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Country Correspondent

Our Country Correspondents, leading firms from countries across the globe, take a detailed look at specific topics affecting trademark owners.

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Issue 58

December 2015/January 2016

Fluid trademarks (including slogans)

Italy: It’s a family thing – protecting a series of trademarks in Italy

Bugnion SpA

There are a number of measures that rights holders should take in order to establish evidence of use for a set of trademarks which constitute a family read more
China: The need for close collaboration

Kangxin Partners PC

Successful use of fluid marks calls for close collaboration between creative trademark lawyers and marketing teams read more
India: Retaining freshness with fluid marks and slogans

RNA Intellectual Property Attorneys

Robust protections exist for fluid marks in India, but there are also a number of challenges to consider read more
Mexico: Flexible, to a degree

Uhthoff, Gómez Vega & Uhthoff

Rights holders must always bear in mind the importance of incorporating core elements of the registered mark within the fluid version read more
Canada: Fluid marketing under the new trademark regime

Bereskin & Parr

Consideration should be given to the protection of slogans and fluid marks in view of the changes expected to Canada’s trademark law read more
United States: Keeping it fluid in the United States

Davis Wright Tremaine

Fluid trademarks are a good strategy to capture the attention of millennials, but certain steps should be taken read more
United Kingdom: Dos and don’ts of fluid marketing

Locke Lord

Fluid trademarks can be an attractive means of engaging with consumers, but there are some basic rules that must be followed read more

Issue 57

October/November 2015

Trademark licensing and ownership issues

India: Opportunities abound in pro-liberalisation regime

Ranjan Narula and Abhishek Nangia

RNA Intellectual Property AttorneysFor a multinational corporation, there may be a number of reasons to license its trademarks in an emerging economy such as India read more
Mexico: Gaining a subtle advantage

Javier Uhthoff Rojo

Uhthoff, Gomez Vega & UhthoffRights holders need to take care over licensing agreements in order to achieve increased sales revenues read more
Italy: The benefits of an adjustable regime

Simone Verducci Galletti and Nicoletta Colombo

Bugnion SpAAccording to Italian law, licensing agreements may be revised to meet any of the parties’ special requirements and consequently trademarks can be fully exploited read more
Canada: The latest take on Canadian trademark ownership issues

Scott MacKendrick and Noelle Engle-Hardy

Bereskin & Parr LLP Amendments to Canada’s Trademarks Act are set to directly affect licensing strategies read more
Romania: How to avoid the antitrust traps

Dragos M Vilau

Vilau I AssociatesRomanian competition law prohibits anti-competitive agreements and practices and the abuse of dominant market positions read more
United States: Can someone use your marks in ads without permission?

Kraig Baker and Jeffrey Carter

Davis Wright TremaineUse of third-party marks without consent in advertising or expressive works that might be viewed as advertising always carries some element of risk read more
China: Maximising owner potential

Aaron D Hurvitz

Kangxin Partners PCTrademark licensing in China continues to increase in scope and frequency, but certain considerations must be examined to ensure brand integrity read more
United Kingdom: Exploit your rights

Ellen Hughes-Jones

Locke LordA robust licensing regime can significantly boost a company’s turnover read more

Issue 56

August/September 2015

Trademark registration and prosecution strategies

Romania: Best practice for Romanian filings

Vilau I Associates

Romania is a first to file jurisdiction and brand owners are advised to act quickly – and strategically – to secure their rights read more
United Kingdom: Does it matter if it’s black and white?

Locke Lord

The issue of trademarks being registered in black and white and then used in colour has attracted much discussion in recent years – not least due to Specsavers International Healthcare Ltd v Asda Stores Ltd read more
China: Creating the right strategy

Gloria Q Wu and Samiko Sun

Kangxin Partners PC A number of strategies can be used to obtain trademark registrations in China smoothly and with a broad scope of protection read more
Canada: Preparing for change

Bereskin & Parr LLP

Businesses would be well advised to consider their registration strategies before changes to the Trademarks Act under Bill C-31 are implemented read more
United States: The importance of registration in a global economy

Davis Wright Tremaine

Companies which focus solely on domestic filings may suffer severe consequences if their marks are stolen in countries where products are manufactured or shipped read more
Italy: Creating coexistence in Italy

Bugnion SpA

In Italy, there is still much debate as to the nature, scope and validity of coexistence agreements read more
India: Prosecution tips for India

RNA Intellectual Property Attorneys

India is providing a better atmosphere and infrastructure for trademark prosecution, even though it faces significant challenges in this area read more
Mexico: Registration in a fast-moving world

Uhthoff, Gómez Vega & Uhthoff

Strategies and considerations to bear in mind when filing for trademark protection in Mexico read more

Issue 55

June/July 2015

Internet use and misuse

United Kingdom: Courts and OHIM stay ahead of the curve

Birgit Clark and Ben Hitchens

Locke Lord Assessing the latest developments in keyword advertising and the enforcement of unregistered rights online read more
Mexico: A portrait of protection

Karla B Alatriste Martínez

Uhthoff, Gomez Vega & Uhthoff All artistic and literary works published on the Internet have the same protection as if they had been published in any other way read more
Romania: Staying one step ahead

Dragos M Vilau

VILAU | ASSOCIATES The sale of counterfeit goods is an important issue for brand owners, but the challenge is keeping pace with levels of infringement read more
India: Protecting brands in a virtual world

Ranjan Narula and Daleep Kumar

RNA Intellectual Property Attorneys With the rapid growth of e-commerce, it is important to have an in-depth understanding of the legal regime in order to identify the possible issues involved read more
Italy: Opportunity and risk in the online environment

Paolo Di Mella and Angela Di Blasio

Bugnion SpA Marketing efforts around Expo 2015 in Milan highlight both the opportunities and risks that online activities present read more
Going deeper into the dark net

Roxanne Elings and George P Wukoson

Davis Wright Tremaine There are no easy ways to identify counterfeiters on the dark web, but the good news is that the volume of counterfeiting is not as visible to ordinary consumers read more
China: A challenge on the rise

Celia Y Li and Alice Li

Kangxin Partners PC There has been a sharp rise in online IP disputes and it is recommended that these be filed on the basis of trademark infringement where possible read more
Canada: Keeping in line when using marks online

Sharyn Costin and Wynnie Chan

Bereskin & Parr Trademarks play a vital role in helping retail businesses to differentiate themselves from others, but proper use of marks is key read more