Analysis: Market

Actions are more important than words: brands receive mixed marks over #BlackLivesMatter messaging

In our latest opinion column, we look at the brand backlash suffered by companies perceived to be exploiting the #BlackLivesMatter cause.

Actions are more important than words: brands receive mixed marks over #BlackLivesMatter messaging
Brexit, post-coronavirus events, and influencing policy: interview with ECTA’s incoming president
1 Jun 2020

Brexit, post-coronavirus events, and influencing policy: interview with ECTA’s incoming president

WTR sits down with the new president of the European Communities Trademark Association (ECTA) to get the inside track on ECTA’s priorities and how the organisation is maintaining its mission in a covid-19 world.

USPTO warns of fraudulent solicitations as attorneys voice concern over Liberty Legal Firm marketing campaign
29 May 2020

USPTO warns of fraudulent solicitations as attorneys voice concern over Liberty Legal Firm marketing campaign

The USPTO today warned users about “new kinds of solicitations” involving communications via email and text message, with one recent example involving texts falsely claiming to be a ‘USPTO Trademark Alert’.

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29 May 2020

Over half of brands have suffered reputational damage due to bad actors during covid-19 pandemic: report reveals

We present key takeaways from a Red Points study into how the coronavirus pandemic has shifted the priorities of e-commerce businesses. Read more

27 May 2020

Digital receptions: how law firms are approaching networking for INTA’s virtual 2020 Annual Meeting

With the INTA confirming that its 2020 Annual Meeting will be a virtual event, law firms and service providers must now decide whether to host a networking reception in a digital environment. Read more

27 May 2020

Trademarks rocket while designs level off: UKIPO releases latest annual filings data

The UKIPO has published its annual Facts and Figures Report. We drill down into the data to reveal the most notable findings. Read more

26 May 2020

“The heresy I am happy to question”: Trademark Owners Association's managing director outlines plans for legal services brand

WTR sat down with the managing director of the Trademark Owners Association, to get more on the decision to revive the TMOA brand and what the future holds Read more

19 May 2020

“A veiled threat” – UK government releases draft EU free trade agreement with geographical indications omitted

The UK government has published an outline of a free trade agreement with the European Union which omits geographical indications (GIs) – a move that suggests GIs will remain a contentious issue as negotiations continue. Read more

18 May 2020

What to consider before bidding in a trademark auction

With a recession looming over global markets, trademark auctions may become more prevalent. WTR speaks to experts on what due diligence these auctions require. Read more

18 May 2020

ICANN seeks to draw line under Amazon ‘.brand’ spat with South American governments

Göran Marby, president and chief executive officer of ICANN, has written a communication which seeks to draw a line under an eight-year battle that has raged over Amazon’s application for its ‘.brand’ top-level domain. Read more

14 May 2020

More counterfeit hotspots in India that brand owners should be aware of

In the latest instalment in our regular series on marketplaces around the world that are reportedly notorious for being counterfeit havens, we head back to India. Read more

13 May 2020

Deepfakes, AI, IP enforcement and Jay-Z: the legal dilemma that regulators are facing

In this exclusive guest piece, Kimiya Shams, legal counsel at technology company DEVIALET, reflects on the current challenges for those enforcing against deepfakes. Read more

11 May 2020

Counterfeit hotspots in Egypt that brand owners must be aware of

In the latest instalment in our regular series on marketplaces around the globe that are reportedly notorious for being counterfeit havens, we head to the African nation of Egypt. Read more

7 May 2020

MARQUES cancels 2020 Annual Conference

MARQUES has announced the cancellation of its 34th Annual Conference, which was due to be held in Stockholm, Sweden, in late September. Read more

7 May 2020

Confusing CBD: post-legalisation trademark strategies for food and beverage marks

In this guest piece, Andrea Anderson and Lee Gray offer insight into how the USPTO may approach examination of CBD marks once legal prohibitions are lifted. Read more

6 May 2020

Six counterfeit hotspots in Hong Kong that brand owners must be aware of

In the latest instalment in our regular series on marketplaces around the globe that are reportedly notorious for being counterfeit havens, we head to a region that is well known for being a hub for fake goods – Hong Kong. Read more

4 May 2020

USTR hits out at EU GI regime, while China remains top of priority watch list

The Office of the US Trade Representative has used this year’s Special 301 Report, which assesses the effectiveness of IP protection around the world, to rebuke the current EU geographical indications regime for its “negative market access effects” on US producers and traders. Read more

30 Apr 2020

How to reduce the risk of a brand value hit during the covid-19 pandemic

Brand Finance recently estimated that, across the world’s most valuable brands, an estimated €1 trillion in value could be lost as a result of the coronavirus outbreak. However, action can be taken now to lessen the blow. Read more

28 Apr 2020

Gleissner attorney Jonathan Grant Morton overtakes LegalForce as leading representative at USPTO

New data reveals that Jonathan Grant Morton, the attorney known in trademark circles for assisting Michael Gleissner in his brand portfolio-building efforts, is the leading representative of trademark filings at the USPTO in 2020 to date. Read more

27 Apr 2020

How law firm trademark teams are adapting to the pandemic environment

WTR reached out to a number of international law firms to gauge the impact on trademark teams and work from the coronavirus pandemic. Read more

24 Apr 2020

Lessons from the Cooking Mama: Cookstar licensing fiasco

The release of a new edition in the popular Cooking Mama video game franchise has been mired in controversy and confusion in recent weeks, with tensions rooted in a licensing dispute. Read more

23 Apr 2020

Inside Treasury Wine Estates’ 10-year battle to register its Penfolds mark in China

WTR speaks to Treasury Wine Estates’ global director of intellectual property to get the inside track on how the company prevailed in a decade-long trademark squatting case. Read more

21 Apr 2020

“Online auctions of trademarks are on the ascendancy in China”: reflections on the QVOD portfolio sale

Last week in China, an auction of 234 trademarks owned by Shenzhen QVOD Technology Co took place on Alibaba’s auction platform, in a two-day bidding war closing at Rmb9.5 million. Read more

20 Apr 2020

Auto industry surges, finance brands most active: inside the ‘.brand’ data

New data provides insight into how the early '.brand' domain adopters are deploying their assets, with the automotive industry domain numbers racing ahead in recent months. Read more

17 Apr 2020

Land O’Lakes drops Native American image, misses opportunity to lead discussion

In our latest opinion piece we look at the spate of media reports focusing on Land O’Lakes’ decision to remove the Native American image that has featured on its product packaging for almost a century. Read more

15 Apr 2020

Seven counterfeit hotspots in Malaysia that brand owners must be aware of

In the latest instalment in our regular series on marketplaces around the globe that are reportedly notorious for being counterfeit havens, we head to the Southeast Asian nation of Malaysia. Read more

15 Apr 2020

US trademark litigation levels slump in March amid perfect storm of factors

We delve into data from Lex Machina which reveals a 19% year-on-year drop in trademark litigation filings at the US federal district court level in March. Read more

13 Apr 2020

Emotional brand attachment is key to minimising counterfeits, research finds

A new study has found that some of the most common marketing methods have a significant effect on triggering or encouraging trade in branded fake goods. Read more

8 Apr 2020

10 counterfeit hotspots in China that brand owners should be aware of

In the latest instalment in our regular series on marketplaces around the globe that are reportedly notorious for being counterfeit havens, we head to arguably the world’s main focal point for fake goods: China. Read more

6 Apr 2020

Innovation domination: the IP offices breaking through boundaries

In the 2020 edition of our exclusive research project into the most innovative IP offices in the world, we found significant improvements in non-core tools and services – although gaps remain. Read more

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Find an expert

Maria Kristjansdottir
Senior Associate
Reykjavik, Iceland
LEX Law Offices