Analysis

Twitter: the land of risk and opportunity

The social media giant has found its voice, and is helping others to build and differentiate their own brands

Twitter: the land of risk and opportunity
While ‘Tokyo 2020’ will now take place in 2021, brands will get their time to shine
25 Mar 2020

While ‘Tokyo 2020’ will now take place in 2021, brands will get their time to shine

The Olympics is a world-renowned brand which lends its powerful reputation to its partners and sponsors. Given its reach and reputation, the IOC does not play around with its trademark protections.

Jones Day at the top of a shuffled pack in new Acritas US Law Firm Brand Index
25 Mar 2020

Jones Day at the top of a shuffled pack in new Acritas US Law Firm Brand Index

Jones Day has maintained its position for the fourth year in a row. Below the number one spot, however, the 2020 Acritas US Law Firm Brand Index reveals a changing landscape.

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20 Mar 2020

Singapore’s goal of achieving top-tier status as a hub of innovation and IP looks attainable

Its local brands have an international focus, and big global names also flock to this market. Read more

17 Mar 2020

Brand management for a B2B company with a fan base: exclusive interview with Salesforce’s trademark team

Nestled within Salesforce is a tiny trademark team. WTR sat down with Kiran Belur and Kristin de la Vega to see how they manage the tech giant's portfolio. Read more

16 Mar 2020

EUIPO issues draft guidance on examination of new types of trademarks: reaction

These documents will likely form the best practices for examining absolute and relative grounds for invalidity and refusal of sound, motion, multimedia and hologram marks. Read more

13 Mar 2020

Class 9 applications skyrocket due to expansion – and domination – of the tech industry

Data analysis shows that software is the most popular product, and gaming companies are some of the top applicants within the industry. Read more

11 Mar 2020

Call for more cooperation between government and brands to curb counterfeits in Philippines

Joy Belmonte, mayor of Quezon City, has vociferously opposed the alleged distribution of over 1,000 fake trainers to local athletes and, crucially, has taken action to bolster the work of anti-counterfeiting agencies. Read more

10 Mar 2020

Trump’s EU trademark revocations provide another lesson on evidence of use

Three of US President Donald Trump’s EU trademarks have been partially revoked by the EUIPO. At the centre of the failed defence against the cancellation action is the evidence submitted. Read more

6 Mar 2020

How the SHOP SAFE Act might change the e-commerce counterfeiting liability landscape

A new act introduced in the US House of Representatives this week aims to make e-commerce sites more liable for counterfeit products traded by third parties on their platforms. Read more

28 Feb 2020

Fake news war erodes perception of media brands as US election cycle begins

The “fake news” war has weakened trust in media brands, and recovering could be an uphill battle. Read more

25 Feb 2020

WIPO director general elections: exclusive interview with Kazakhstan candidate Saule Tlevlessova

WTR spoke to the Republic of Kazakhstan’s Saule Tlevlessova in the run-up to the WIPO director general elections. She is the current president of the Eurasian Patent Organisation and held multiple positions at WIPO for almost two decades. Read more

24 Feb 2020

Bringing sports and e-sports IP strategies together: interview with FIFA’s Daniel Zohny

WTR sat down with FIFA's Daniel Zohny at INTA's recent Europe conference 'Brands, Sports, and E-sports: A Brand ®evolution' to discuss how e-sports could radically change the work of sports IP professionals. Read more

21 Feb 2020

Football: a game where every brand wins

Football teams and corporates are cashing in on brand value, but a changing industry means clubs need to use new methods to continue strengthening their presence and engagement levels. Read more

20 Feb 2020

WIPO director general elections: exclusive interview with Peru candidate Ivo Gagliuffi Piercechi

WTR interviews Peru's candidate for the director general election at WIPO. Ivo Gagliuffi Piercechi currently leads his country’s IP office, Indecopi, one of the most innovative in South America and has similarly big plans for WIPO. Read more

14 Feb 2020

China’s rapid expansion has made a lasting impact on the trademark landscape, with more to come

Trademark output may be finally slowing down, but local brands are just getting started. Lawyers should therefore keep their eyes peeled as businesses shift their sights abroad. Read more

14 Feb 2020

Corsearch to launch unified brand protection service: exclusive interview

Corsearch acquired its second brand protection firm last month in a bid to cement its place in the market. WTR sat down with the CEOs of Pointer Brand Protection and Yellow Brand Protection to discuss the company’s plans. Read more

12 Feb 2020

The race to become WIPO director general: exclusive interview with Nigerian nominee Adebambo Adewopo

WTR has reached out to the eight WIPO director general nominees to get the inside track on why they are the best candidate for the role. In the first of the series, we hear from Nigerian candidate Adebambo Adewopo. Read more

7 Feb 2020

Can anything stop Amazon?

The brand is on a roll with a show-stopping 2019, but the future is not without challenges. Read more

6 Feb 2020

EU countries criticised for diverging IP policies in latest US Chamber of Commerce IP Index

The index appraises the global IP environment, with the US regime regarded as the gold standard, providing insight into the fracture lines that exist between EU and US policy, as well as current sentiment towards China’s trade efforts. Read more

4 Feb 2020

Why law firms need CEOs: exclusive interview with Harness Dickey’s Bill Coughlin

Bill Coughlin, previously CEO of Ford Global Technologies, has taken up this role at Harness Dickey – a first for the firm. As more law firms appoint CEOs, both with and without legal experience, WTR speaks to Coughlin to find out why this trend is set to continue. Read more

31 Jan 2020

Saudi Aramco makes an impressive brand debut but challenges lie ahead for the industry: data analysis

Big Oil has traditionally flown under the radar when it comes to brand building, but changing tides mean that there must be a greater focus on the narrative surrounding the key companies involved. Read more

27 Jan 2020

From the NBA to INTA: exclusive interview with Ayala Deutsch

WTR sat down with Ayala Deutsch, executive vice president and deputy general counsel at NBA Properties and new INTA president, to talk about her plans for the future and how the association will address the challenges facing the trademark industry. Read more

22 Jan 2020

Baker McKenzie reigns supreme as world’s strongest law firm brand

Acritas has released its annual index of the world's strongest law firm brands. Once again, the top 20 list includes a number of firms with strong trademark practices, many of which feature in the WTR 1000. Read more

21 Jan 2020

“UK will become paradise for free riders”: CJEU referral highlights potential Brexit IP schism

Four questions have been referred to the CJEU which could lead to a landmark judgement on a trademark owners’ rights to stop resales. The decision may further enlarge the gulf between the UK and the EU's position on exhaustion post-Brexit. Read more

20 Jan 2020

Edible tags aim to tackle counterfeit medicines, but come with implementation considerations

Research from Purdue University has produced an edible security tag for pharmaceuticals in an effort to stem the flow of counterfeit medicines. Will costs overrule invention when it comes to the tag’s implementation into the market? Read more

17 Jan 2020

Siemens’ controversial coal mine contract has put brand at risk of greenwashing accusations

The German conglomerate has portrayed itself as a steward of sustainability, but when it comes to corporate social responsibility, it’s an all or nothing game as this week’s coal mine contract backlash illustrates. Read more

16 Jan 2020

How the amicus briefs could sway the US Supreme Court in anticipated ‘booking.com’ ruling

Three amicus curiae briefs have been delivered to the US Supreme Court ahead of its long-anticipated ruling in USPTO v Booking.com. WTR spoke to two experts to see how these briefs may influence the United States' highest court. Read more

16 Jan 2020

Extinction Rebellion’s terror group classification shines spotlight on brand relationships with causes

Although the listing was only temporary for Extinction Rebellion, the incident serves as a reminder of the nuances that come into play when a brand aligns with political movements. Read more

14 Jan 2020

Infringement and filings increase but budget no longer the primary concern, says new study

As trademark filing numbers increase globally, a new report by CompuMark provides data on a rise in infringement incidents that trademark professionals are experiencing. While these infringements are costly, budget does not currently top the list of concerns for in-house teams. Read more

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André Oliveira
Partner
Rio de Janeiro, Brazil
Daniel Law