Analysis: Strategic

Coronavirus and fakes: brand owners warned of stark rise in online counterfeits and fraudulent ads

New research has found a huge increase in use of social media platforms in recent weeks, with further findings revealing that counterfeiters are taking advantage of the covid-19 crisis.

Coronavirus and fakes: brand owners warned of stark rise in online counterfeits and fraudulent ads
Questions remain over likely impact of Greece’s new trademark law
30 Mar 2020

Questions remain over likely impact of Greece’s new trademark law

A new trademark law has been introduced in Greece, with local trademark professionals expressing concern over the implementation of some of the law’s provisions, specifically on hybrid jurisdictions and renewal periods.

<em>Honda</em> ruling offers key takeaways for OEM and trademark use in China
30 Mar 2020

Honda ruling offers key takeaways for OEM and trademark use in China

The Supreme People’s Court decision in Honda provides some much needed clarity on the issue of trademark use in original equipment manufacturing and what constitutes a ‘relevant public’.


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26 Mar 2020

Why broadening the scope of UDRP must include GIs

As geographical indications (GIs) take up more space in talks on the online protection of marks, the UDRP must expand its terms to include GIs as current practice is creating a schism. Read more

25 Mar 2020

Growing in-house workload has led to greater outsourcing – but the future remains uncertain

With corporate practitioners reporting a significant hike in workloads over the past year, the 2020 WTR Global Benchmarking Survey asks how this translates to outside counsel – and what is behind the rise. Read more

24 Mar 2020

Call for government action over fake pharmaceuticals as study reveals scale of global problem

A new study has estimated the total value of counterfeit pharmaceuticals traded worldwide to be up to €4.03 billion, leading to a call for governments to do more to tackle the illicit trade of fake pharmaceuticals. Read more

23 Mar 2020

Lower risk applications, increased refusals and a boost for infringers: the potential impact of AI on trademarks

The USPTO has published submissions on the possible impact of AI on trademarks and other forms of IP – scrutiny of which provides insight into how the trademark community expects AI to change legal and office practice. Read more

20 Mar 2020

Research finds that embarrassment is a key deterrent against purchasing fake goods

A recently released study has looked at the emotions of consumers before they purchase counterfeit and second-hand goods. The findings reveal that, when it comes to buying fake goods, fear of embarrassment is a major detriment. Read more

19 Mar 2020

Mexico joining the Hague System; a game changer for international design protection?

Earlier this month, Mexico deposited its instrument of accession to the Hague Agreement at WIPO. The move is significant in WIPO’s aim to create a global system for the protection of industrial designs. Read more

19 Mar 2020

Three steps to segmenting your marks and ensuring a watertight filing strategy

By following this simple methodology, brand owners can establish a resilient, quantifiable methodology for making strategic filing decisions that can be applied no matter what the budget Read more

18 Mar 2020

Key brand protection takeaways from the all-virtual ICANN 67 meeting

ICANN 67 took place from 7 to 12 March 2020 as the first all-virtual public ICANN meeting, and in this exclusive guest post, Brian J Winterfeldt, principal of the Winterfeldt IP Group, provides an update on everything brand owners need to know. Read more

17 Mar 2020

Brand management for a B2B company with a fan base: exclusive interview with Salesforce’s trademark team

Nestled within Salesforce is a tiny trademark team. WTR sat down with Kiran Belur and Kristin de la Vega to see how they manage the tech giant's portfolio. Read more

16 Mar 2020

How INAPI is tackling gender misrepresentation in intellectual property

The Chilean National Institute of Industrial Property has introduced several ambitious initiatives to improve gender equality in the field. Director General Loreto Bresky outlines the most groundbreaking of these. Read more

16 Mar 2020

EUIPO issues draft guidance on examination of new types of trademarks: reaction

These documents will likely form the best practices for examining absolute and relative grounds for invalidity and refusal of sound, motion, multimedia and hologram marks. Read more

11 Mar 2020

EUIPO data reveals 10 years of robust growth in RCD filings

A new report by the EUIPO has revealed a significant rise in registered Community designs (RCDs) over the past decade, with the number of filings increasing by 36.2% between 2010 and 2019. While EU states account for 72% of these, applications from China have boomed over the period. Read more

11 Mar 2020

Researchers find that dark web remains problematic channel for brand fraud and counterfeit goods

A new study on the prevalence of illicit sales on the dark web has revealed that the shutdown of darknet marketplaces has “had positive marketing consequences” for buyers of illegal products, including counterfeit goods. Read more

9 Mar 2020

Why the Italian government’s draft bill on ambush marketing does not go far enough

In January, the Italian government approved a draft bill aimed at regulating ambush marketing. However, in this guest analysis, Cesare Galli, founding partner of IP Law Galli, calls for the Italian Parliament to go further. Read more

5 Mar 2020

Five key steps for trial advocacy in US trademark disputes

Whether before lay jurors or a single judge, plaintiffs and defendants should take these essential actions when navigating the courtroom process in infringement cases. Read more

4 Mar 2020

Public Enemy political spat reveals challenges of overlapping brands with eccentric public figures

The high-profile dispute between rappers Flavor Flav and Chuck D over the past week speaks to the complexities of managing disparate characters and voices within a single brand image. Read more

4 Mar 2020

Inside a law firm cannabis IP practice group

IP law firm McDonnell Boehnen Hulbert & Berghoff recently launched a cannabis practice group. WTR sat down with the practice’s chairs to explore why now, and the challenges of counselling companies in that industry. Read more

3 Mar 2020

Why Intel is demanding more from its external law firms

The new Intel Rule demands above-average diversity from outside counsel and could pave the way for other major companies to follow suit. Read more

27 Feb 2020

Rise of virtual reality and voice shopping – why trademark practitioners must adapt to new technologies

A host of recent studies have identified the increasing use of new technology, including virtual reality and voice search, to interact with brands. The latest data is an essential reminder that brand owners must innovate their trademark practice. Read more

27 Feb 2020

How intellectual property transformed the e-sports industry: interview with Fnatic’s Andrew Cooke

In a conversation with WTR, Andrew Cooke, general counsel of e-sports team Fnatic, reveals that an entire generation of e-sports athletes are waking up to the power of their IP as brands race to catch up with this rapidly evolving consumer market. Read more

24 Feb 2020

Five practical steps to improve wellbeing in the workplace

Whether working in the corporate or law firm environment, trademark practice leaders should ensure that they have a coherent wellbeing strategy in place. Read more

19 Feb 2020

Diversity in e-sports, new INTA taskforce, intellectual property paid David Beckham’s salary – INTA 2020 Europe day two takeaways

This week, INTA hosted its annual European Conference in Madrid, Spain. WTR is on the ground to bring you the key insights from the second day of the event. Read more

18 Feb 2020

Micro-influencers, Twitch brand challenges, and an IP marathon – INTA 2020 Europe day one observations

This week, the INTA is hosting its annual European Conference in Madrid, Spain. WTR is on the ground and we present key learnings and insights from the first day of the event. Read more

17 Feb 2020

USPTO revises controversial new email requirement, but scepticism remains

The USPTO has issued a revision to its new examination guide in an effort to address user concerns over the applicant email address requirement. However, concerns remain that the email requirement is unclear and ultimately “redundant”. Read more

14 Feb 2020

Corsearch to launch unified brand protection service: exclusive interview

Corsearch acquired its second brand protection firm last month in a bid to cement its place in the market. WTR sat down with the CEOs of Pointer Brand Protection and Yellow Brand Protection to discuss the company’s plans. Read more

13 Feb 2020

Inside the WIPO director general candidate interviews – exclusive guest post

Last week, behind closed doors, interviews took place with the eight candidates for the WIPO director general position. In this exclusive guest post, Dr Sarasija Padmanabhan provides observations from diplomatic sources that attended. Read more

11 Feb 2020

Efforts to formulate a post-GDPR domain data access model move a step forward

ICANN has opened a public comment window seeking input on recommendations related to future access to domain registration data. One industry expert has welcomed the publication of the report, but warns “there is still much to be done”. Read more

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