Netflix tops simplicity ranking as ease of use identified as driver of brand value  

New research has named Netflix as the world's ‘simplest’ brand, with the company leapfrogging Aldi, Google and Lidl to take top spot.

Netflix tops simplicity ranking as ease of use identified as driver of brand value  
16 Nov 2018

Cheesy CJEU decision, Black Friday counterfeit risk and Elon Musk in stand-off with Tequila Regulatory Council: news round-up

In our latest round-up, we look at Elon Musk's attempts to secure Tequila-related brand rights, the CJEU's decision that the taste of food cannot be protected by copyright, and the heightened risks of buying counterfeits on Black Friday.

15 Nov 2018

“No clarity on continued rights of representation”: trademark experts have their say on the draft Brexit withdrawal text

While uncertainty over the future of the agreed Brexit withdrawal text remains, the 585-page document provides crucial insight into the planned treatment of intellectual property – including rights of representation, exhaustion and the cost-free cloning of rights.

Featured

19 Nov
2018

Good news for Converse as Federal Circuit vacates ITC finding that Chuck Taylor mark is invalid

The US Court of Appeals for the Federal Circuit has vacated the International Trade Commission’s determination that Converse’s trademark in the midsole design of its Chuck Taylor All Star shoe was invalid.    Read more

19 Nov
2018

The date is set: 17 June 2019 – Canada’s new trademark law will be in force

After years of uncertainty, a date has finally been set for the implementation of Canada’s new trademark law. This update highlights some of the main changes to Canadian law and provides some recommendations for mark owners. Read more

16 Nov
2018

Flying dog flew away – UDRP panel denies domain name transfer and makes RDNH finding

In a recent decision under the Uniform Domain Name Dispute Resolution Policy, a panel has denied the transfer of a domain name and made a finding of reverse domain name hijacking due to the complainant's intentional misrepresentations. Read more

News

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16 Nov 2018

Stellar speaker line-up revealed for Brand Strategy China 2018

WTR is pleased to unveil the speaking faculty for the third annual Brand Strategy China event, taking place in Shanghai on 3 December. Among the confirmed speakers on our high-level roster are senior industry leaders from Canon, Mattel, Sanofi, Starbucks, Treasury Wine Estates and Western Digital.  Read more

15 Nov 2018

WTR 1000 2019 rankings now available to subscribers

The 2019 rankings tables for the WTR 1000 – The World’s Leading Trademark Professionals are now available online. This first look at our latest research findings, two months before public release, is exclusive to WTR subscribers. Read more

13 Nov 2018

Kylie Minogue's trademark dispute regret, licensing case heads to Supreme Court and INTA launches podcast: news round-up

In our latest round-up, we report on INTA's new podcast, Apple's new partnership with Amazon, Kylie Minogue's regrets over her dispute with Kylie Jenner, and much more. Read more

13 Nov 2018

Good news on costs but Brexit hearing suggests slow progress on issue of EUIPO representation

In an evidence session focused on UK plans for the treatment of intellectual property post-Brexit, the ‘no cost’ transfer of EU trademark rights to the national register was reconfirmed. However, big questions remain over EUIPO representation and the future GIs regime. Read more

Analysis

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15 Nov 2018

“Online platforms are benefiting from counterfeits”: exclusive interview with American National Red Cross’s Allison Leader

As part of our ongoing series of interviews with WTR 300-featured corporate trademark counsel, we spoke to Allison Leader about the challenges she faces at American National Red Cross and what it takes to successfully manage brand rights in the not-for-profit sector. Read more

14 Nov 2018

Corsearch purchases Yellow Brand Protection in latest trademark services sector acquisition

Corsearch has acquired Yellow Brand Protection for an undisclosed sum, WTR can exclusively reveal. The deal results in new online anti-counterfeiting and brand protection services falling under the Corsearch umbrella. Read more

11 Nov 2018

Cannabis trademarks rocket, but how long will Canada lead the way? – exclusive data analysis

An analysis of Canadian trademark filings illustrates a sharp rise of applications in the cannabis sector; could that spike be replicated in the US in the future? Read more

9 Nov 2018

Why Canada’s unexpected trademark reforms are good news for brand owners

Trademark reforms proposed by the Canadian government are positive for brand owners, with mechanisms to tackle trademark squatting and modernised dispute resolution proceedings. Read more

Legal updates

16 Nov 2018

The principle of trademark rights exhaustion in Russia: new development

In a recent case involving Masternet Corporation’s STAYER mark, the Russian IP court has clarified when the principle of the exhaustion of trademark rights will be applicable. Read more

15 Nov 2018

Leading hotel management company prevails in opposition proceedings against CAFE FOUR SEASONS

Four Seasons Hotels (Barbados) Ltd has been successful in opposition proceedings against the Lithuanian figurative trademark CAFE FOUR SEASONS for food and drink services in Class 43. Read more

15 Nov 2018

General Court: black-and-white registration certificate does not satisfy requirements for representation of earlier figurative mark   

In opposition proceedings between Aldi Einkauf and Aldo Supermarkets, the EU General Court has held that submitting a copy of a national registration certificate in black and white did not satisfy the conditions governing the representation of the earlier mark. Read more

14 Nov 2018

General Court: disclosure of earlier design cannot be proved by means of probabilities or suppositions

The decision of the EU General Court in Mamas and Papas Ltd v EUIPO, which concerned a registered Community design representing a cot bumper, shows that the parties should present their best evidence in proceedings not only before the court, but also before the EUIPO. Read more

14 Nov 2018

Should government act as defendant when private party appeals decision to cancel mark?

According to a proposal made by Norway’s Department of Justice in the context of the implementation of Directive 2017/2436, the government would no longer act as the counterparty when a decision to cancel a trademark is appealed to the district court. Read more

Insight

12 Sep 2018

The future of trademarks

Global brand owners face increasing challenges in protecting, managing and enforcing their IP rights. These include challenges arising from new technologies, new business models and new markets. Read more

12 Sep 2018

Trademark procedures and strategies: Japan

 The Examination Guidelines for Trademarks also play an important role in the examination of trademark applications at the Japan Patent Office (JPO). The most recent revisions to the examination guidelines took place in April 2017, which include clarifying the criteria for judging the similarities between trademarks. Read more

12 Sep 2018

Trademark procedures and strategies: Italy

Italy has a first-to-file system, therefore unregistered trademarks enjoy a lesser degree of protection than registered trademarks. Only in exceptional circumstances can an unregistered trademark prevail over a later registered trademark. Read more

12 Sep 2018

Trademark procedures and strategies: Israel

While the Trademark Ordinance predominantly provides protection for registered trademarks, it also protects unregistered well-known trademarks. Read more

Events

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3 Dec
2018
Latest

Brand Strategy China 2018

Building on the huge success of the events in 2016 and 2017, World Trademark Review is proud to announce the return of Brand Strategy China to the Ritz-Carlton Hotel Shanghai, Pudong.

2-4 Dec
2018
Latest

IPBC Asia 2018

The Asia-Pacific region is cementing its position as the focus point for the international IP market as its rapid development drives deal making, IP investment and litigation trends. Against this background, IAM is pleased to be returning to Shanghai for the sixth IPBC Asia, hosted at the Ritz-Carlton Pudong on December 2 to 4 2018.

28 Jan
2019
Latest

Managing Trademark Assets Europe 2019

As brands grow, new markets open up, the online world expands and social media presence is enhanced, both opportunities and infringement result. But while responsibilities grow, for many resources and budgets do not. World Trademark Review’s Managing Trademark Assets Europe will provide insights and best practice for cost-effectively managing trademark portfolios.

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Research projects tracking the latest market trends for trademark professionals.

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Our unique and timely intelligence service informs commercial trademark decision making in boardrooms globally by translating trademark law into business sense.