Canada is a G8 country with a distinctive trademark
system and a competitive market for legal services.
Throw in a long, heavily populated border with the
United States and you have a jurisdiction that few
rights owners can afford to ignore.
A marketing background and a new focus on the
company’s master brand mean that Nortel’s head of
trademarks, Alex Brkich, is able to run a tight ship that
does not stint on the quality of service it provides.
It’s a story that involves royal dynasties, new world
settlers, the collapse of Eastern European communism
and a place that some say doesn’t exist. But at its
heart, the interminable dispute between brewers
Anheuser-Busch and Budejovicky Budvar over the
name Budweiser is all about trademarks.
On the basis that trademark filings indicate – to some
extent – how much trademark work firms handle, we
take a look at the top 20 Canadian filers of trademark
applications and at their trademark practices.
Trademarks in Canada are administered by the
Trademarks Branch of the Canadian Intellectual
Property Office. Current challenges include dealing
with delays in the opposition procedure and assessing
the potential benefits of signing up to several major
international trademark agreements.
Much is being made of the implementation in the
European Union of the IP Enforcement Directive.
But what will the directive change in practice?
Problems, recurrent and new, hindering the
enforcement of rights continue to obscure the horizon
for mark owners operating in or wishing to enter the
Chinese market. However, positive developments are
brightening the landscape and should also be