Country Correspondent

Our Country Correspondents, leading firms from countries across the globe, take a detailed look at specific topics affecting trademark owners.

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Issue 79

June/July 2019

Non-traditional trademarks

Issue #79
  • Protection for non-traditional trademarks lags behind in China

    Kangxin Partners PC

    Although China recognises non-traditional marks, it is still rare for them to secure protection. Nevertheless, the situation and the market are improving and applicants will one day be able to effectively protect their rights in all types of trademark in China. read more

  • Focusing on trade dress in the European Union

    Bugnion SpA

    As the use of distinctive and non-traditional signs continues to evolve, EU legislation now allows for objects, actions and patterns, among others, to be registered as trademarks, with a key focus on trade dress. read more

  • Protecting fashion and cultural expressions

    Uhthoff, Gómez Vega & Uhthoff SC

    Protecting the knowledge and traditional cultural expressions of different cultures and indigenous communities is a complex task. Opinions are divided, but one route may involve IP rights to protect traditional forms of innovation and creativity. read more

  • Colour marks gain popularity in Russia

    Gorodissky & Partners

    Colour trademarks are growing in popularity in Russia. However, to ensure their registration, the colour in question must be capable of sufficiently distinguishing the product or service and its origin. read more

  • Can you trademark sounds, smells, colours, motions and flavours?

    Lewis Roca Rothgerber Christie LLP

    Trademarks are much more than a logo used to identify a brand. Non-traditional trademarks using sounds, colours and shapes have exploded onto the scene, bringing notoriety to many a business and brand. read more

Issue 78

April/May 2019

Jurisdictional challenges for financial and professional services brands

Issue #78

Issue 77

February/March 2019

Top trademark challenges

Issue #77

Issue 76

December 2018/January 2019

Enforcement and litigation

Issue #76