Brand Strategy China 2020 will be held as a dedicated virtual programme comprising four sessions spread across two half days - on 3 and 4 December 2020. As in previous years, this will be a highly focused programme delivering practical, actionable takeaways for professionals tasked with protecting the integrity and maximising the value of their brands across Greater China. With insights from both domestic and international brand owners, plus key government agency representatives, Brand Strategy China 2020 is a unique forum which drills down into best practice and draws on the unique perspectives of the visionaries at the forefront of the industry. All sessions will be bilingual with simultaneous English and Mandarin translations.

With global trade tensions showing no signs of abating, Southeast Asia looks set to benefit as manufacturers shift strategic facilities into the region - further boosting the burgeoning tech and R&D sectors. However, this growth will place unprecedented pressures on an already uneven IP landscape and rights-owners, both international and home-grown, will need to navigate with care.

Against this background, IAM is pleased to announce the return of our combined programme: IPBC Southeast Asia, hosted by IAM, and Brand Strategy Southeast Asia, presented by World Trademark Review, to the Grand Hyatt Singapore on 27 October 2020.

IP is one of the most important assets a business can own and is increasingly prominent on the corporate agenda. While budgets get tighter and resources scarcer, threats continue to grow. All the while, IP leaders must ensure they are protecting their assets and proactively mitigating the risks surrounding them.

IAM and WTR’s IP Risk Management event, live on Zoom on January 27 and 28 2021, will focus on key strategies, best practices and lessons learned for identifying, measuring and mitigating IP risk.