Analysis

Enforcement data reveals destination shift for counterfeits originating in China

The true scope of the illicit trade of fake goods is hard to define, but analysis by Rouse indicates that Southeast Asia is a fast-rising hotspot

Enforcement data reveals destination shift for counterfeits originating in China
How should authors utilise trademarks to protect their literary works: the European perspective
7 Aug 2020

How should authors utilise trademarks to protect their literary works: the European perspective

In the second of this two-part piece, we speak to legal experts to explore the role that trademarks could play in the fight against book piracy in Europe.

The six signs of an accomplished leader
6 Aug 2020

The six signs of an accomplished leader

WTR’s trademark elite underscore the hallmarks of effective leadership by identifying the key characteristics of any inspiring captain of the helm – including having an eye for talent, giving others a platform and being open to new ideas.

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4 Aug 2020

“A step in the right direction”: CBP ruling on small consignments set to strengthen anti-counterfeiting toolkit

US Customs and Border Protection has issued an administrative ruling clarifying the duty-free exemption status of certain low-value shipments sent to US fulfilment centres and domestic warehouses. Read more

4 Aug 2020

Drop shipping sites are flooding influencers with counterfeit goods: what brands should do

As even high-profile influencers such as Kylie and Kendal Jenner are caught by drop shipping scams, here are the steps that brands can take to reduce the risks. Read more

3 Aug 2020

“We are in constant beta”: inside Mercado Libre’s brand protection programme

In an interview with WTR, Juan Cichero, head of brand protection at Mercado Libre, explains how its IP protection offerings are evolving and outlines how rights holders can assist the company in its efforts. Read more

31 Jul 2020

Revealed: Jonathan Morton, Nyall Engfield and Benjamin Becker are top China representatives at USPTO

A year on from the USPTO's domicile rule change, new data shows the leading China-based representatives on trademark applications at the agency. Read more

29 Jul 2020

“The time is right” – call for US government to form dedicated anti-counterfeiting agency

NAM has issued a report on the scale of the counterfeits industry and proposed radical changes to the ways in which the private and public sectors combat the trade in fake goods. Read more

29 Jul 2020

Brand changes: moving forward with an eye on the past

In this guest post, Virginia Marino, shareholder at Brinks Gilson & Lione, reveals the necessary steps that any brand adviser should take when faced with a brand overhaul. Read more

28 Jul 2020

Xinjiang forced labour supply chain controversy highlights importance of trademark counsel guidance

As several of the world's biggest fashion brands are accused of being complicit in human rights abuses in Xinjiang, what should trademark professionals do? Read more

24 Jul 2020

Sorry Big Dairy, milk alternatives (and the brands that support them) are here to stay

Oatly, a prominent Swedish oat milk maker, is now worth over $2 billion. Plant-based milk brands are quickly consolidating the market, and their quirky, hard-hitting campaigns are attracting a whole range of consumers. Read more

24 Jul 2020

Series of legal and policy developments in China set to significantly affect brand enforcement efforts

Following its promise in 2019 to strengthen IP rights protection, the Chinese government has taken a series of policy and legal steps in the first half of 2020. Read more

24 Jul 2020

USPTO director talks counterfeits, highlighting role that seller vetting can play in fight against fakes

USPTO Director Andrei Iancu has called for industry and government to work in a systemic and sustained manner to fight back against the prevalence of counterfeit goods online. Read more

23 Jul 2020

How elite brand-focused companies have performed on the markets since 2018

Analysis of the stock market performance of the WTR Brand Elite – a composite index of some of the world’s top brand-focused companies – since the start of 2018 paints a largely positive picture. Read more

23 Jul 2020

Why brand strategy might dictate the winner of the next video game console war

Although there is much yet to be announced about their new consoles, there are clear indications that the PS5 and the Series X will diverge in brand strategy to keep ahead of the market. Read more

22 Jul 2020

Call for government to do more on brand misuse and ad fraud on social media as report reveals scale of problem

A new report has revealed the extent of fraudulent and infringing advertisements on social media platforms targeting major brands, providing an action plan to clamp down on illicit activity. Read more

22 Jul 2020

CORONIL trademark bid dealt a blow by the courts, but the fight is far from over

Although some expected an opposition due to CORONIL misleading the public as a cure for covid-19, the order is the result of another mark claiming priority. Read more

20 Jul 2020

Food and beverage industry the new brand restrictions battleground as calls for action escalate

The food industry is fast becoming the focus of brand restrictions, with new calls for action against unhealthy foods in the United Kingdom and concern over Mexico’s new labelling regime culminating in a missive from INTA last week. Read more

17 Jul 2020

UK is battling Brexit negotiations and the coronavirus, but it is still on track for its biggest trademark year yet

The first week of July was the busiest the UKIPO has ever seen, putting to rest any fears that the coronavirus pandemic would have lasting effects on application levels. Read more

15 Jul 2020

Kanye West pulls out of presidential race: could a lack of trademark activity have predicted it?

Research conducted by WTR reveals a lack of trademark applications related to his campaign, leading to the question of whether he was ever fully in the race. Read more

15 Jul 2020

Call for New Zealand intellectual property framework to incorporate Māori rights

Lynell Tuffery Huria discusses the need for Māori traditions and cultural expressions to be protected by New Zealand’s intellectual property laws. Read more

14 Jul 2020

“Talk about the issue”: how law firms can support the LGBT+ community in Asia

WTR previously analysed data that revealed a disparity between law firms in Asia and the rest of the world when it comes to engaging on LGBT+ issues. As such, we consider how law firms can start to effect change. Read more

13 Jul 2020

Soft power can help build nation brands and nation’s brands symbiotically, says new study

Brand Finance's global study reveals that nations, much like companies, must consider all aspects of their brand to effectively leverage soft power on the world stage. Read more

10 Jul 2020

How Tesla builds its brand on the allure of Elon Musk

The electric vehicle manufacturer’s market value keeps climbing higher and higher – and so does its brand value. Why? Because investors and consumers alike are drawn in by the company’s quasi-influencer CEO. Read more

10 Jul 2020

Data reveals significant diversity and inclusion gaps in Asian law firm landscape

Analysis of WTR’s benchmarking survey data reveals that over half of participating Asian law firms do not have a diversity and inclusion policy. Read more

9 Jul 2020

A tale of conflicting data sets: filing and litigation statistics paint a contrasting picture of the US trademark landscape

The latest data reveals that the US litigation filings slump continued through the second quarter. While litigation levels are set for a multi-year low, in contrast, filing levels have increased. Read more

9 Jul 2020

Ferrari partially loses iconic mark as EUIPO’s non-use requirement claims latest victim

Just 39 250 GTOs were built between 1962 and 1964, opening the brand up to a non-use opposition at the EUIPO. Read more

8 Jul 2020

New specialised IP courts in Poland should make EU and domestic case law consistent

Five specialised IP courts open this month but question marks remain over staffing and training. Read more

8 Jul 2020

Portfolio management: How to organise massive trademark collections

With the biggest active UK and EU trademark portfolio of any law firm, Marks & Clerk provides unique insight into some of the managerial challenges and solutions to coordinating huge portfolios across multiple regions. Read more

8 Jul 2020

The top filers and agility in action: inside EUIPO operations

World Trademark Review’s annual EUIPO focus assesses current office processes, reveals the most proactive filers and explores how the agency has responded to the impact of covid-19 on its employees, users and offerings. Read more

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