Analysis: Strategic

“PR risk is now part of the IP job” – the developing role of trademark practitioners in an age of hyper-criticism

Why trademark professionals must adapt and expand their skill-set in response to a time of coronavirus, hyper-partisanship, and cancel culture.

“PR risk is now part of the IP job” – the developing role of trademark practitioners in an age of hyper-criticism
Brands less important to consumers demanding social improvements, report reveals
29 Sep 2020

Brands less important to consumers demanding social improvements, report reveals

Brandwatch has released the results of a survey of consumer perception on brand purpose in the light of the coronavirus pandemic.

Takeaways from Fred Perry’s response to Proud Boys use of its brand
29 Sep 2020

Takeaways from Fred Perry’s response to Proud Boys use of its brand

In our latest opinion piece we reflect on how Fred Perry has responded to the (unauthorised) association between its iconic brand and a far right group.

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28 Sep 2020

Alibaba to unveil new SME Advisory Committee focused on IP protection and enforcement

Later today the Alibaba Anti-Counterfeiting Alliance is to officially unveil an industry-led IP advisory committee dedicated to small and medium-sized enterprises. Read more

25 Sep 2020

As the USPTO expects downturn in trademark revenues, Chinese applicants are helping break filing records

Trademark filings at the USPTO seem to have recovered to typical levels but there are still questions over whether the activity level of Chinese applicants will be sustained. Read more

24 Sep 2020

Computing and software companies driving positive growth in latest WTR Brand Elite results

Companies that invest in their brands and are supported by leading trademark teams have maintained their positive momentum in the latest WTR Brand Elite, registering their sixth month of stock value growth. Read more

24 Sep 2020

More than just the video: how Velcro’s trademark team is educating the world about genericism

More than many, Velcro has to fight to defend its brand name from the threat of genericism. Tish Berard discusses what she does to educate the public on the importance of brands. Read more

23 Sep 2020

Inside Philip Morris International’s covid-19 anti-fraud campaign: lessons for brands, consumers and policy makers

WTR talks to PMI’s director of illicit trade prevention, as well as one of its brand partners, to get the inside track on how its anti-fraud campaign was conceived and what has been learnt about the way that criminal networks have adapted their tactics to take advantage of the pandemic. Read more

23 Sep 2020

Safeguarding digitised India: everything you need to know about the Personal Data Protection Bill

This guest analysis provides insight into the debate over privacy and data in India, the country’s position in comparison with international efforts and what brands need to know about the ever-shifting environment. Read more

23 Sep 2020

Federal Circuit reveals a more colourful future for trademarks (for now)

A recent decision has created a new rule that colour marks used on product packaging can be inherently distinctive, although the bar is likely to be high. Read more

23 Sep 2020

Decoding the Chinese legal market: what do clients want and whom do they prefer?

With fierce rivalry between domestic and foreign outfits, as well as different types of law firm and agency entities, choosing a partner in China can be a daunting prospect. World Trademark Review gathers exclusive client feedback to assess who is coming out ahead – and why. Read more

23 Sep 2020

The state of the non-legal trademark services market: users have their say

The non-legal trademark services sector has experienced a series of big ticket acquisitions. World Trademark Review polled users to find out whether, against this backdrop, search, watch and trademark management service providers are meeting user needs. Read more

23 Sep 2020

To catch a thief: how Hitchcock and AI can inspire brand owners to combat online piracy

Brand owners must think like today’s tech-savvy brand pirates in order to take them down – especially as counterfeiting rates have soared during the covid-19 crisis. Positively, there are a range of strategies they can adopt to do so. Read more

23 Sep 2020

Making the US trademark system more accessible to Black business owners

Supporting Black-owned businesses is a crucial part of dismantling structural inequalities – and quality trademark advice is a key component of this. But with reports of a significant disconnect between minority business owners and the trademark system, much work remains. Read more

23 Sep 2020

On a tight budget: cost-cutting tips from the trademark front line

With many legal budgets set to be cut as a result of pandemic-related economic pressures, trademark experts share advice on ways to reduce spending in the months ahead. Read more

23 Sep 2020

Flying high: registry data shows Asia-Pacific filings are skyrocketing

Filing data at the top Asia-Pacific IP offices reveals a region undergoing spectacular growth, accounting for a colossal 80% of trademark activity worldwide last year. Spearheading the effort is China – a nation with increasing influence over its neighbours, which shows no signs of slowing down. Read more

23 Sep 2020

The Madrid Protocol in Indonesia: what you need to know

Indonesia’s membership in the Madrid Protocol has had a noticeable impact on several aspects of daily practice and on the IP office itself, with a number of important developments for trademark professionals to note. Read more

22 Sep 2020

How TikTok Global’s “‘gun to the chest’ negotiation” may change the way that Chinese brands see the United States

ByteDance agreed to form TikTok Global with Oracle and Walmart, but has the Trump administration changed the relationship that Chinese brands will now expect of the United States? Read more

21 Sep 2020

Super Mario at 35: brand lessons from Nintendo’s iconic mascot

As Nintendo’s famous mascot Mario celebrates its 35th anniversary, WTR looks at what brands can learn from the mustachioed hero. Read more

21 Sep 2020

Innovation at Rospatent: spotlight on non-core tools and services

In the latest in our series on IP innovation, the Russian Intellectual Property Office (Rospatent) shares the innovative tools and services it has launched or is developing for the future. Read more

18 Sep 2020

How to handle endorser outrage – lessons from Kanye’s Twitter dispute

Kanye West has posted his contract details to his Twitter account. While it is an ongoing crisis for his label, there are important brand lessons for companies that work with celebrities. Read more

17 Sep 2020

Innovation at the Chilean IP office: spotlight on trademark tools and services

In the latest in our regular series, representatives from the National Institute of Industrial Property of Chile exclusively share information on the innovative tools and services that have launched or are being developed for the future. Read more

17 Sep 2020

Fighting the enemy within: how to lessen the risk of internal counterfeiting

Ex-employees from both Louis Vuitton and Hermès have been put on trial in recent weeks for their complicity in counterfeit handbag rings. Read more

17 Sep 2020

MESSI scores win over MASSI but legal expert laments CJEU’s “unfortunate” decision

The Court of Justice of the European Union has dismissed appeals against a judgment of the General Court authorising football player Lionel Messi to register the trademark MESSI for sports equipment and clothing. Read more

16 Sep 2020

Podcasting’s “breakout year” provides an opportunity for the trademark industry

As acquisitions and exclusivity deals become an increasingly common sight in the podcast industry, the need for strong brands is paramount – and that’s where trademark professionals can help. Read more

16 Sep 2020

As US trademark application levels bounce back stronger, litigation filings continue to plummet

Andrei Iancu, director of the USPTO, has identified a V-shaped recovery in trademark applications after a drop earlier this year. However, litigation filings are continuing their downward spiral. Read more

16 Sep 2020

CBP seizure of ‘counterfeit’ AirPods shows the value of configuration marks

Despite OnePlus’s products being ostensibly genuine products, CBP would not release them, showing the potential value of registering configuration marks. Read more

15 Sep 2020

“Beirut will rise again” – exclusive interview with head of Lebanon IP office

In an exclusive guest post, representatives from Alyafi IP Group speak with the head of the IP Unit at Lebanon’s Ministry of Economy about recovery efforts at the agency following the recent devastating explosion in Beirut. Read more

14 Sep 2020

Battle lines drawn over intermediary liability as Digital Services Act consultation closes

The public consultation over the European Commission’s Digital Services Act ended last week, and on the issue of intermediary liability, the commission is faced with a choice between evolution or revolution. Read more

14 Sep 2020

The impact of covid-19 on intellectual property and the digital landscape

With online shopping and communication booming, the role of e-commerce companies is coming under greater scrutiny. The global pandemic could provide an opportunity to transform the ways in which they are regulated. Read more

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