Online Brand Enforcement: Protecting Your Trademarks in the Electronic Environment 2020

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Focusing on practical brand protection strategies for the ever-changing electronic environment.

Chapters

Domain name registration strategies: new perspectives on an old practice

MarkMonitor
The domain management landscape has changed dramatically over the past 30 years.

URS procedure – what it is and what it does

J A Kemp
The URS procedure is a domain name dispute rule set similar to the better-known UDRP, but with a number of key differences – primarily, that it applies mainly to new gTLDs and provides only for suspension (not transfer) of the domain name.

Avoiding UDRP misuse – from the misinformed to the malicious

Safenames Limited
Domain names have become valuable resources and the need to balance the interests of domain owners alongside those of trademark rights holders has been the subject of much debate in the domain name system.

Lost in the Amazon: how to combat trademark infringement in the e-commerce marketplace

McAndrews, Held & Malloy Ltd
With the growing popularity of e-commerce, the rules by which sellers and buyers interact have changed.

China’s new E-commerce Law: tools in the fight against IP rights infringement

FERRANTE Intellectual Property
China’s new E-Commerce Law, which entered into force on 1 January 2019, is a remarkable piece of legislation establishing a comprehensive framework for the regulation of the largest online retail market in the world.

How to increase efficiency of online brand protection efforts in Russia

Gorodissky & Partners
According to the available statistics, counterfeit products account for more than 46% of the global market, significantly more than sales of heroin (7%), cocaine (8%), gambling games (14%), prostitution (18%) and other illegal businesses.

Turkey tackles online sales of counterfeit goods

OFO Ventura
According to the Customs Union Report (September 2019), fake and potentially dangerous goods worth nearly €740 million were stopped by various EU customs authorities in 2018. The number of interceptions of fake goods imported into the European Union increased as a result of the large volume of small parcels sent in the post.

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights.