WORLD TRADEMARK REVIEW Issue 1

Making sense of China

Problems, recurrent and new, hindering the
enforcement of rights continue to obscure the horizon
for mark owners operating in or wishing to enter the
Chinese market. However, positive developments are
brightening the landscape and should also be
acknowledged.

Linda Chang

ECJ’s Coty decision a major win for luxury brands but question marks remain for other sectors

The European Court of Justice handed down its much-anticipated Coty judgment this week, ruling that brand owners may restrict the online sales of their products through third-party platforms.

Cuba issues first consumer protection rules, IHOB “a flop”, and cost of a country rebrand: news round-up

In our latest round-up, we look at Alibaba and Kantar teaming up to redefine brand building in China, Ukraine's institution of IP inspectors, the musician ordered to pay $2 million for trademark infringement, and more.

Columns

Brands from the frontlineDealing with copycats

Each industry has its specific trademark
challenges – for fast-moving consumer
goods it is dealing with copycats.
Monitoring new legislation and dealing
with competing retailers are two key
aspects of the in-house counsel’s role in
meeting this challenge.

The view onlineFalse WHOIS information – is enough being done?

Accurate WHOIS information is crucial
for mark owners to identify online
infringers. However, around 5% of domain
names issued in the United States are
registered using “patently false” contact
information, making it difficult or
impossible to contact the sites’ owners.

Trademark managementTrademark audits – what you need to know

Trademarks are not static so it is
important that companies review their
portfolios on a regular basis. Too often
though, this does not happen. Thus, it is
imperative that a company’s trademark
assets are reviewed regularly.

Counterfeiting perspectivesThe same problem but different priorities

Trademark owners, governments and law
enforcement agencies all claim to want to
eradicate IP crime. The problem is they
find it difficult to work together to
achieve their aims.

Roundtable

The state of the Union

It has been a busy period for US trademark owners. In this roundtable
discussion, four US practitioners talk through some of the major issues
to have emerged over the last few years.

Features

The case for Canada

Canada is a G8 country with a distinctive trademark
system and a competitive market for legal services.
Throw in a long, heavily populated border with the
United States and you have a jurisdiction that few
rights owners can afford to ignore.

Nortel builds a trademark strategy for the 21st century

A marketing background and a new focus on the
company’s master brand mean that Nortel’s head of
trademarks, Alex Brkich, is able to run a tight ship that
does not stint on the quality of service it provides.

The battle for Budweiser

It’s a story that involves royal dynasties, new world
settlers, the collapse of Eastern European communism
and a place that some say doesn’t exist. But at its
heart, the interminable dispute between brewers
Anheuser-Busch and Budejovicky Budvar over the
name Budweiser is all about trademarks.

Canada’s largest trademark practices

On the basis that trademark filings indicate – to some
extent – how much trademark work firms handle, we
take a look at the top 20 Canadian filers of trademark
applications and at their trademark practices.

Inside Canada’s trademarks central

Trademarks in Canada are administered by the
Trademarks Branch of the Canadian Intellectual
Property Office. Current challenges include dealing
with delays in the opposition procedure and assessing
the potential benefits of signing up to several major
international trademark agreements.

Inside the EU IP Enforcement Directive

Much is being made of the implementation in the
European Union of the IP Enforcement Directive.
But what will the directive change in practice?

News

News