Analysis: Strategic

Covid and counterfeits: how brand owners are fighting back against pandemic opportunists

In an exclusive guest post, experts at Gowling look at how brand owners have tackled a significant rise in counterfeit goods during the covid-19 pandemic.

Covid and counterfeits: how brand owners are fighting back against pandemic opportunists
“Enormous significance” – Swiss Enforcement weighs in on importance of <em>Iceland v Iceland</em>
19 Oct 2021

“Enormous significance” – Swiss Enforcement weighs in on importance of Iceland v Iceland

In an exclusive interview, Swiss Enforcement managing director David Stärkle reveals why the Iceland dispute at the EUIPO is important for the broader trademark ecosystem.

“Only those who adapt will survive” – JT International trademark director on evolution of industry
18 Oct 2021

“Only those who adapt will survive” – JT International trademark director on evolution of industry

We sit down with former INTA president and JT International IP, trademark and design director Ronald van Tuijl to learn how tobacco brands are evolving in the face of consumer health concerns and new regulations.

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16 Oct 2021

Superbuy and WeGoBuy need to be on counterfeit enforcement radars

Two of the biggest Chinese shipping agents appear to be helping to make buying counterfeits more convenient and therefore worsening the battle against fakes, argues our Saturday opinion. Read more

14 Oct 2021

Renewed calls for US marketplaces and social media platforms to be added to USTR list, as platforms respond

During the comment period for the 2021 Notorious Markets List, calls have been made for US online marketplaces and social media platforms like Amazon and Facebook to be included. Read more

14 Oct 2021

What more can your firm do for LGBTQ+ equality?

The Long Read: Diversity officers at the top-ranking firms for LGBTQ+ equality unpick the fundamentals of an effective D&I strategy. Read more

13 Oct 2021

Brand enforcement takeaways from Brand Strategy Southeast Asia

This week, IPBC Southeast Asia, hosted by IAM, and WTR’s Brand Strategy Southeast Asia, were hosted simultaneously. Read more

12 Oct 2021

Balancing privacy and security when tackling DNS abuse: M3AAWG and APWG make WHOIS recommendations

The  M3AAWG and the APWG have written to ICANN to present a series of recommendations for opening up access to WHOIS data for legitimate purposes. Read more

11 Oct 2021

Xerox: the company you thought you knew

We go behind the scenes at a transformed Xerox to learn how the company’s trademark strategy is helping it to branch into new markets. Read more

11 Oct 2021

Brand protection and security threats: domain management at Red Ventures

An interview with Tegan Dover, information technology procurement manager at Red Ventures, the owner of consumer brands including Lonely Planet, CNET, ZDNet and TV Guide. Read more

7 Oct 2021

Nigeria’s counterfeiting epidemic: expert outlines what brands can do to fight back

The co-author of a new study into Nigerian counterfeits reveals what international brand owners and IP associations can do to improve the situation. Read more

7 Oct 2021

Online marketplaces in India that should be on counterfeit enforcement radars – part two

Continuing our focus on online marketplaces in India that brand owners should monitor, local experts also reveal common enforcement mistakes and how they can be overcome. Read more

6 Oct 2021

Online marketplaces in India that should be on counterfeit enforcement radars – part one

In the latest instalment identifying the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts, we head to India. Read more

6 Oct 2021

Blockchain and IP offices: the next evolution of the trademark ecosystem

In an exclusive guest post, representatives at the EUIPO reveal how the blockchain is set to foster a new wave of energetic collaboration between IP offices and users. Read more

5 Oct 2021

Brand valuation: the how, what, when and why

More and more companies are waking up to the fact that success relies on proprietary assets. But how do you know when the time is right to conduct a brand valuation? And what do you do with the final results? Read more

4 Oct 2021

Authorities must do more: research reveals low levels of confidence in actions to combat scams

Consumers have little confidence in the effectiveness of police and government efforts to combat online scams, reveals new research from Scamadviser. Read more

4 Oct 2021

Online marketplaces in Cambodia, Laos and Myanmar that should be on counterfeit enforcement radars

In the latest instalment in our regular series identifying digital marketplaces that brand owners should monitor as part of global anti-counterfeiting efforts, we head to three nations in Southeast Asia. Read more

2 Oct 2021

Why now is the time to engage with brand valuations

The need for trademark professionals to engage with clients on brand value has been an industry discussion point for a number of years. But failure to engage in the immediate term could see the door permanently locked in the future. Read more

30 Sep 2021

SHOP SAFE Act advances: AAFA calls for swift passage as critics slam legislation

The Stopping Harmful Offers on Platforms by Screening Against Fakes in E-commerce (SHOP SAFE) Act has been approved by the House Judiciary Committee. Read more

30 Sep 2021

Understanding brand value – insider insights from INTA

The Long Read: INTA speaks exclusively to WTR about brand evaluation versus valuation and why it is so important for brand professionals to play an active role in the calculation process. Read more

30 Sep 2021

The brand value landscape: a lot has changed over the past 15 years

Richard Haigh, managing director of Brand Finance, reflects on key brand valuation trends that have emerged over the past decade-and-a-half – focusing on the companies and sectors that have led the way. Read more

30 Sep 2021

Global intangible value rockets – inside the numbers

Even a global pandemic could not stop the upwards rise of intangible assets, reveals Annie Brown, author of Brand Finance’s GlobalIntangible Finance Tracker report. Read more

30 Sep 2021

Onto the balance sheet: the most valuable brand acquisitions since 2000

Christof Binder, managing partner of Trademark Comparables AG, Markables, runs through the 50 most expensive brands and brand portfolios acquired over the past two decades, and the trends that they reveal. Read more

30 Sep 2021

Intangible assets: a manifesto

Financial reporting standards will always be flawed while there is a dichotomy between recognising the value of acquired intangibles and the fact that no disclosures about internally generated intangibles is required, argues Brand Finance associate Annie Brown. Read more

30 Sep 2021

Tracking brands on the stock market

The WTR Brand Elite project follows the stock performance of brand-focused companies, shedding light on possible links between brand innovation and investment, and financial success. Read more

29 Sep 2021

The rise of green trademarks: EUIPO reveals how global sustainability drive has transformed register

Groundbreaking new research from the EUIPO has identified how growing interest in sustainability is shaping the trademark portfolios of companies of all sizes. Read more

27 Sep 2021

Quarter of US law firms consider office space reductions as new work patterns emerge

The American Intellectual Property Law Association has released its 2021 Report of the Economic Survey. Read more

25 Sep 2021

USMCA or FTA, UK GI regime will be defining factor in talks with US

Prospects of a trade deal and speculation that the United Kingdom could join the United States-Mexico-Canada Agreement have dominated coverage of the UK prime minister’s trip to Washington DC. Read more

23 Sep 2021

Victoria’s Secret on the up, while General Motors grapples with recall challenge in latest WTR Brand Elite analysis

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

23 Sep 2021

Dogecoin clean-up operation proves it does not pay to wait

The creators of meme-currency Dogecoin are facing an uphill battle to register their rights and fend off third-party applications, but other inventors can learn a lot from their troubles. Read more

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