Analysis: Strategic

US Postal Service, Amazon and Google named most trusted brands for reliability – but consumer priorities are changing

The US Postal Service, Amazon and Google have topped a ranking of the most trusted brands in the United States. But while reliability is key to securing consumer trust, ethical issues are becoming increasingly important. 

US Postal Service, Amazon and Google named most trusted brands for reliability – but consumer priorities are changing
23 Jan 2020

Alibaba reveals 2019 IP enforcement data; Siemens, Dyson and Coach among brands joining AACA  

WTR analysed data from Alibaba's latest IP Protection Report, revealing that it has supplied 1,045 IP-related leads to law enforcement authorities in the past 12 months. 

23 Jan 2020

A third of companies admit uncertainty over post-Brexit trademark strategy

A new study has revealed that a third of UK and European businesses remain uncertain of what their trademark registration strategy will be after the UK leaves the European Union.

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20 Jan 2020

Counterfeit hotspots in Tanzania that brand owners must be aware of

In the latest instalment in our regular series on marketplaces around the world that are reportedly notorious for being counterfeit havens, we head to the African nation of Tanzania. Read more

20 Jan 2020

Edible tags aim to tackle counterfeit medicines, but come with implementation considerations

Research from Purdue University has produced an edible security tag for pharmaceuticals in an effort to stem the flow of counterfeit medicines. Will costs overrule invention when it comes to the tag’s implementation into the market? Read more

17 Jan 2020

R&D investor study finds benchmarking, not multi-dimensional portfolios, a key factor in market value

A study of corporate R&D investors has found that while some companies place significant value on IP portfolios that include a combination of rights, markets grant higher premiums to those that are more innovative than their competitors. Read more

16 Jan 2020

Extinction Rebellion’s terror group classification shines spotlight on brand relationships with causes

Although the listing was only temporary for Extinction Rebellion, the incident serves as a reminder of the nuances that come into play when a brand aligns with political movements. Read more

15 Jan 2020

What rights holders need to know about WeChat’s plans for the future

Last week in Guangzhou, Tencent hosted its 2020 WeChat Open Class Pro event, in which it provided a glimpse into the platform’s future plans, many of which are important for brand protection professionals to know. Read more

13 Jan 2020

USPTO to re-allow PO boxes on trademark applications following privacy backlash

The USPTO is facing continued criticism over new rules that require trademark applicants to submit their domicile street address. In response, the registry reveals plans to re-introduce the ability for applicants to use PO boxes. Read more

13 Jan 2020

IP services sector gets new player, as Novagraaf and PAVIS prepare to ramp up NovumIP launch

Novagraaf and PAVIS recently joined forces to create a new IP service provider. In an exclusive interview with WTR, the chairman of the new entity, NovumIP, has expanded on how it will become "a new force in the IP market". Read more

9 Jan 2020

Five counterfeit hotspots in Belarus that brand owners must be aware of

In the latest installment in our regular series on marketplaces around the world that are reportedly notorious for being counterfeit havens, we head to Belarus. Read more

9 Jan 2020

Increase in ‘blending’ trademarks predicted as companies seek brand edge

A new research paper has scrutinised the strategy of blending words into brand names, concluding that such a strategy could increase because “the supply of effective trademark is not inexhaustible”. Read more

7 Jan 2020

TikTok transparency report reveals positive data for IP owners

Chinese video-sharing social platform TikTok has released its first legal transparency report, revealing that it removes content for IP infringement at a higher rate than Facebook. Read more

7 Jan 2020

Acting USPTO commissioner for trademarks confirmed, as attention turns to the future

The USPTO has officially confirmed Meryl Hershkowitz as acting commissioner for trademarks following the retirement of Mary Boney Denison. History suggests that the next commissioner could already be toiling away in the agency’s Alexandria headquarters. Read more

6 Jan 2020

US trademark litigation levels hit four-year high: top law firms revealed

A total of 4,367 trademark litigation actions were filed in the United States last year. Examination of the data reveals the leading trademark litigation plaintiffs and defendants in the country – as well as the law firms picking up the most work.   Read more

2 Jan 2020

From billboards to influencers: navigating new advertising rules across the Americas

Trademark experts offer insight into the advertising regimes in their respective jurisdictions and, crucially, how brands can avoid falling foul of the law. Read more

2 Jan 2020

Practice management: creating a successful mentoring programme

While the value of mentoring is undisputed, it can take many forms, some of which are more fruitful than others. Finnegan reveals its creation of a mentoring programme and, crucially, how it measures success. Read more

2 Jan 2020

Twenty counterfeiting hotspots to be aware of in Latin America

Although Asia is often seen as the centre of global counterfeiting activity, sales of fake goods are rising across Latin America. We present 20 markets in the region that are particularly problematic for brand owners. Read more

2 Jan 2020

#FairUse? Third-party trademarks in social media hashtags

European and US case law suggests that there are very few situations in which use of a third party’s trademark in a hashtag is permissible. As a result, those looking to advertise on social media need to be aware of the strict rules that apply. Read more

2 Jan 2020

Taking a stand against the stans: counterfeiting trends in Central Asia

Central Asia is facing a series of unique counterfeiting problems, but a detailed look into the legal measures adopted in the region suggests that Kazakhstan may have the answers. Read more

2 Jan 2020

Better together: licensing best practice for the Indian market

India is one of the fastest growing economies in the world and has seen a spurt in inbound as well as outbound investments involving trademark licensing agreements. However, there are crucial legal considerations to balance with commercial plans. Read more

2 Jan 2020

Use it or lost it: no one is too big to lose a trademarks for non-use

There is an almost infinite amount of evidence that could be put forward to support a claim that a trademark has been used, but it has to be up to scratch. Failure to effectively prove use can have dire consequences – as the recent BIG MAC decision illustrates. Read more

2 Jan 2020

Around the world in 18 predictions

As a new decade dawns, World Trademark Review asks practitioners around the world for their top takeaways from 2019 and their predictions for the year ahead. Read more

2 Jan 2020

Trademarks off-world: a new frontier or lost in space?

With space exploration travelling further than ever before and celestial vacations on the horizon, a rudimentary trademarks framework for Earth’s orbit, the moon and Mars is no longer light years away. Read more

2 Jan 2020

The new model – how the traditional law firm model is evolving

As client demands evolve and change, so too do law firm models. From virtual practices to digital packages and subscription services, the options are myriad. But which will stand the test of time and which best suit client needs? Read more

31 Dec 2019

What the future holds for law firms: how traditional models are evolving

As client demands change, so too are law firm models. From virtual practices to digital packages and subscription services, the options are myriad. But which will stand the test of time and which best suit client needs?  Read more

24 Dec 2019

How to prove use without invoices – lessons from BIG MAC decision

Any evidence of genuine use is likely to include invoices for products bearing the relevant mark, but what if there are no invoices? The recent BIG MAC case provides useful guidance on which alternative types of evidence are viewed most favourably by the courts and IP offices, and how best to present these. Read more

20 Dec 2019

Chinese courts could begin to buckle under the strain of growing IP litigation

Growth figures for China’s IP litigation are enough to give anyone a case of vertigo, with cases increasing at a faster rate than anywhere else on Earth. WTR talks to experts on how the Chinese courts are coping with that litigation demand. Read more

20 Dec 2019

Relief for Japan Patent Office as “best troll” Ikuhiro Ueda drastically slows trademark filing activity

The world’s most prolific trademark filer, Ikuhiro Ueda, has slowed his activity in recent months. Experts tell WTR that the slowdown will “recover reliability” in Japan’s trademark system, but there is uncertainty whether it is permanent. Read more

20 Dec 2019

What 2019 filing numbers tells us about the US trademark landscape

Our exclusive deep dive into the latest USPTO filing data reveals some telling tendencies about Nice classes and Madrid versus national and state applications. Read more

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