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Country correspondent

Our Country Correspondents, leading firms from countries across the globe, take a detailed look at specific topics affecting trademark owners.

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WTR 82
January/February 2020

Jurisdictional challenges for fast-moving consumer goods brands

Issue #82

  • Clearing the market of FMCG counterfeits

    Gorodissky & Partners

    Russia’s fast-moving consumer goods market is growing thanks to increasing consumption and accelerated competition between manufacturers and retailers. Players in the market should consider IP protection, advertising and unfair competition when building an effective enforcement strategy. read more

  • EU regulations smooth the way for FMCG labelling rules

    Bugnion SpA

    The publication of the EU Regulation on the Provision of Food Information to Consumers has created a bridge between EU labelling rules and the introduction of new obligations to meet the growing demands of the most discerning customers of fast-moving consumer goods. read more

  • Everywhere you look: IP rights and other FMCG challenges

    Kangxin Partners PC

    Fast-moving consumer goods (FMCG) are everywhere, so it comes as no surprise that FMCG brands face challenges across jurisdictions. A closer look at the Chinese regime highlights some of the particular issues that rights holders face in this market. read more

  • Fast-moving change for FMCG industry: how to protect and enforce your IP rights

    Uhthoff, Gómez Vega & Uhthoff SC

    Changes in consumer preference and behaviour have transformed the fast-moving consumer goods industry. IP rights are fundamental to the success strategy of any consumer goods company, enabling brand owners to protect their brands and consumers from imitations. read more

WTR 81
October/November 2019

Advertising (unfair competition)

Issue #81

WTR 80
August/September 2019

Pharmaceutical trademarks

Issue #80

WTR 79
June/July 2019

Non-traditional trademarks

Issue #79

  • Can you trademark sounds, smells, colours, motions and flavours?

    Lewis Roca Rothgerber Christie LLP

    Trademarks are much more than a logo used to identify a brand. Non-traditional trademarks using sounds, colours and shapes have exploded onto the scene, bringing notoriety to many a business and brand. read more

  • Colour marks gain popularity in Russia

    Gorodissky & Partners

    Colour trademarks are growing in popularity in Russia. However, to ensure their registration, the colour in question must be capable of sufficiently distinguishing the product or service and its origin. read more

  • Focusing on trade dress in the European Union

    Bugnion SpA

    As the use of distinctive and non-traditional signs continues to evolve, EU legislation now allows for objects, actions and patterns, among others, to be registered as trademarks, with a key focus on trade dress. read more

  • Protecting fashion and cultural expressions

    Uhthoff, Gómez Vega & Uhthoff SC

    Protecting the knowledge and traditional cultural expressions of different cultures and indigenous communities is a complex task. Opinions are divided, but one route may involve IP rights to protect traditional forms of innovation and creativity. read more

  • Protection for non-traditional trademarks lags behind in China

    Kangxin Partners PC

    Although China recognises non-traditional marks, it is still rare for them to secure protection. Nevertheless, the situation and the market are improving and applicants will one day be able to effectively protect their rights in all types of trademark in China. read more