Analysis

How Trump’s executive order on social media platforms could provide clarification for brand owners

The executive order intends to make social media platforms liable as publishers. Could these efforts change how brand owners bring bad actors to justice?

How Trump’s executive order on social media platforms could provide clarification for brand owners
Over half of brands have suffered reputational damage due to bad actors during covid-19 pandemic: report reveals
29 May 2020

Over half of brands have suffered reputational damage due to bad actors during covid-19 pandemic: report reveals

We present key takeaways from a Red Points study into how the coronavirus pandemic has shifted the priorities of e-commerce businesses.

Stuck in lockdown – it might be time to swipe right? Dating app filing patterns analysed
29 May 2020

Stuck in lockdown – it might be time to swipe right? Dating app filing patterns analysed

How popular dating apps have been able to capitalise on lockdowns, strengthening consumer connections and taking the opportunity to reinvent the online dating landscape

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28 May 2020

WIPO launches digital fingerprint service: how will it help trademark professionals?

While WIPO PROOF's use is most obvious in the copyright space, WIPO tells WTR that the service will have good applications within trademark work. Read more

27 May 2020

Trademarks rocket while designs level off: UKIPO releases latest annual filings data

The UKIPO has published its annual Facts and Figures Report. We drill down into the data to reveal the most notable findings. Read more

22 May 2020

In times of crisis consumers seek out familiar, comfortable food and beverage brands, creating opportunity

Slumping economies and ongoing lockdown orders present opportunities for the food and drink industry’s bigwigs to recapture market share from challenger companies Read more

21 May 2020

Trademark filing levels recover but long-term picture remains in doubt

After an initial slump in global trademark filing levels in the wake of the coronavirus outbreak, data reveals that numbers have started to return to normal at several major offices. Read more

18 May 2020

What to consider before bidding in a trademark auction

With a recession looming over global markets, trademark auctions may become more prevalent. WTR speaks to experts on what due diligence these auctions require. Read more

15 May 2020

What the Virgin Media and O2 deal tells us about the branding struggles of telecom providers

The industry’s major players do a poor job of building consumer loyalty, and there is the constant risk of smaller, more flexible companies disrupting the market. Read more

14 May 2020

Are recessions the right time for rebranding after an acquisition? The data offers the answer

New research from Brand Finance suggests that rebranding can be better for long-term brand value. However, a keen eye is needed for each brand’s success. Read more

13 May 2020

Fighting fake coronavirus treatments: exclusive interview with Gilead’s Gretchen Stroud

Stroud explains to WTR how Gilead protected its brands assets when remdesivir drug hit the headlines as a potential treatment for covid-19. Read more

7 May 2020

Bud Light’s win on “corn syrup” ad offers valuable lessons on false advertisement claims

How Bud Light’s Super Bowl half-time show advert brought litigation from Molson Coors. But was it worth it for the offended brand? Read more

7 May 2020

Confusing CBD: post-legalisation trademark strategies for food and beverage marks

In this guest piece, Andrea Anderson and Lee Gray offer insight into how the USPTO may approach examination of CBD marks once legal prohibitions are lifted. Read more

1 May 2020

Spotify has proven itself to be an essential service during the lockdown, but mustn’t lose focus

The Swedish music streaming service has been given greater access to users who are practicing social distancing. While this time is critical for building brand intimacy, the company cannot lose focus on long-term innovation. Read more

30 Apr 2020

“It is good to get away from the haters”: Trademarkia founder looks to future outside trademark law

In an interview with WTR Trademarkia founder Raj Abhyanker has revealed that he is stepping back from the trademark world to develop civil engagement technology solutions. Read more

29 Apr 2020

“A very significant development”: latest SkyKick ruling could have wide bad-faith implications

The English High Court has partially invalidated trademarks owned by Sky. Legal experts say the ruling could open up a new line of attack for defendants against brand owners. Read more

29 Apr 2020

“Brexit hasn’t been forgotten”: exclusive interview with newly elected CITMA president

We sat down with Richard Goddard to discuss the organisation’s strategic direction for his two-year tenure, the spectre of Brexit and how the institute is adapting to current conditions. Read more

24 Apr 2020

Germany set to bounce back from lockdown measures, but local brands likely to suffer due to international nature

German businesses are globally-minded and utilise the EU and Madrid system to obtain far-reaching trademark coverage. This approach will have unintended consequences, but brands can rely on a stable government to provide support. Read more

23 Apr 2020

How the Spartan Race brand fights back against trademark norms: exclusive interview with general counsel Deanna Sheridan

Deanna Sheridan, general counsel at Spartan Race, tells WTR how she has maintained the brand's determined identity through a crisis that halted all of its events. Read more

22 Apr 2020

What will the lasting effect of covid-19 be on the legal profession?

The pandemic has required trademark professionals to quickly adapt. When this crisis is finally over, elements of the current situation will likely become permanent. Read more

17 Apr 2020

Zoom adapts to the highs and lows of mainstream success

The video-conferencing app is now a staple of daily communication, and its trademark holdings reflect how unexpected this success was. Read more

13 Apr 2020

Submarine marks: how black holes can help keep filings secret

The tech press has long jumped on a new filing for a news story, but there are many reasons why a company would rather keep a lid on upcoming launches of a new brand. Read more

10 Apr 2020

Pandemic clears way for indoor exercise and virtual fitness brands to shine

Lockdowns across the globe have forced both consumers and fitness centres to get creative, and are a reminder of why Peloton caused so much excitement at launch Read more

9 Apr 2020

Demystifying the security myths on legal cloud platforms: interview with Litify’s Terry Dohrmann

The legal profession has been slower than most to pick up cloud platforms. WTR spoke with Terry Dohrmann, chief revenue officer at Litify, on why law firms should embrace them. Read more

6 Apr 2020

China’s rapid expansion: a lasting impact on the trademark landscape

Chinese filing data reveals that while trademark output may be slowing down, local IP owners are just getting started as brand values skyrocket and focus turns to foreign registers. Read more

3 Apr 2020

Samsung knows how to stand out from the crowd, and this is key to building its brand equity

The company has survived ups and downs with relative ease by focusing on its core values of quality and innovation. Read more

27 Mar 2020

Twitter: the land of risk and opportunity

The social media giant has found its voice, and is helping others to build and differentiate their own brands Read more

25 Mar 2020

While ‘Tokyo 2020’ will now take place in 2021, brands will get their time to shine

The Olympics is a world-renowned brand which lends its powerful reputation to its partners and sponsors. Given its reach and reputation, the IOC does not play around with its trademark protections. Read more

25 Mar 2020

Jones Day at the top of a shuffled pack in new Acritas US Law Firm Brand Index

Jones Day has maintained its position for the fourth year in a row. Below the number one spot, however, the 2020 Acritas US Law Firm Brand Index reveals a changing landscape. Read more

20 Mar 2020

Singapore’s goal of achieving top-tier status as a hub of innovation and IP looks attainable

Its local brands have an international focus, and big global names also flock to this market. Read more

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