Online Brand Enforcement 2018

Focusing on practical brand protection strategies for the ever-changing electronic environment.

Chapters

Domain management: a best practice guide

Com Laude
The first step in an intelligent domain strategy is to look at trademark registration strategy. What has been registered and where? Is there a pattern of registration in the trademark system that can be duplicated in the domain name system? 

Ongoing battle, focused defence – the changing brand protection landscape

MarkMonitor
The key thing to remember when it comes to brand protection is that it is not a static goal or aspiration. Rather, it is an ongoing endeavour that shifts and transforms according to changes in the business and the changing behaviour of scammers, infringers and cyber criminals.

Lessons from historical Uniform Domain Name Dispute Resolution Policy decisions

Winterfeldt IP Group
For counsel not yet familiar with the Uniform Domain Name Dispute Resolution Policy, this chapter provides a high-level overview of the policy. For even the most veteran practitioners, this chapter offers insights and lessons learned over the past 19 years.

The evolution of internet service provider and host liability

Davis Wright Tremaine LLP
The sheer scope of online counterfeiting and the anonymity that the Internet provides counterfeiters necessitate that brand owners look to internet service providers – whose roles in the world of e-commerce are essential – for assistance in blocking or preventing counterfeiters from using their services. 

Data protection: WHOIS ready to enforce your trademarks?

Lewis Roca Rothgerber Christie LLP
Privacy advocates hail the new General Data Protection Regulation as a big step forward in the protection of personal data against misuse and abuse by commercial interests. But how does our increasingly global internet-based society deal with bad actors, including criminals, in the face of these new privacy protections?

Going phishing: countering fraudulent campaigns

CSC
Two new policies going into effect soon underline the fact that the phishing attacks and spoofing that lead to data breaches are only increasing in frequency – and there is no slowing down in sight.

Navigating the evolving landscape of social media

Safenames Limited
Although it is a hard truth that we must learn from our mistakes, it is also equally true that we can learn from the mistakes of others. Thus, it is essential for brands to learn from the failures and successes of the approaches adopted by their competitors in tackling online abuse in the social media environment.

Mobile mayhem: brand protection in a changing environment

INCOPRO
When shopping on their handheld devices, millennials are turning to mobile platforms that combine social interaction, entertainment and e-commerce. It is important to understand some of the challenges that this presents for a brand seeking to protect itself in this new age, and how the challenges might be met.