Analysis: Market

Apple overtakes Amazon as most intimate brand

Apple has overtaken Amazon at the top of MBLM’s annual Brand Intimacy Study, highlighting the power of smartphone brands to build strong emotional ties with consumers.

Apple overtakes Amazon as most intimate brand
Online marketplaces in Vietnam that should be on counterfeit enforcement radars
15 Sep 2021

Online marketplaces in Vietnam that should be on counterfeit enforcement radars

In the next instalment in our regular series identifying the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts, we head to Vietnam.

Dettol owner revamp helps brand protection shine
14 Sep 2021

Dettol owner revamp helps brand protection shine

How the team responsible for protecting the likes of Dettol and Lysol juggles broader corporate identity questions with a growing portfolio under constant threat of infringement.

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9 Sep 2021

Online marketplaces in the UK that should be on counterfeit enforcement radars

In the next instalment in our regular series identifying the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts, we head to the UK. Read more

8 Sep 2021

How Ford is redefining itself – starting with legacy trademarks

Evolving industries and a renewed brand focus require a new way of navigating trademark issues, reveals Ford chief trademark counsel Sharon Sorkin. Read more

8 Sep 2021

Questel completes Novagraaf and PAVIS acquisition: NovumIP integrated behind master brand

IP solutions provider Questel has closed the acquisitions of IP service provider PAVIS and consulting group Novagraaf, deepening its brand offerings. Read more

6 Sep 2021

Online marketplaces in China that should be on counterfeit enforcement radars

In the latest instalment in our regular series on the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts, we head to arguably the world’s main focal point for fake goods: China. Read more

6 Sep 2021

USPTO report fails to answer central questions on state infringement but highlights enforcement challenge for rights holders

While it failed to answer some of the central questions it was posed, the publication illustrates the uphill battle rights holders face when dealing with infringement by states. Read more

1 Sep 2021

Online marketplaces in South Africa that should be on counterfeit enforcement radars

In the latest instalment in our regular series on digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts, we head to South Africa. Read more

1 Sep 2021

Trussardi’s optimistic approach to tightening budgets and “the counterfeiting paradox”

Trussardi general counsel Sara Citterio takes a refreshingly optimistic view of the challenges that her small department faces in the evolving fashion industry. Read more

30 Aug 2021

Influencer liability ruling opens door for direct infringement claims, but brands must tread carefully

Social media influencers could become bigger targets for trademark infringement suits under a recent ruling by the California District Court. But brand owners must be careful not to turn loyal followers against them. Read more

27 Aug 2021

Brazil is an important market for global brand owners, and the data is telling of this

The country has the largest trademark register in South America, and in 2019 it took a major step to improving its IP infrastructure through its accession to the Madrid Protocol Read more

27 Aug 2021

Consumers actively buying counterfeit goods, despite increase in awareness, study reveals

Anaqua vice president of law firm strategy Jayne Durden outlines what more brand owners can do when consumers continue to actively buy counterfeit goods. Read more

25 Aug 2021

How Starbucks protects its most valuable assets: interview exclusive

Starbucks managing director, corporate counsel for global brand protection and intellectual property Batur Oktay reveals how the US coffee chain giant handles a portfolio of more than 18,000 trademarks spanning over 80 countries. Read more

24 Aug 2021

EUIPO hits major registration milestone as upward trajectory continues: inside the data

Two million EU trademark registrations have officially been filed at the EUIPO. Read more

23 Aug 2021

Mayer Brown D&I director calls out “myth of meritocracy”

Jeremiah A DeBerry, partner and director of diversity and inclusion at Mayer Brown, calls out the “myth of meritocracy” in the legal sphere and reveals the steps that his firm is taking to combat this and other challenges. Read more

21 Aug 2021

As evidence of plain packaging ineffectiveness grows, a less brand-restrictive alternative must be considered

In an exclusive opinion column, Axess Technologies chair Richard Jotcham gives an alternative perspective on plain packaging since it was first introduced for tobacco products nearly a decade ago. Read more

20 Aug 2021

Coca-Cola’s brand strategy requires a balance of innovation, nurturing, and knowing when to call it quits

The renowned drinks manufacturer has been on a brand purge since the end of 2020, putting an end to underperformers and reallocating resources to its best and most promising brands Read more

19 Aug 2021

China’s trademark levels are back on the rise after a relatively slow 2019

The Long Read: WTR’s annual Asia-Pacific deep dive is here, revealing 2020’s top corporate and law firm filers, major trends and everything in between. Read more

19 Aug 2021

How to lead a stellar in-house team: past award winners reflect on changing corporate practice

Past winners reveal how the WTR In-House Leader of the Year award helped boost their career and what lies in store for post-pandemic practice. Read more

18 Aug 2021

USPTO pledges fraud fightback after scathing report into US trademark registration process

Senior staff at the USPTO have released a lengthy statement promising to combat suspicious trademark filings in response to a critical report from the US Department of Commerce’s Office of Inspector General. Read more

12 Aug 2021

Cleveland Guardians rebrand snafu leaves experts scratching their heads

Rebranding is a mammoth task, but the Cleveland Guardians dispute highlights various pitfalls to avoid. Read more

9 Aug 2021

CCFN keeps an eye on Mexico GI regime after a year of USMCA

Focus remains on Mexico adhering to the terms of the United States-Mexico-Canada Agreement as Consortium for Common Food Names senior director Shawna Morris considers the treaty’s effects on geographical indications over the past 12 months. Read more

3 Aug 2021

“It’s ok to change your mind”: five features of an authentic brand

Eric Yaverbaum, CEO of Ericho Communications, explains how brands can stay true to themselves, even when their core values change. Read more

29 Jul 2021

A new era of working with influencers in India: what brand owners need to know

In an exclusive guest post, Remfry and Sagar partner Samta Mehra looks at the rapidly changing regulations for influencer advertising in India. Read more

28 Jul 2021

From Tokyo to Brisbane: inside the ever-evolving Olympic brand protection strategy

Jayne Durden, vice president, law firm strategy at Anaqua, reveals how the International Olympic Committee enforces the Olympic brand and what actions sponsors and advertisers should take through every stage of the Olympic cycle. Read more

27 Jul 2021

Building a single Clarivate: new IP group president expands on brand mission and future plans

We caught up with Gordon Samson, former head of Clarivate Asia-Pacific and now president of the IP group, to hear more about his ambitions for the team and how further growth is shaping company strategy. Read more

26 Jul 2021

Image recognition and KYC initiative top priorities for Mercado Libre, head of brand protection reveals

Earlier this month, Mercado Libre revealed that reports of IP infringement fell across its platforms in the second half of 2020. We spoke to head of brand protection Juan Cichero to find out what more the company is doing to differentiate its services and combat evolving counterfeit activity. Read more

22 Jul 2021

Why design patents are such a potent weapon for US enforcement

The Long Read: Applications for US design patents have increased by 50% over the past decade. Debevoise & Plimpton’s Megan Bannigan, Justin Ferrone and Anna Rennich analyse why so many brand owners are taking this route to bypass trade dress obstacles. Read more

21 Jul 2021

The case for consumers: call for legal reform to provide standing to trademark stakeholders

A new study has found that the current Lanham Act “may not be a perfect fit to all sectors of the market”, especially in situations when a consumer’s reliance on a trademark may cause them reputational or financial harm. Read more

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