30
Jul
2021
@WTR_Alerts Starbucks’ brand manual is something smaller companies should aspire to. https://t.co/273aBUvKzJ https://t.co/498iBxy8XD Read more
Exclusive analysis reveals why major US brands are feeling the pressure of increased competition in the global marketplace – and how they can fight back.
David HaighConnecting with Customs at the factory of the world
Effective IP protection at the Chinese border is one of the most important aspects of any multinational enforcement strategy. We take a deep dive into how to shore up your defensive strategy for goods leaving the so-called ‘factory of the world’.
Has China changed? Brand owners face an evolving and uncertain legal landscape
An analysis of recent decisions illustrates an evolving desire by China’s courts to take decisive action against infringers. However, there are a number of strategies that rights holders need to implement to maximise their chances of brand protection success.
The 10 most common mistakes in trademark portfolios – and how to avoid them
Analysing more than 30 trademark portfolios of mid-size to large multinationals carrying out business in the European Union reveals a surprising number of illogical filings, errors and gaps. The resulting checklist will support effective portfolio review.
Registries are alive with the sound of trademarks
Registrations for sound trademarks are becoming more prevalent at major IP registries around the world. We look at some of the opportunities for sound marks, as well as common challenges and how to overcome them.
Charting a course to success in reverse confusion claims and fair-use defences
The recent Marketquest decision offers important insight into reverse confusion claims, providing a road map for using a senior user’s mark comprising descriptive terms to market a junior user’s product.
Perspectives
Trademark-related quotes, opinions and observations from around the globe.
All thought and no action is a losing combination in China
Having a thorough knowledge of the trademark filing system is key to obtaining IP protection, but knowing what to register is only the first step to ensure that the process runs smoothly.
Choosing the right protection strategy for Russia
Prosecution strategies are dictated by the circumstances of the rights holder’s business. Nevertheless, a smart choice of trademark and thorough registration are key to protecting IP rights.
The importance of correctly identifying goods and services in the United States
Trademark rights are acquired through use of a mark in commerce. Applicants must correctly identify the goods and services with which their mark is intended for registration or risk refusal or cancellation.
Turkey welcomes letters of consent
Pursuant to the new Industrial Property Law, similar or identical trademarks will no longer be considered absolute grounds for refusal if applicants submit a letter of consent for use from the prior owner.
Top tips for trademark registration in India
India:
The Trademarks Registry has implemented various changes to enhance the trademark filing system in India. An efficient registration strategy should help rights holders to reap the benefits of these updates.
Navigating the idiosyncrasies of the Italian filing system
The Italian Patent and Trademark Office has made significant steps towards improvement over the past 10 years. However, foreign rights holders should be aware of the system’s various quirks.
