Kangxin Partners PC
Trademark squatting is rife in China, so it pays to register fast. If a dishonest filing has already been made, showing that a trademark enjoys a high reputation can help in opposition or invalidation proceedings.
The long-awaited Sky v Skykick decision brings new clarity to how well-known trademarks are treated in the European Union, although it also raises the question of what impact a strong brand might have on a court’s deliberations.
Henry Goh & Co Sdn Bhd
The passing of new trademark legislation has strengthened the hand of owners of well-known and famous marks in Malaysia. Case law under the new statute is sparse, but the courts remain supportive of rights holders.
Uhthoff, Gómez Vega & Uhthoff SC
Differences in the treatment of well-known and famous marks create pitfalls for the unwary. An administrative declaration is the best option, but obtaining one can be burdensome.
Gorodissky & Partners
With few marks recognised as well known in Russia, evidence of use in the country, consistent branding and market research can be key to gaining such status, but it often requires perseverance.
United States of America
Lewis Roca Rothgerber Christie LLP
A split among US circuit courts and an administrative court on the application of the well-known marks doctrine makes registration in the United States more important than ever. But famous marks will always attract greater protection.