and risk management, which has been grabbing headlines in recent weeks. While much of the coverage has focused on patent-related offerings, we argued that brands will be a future battlefield for brokers seeking new customer bases. Read more

12 Dec 2018

Get real: protecting fictional brands

Recent jurisprudential trends show that courts are more and more willing to afford protection to fictional brands. However, there are several nuances of which to be aware. Read more

10 Dec 2018

Alibaba avoids inclusion on European Commission's new notorious markets list

The European Commission published its Counterfeit and Piracy Watch List, identifying both online and physical marketplaces that are reported to engage in or facilitate counterfeiting and piracy. Read more

10 Dec 2018

How INTA is helping to shape the trademark environment in Africa and the Middle East

This week, INTA is hosting its 2018 Middle East and Africa Conference. As the event kicked off, we spoke with an INTA representative to look at recent developments and why an annual meeting in the region is “a natural step”. Read more

7 Dec 2018

Managing Elvis and Marilyn Monroe: acquisition lessons from Authentic Brands Group

WTR sits down with Jay Dubiner, general counsel of Authentic Brands Group, to get insight into brand management of an IP portfolio that includes Marilyn Monroe, Elvis Presley and Shaquille O'Neal. Read more

7 Dec 2018

Perfect storm for counterfeits: why Brazil needs to be on the international radars

The economic recession has created conditions for a sharp increase in counterfeit products in Brazil’s physical and virtual marketplaces – making policing an urgent requirement for brands. Read more

6 Dec 2018

Democratising trademark surveys – academic calls for step-change in distinctiveness evidence gathering

New study calls for a revolution in trademark survey evidence, with an expert telling us he hopes that brand owners will start embracing lower-cost survey alternatives. Read more

6 Dec 2018

New initiatives to make markets fake-free: a rights holder’s perspective

The increasing recognition of landlord liability provides brand owners with more effective means to fight counterfeit products. Read more

4 Dec 2018

AI examinations and a new manual: the JPO end of year review

It has been another busy year for the trademark division at the Japan Patent Office, especially in the development of examinations. Read more

4 Dec 2018

USPTO report pledges to sustain quality amid rising applications – but are fraud issues glossed over?

The USPTO has published its latest strategic plan, which focuses on the need to be equipped to handle the ever-increasing number of trademark filings, with little mention of ongoing fraud issues. Read more

4 Dec 2018

China drives global trademark registrations to new heights; challenges persist for brands

Newly released statistics from WIPO have revealed that 2017 was a record-breaking year in terms of trademark applications, spurred by massive growth in China – which is set to break the 8 million application barrier. Read more

30 Nov 2018

Retail sector booms, spurred by massive growth in China’s consumer market: exclusive data analysis

World Trademark Review takes an in-depth, data-led look into the retail sector, examines the growth of e-commerce, analyses how the top brands in retail have performed this past year, and much more. Read more

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Sven Klos
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Amsterdam, Netherlands
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