In this guest analysis Bill Taylor, chief marketing officer at OpSec Security, explains why and how trust should be placed at the heart of brand protection efforts.
In the first of a series of Saturday opinion columns we consider what 2021 will look like for corporate trademark professionals, and how they should respond.
GEN Law Firm partner Steve Zhao and associate Pei Lyu reveal the intricacies of the arguments that made them successful in the Shanghai court. Read more
As Renault F1 and Racing Point rebrand to Alpine F1 and Aston Martin respectively, WTR asks brand experts whether these are savvy moves or will cause consumer confusion. Read more
A new decentralised internet naming system has been launched today, promising a censorship-free online space in which “no person or organisation can block, censor, or cancel your subdomain”. Read more
Despite the impact of the covid-19 pandemic across the globe last year, trademark filings recovered from an initial downturn and actually grew significantly in the second half of 2020. Read more
As nations begin the roll-out of covid-19 vaccines, there is a risk of bad actors cashing in on the unprecedented demand through dark web marketplaces. Read more
With the eyes of the world on Pfizer, WTR spoke to experts on what the pros and cons might be for undergoing a rebrand at such a pivotal moment. Read more
This time last year, we reported that trademark litigation filings in federal district courts had hit a four-year high, outpacing patent cases for the second straight year. However, 2020 was very different. Read more
In November last year, Deborah Hampton made history when she was elected to be the first African-American officer at INTA. She sits down with WTR to discuss her journey and the state of diversity in the industry. Read more
Submissions to the USPTO on the possible application of contributory and/or vicarious trademark infringement liability to e-commerce platforms have revealed a clear division between the positions of e-commerce companies and rights holders. Read more
While efforts to develop a global access system for WHOIS data continue, recent developments in the United States and the European Union suggest that governments are willing to require more of registries and registrars. Read more
The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more
Local experts have expressed concern that the country’s existing legal structures may not be ready to handle international registrations after joining the Madrid Protocol. Read more
Bentley Motors has lost its appeal against a ruling in a long-running dispute with Bentley Clothing. However, the clothing company's director has slammed the current legal system. Read more
Five years after the law was changed to allow the registration of non-traditional marks, application numbers have dropped dramatically. Representatives of the Japan Patent Office offer some insight as to the future of such marks in the country. Read more
The political relationship between Australia and China has further broken down. But IP experts remain confident that the tensions will not have a dramatic impact on brand work. Read more
The latest findings of WTR’s exclusive research collaboration project with Scamadviser.com reveal that consumers are starting to return to physical marketplaces to purchase counterfeit goods. Read more
When it first launched, the programme received a lot of hype, not least for the creation of an elite panel of vetted law firms. But how much of a boost did practices gain from access to a wide range of potential new clients? The data suggests mixed results. Read more
Continuing our new series, WTR presents exclusive insights from the principal counsel at ESPN, Allison Cantor, and the assistant general counsel of trademarks at Harley-Davidson, Adraea Brown. Read more
@WTRmagazine RT @TrademarkBlog: I’m quoted in this: US SCOTUS denies certiorari to parody case, leaving Ninth Circuit open to forum shopping, expert say… Read more
15Jan2021
@WTRmagazine RT @patentriff: "Revealed: Andrei Iancu's email to USPTO staff on the day the US Capitol was stormed | World Trademark Review" #patents #US… Read more
15Jan2021
@WTRmagazine RT @KelseyFarish: Proud Boys TM? If the [far-right, neo-fascist, and male-only] "political" group is found to have engaged in illegal activ… Read more