WTR Global Leaders 2019

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Welcome to WTR Global Leaders, a ground-breaking new publication which brings together the world’s foremost law firm and corporate experts in trademark practice, allowing the wider community to benefit from their insight, experience and perspectives.

WTR Global Leaders draws on our market-leading research projects, the WTR 1000 and the WTR 300, to identify the ‘best of the best’ in trademark practice.

The WTR 1000 research directory, which focuses exclusively on trademark practices and practitioners, identifies the leading players in 70 key jurisdictions globally. To do this, our full-time research team conducted face-to-face and telephone interviews and exchanged correspondence over a four-month period with hundreds of lawyers, attorneys and their clients involved with trademarks (as well as gathering written submissions from firms detailing their recent activity in the field). To qualify for inclusion in WTR Global Leaders, individuals must be ranked in the gold tier of the WTR 1000.

Meanwhile, from the corporate world, inclusion is based on listing in the WTR 300. For that project, WTR runs a four-month campaign to elicit nominations from the community. Only individuals who received multiple nominations from outside of their own organisation were longlisted for consideration. The team then engaged in additional research before deciding on the final ranking. Many nominees did not receive the requisite number of nominations or make it through the vetting process; those who did are included in WTR Global Leaders, reflecting their top-tier status in the corporate brand environment.

All those listed as WTR Global Leaders merit special attention owing not only to their expertise and experience in relation to creating, protecting, managing and enforcing critical brand rights, but also to their ability to innovate, inspire and go above and beyond to deliver for their clients.

For this publication, WTR invited a select number of these elite professionals to reflect on their professional journey and offer insights and guidance into career development, practice management and trademark industry trends. 

Collectively, these insights stand as a testament to the diversity and depth of expertise that exist in the trademark world. Individually, they provide critical strategic takeaways for their peers and colleagues.


Pravin Anand

Anand and Anand
"Success comes with time and young lawyers need to progress patiently"

Safir Anand

Anand and Anand
"Lawyers today must be far savvier about business"

Hulda Árnadóttir

LEX Law Offices
"Trademark litigators must be skilled in procedural law and practice"

Katherine Basile

Reed Smith LLP
"Professional development is vital to successful private practice attorneys"

Håkan Borgenhäll

"I do not think that litigators or judges will be replaced by AI during our lifetime"

Rahul Chaudhry

Rahul Chaudhry & Partners
"Litigation is a complete application of the head and the heart"

Tae-Yeon Cho

Cho & Partners
"Key to my success has been having an accurate understanding of client needs"

Peter Chong

Louis Vuitton (China) Company Ltd
"Infringers will become more sophisticated in using new apps and technology"

Dieter Delarue

Van Innis & Delarue
"The lawyer’s role as a first judge for a case has become more important than ever"

James A Dimitrijevs

Dinsmore & Shohl LLP
"The best IP attorneys remain curious and committed to resolving their own curiosity"

J Scott Evans

Adobe Inc
"AI will drastically change the way in which we search trademarks"

Deborah A Hampton

The Chemours Company FC, LLC
"Know the business, be practical and engage with outstanding local counsel"

Mark Hiddleston

Hiddleston Trade Marks
"Engaging in professional bodies is one of the easiest and best methods of learning"

Lakshika Joshi

"IP education should form a part of the primary school curriculum"

Ashwin Julka

Remfry & Sagar
"The ever-changing legal world has a mind of its own"

Michael G Kelber

Neal Gerber Eisenberg
"It is critical to identify and distinguish between passing trends and tectonic shifts"

Yasemin Kenaroğlu

Kenaroğlu Avukatlik Burosu
"We should be working to improve the anti-counterfeiting practice"

Bartosz Krakowiak

POLSERVICE Patent and Trademark Attorneys Office
"There will always be areas of trademark practice where the human factor is indispensable"

Anders Kylhammar

Sandart Partners Advokatbyrå KB
"It is important to evaluate how the adverse party is likely to act before the court"

David Lossignol

Novartis Pharma AG & The International Trademark Association
"We must all show that brands are fundamental for the economy, consumers and society"

James Luo

Lawjay Partners
"I knew then that intellectual property would play a major role in China"

Eduardo Magalhães Machado

Montaury Pimenta, Machado Vieira de Mello
"The IP environment has evolved in harmony with Brazil’s development"

Chris McLeod

Elkington and Fife LLP
"Gone are the days when a mark could be only a word or a logo"

Mathias Meyer

E Blum & Co AG
"Loyalty, responsiveness, reliability and truth are cornerstones for success"

Luiz Edgard Montaury Pimenta

Montaury Pimenta, Machado & Vieira de Mello
"The Brazilian IP environment has changed a lot in recent years"

Björn Norberg

H&M Hennes & Mauritz AB
"Firms tend to think that quality lies only in the packaged law – it does not"

Darren Olivier

Adams & Adams
"The benefit of having trademark rights in Africa is already paying off"

Charmayne Ong Poh Yin

"In a service industry like ours, human capital is the biggest asset"

Marina Perraki

Tsibanoulis & Partners Law Firm
"You need to be able to communicate well with colleagues and clients"

Andrew D Price

Venable LLP
"Well-rounded, passionate lawyers make better advocates"

Douglas (Chip) Rettew

Finnegan, Henderson, Farabow, Garrett & Dunner LLP
"Success in this field is not for the faint hearted. But it is worth it"

Sonia Santos

Grau & Angulo
"You must always be one step ahead"

Ik-Hyun Seo

Cho & Partners
"The two most important qualities are pragmatism and creativity"

Angela Shi

New Balance Trading (China) Co, Ltd
"Maintaining high levels of enthusiasm under any circumstances leads to happiness"

Jürg Simon

Lenz & Staehelin
"Lawyers should behave like a dry sponge"

Mark Sommers

Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
"Quality, timeliness, practical solutions and creative suggestions are paramount"

Julius Stobbs

Stobbs IP (Pty) Limited
"Establishing your own firm is not just about being a lawyer"

Nicholas Studler

Chocoladefabriken Lindt & Sprüngli AG
"You cannot consider and apply a one-size-fits-all approach"

Selma Ünlü

NSN Law Firm
"Rapid advancements in technology will substantially alter the brand protection landscape"

Aditya Verma

"Leadership in the IP world requires genuine enablers"

Richard Wessman

"It is important to continue developing your own knowledge"

Lawrence Wong

Eastman Chemical Company
"An extrovert, friendly personality is always a plus"

Chumeng (Jessica) Xu

"You must treat your team members well"

WTR Global Leaders: Private practice

WTR Global Leaders: Corporate trademark