Analysis: Market

“Online platforms are benefiting from counterfeits”: Exclusive interview with American National Red Cross’ Allison Leader

As part of our ongoing series of interviews with WTR 300-featured corporate trademark counsel, we spoke to Allison Leader about the challenges she faces at American National Red Cross and what it takes to successfully manage brand rights in the not-for-profit sector.

“Online platforms are benefiting from counterfeits”: Exclusive interview with American National Red Cross’ Allison Leader
14 Nov 2018

Corsearch purchases Yellow Brand Protection in latest trademark services sector acquisition

Corsearch has acquired Yellow Brand Protection for an undisclosed sum, WTR can exclusively reveal. The deal results in new online anti-counterfeiting and brand protection services falling under the Corsearch umbrella.

11 Nov 2018

Cannabis trademarks rocket, but how long will Canada lead the way? – exclusive data analysis

An analysis of Canadian trademark filings illustrates a sharp rise of applications in the cannabis sector; could that spike be replicated in the US in the future?

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8 Nov 2018

“The role of brand protection is expanding” – technology and security risks causing strategies to evolve

A new study highlights the growing need for brand protection practitioners to work more closely with IT and security departments. Read more

7 Nov 2018

Compulsory conundrum: debate surrounds mandatory mediation for IP disputes

The introduction of mandatory mediation in Greece has faced criticism which eventually led to its suspension; a move that has left question marks over whether wider adoption of such a model is viable. Read more

2 Nov 2018

Brand valuation: deciphering the trends and what it means for businesses

We analyse current brand valuation trends and explain why trademark counsel should pay more attention to the rapidly growing valuation industry. Read more

1 Nov 2018

Brazil edges forward with Madrid Protocol, but IP uncertainty follows election of Bolsonaro

With far-right candidate Jair Bolsonaro’s victory in last week’s general election, local experts tell WTR that the new government could “cause complications” for Brazil's accession to the Madrid Protocol. Read more

29 Oct 2018

Amazon TLD moves forward but work remains before ‘.amazon’ becomes a reality

The ICANN board has decided that Amazon’s application for the ‘.amazon’ TLD should be moved from the ‘will not proceed’ designation, paving the way for future delegation of a string that has been in limbo for five years.  Read more

29 Oct 2018

India: the dawning of a new day

The Indian trademark office has made significant strides in improving its operations, efficiencies and digital efforts over the past 18 months. We look at how these could shape trademark protection in India in the coming years. Read more

22 Oct 2018

On the up Down Under – IP Australia lays out ambitious trademark plans

A senior representative from IP Australia reveals to WTR that the office is “exploring emerging technology solutions such as APIs” to ensure it is at the cutting edge of innovation in the years ahead.  Read more

19 Oct 2018

China establishes first 'trademark protection office' to assist brands as they go global

A ‘trademark protection office’ has been established in Shanghai to provide local brands with legal support and international know-how – a notable development in the Chinese government's drive to take local brands onto the global stage. Read more

18 Oct 2018

“Leveraging the law is not the whole solution”: interview with Philip Morris’ Herman Cheung

In an exclusive interview, the tobacco giant's Manager of Illicit Trade Prevention talks to WTR about the importance of anti-counterfeiting efforts as the company transitions to a smoke-free future. Read more

16 Oct 2018

How Canada’s new cannabis regime will impact a range of brands and law firms

With Canada set to legalise recreational cannabis, our latest opinion column looks at why trademark counsel should watch this development closely. Read more

11 Oct 2018

Chief Wahoo has left the stadium but the logo lives on – for legal, not commercial, reasons

The Cleveland Indians’ playoff exit this week also marked the final on-field use of its contentious Chief Wahoo logo. But the team remains under fire over the availability of merchandise bearing the mark. Read more

11 Oct 2018

E-commerce law aims to end the tug of war over online liability, but risks remain

With the E-commerce Law soon to take effect in China, brand owners take stock of the significant effect on online enforcement efforts. Read more

10 Oct 2018

Protecting Peppa Pig in China: interview with Entertainment One’s Niall Trainor

Earlier this week, WTR sat down with Niall Trainor, senior director of brand protection at Entertainment One, to gain exclusive insights into the challenges of protecting the Peppa Pig brand in China. Read more

9 Oct 2018

China joint ventures: an eight-point guide to success

Sino-foreign joint ventures are the most popular way to access the Chinese market, but business owners should beware the traps that lurk every step of the way. Read more

8 Oct 2018

Korean brands under scrutiny as antitrust watchdog turns attention to trademark revenues

South Korea’s Fair Trade Commission has revealed that the “trademark usage fees” of the country’s largest chaebols (conglomerates) exceeded W1 trillion ($884.5 million) last year – the first time that monetary barrier has been broken.  Read more

5 Oct 2018

Why brand owners hold the key to tackling IP misreporting and misrepresentation

In our latest opinion column, we consider how the trademark industry can meaningfully tackle media misperceptions of IP protection and enforcement. Read more

4 Oct 2018

Alibaba points to anti-counterfeiting success as USTR prepares new notorious markets list

As the Office of the US Trade Representative looks towards its upcoming notorious markets list, Alibaba releases new statistics detailing brand protection practices and results on its platforms. Read more

3 Oct 2018

Amazon responds after AAFA demands three of its country platforms be named as notorious markets

The American Apparel & Footwear Association has taken aim at Amazon in its submission to the USTR’s Notorious Markets List. In response, Amazon tells WTR it is investing “tremendous resources” into the fight against fakes. Read more

2 Oct 2018

“The INPI facilitates the life of companies” – exclusive interview with new director general of French IP office

Pascal Faure, the new director general of INPI, reveals his immediate priorities in the role, including the introduction of new measures that will “strengthen the examination of trademarks” in France. Read more

27 Sep 2018

“IPOs can be at the forefront of digital transformation in governments” – interview with INAPI’s outgoing director

Maximiliano Santa-Cruz is leaving his role as national director of Chile’s National Institute of Industrial Property (INAPI). In an exclusive interview with WTR, he tells us that the role of IP offices must evolve to meet the challenges of the modern world. Read more

26 Sep 2018

 “People are pushing back against copycats” – lessons from the Chinese licensing front line

The CEO of Alfilo Brands sits down with WTR to reveal the strategies being employed by major cultural institutions, such as museums and art galleries, as they seek to tap into China’s vast consumer market. Read more

25 Sep 2018

New study finds low IP awareness among students, teachers and scholars in India

Research has found that a significant portion of people studying and teaching at higher educational institutions in India have no awareness of intellectual property rights.  Read more

18 Sep 2018

How the evolution of ‘trademark counsel’ to ‘brand professionals’ will significantly impact service demands

In this week’s opinion column, we consider how law firms can future-proof their trademark practices. Read more

17 Sep 2018

Trademark litigation remains flat in 2018 as Central District of California continues to be ‘go-to’ venue

Lex Machina has reported that 2,745 trademark litigation cases have been filed in the US so far this year. Therefore, the projected total for year-end  indicates that filings will remain flat after a near-decade of decline. Read more

14 Sep 2018

“There is no one-size-fits-all approach to enforcement” – exclusive interview with Mars Inc’s Sophie Anger

In an in-depth discussion with Sophie Anger, associate general counsel of marketing properties for the global petcare unit of Mars Incorporated, she offers enforcement tips, explains how efficiency is her guiding principle, and much more. Read more

6 Sep 2018

Burberry scraps anti-counterfeiting product destruction; will more brands follow suit?

Fashion giant Burberry announced today that it will stop the practice of “destroying unsaleable products” with immediate effect. Could the move lead to other brands in the luxury sector to cease the practice of product destruction? Read more

3 Sep 2018

“Negative for business and consumers” – GI association slams Brexit negotiations and possible no-deal scenario

oriGIn has released a strongly-worded statement calling for Brexit negotiators on both sides to preserve GIs as part of the UK’s withdrawal from the European Union. Read more

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