Welcome to the second edition of WTR Global Leaders, an important publication that brings together the world’s foremost law firm and corporate trademark experts, allowing the wider community to benefit from their insight, experience and perspectives.
WTR Global Leaders draws on our market-leading research projects, the WTR 1000 and the WTR 300, to identify the ‘best of the best’ in trademark practice.
The WTR 1000 research directory, which focuses exclusively on trademark practices and practitioners, identifies the leading players in 80 key jurisdictions globally. To do this, our full-time research team conducted face-to-face and telephone interviews and exchanged correspondence over a four-month period with hundreds of lawyers, attorneys and their clients involved with trademarks (as well as gathering written submissions from firms detailing their recent activity in the field). To qualify for inclusion in WTR Global Leaders, individuals must be ranked in the gold tier of the WTR 1000.
Meanwhile, from the corporate world, inclusion is based on listings in the WTR 300. For that project, WTR runs a four-month campaign to elicit nominations from the community. Only individuals who received multiple nominations from outside their own organisation were longlisted for consideration. The team then engaged in additional research before deciding on the final ranking. Many nominees did not receive the requisite number of nominations or make it through the vetting process; those who did are included in WTR Global Leaders, reflecting their top-tier status in the corporate brand environment.
All those listed as WTR Global Leaders merit special attention owing not only to their expertise and experience in relation to creating, protecting, managing and enforcing essential brand rights, but also to their ability to innovate, inspire and go above and beyond to deliver for their clients.
For this publication, WTR invited a select number of these elite professionals to reflect on their professional journey and offer insights and guidance into career development, practice management and trademark industry trends.
Collectively, these insights stand as a testament to the diversity and depth of expertise that exist in the trademark world. Individually, they provide critical strategic takeaways for their peers and colleagues.