At first glance, the recent ECJ decision on Google
keywords clarifies the European position, but dig
deeper and uncertainty remains – mirroring the
position in the United States.
When it comes to transliterating a brand to suit the
Chinese market, the first step is to forget all you know
about how language works in the West. Get this process
wrong and your trademark will be open to attack.
WTR takes a look at the blockbuster of the trademark
calendar: the annual meeting of the International
Trademark Association, held this spring in Boston.
In an exclusive interview with WTR, David Kappos,
director of the US Patent and Trademark Office (USPTO),
explains how the Trademarks Next Generation project
is being approached and takes issue with the suggestion
that trademarks are not receiving the attention they
deserve from the agency.
Changes to the domain space have prompted
speculation about the potential threat to brand
owners, yet many have still to review their domain
name strategies to reflect the new online landscape.
So where should they begin?
While trademark counsel rarely have the opportunity
to take to the streets, valuable insights can be gained
from the frontline experiences of investigators –
including the need to respect and understand
Sports brands must contend with myriad challenges
posed by their opponents, counterfeiters and
infringers. A sound defence and tough offence are the
keys to prevailing over these inventive opponents.
On May 25 2010, WTR announced the winners
of its fourth Industry Awards at an exclusive
ceremony in Boston’s Harvard Club. The awards
are designed to recognize the vital work carried
out by in-house trademark counsel, and identify
the teams and individuals that are performing
their functions to the highest possible
standards. Over the following pages we speak to
the winners and explain why they were judged
to be leading examples of industry best practice.
Although hard data on Chinese trademark trials is
like gold dust, WTR has uncovered a set of statistics
that sheds new light on China’s evolving trademark
Having transliterated your brand and company names,
the next step involves properly protecting them both
to counter the risk of infringement.
Trademark counsel rarely have the time and
resources to contribute fully to decisions on corporate
acquisition activities. But to provide expert, effective,
transaction-specific trademark due diligence, several
issues should be considered.