WORLD TRADEMARK REVIEW Issue 59

A new Civil Procedure Code – due to come into force in March – should finally tackle Brazil’s crippling judicial backlog, which affects all legal proceedings, including trademark and related matters. However, there remains fierce opposition to the code

From examining the likelihood of winning on summary judgment to knowing when an injunction is likely to issue, a data-centric approach is a valuable supplement to traditional legal research and the wisdom of personal experience

While selective distribution can be an excellent option for luxury brand owners, allowing them to control how their products are sold within a certain territory, there are potential clashes with competition law, particularly within the European Union

Proper due diligence on the part of both seller and purchaser is crucial when it comes to any acquisition. While sometimes costly, good housekeeping is essential for effective brand management and enforcement

Trademark professionals and IP association representatives from around the world highlight some of the most significant issues of 2015 and what to watch out for in 2016

While coexistence and consent agreements can be useful tools for protecting trademarks and avoiding litigation, parties entering into them must draft them with great care and be mindful of the potential pitfalls

Important changes in 2015 for trademarks at the US Patent and Trademark Office include a large filing increase, trademark fee reductions, the launch of courtesy email reminders for post-registration deadlines and the release of a new ID manual

Some recent high-profile cases highlight that the final say on whether a trademark will be granted or refused still rests with the government. However, it is not always possible to predict which way things will go

On October 29 2015 World Trademark Review hosted a conference on Managing the Trademark Asset Lifecycle in New York. The corporate profile of trademarks, brand valuations and potential new revenue streams for law firms were just a few of the issues discussed

Phishing is a fact of life in the online world and a growing concern for brand owners, given that many phishers impersonate well-known brands and trademarks in order to gain the trust of their targets

In many countries people or even companies have a defence to trademark infringement when using their own names. In this article Baker & McKenzie’s global IP team outlines where an own name defence exists and whether this extends to company names

While various laws govern advertising in India – including ads that can be said to be misleading or even to constitute an unfair trade practice – as well as an impressive body of case law, the sector can be bewildering for new entrants

While recent cost-cutting initiatives may be behind the US Patent and Trademark Office actively steering ex parte appeals of dissatisfied applicants away from federal district court, where does this leave those who are still pursuing a registration?

China’s luxury goods market is slowing as a result of anti-corruption measures and shifting consumer preferences. But what do these changing dynamics mean for brand strategies and enforcement trends?

A distinctive trademark can be key to a product’s success. Yet while distinctiveness and trademarks are concepts that should not be separated, unfortunately this still happens all too frequently

Hashtags and emojis – both popular ways to express ideas and emotions – are everywhere. Unsurprisingly, businesses are looking to get in on the act by using and registering them as trademarks, but they do not always find the process to be straightforward or risk free

Trademark-related quotes, opinions and observations from around the globe

A growing number of organisations have begun developing innovative approaches – particularly with regard to trademark docketing. By taking an open-minded and holistic approach, trademark practices can improve how data is received, managed and used