Analysis: Market

United States tumbles down Brand Finance Soft Power Index due to covid-19 response

In a star-studded launch event, Brand Finance held a virtual conference with speakers including Hilary Rodham Clinton, Carl Bildt, and David Miliband.

United States tumbles down Brand Finance Soft Power Index due to covid-19 response
New Zealand far-right group’s use of certification mark demonstrates importance of politically minded enforcement
25 Feb 2021

New Zealand far-right group’s use of certification mark demonstrates importance of politically minded enforcement

WTR spoke to brand experts on what recourse Buy New Zealand Made has available, as well as when entering the political fray is necessary to protect a mark’s reputation.

Consolidation continues in IP services sector but further tech innovation expected (not least from law firms)
20 Feb 2021

Consolidation continues in IP services sector but further tech innovation expected (not least from law firms)

In our Saturday opinion piece, we consider recent activity in the non-legal IP services market.

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19 Feb 2021

“A regressive step” – outcry at new Indian government bill to abolish IP Appellate Board

The lower house of Indian Parliament has introduced a "surprise" bill that proposes to abolish India’s IP Appellate Board, a move that could have a profound impact for domestic and international trademark owners. Read more

18 Feb 2021

NovumIP launches into US market as next step in plan to become “one of the top three IP service providers worldwide”

Speaking to WTR, NovumIP chair Reinhard Ottway expands on the company’s plans, with expansion into Asia in its sights. Read more

17 Feb 2021

Corsearch acquires Entura, strengthening business’ anti-piracy arm

Entura will join Corsearch’s operations and expand the company’s offerings for fighting copyright infringement through online takedown capability. Read more

16 Feb 2021

Higher damages and criminalisation: changes to IP protection in China signalled by Xi Jinping

In a recently published article, Xi Jinping, president of China, has made clear the country’s intention to continue strengthening IP protection for brand owners. Read more

15 Feb 2021

International registrations, Brexit and trademarks in the Crown dependencies and Gibraltar

In a guest piece, Julius Stobbs, founder of Stobbs, details the current requirements for potential trademark registrants in these unique jurisdictions. Read more

11 Feb 2021

Lawmakers should rethink use of ‘derogatory’ consumer label in US trademark law, study finds

A new research paper claims that the use of the term ‘consumer’ in trademark law is causing linguistic bias that could be defining the public in a “patronizing, biased, insulting and indulgent” manner, and urges a rethink. Read more

8 Feb 2021

Handbag resale appraisal app could “create more opportunities for counterfeiters” warn experts

The potential rollout of evaluation software to mass consumers could be an avenue for collaboration between brand protection professionals and the resale app. Read more

2 Feb 2021

How the EUIPO’s Ideas Powered for Business fund plans to stimulate SME trademark filings

EUIPO deputy executive director Andrea Di Carlo sat down with WTR to detail last year’s work to engage SMEs and reveal the office's plans for 2021. Read more

28 Jan 2021

From IP beneficiary to trendsetter: Cambodia records first GI through WIPO Geneva Act

Kampot Pepper is the first geographical indication to be recorded through the Geneva Act of WIPO’s Lisbon System. Experts argue that the move marks Cambodia’s transition to IP innovator. Read more

26 Jan 2021

Moving in the right direction: Myanmar’s soft opening of new IP office on course for success

Despite concerns over clarity of trademark systems, filings are progressing well. The opening should bring Myanmar’s IP landscape up to speed with its neighbours. Read more

22 Jan 2021

iaidō launch adds new player to the IP legal services provider market

Matching business intelligence with a case management system infrastructure, the dual launch aims to provide innovation that the service provider landscape is currently lacking. Read more

14 Jan 2021

Renault disappears and Aston Martin returns: brand lessons from two teams in the 2021 F1 season

As Renault F1 and Racing Point rebrand to Alpine F1 and Aston Martin respectively, WTR asks brand experts whether these are savvy moves or will cause consumer confusion. Read more

13 Jan 2021

The rise of clone perfume: a growing challenge for fragrance brands?

In an interview with WTR, the owner of a business that sells ‘smell-alike’ perfumes reveals why the popularity of cloned fragrances is on the rise, and why he believes using their own brand avoids any potential legal risk from major perfume companies. Read more

13 Jan 2021

Tracking fakes: revealing the most popular regions for buyers of counterfeit goods

New research from WTR reveals where people searching for counterfeit goods are residing, uncovering a significant difference between brands. Read more

8 Jan 2021

How the French IP office educates the public on IP systems

Pascal Faure, CEO of INPI, explains how the office engaged the public in IP matters in 2020 through online courses and annual awards. Read more

8 Jan 2021

Counterfeit vaccines highlight dark web’s role in illicit supply chains

As nations begin the roll-out of covid-19 vaccines, there is a risk of bad actors cashing in on the unprecedented demand through dark web marketplaces. Read more

7 Jan 2021

Rebranding opportunity and risk in the spotlight as Pfizer launches new logo

With the eyes of the world on Pfizer, WTR spoke to experts on what the pros and cons might be for undergoing a rebrand at such a pivotal moment. Read more

4 Jan 2021

“Systems are working well” – UKIPO gives update after UK completes 'Brexit' from EU, while expert warns questions left unanswered

In comments to WTR, the CEO of the UKIPO gives an operational update following the UK's separation from the EU on 31 December 2020, although one legal expert claims the free trade agreement “seems to kick the can down the road on GIs”. Read more

4 Jan 2021

Navigating the Kenya trademark landscape: what the future holds after recent developments

The Intellectual Property Bill 2020 is only the latest in a series of developments that rights holders need to know about when building their brands in Kenya. Read more

31 Dec 2020

Trademarks during covid: exclusive insights from law firm experts in Brazil

WTR presents exclusive insights on how the events of 2020 shaped the trademark practice of Andréa Possinhas and Isadora Lima at Gruenbaum, Possinhas & Teixeira in Brazil. Read more

31 Dec 2020

Customer obsession leads the way for Amazon.com

Dana Brown Northcott of Amazon.com shares her insight on the part played by the trademark team in yet another record-breaking year for the cyber giant, and how dedication to the end consumer has been a recipe for success since day one. Read more

31 Dec 2020

Why dropping the Mastercard name was a killer move from the IP team

We reflect on the innovative steps that earned Mastercard the title of this year’s WTR Financial and Professional Services Team of the Year. Read more

30 Dec 2020

Collaboration is key to Western Digital’s online success

Assistant general counsel Suchi Somasekar explains how Western Digital has continued to engage internal and external stakeholders while dealing with “an explosion of online counterfeits” – earning his side the title of WTR’s Technology and Consumer Electronics Team of the Year. Read more

30 Dec 2020

Courtroom prowess proves resilience of award-winning Jaguar Land Rover brand

Jaguar Land Rover’s recent prosecution successes send a clear message on how seriously the company considers its IP protection – earning the group tasked with such efforts the WTR Europe, Middle East and Africa Team of the Year Award. Read more

29 Dec 2020

Trademarks during covid: exclusive insights from law firm experts in Africa

WTR presents insights on how the events of 2020 shaped the trademark practice of Karien Postma and Kay Rickelman at pan-African law firm Spoor & Fisher. Read more

29 Dec 2020

Team spirit – the fuel driving Daimler IP to success

Lita Silje Schmitz, head of global IP enforcement at Daimler IP, reveals how the group’s extremely collaborative set-up is its strongest weapon in the fight against fakes – earning it the 2020 WTR Industry Award for Vehicles and Transport Team of the Year. Read more

29 Dec 2020

Brexit worries allay as Scotch Whisky Association toasts another successful year

For the second year in a row, the Scotch Whisky Association has prevailed as WTR’s Not-for-Profit Organisation Team of the Year. Deputy director of legal affairs Lindesay Low discusses the strategy behind the group’s multiple successes over the past 12 months. Read more

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