Analysis: Market

Image recognition and KYC initiative top priorities for Mercado Libre, head of brand protection reveals

Earlier this month, Mercado Libre revealed that reports of IP infringement fell across its platforms in the second half of 2020. We spoke to head of brand protection Juan Cichero to find out what more the company is doing to differentiate its services and combat evolving counterfeit activity.

Image recognition and KYC initiative top priorities for Mercado Libre, head of brand protection reveals
Why design patents are such a potent weapon for US enforcement
22 Jul 2021

Why design patents are such a potent weapon for US enforcement

The Long Read: Applications for US design patents have increased by 50% over the past decade. Debevoise & Plimpton’s Megan Bannigan, Justin Ferrone and Anna Rennich analyse why so many brand owners are taking this route to bypass trade dress obstacles.

The case for consumers: call for legal reform to provide standing to trademark stakeholders
21 Jul 2021

The case for consumers: call for legal reform to provide standing to trademark stakeholders

A new study has found that the current Lanham Act “may not be a perfect fit to all sectors of the market”, especially in situations when a consumer’s reliance on a trademark may cause them reputational or financial harm.


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15 Jul 2021

“Nothing has changed” – concern over stalled efforts to close counterfeit factories in China

Despite reports of increased police raids of factories producing counterfeit goods in China, experts on the ground have told WTR that there is little sign of a recent rise in legal enforcement. Read more

14 Jul 2021

Three ways to create and maintain an effective D&I strategy, from Kirkland & Ellis

IP practice group partner and Diversity and Inclusion Committee co-chair Ellisen Shelton Turner reveals how Kirkland & Ellis ensures the professional development of all its employees, before offering his top tips for an effective diversity and inclusion strategy. Read more

7 Jul 2021

IP offices should be “protagonists and agents of change” urges INAPI director after launch of new multinational IP and gender network

Chilean National Institute of Industrial Property Director Loreto Bresky calls for IP offices to increase collaboration and follow in the footsteps of the new Latin American Network of Intellectual Property and Gender. Read more

7 Jul 2021

The US Trademark 50

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year. Read more

6 Jul 2021

“The potential impact is huge” – USPTO continues crackdown on fraudulent filings from China

Latest move is part of a crackdown on fraud at the agency, with one expert suggesting it could lead to US trademark applications from Chinese entities “falling significantly”. Read more

6 Jul 2021

Trading in trademarks: how businesses should respond to global IP agreements

Holly White, senior consultant at Rouse, considers the increasing focus on IP rights in international trade agreements and what this means for trademark owners around the world. Read more

2 Jul 2021

Top tips for how brand owners can work with online platforms to fight counterfeiting

WTR’s Global Leaders set out an eight-point checklist for what rights holders and e-commerce sites can do to take meaningful action against the online trade in fake goods. Read more

30 Jun 2021

The Chinese IP protection landscape looks bright – but more still needs to be done

Leading trademark practitioners discuss how the Chinese IP regime is improving for brand owners and, crucially, what the key areas of focus should be next. Read more

29 Jun 2021

One in five consumers would boycott brand after mistaken counterfeit purchase, report finds

A new report on counterfeiting in the beauty and personal care industry reveals some worrying statistics on consumer awareness of fake goods online, highlighting the dangers to both customer safety and brand reputation. Read more

28 Jun 2021

Proof Authentication CEO expands on “Holy Grail technology” and how consumer demands will shape market

WTR sits down with Dan McKinnon, CEO of Proof Authentication Corporation, to get the inside track on the technology that he characterises as the authentication “Holy Grail”. Read more

28 Jun 2021

Target the big winner as WTR Brand Elite stocks continue their upward momentum

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

26 Jun 2021

Why the view of brand valuation needs to change for environmental groups to achieve full potential

In our latest Saturday opinion column, we ask why more environmental organisations are not engaging in brand valuation. Read more

25 Jun 2021

Wrongful versus fair use in India: how a news outlet spat reinforced the boundaries

A recent dispute between two Indian media companies over the use of trademarks in news reporting has reinforced the country’s approach to fair use. Read more

24 Jun 2021

How to work with Customs – six key tips for brand owners

IP practitioners in Europe, Central America and the United States discuss how brand owners can work with Customs to clamp down on counterfeiting in their region. Read more

24 Jun 2021

“Policy makers need to hear this”: brand restrictions may not fulfil long-term aim of changing consumer behaviour, INTA report urges

A new INTA report on the attitudes of millennial and Gen Z consumers reveals that brand restrictions are a source of concern for many, with CEO Etienne Sanz de Acedo urging policy makers to take heed of the results. Read more

23 Jun 2021

Five core technologies every IP practice can rely on

A rundown of the core technologies keeping the IP practices of WTR’s Global Leaders operating at full pace. Read more

18 Jun 2021

"There's so much more that we can do to help brands": Corsearch and Incopro CEOs on what acquisition means for future offerings

Online brand protection provider Incopro has become the latest in a series of acquisitions by Corsearch. We sat down with CEOs Tobi Hartmann and Simon Baggs to learn more about the deal, including what it means for customers, future tech offerings and brand advocacy work. Read more

16 Jun 2021

Womble Bond Dickinson US shares best practices for workplace inclusion

Womble Bond Dickinson (US) LLP’s Sarah Keefe and WBD Pride affinity group co-chairs Tara Cho and Kevin Hall share a number of best practices for building an inclusive work environment in an effort to make the legal profession a more equitable place for all. Read more

14 Jun 2021

How a hands-on approach helps FSC IP counsel push sustainable brand message

In an exclusive interview, Ugreson Maistry, trademark and IP counsel at the Forest Stewardship Council, reveals why teaming up with industry players not only benefits the environment, but also helps raise the profile of sustainability groups. Read more

14 Jun 2021

Counterfeit hotspots in South Africa that brand owners must be aware of

In the latest instalment in our regular series on marketplaces around the globe that are reportedly notorious for being counterfeit havens, we head to South Africa. Read more

8 Jun 2021

Call for reform as trademark survey formats criticised for suppressing crucial information

A new study criticises widely-used methodology used on trademark survey evidence, claiming it is prone to showing only “weakly-held mistaken beliefs”, and suggests changes to “reveal the true extent of consumer uncertainty”. Read more

4 Jun 2021

Beyond speculation: how creators and businesses are strengthening their intellectual property through NFTs and blockchain

After a series of high-profile sales, Novagraaf IP counsel and head of online brand protection Anca Draganescu-Pinawin explains how the non-fungible token (NFT) market benefits artists and creators when it comes to issues of ownership and intellectual property. Read more

3 Jun 2021

Top tips for enforcement success as big changes to China’s copyright regime come into force

The Long Read: Beijing Kangrui Law Firm’s Echo Xu takes a deep dive into the amended Copyright Law – which came into force earlier this week – and sets out key recommendations for rights holders doing business in China. Read more

2 Jun 2021

“Good intentions have not been effective”: change comes from bold leadership, says Ballard Spahr chief diversity officer

Chief diversity officer Virginia Essandoh reveals how US firm Ballard Spahr has remained at the forefront of LGBTQIA+ equality in law firms and why leaders need to take concrete steps to address wider inequities in the industry. Read more

1 Jun 2021

“It is a balancing act – cost versus risk”: exclusive insight on managing the H&M portfolio

Legal counsel and H&M veteran Björn Norberg reveals how IP protection has changed at the Swedish high-street giant over the past 20 years. Read more

27 May 2021

How covid-19 has hit anti-counterfeiting in Africa and what brand owners can do to fight back

The Long Read: The pandemic and related effects of lockdown have had a big impact on the continent’s IP ecosystem. Vanessa Ferguson at Von Seidels runs through some of the most significant upheavals and sets out what rights holders should do to safeguard their brands. Read more

26 May 2021

European and consumer brands dominate Clarivate’s first-ever best-protected brands list

Clarivate has published its first Top 100 Best Protected Global Brands Report, revealing that almost half of the world’s best-protected global brands are headquartered in Europe, while more than half are consumer brands. Read more

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