Analysis: Market

Questions remain over likely impact of Greece’s new trademark law

A new trademark law has been introduced in Greece, with local trademark professionals expressing concern over the implementation of some of the law’s provisions, specifically on hybrid jurisdictions and renewal periods.

Questions remain over likely impact of Greece’s new trademark law
Jones Day at the top of a shuffled pack in new Acritas US Law Firm Brand Index
25 Mar 2020

Jones Day at the top of a shuffled pack in new Acritas US Law Firm Brand Index

Jones Day has maintained its position for the fourth year in a row. Below the number one spot, however, the 2020 Acritas US Law Firm Brand Index reveals a changing landscape.

Research finds that embarrassment is a key deterrent against purchasing fake goods
20 Mar 2020

Research finds that embarrassment is a key deterrent against purchasing fake goods

A recently released study has looked at the emotions of consumers before they purchase counterfeit and second-hand goods. The findings reveal that, when it comes to buying fake goods, fear of embarrassment is a major detriment.


View all
6 Apr 2020

Innovation domination: the IP offices breaking through boundaries

In the 2020 edition of our exclusive research project into the most innovative IP offices in the world, we found significant improvements in non-core tools and services – although gaps remain. Read more

19 Mar 2020

Mexico joining the Hague System; a game changer for international design protection?

Earlier this month, Mexico deposited its instrument of accession to the Hague Agreement at WIPO. The move is significant in WIPO’s aim to create a global system for the protection of industrial designs. Read more

18 Mar 2020

Key brand protection takeaways from the all-virtual ICANN 67 meeting

ICANN 67 took place from 7 to 12 March 2020 as the first all-virtual public ICANN meeting, and in this exclusive guest post, Brian J Winterfeldt, principal of the Winterfeldt IP Group, provides an update on everything brand owners need to know. Read more

5 Mar 2020

Five key steps for trial advocacy in US trademark disputes

Whether before lay jurors or a single judge, plaintiffs and defendants should take these essential actions when navigating the courtroom process in infringement cases. Read more

5 Mar 2020

Daren Tang to WIPO: the trademark community reacts

With Daren Tang of Singapore set to take over as WIPO's next director general, we reached out to people in the trademark industry on how they think he could shape the organisation in the years to come. Read more

4 Mar 2020

Public Enemy political spat reveals challenges of overlapping brands with eccentric public figures

The high-profile dispute between rappers Flavor Flav and Chuck D over the past week speaks to the complexities of managing disparate characters and voices within a single brand image. Read more

4 Mar 2020

Inside a law firm cannabis IP practice group

IP law firm McDonnell Boehnen Hulbert & Berghoff recently launched a cannabis practice group. WTR sat down with the practice’s chairs to explore why now, and the challenges of counselling companies in that industry. Read more

3 Mar 2020

Why Intel is demanding more from its external law firms

The new Intel Rule demands above-average diversity from outside counsel and could pave the way for other major companies to follow suit. Read more

2 Mar 2020

Inside USPTO operations: exclusive interview with Meryl Hershkowitz

On her penultimate day in the position, WTR sat down with acting USPTO Trademark Commissioner Meryl Hershkowitz to get an update on trademark operations at the office. Read more

27 Feb 2020

Rise of virtual reality and voice shopping – why trademark practitioners must adapt to new technologies

A host of recent studies have identified the increasing use of new technology, including virtual reality and voice search, to interact with brands. The latest data is an essential reminder that brand owners must innovate their trademark practice. Read more

27 Feb 2020

How intellectual property transformed the e-sports industry: interview with Fnatic’s Andrew Cooke

In a conversation with WTR, Andrew Cooke, general counsel of e-sports team Fnatic, reveals that an entire generation of e-sports athletes are waking up to the power of their IP as brands race to catch up with this rapidly evolving consumer market. Read more

26 Feb 2020

WIPO director general elections: exclusive interview with Ghana candidate Edward Kwakwa

Continuing our series on the WIPO nominees for director general, WTR sits down with Ghanaian candidate Edward Kwakwa. A senior director at WIPO, he highlights the importance of bringing lesser developed countries into WIPO ecosystems. Read more

19 Feb 2020

Diversity in e-sports, new INTA taskforce, intellectual property paid David Beckham’s salary – INTA 2020 Europe day two takeaways

This week, INTA hosted its annual European Conference in Madrid, Spain. WTR is on the ground to bring you the key insights from the second day of the event. Read more

18 Feb 2020

WIPO director general elections: Colombian nominee Marco M Alemán exclusive interview

We speak to Colombia's candidate for the WIPO director general position, Marco M Alemán, who explains how his expertise and intimate understanding of WIPO’s inherently multilateral ethos make him the ideal candidate for the job. Read more

18 Feb 2020

Micro-influencers, Twitch brand challenges, and an IP marathon – INTA 2020 Europe day one observations

This week, the INTA is hosting its annual European Conference in Madrid, Spain. WTR is on the ground and we present key learnings and insights from the first day of the event. Read more

17 Feb 2020

USPTO revises controversial new email requirement, but scepticism remains

The USPTO has issued a revision to its new examination guide in an effort to address user concerns over the applicant email address requirement. However, concerns remain that the email requirement is unclear and ultimately “redundant”. Read more

11 Feb 2020

Efforts to formulate a post-GDPR domain data access model move a step forward

ICANN has opened a public comment window seeking input on recommendations related to future access to domain registration data. One industry expert has welcomed the publication of the report, but warns “there is still much to be done”. Read more

6 Feb 2020

EU countries criticised for diverging IP policies in latest US Chamber of Commerce IP Index

The index appraises the global IP environment, with the US regime regarded as the gold standard, providing insight into the fracture lines that exist between EU and US policy, as well as current sentiment towards China’s trade efforts. Read more

5 Feb 2020

"Trademark troll" Michael Gleissner launches N-Cubator brand consultancy

WTR has discovered that multi-millionaire Michael Gleissner appears to have launched a brand consultancy firm, called N-Cubator, which boasts of having access to “a large portfolio of trademarks and domain names”. Read more

4 Feb 2020

Why law firms need CEOs: exclusive interview with Harness Dickey’s Bill Coughlin

Bill Coughlin, previously CEO of Ford Global Technologies, has taken up this role at Harness Dickey – a first for the firm. As more law firms appoint CEOs, both with and without legal experience, WTR speaks to Coughlin to find out why this trend is set to continue. Read more

3 Feb 2020

Thirteen counterfeit hotspots in India that brand owners must be aware of

In the latest instalment in our regular series on marketplaces around the world that are reportedly notorious for being counterfeit havens, we head to India. Read more

30 Jan 2020

“Justice has been done” – H&M prevails in long-running two-stripes trademark battle

In what could be the end of the oldest pending two-stripes legal case in the European Union, H&M has been victorious against adidas in a trademark dispute in the Netherlands, with what one attorney describes as a “far-reaching decision”. Read more

28 Jan 2020

How Michael Gleissner transformed the trademark environment in Latvia

WTR reveals exclusive data on the controversial portfolio-building exercise of multi-millionaire entrepreneur Michael Gleissner in Latvia and speaks with local counsel on how this activity is causing hardship for a number of businesses forced into costly legal battles. Read more

27 Jan 2020

Do better or face the consequences: Homeland Security sends counterfeits warning to e-commerce platforms

The Department of Homeland Security has issued its long-awaited report into fake goods. The report offers a range of best practices that e-commerce platforms should implement – and threatens action should they fail to do so. Read more

24 Jan 2020

Brand Tracker: the filing trends of the world’s most valuable brands

In the first instalment of a new series, we track the trademark filing activity of the world’s most valuable brands – revealing that Mercedes-Benz may be gearing up to launch an AI assistant. Read more

24 Jan 2020

US Postal Service, Amazon and Google named most trusted brands for reliability – but consumer priorities are changing

The US Postal Service, Amazon and Google have topped a ranking of the most trusted brands in the United States. But while reliability is key to securing consumer trust, ethical issues are becoming increasingly important. Read more

23 Jan 2020

Alibaba reveals 2019 IP enforcement data; Siemens, Dyson and Coach among brands joining AACA

WTR analysed data from Alibaba's latest IP Protection Report, revealing that it has supplied 1,045 IP-related leads to law enforcement authorities in the past 12 months. Read more

View all

Find an expert