Analysis: Market

How to handle endorser outrage – lessons from Kanye’s Twitter dispute

Kanye West has posted his contract details to his Twitter account. While it is an ongoing crisis for the label, there are important brand lessons for companies that work with celebrities.

How to handle endorser outrage – lessons from Kanye’s Twitter dispute
As bankruptcy numbers rise so does the availability of, sometimes discounted, intellectual property
18 Sep 2020

As bankruptcy numbers rise so does the availability of, sometimes discounted, intellectual property

In this week’s exclusive data analysis we take a look at the trademark portfolios that have either recently changed hands or are owned by companies that have filed for Chapter 11 bankruptcy – revealing the two key features that make intangibles attractive to buyers.

Innovation at the Chilean IP office: spotlight on trademark tools and services
17 Sep 2020

Innovation at the Chilean IP office: spotlight on trademark tools and services

In the latest in our regular series, representatives from the National Institute of Industrial Property of Chile exclusively share information on the innovative tools and services that have launched or are being developed for the future.

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16 Sep 2020

Podcasting’s “breakout year” provides an opportunity for the trademark industry

As acquisitions and exclusivity deals become an increasingly common sight in the podcast industry, the need for strong brands is paramount – and that’s where trademark professionals can help. Read more

16 Sep 2020

CBP seizure of ‘counterfeit’ AirPods shows the value of configuration marks

Despite OnePlus’s products being ostensibly genuine products, CBP would not release them, showing the potential value of registering configuration marks. Read more

16 Sep 2020

New data on the Madrid Protocol in Indonesia

Crunching the numbers on filing in Indonesia provides invaluable insight into the impact that the Madrid Protocol is having on the country’s IP office and highlights several issues of which trademark professionals need to be aware. Read more

15 Sep 2020

“Beirut will rise again” – exclusive interview with head of Lebanon IP office

In an exclusive guest post, representatives from Alyafi IP Group speak with the head of the IP Unit at Lebanon’s Ministry of Economy about recovery efforts at the agency following the recent devastating explosion in Beirut. Read more

14 Sep 2020

Battle lines drawn over intermediary liability as Digital Services Act consultation closes

The public consultation over the European Commission’s Digital Services Act ended last week, and on the issue of intermediary liability, the commission is faced with a choice between evolution or revolution. Read more

11 Sep 2020

President Trump may have reduced the United States’ soft power, but the nation’s brands are holding the fort

Professor Joseph Nye, the originator of the ‘soft power’ concept, explains how Trump's presidency has affected the United States' position. Read more

10 Sep 2020

What Facebook’s political ad policy change tells us about brand-led action, and whether it can be resisted

While the rules are not as radical as many pressure groups hoped for, there are questions as to whether the move is self-interest driven or 'capitulating'. Read more

10 Sep 2020

Rising enforcement efforts show an increasing concern for IP rights in the Caribbean

Recent efforts by US Customs and Border Protection, the Jamaica Constabulary Force and INTERPOL are a stark warning to counterfeiters in the region – particularly where fake goods are linked to organised crime and terrorism. Read more

8 Sep 2020

New guidelines set up advertising overhaul in India, including expectations of brand ambassadors

India’s newly-formed Central Consumer Protection Authority has issued extensive guidelines designed to regulate advertising and clamp down on misleading claims and practices. Read more

7 Sep 2020

“Brands will be more and more resource-challenged”: five predictions for the future of IP practice

Trademark practitioners around the world discuss the long-lasting impact that the covid-19 pandemic and latest technological trends are likely to have on IP practices, client demands and the wider brand protection landscape. Read more

3 Sep 2020

German domestic trademark activity improves as economy is touted for recovery

As reports emerge that German exports will drop as the country reduces its interaction with the global market, domestic trademark filings are increasing at an above average rate for the European Union. Read more

3 Sep 2020

Why there has never been a better time for intermediaries to crack down on online fraud

With e-commerce booming, the global pandemic could provide an opportunity to transform the ways in which IP rights are protected and enforced online. Read more

2 Sep 2020

In Trump’s Twitter crosshairs: study reveals the long-lasting impact for brands

A new study reveals how the brand perception and purchasing intent of both Democrat and Republican consumers are impacted by the tweets of US President Donald Trump. Read more

2 Sep 2020

WIPO’s Global Innovation Index breaks new ground as brand value included for first time

This year's index is the first in 13 years to consider brand value, an important inclusion that will strengthen the argument for the importance of brands to national innovation. Read more

27 Aug 2020

Yaldi IPA? ALD IPA? How BrewDog and Aldi’s battle of wits benefits both brands

BrewDog has announced a new beer, jesting at Aldi's lookalike product range. The resulting twitter badinage goes to show the benefits of avoiding the swift cease-and-desist. Read more

26 Aug 2020

Corsearch acquires TrademarkNow as M&A trend shows no sign of stopping

The deal is the latest in a series of high-profile M&As in the trademark services sector and comes hot on the heels of the recent announcement that Clarivate is to merge with CPA Global. Read more

25 Aug 2020

Innovation at the Swiss IP Office: spotlight on non-core tools and services

The director general of the Swiss Federal Institute of Intellectual Property (IPI) shares the innovative tools and services it has launched or is developing for the future. Read more

24 Aug 2020

Innovation at the Peruvian IP office: spotlight on non-core tools and services

A representative from the Intellectual Property Office of Peru (Indecopi) shares the innovative tools and services it has launched or is developing for the future. Read more

21 Aug 2020

Sports counterfeits spike during pandemic, but hope for rights holders as battle goes online

There has been a 110% increase in counterfeits in the sports sector during the coronavirus pandemic, according to new research from Red Points. Read more

20 Aug 2020

As Apple hits $2 trillion in market value, tech companies in the WTR Brand Elite continue upward march

The WTR Brand elite project aims to track how companies that invest in their brands and are supported by market-leading trademark teams perform against stock market indices. Read more

17 Aug 2020

Innovation at the Latvian Patent Office: spotlight on non-core tools and services

In a new regular series, national IP offices share the innovative tools and services they have launched or are developing for the future. This week, we focus on innovation at the Patent Office of the Republic of Latvia (LRPV). Read more

17 Aug 2020

“There’s no evidence that plain packaging reduces smoking”: exclusive interview with British American Tobacco’s head of trademarks

Roger Evans discusses how the company has developed a unique brand strategy alongside its PRRPs and argues the negative effect plain packaging has for consumers. Read more

17 Aug 2020

From classroom to boardroom: why practitioners must do more to raise IP awareness

Whether it is teaching children or engaging key stakeholders, there is still much work to be done in promoting IP issues. Trademark leaders explain how they are helping to spread the word through positive action and community engagement. Read more

14 Aug 2020

Innovation at IP Australia: spotlight on non-core tools and services

In a new regular series on WTR, national IP offices share the innovative non-core tools and services that they have launched or are developing for the future. This week, we focus on innovation at IP Australia. Read more

14 Aug 2020

How cross-collaboration helps Wells Fargo’s trademark team to repair reputational damage

Coordinating the trademark needs of any business always requires a keen sense of the inner workings of the company. WTR spoke to Wells Fargo's team on business integration. Read more

12 Aug 2020

”I decided to take up the challenge” – IP director at MF Brands on communicating intellectual property to the C-suite

A new book, titled The Great Catapult: How Integrated IP Management Will Shoot Your Brand to Success, aims to take the IP message to the C-suite, so WTR sat down with author Zeeger Vink to get the inside track on the publication. Read more

11 Aug 2020

Sugargoo launches: new Chinese shopping agent targets marketing to counterfeit buyers

New Chinese shipping agent Sugargoo officially launched this week, with its primary marketing focused on forums for western buyers of counterfeit goods. Read more

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Find an expert

Dieter Delarue
Managing Partner
Antwerp, Belgium
Van Innis & Delarue