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Analysis: Strategic

The traditional, the ambitious and the pragmatic: unpacking INTA’s new strategic plan

INTA’s new strategic plan makes perfect sense when viewed against the backdrop of the past 18 months and the need to ensure members see clear ROI on their dues, argues this week’s Saturday opinion.

The traditional, the ambitious and the pragmatic: unpacking INTA’s new strategic plan
One action, many targets: the litigation strategies behind multiple-seller counterfeiting cases
25 Nov 2021

One action, many targets: the litigation strategies behind multiple-seller counterfeiting cases

The Long Read: To combat the tactics used by sophisticated online sellers, a number of brands have successfully implemented litigation programmes seeking asset restraints against multiple seller aliases in a single case.

The Final Rule implementing the Trademark Modernisation Act of 2020: what has changed
24 Nov 2021

The Final Rule implementing the Trademark Modernisation Act of 2020: what has changed

Last week the USPTO amended its rules of practice in trademark cases to implement provisions of the Trademark Modernisation Act of 2020. This guest analysis explores the changes that trademark professionals should be aware of.

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22 Nov 2021

Microsoft soars as tech brands continue upwards march in latest WTR Brand Elite results

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

20 Nov 2021

INTA 2022 venue switch no surprise but Asia event will be high on future agenda

INTA will be hosting its 2022 Annual Meeting in Washington DC as a physical event with virtual elements. But the association will be keen to head back to Asia before 2024, this week’s Saturday opinion argues. Read more

19 Nov 2021

INTA reveals new Strategic Plan; NFTs to revolutionise anti-counterfeiting; INAPI gives Madrid Protocol update – INTA 2021 report

For a final time, WTR takes a look at the highlights and learnings from this year’s INTA Annual Meeting. Read more

18 Nov 2021

Enforcement tips from Starbucks; Mastercard recognised for bettering society; judges look to the future – INTA 2021 report

WTR offers more highlights, learnings and observations from the midway point of INTA's 2021 Annual Meeting. Read more

16 Nov 2021

“The change starts with you” – INTA embraces diversity message in 2021 Annual Meeting opening ceremony

The 2021 INTA Annual Meeting kicked off with an inspiring message to delegates on the importance of diversity, equity and inclusion and becoming a brand steward. Read more

13 Nov 2021

Dior’s Travis Scott collection illustrates the potential pitfalls of celebrity collaborations

Dior has found itself in the media spotlight over its upcoming collaboration with Travis Scott, but it will not be the last brand grappling with how to react when a celebrity relationship attracts news headlines for the wrong reasons, notes our latest Saturday opinion. Read more

12 Nov 2021

New IP office standards body set to launch in effort to combat stark digital disparities

The International Intellectual Property Standards Group will launch in the coming months with the aim of advocating for improved standardisation at IP offices, WTR can reveal. Read more

12 Nov 2021

Alphabet: the entity that lets Google flourish

Google, the first major tech giant to go down the house of brands route, is a case study in how it can be successfully executed. Read more

11 Nov 2021

Squatting evolution in China: why your mid-sized brand could be at risk

A curious case involving US lifestyle range the Pioneer Woman and a lone individual in China serves as a warning that alleged trademark squatters are switching tactics in their attempts to target mid-sized brands. Read more

11 Nov 2021

Reputation is key: how to protect and monetise image rights

The Long Read: Image rights can attract valuations in the millions. However, reputation management and the correct ownership structure are key to building and maintaining value. Read more

10 Nov 2021

“Enormous momentum” – global spread of plain packaging revealed in new report

A new report delves into health warnings and plain packaging on tobacco products, revealing a significant uptick in brand restrictions over the past couple of years. Read more

10 Nov 2021

“An endorsement of consequential and dangerous decisions”: ICANN asked to reopen issue of Trademark Clearinghouse secrecy and submissions

A newly published missive has contended that ICANN staff bypassed the multi-stakeholder process and took policymaking into their own hands during the development of the Trademark Clearinghouse. Read more

9 Nov 2021

NCAA issues draft constitution, signposting future approach to student name, image and likeness rights

The NCAA Constitution Committee has shared its new draft constitution with NCAA member schools and conferences, with the treatment of student-athlete name, image and likeness rights a central component. Read more

6 Nov 2021

Demands for corporate environmental action are here to stay, bringing both opportunity and risk

COP26 and efforts to avert a climate change catastrophe have dominated media headlines this week. Greenwashing accusations have also been made, sending a warning to companies. Read more

4 Nov 2021

Petition to ICC requests counterfeiting involving widespread death be classed as crime against humanity

The Anti-counterfeit Network Africa has formally submitted a petition to the International Criminal Court proposing that deadly counterfeiting be listed as a crime against humanity. Read more

3 Nov 2021

“We need to move on this”: Senate committee hearing widens discussion on platform counterfeiting responsibilities

At the annual meeting of ASOP Global, calls were made for social media companies and e-commerce platforms to be compelled to do more to fight illicit trade. Shortly after, a Senate Committee on the Judiciary hearing explored just that. Read more

1 Nov 2021

Modest bounce-back for US trademark litigation levels predicted as top plaintiffs and defendants revealed

Trademark litigation filings at US district court level are set to exceed 2020’s number this year, according to the latest data from Docket Navigator. Read more

30 Oct 2021

Cleveland Guardians legal spat highlights rebranding risks

This week the Cleveland Guardians roller derby team filed a lawsuit that seeks to prohibit the Cleveland MLB team from using the same name. Read more

28 Oct 2021

Energy companies buck the negative trend in the latest WTR Brand Elite results

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices Read more

28 Oct 2021

Inside the battle against illegal online pharmacies: interview with ASOP Global

WTR sits down with Libby Baney from the Alliance for Safe Online Pharmacies to get the inside track on their efforts to combat illegal online drug sales. Read more

28 Oct 2021

Inside China’s evolving approach to tackling bad faith trademarks

The Long Read: The authorities and legislative bodies in China have been implementing a range of measures to tackle the rampant problem of bad-faith applications targeting third-party brands. However, for rights holders, the nuance is all important. Read more

27 Oct 2021

Look who’s back: Michael Gleissner in trademark spree after nine-month hiatus

An entity owned by notorious trademark filer Michael Gleissner has filed over 50 applications in the past month, the first such activity since December 2020. Read more

27 Oct 2021

President Biden announces pick for next USPTO director; trademark policy to take backseat in hearings

US President announces intention to nominate Kathi Vidal for the position of Under Secretary for Intellectual Property and Director of the USPTO. Read more

26 Oct 2021

“There are many great things that can be done with trademark data” – study reveals how IP analytics can help policymakers

New research has revealed how trademark filing data can be used to study the characteristics of regional economies, and may be a helpful tool for policymakers. Read more

25 Oct 2021

Chevron licensing strategy rethink: how brand valuation is driving expansion

Growing awareness of the power of Chevron’s biggest brands has led to a rethink in the oil company’s licensing strategy. Read more

25 Oct 2021

Reverse domain name hijacking: a very public risk, and how to minimise it

How reverse domain name hijacking can amount to a public shaming for complainants and their advisors, and tips to avoid it. Read more

23 Oct 2021

A danger to millions: why counterfeiting should be included among crimes against humanity

With a petition set for the International Criminal Court, it is about time the dangers of counterfeit goods are considered among the list of crimes against humanity, argues our Saturday opinion. Read more

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