Analysis: Market

Brexit preparedness, diversity recognition and rising demand: takeaways from the UKIPO’s Annual Report

The UK Intellectual Property Office has published its latest annual report, covering the period from 1 April 2018 to 31 March 2019. We have combed through the 100-page report to bring you our five key takeaways.

Brexit preparedness, diversity recognition and rising demand: takeaways from the UKIPO’s Annual Report
18 Jul 2019

Lessons from the high-profile spat between Haas F1 and Rich Energy

When Haas F1 entered the 2019 Formula 1 season, it brought with it a brand new title sponsor, with a colour scheme on its livery to match. However, the relationship has resulted in Twitter rants, leaked documents and legal action – as well as takeaways for trademark professionals.

18 Jul 2019

“An enormous opportunity” – IP provisions of EU-Mercosur Agreement lauded

The European Union and the Mercosur bloc of countries have agreed a comprehensive trade agreement that includes significant IP provisions that rights holders should be aware of. 

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17 Jul 2019

Five counterfeit hotspots you should be aware of in the Dominican Republic

In a new regular series, we highlight marketplaces across the world that reportedly engage in the trade of counterfeit goods. This week, we focus on hotspots in the Dominican Republic. Read more

17 Jul 2019

China’s economic growth is slowing but expect a renewed focus on brand creation

In our latest opinion column, we consider what impact China’s economic growth slowdown may have on ‘Made in China 2025’ and ‘Belt and Road’ – and, by extension, rights owners. Read more

15 Jul 2019

Reports of law firm phishing attacks serve as reminder of never-ending threat

Recent reports have put a spotlight on phishing directed at law firms and solicitors. While not a new phenomenon, the coverage highlights a significant problem that is not going away, and one that firms must be quick to tackle. Read more

12 Jul 2019

Women’s World Cup success reveals major opportunity for canny brands

The final of the FIFA Women’s World Cup was held in France on Sunday 7 July, capping off the most popular tournament in the sport’s history. As women’s football goes from strength to strength, how can brands take advantage of this burgeoning marketing potential? Read more

11 Jul 2019

US trademark litigation levels on course to hit four-year high

The latest data from Lex Machina reveals that 2,289 trademark litigation actions were filed in the United States in the first half of 2019, up 12% year-on-year. If current trends continue, it will represent a four-year high. Read more

10 Jul 2019

Amazon expands Transparency scheme as spotlight falls on anti-counterfeiting efforts

Amazon announces expansion of Transparency, its product serialisation service that “prevents counterfeits at scale”. It comes after a US court decision which considered Amazon as the “seller” in a third-party marketplace transaction. Read more

10 Jul 2019

Trump criticises left-leaning brand boycotts; how trademark practitioners should prepare

US President Donald Trump took to Twitter yesterday to criticise left-leaning brand boycotts and warned that “two can play that game”. With the threat of brand boycotts on the rise, we look at how trademark counsel should prepare. Read more

9 Jul 2019

Trademark group behind Game of Thrones scoops North America Team of the Year

The WTR North America Team of the Year Award was presented to the team handling HBO’s trademark legal needs, including the TV phenomenon Game of Thrones. Trademark head Judy McCool offers insights into protecting brands connected to the biggest show on Earth. Read more

8 Jul 2019

UK trademark attorney salaries continue to rise despite Brexit uncertainty

Research reveals that base salaries have risen across the board for UK IP roles. The news will be positively received by those toiling in the trademark trenches while bracing themselves for the possible negative economic impact of Brexit.  Read more

5 Jul 2019

Daniel Wellington keeps a minimalistic portfolio to focus on a bulletproof enforcement strategy

With its origins in Instagram, Swedish watch company Daniel Wellington is no stranger to online counterfeit issues. The IP team’s core activity lies in enforcement, working both offline and online to purge fake goods. Read more

5 Jul 2019

What Xi Jinping’s IP promises do and don’t say about the US-China trade war

The president of the People’s Republic of China, Xi Jinping, spent a great deal of his keynote speech at the start of last week’s G20 discussing IP matters. We analyse the key messages that brand owners can take away – and what the proposed changes lack. Read more

4 Jul 2019

Protecting GIs in the modern age: takeaways from WIPO’s Worldwide Symposium on Geographical Indications

In an exclusive guest post, António Corte-Real from Simões Garcia Corte-Real & Associados reveals some of the key takeaways from WIPO’s recent geographical indications event.  Read more

4 Jul 2019

E-sports open up a whole new frontier for the Caesars Entertainment trademark team

WTR sits down with John Wilson, senior vice president and chief counsel of intellectual property and commercial at Caesars Entertainment, to discuss how the fourth-largest gaming company in the world is broadening its horizons. Read more

4 Jul 2019

Zoetis trademark team triumphs in a year of major acquisitions

Zoetis’ Jane Ungaro shares her trademark strategy and methodology after a record-breaking year for acquisitions to reveal how Zoetis pipped Pfizer and Specsavers to WTR's Healthcare and Life Sciences Team of the Year. Read more

3 Jul 2019

“A necessary move” – USPTO to require foreign trademark applicants to use US attorneys

The USPTO will soon require foreign-domiciled trademark applicants to be represented by a US licensed attorney. Talking to WTR, experts say this change is needed due to the US trademark register being “flooded with fraudulent applications from foreign nationals”. Read more

2 Jul 2019

“Greatly beneficial” – IP provisions of EU-Vietnam free trade agreement praised by experts

The landmark EU-Vietnam Trade Agreement has been officially signed. Talking to WTR, IP practitioners claim that the agreement will lead to significant changes to the trademark, design and GI system in Vietnam. Read more

1 Jul 2019

Entering the Gulf – top tips for brand licensing and franchising in the Middle East

Some of the world’s biggest events, including the FIFA World Cup, are set to be held in the Middle East in the next few years. In an exclusive guest post, two experts from the region offer insights for international rights holders on brand licensing in the Gulf region. Read more

1 Jul 2019

Game of Thrones and collegial respect: In-House Leader of the Year Judy McCool reveals what makes her tick

In an exclusive interview, Judy McCool – senior vice president, legal affairs at Home Box Office – reveals why sharing expertise, empowering others and embracing change are the cornerstones of effective leadership. Read more

1 Jul 2019

Game of Thrones and collegial respect: In-House Leader of the Year Judy McCool reveals what makes her tick

In an exclusive interview, Judy McCool – senior vice president, legal affairs at Home Box Office – reveals why sharing expertise, empowering others and embracing change are the cornerstones of effective leadership. Read more

26 Jun 2019

Brands warned of counterfeit apps on Google Play; academic finds trademark protection of little help

A major new study has discovered nearly 50,000 potentially copycat apps on the Google Play store, with 2,000 deemed high-risk. However, the academic behind the study tells WTR that trademark protection is of limited help to combat such a widespread issue. Read more

25 Jun 2019

Amazon TLD back in limbo as governments rail against e-commerce giant and ICANN

Amazon’s application for the ‘.amazon’ TLD is back on hold after the Colombian government lodged a request for ICANN to reconsider its decision to proceed with the applications.  Read more

24 Jun 2019

Brexhaustion: UKIPO report considers future exhaustion of rights regime outside EU

The UK Intellectual Property Office has released a feasibility study of the options for a post-Brexit IP exhaustion regime. We present the key takeaways from the study. Read more

20 Jun 2019

Protecting a public participation-based brand: exclusive interview with Guinness World Records

Speaking exclusively to WTR, Raymond Marshall, general counsel for Guinness World Records, reveals how he juggles the family-friendly brand’s reputation and the threat of genericide. Read more

19 Jun 2019

Three stripes, you’re out! – adidas loses appeal as EU General Court rules trademark invalid

The General Court of the European Union has upheld the decision of the EUIPO to invalidate the trademark registration for adidas’ three-stripe branding. We analyse the decision and look at reaction. Read more

19 Jun 2019

Trademark application revenue up, expenditure stabilises: five takeaways from the EUIPO’s annual report

The EUIPO has released its latest annual report, detailing its progress across such areas as staff engagement, stakeholder relationships and data protection reforms. Here are our top five takeaways. Read more

18 Jun 2019

USPTO fraudulent specimens: registry pledges to bolster efforts to tackle improper behaviour

In an exclusive interview with WTR, the USPTO expands on what it is doing to combat fraudulent specimens, and reveals its plan to step up the fight in the future. Read more

18 Jun 2019

Marvel battles Wakanda trademark, Sheffield Wednesday IP woes, and most patriotic brands: news digest

In our latest edition, we look at a new warning for trademark solicitation scams, SMEs are increasingly turning to Colombia, the China and Korea IP offices teaming up, a flurry of Trump-themed marks, and much more. Read more

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Troy Rice
Partner
Wanchai, Hong Kong
SIPS