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Brexit fraud, employee happiness and law firm technology – takeaways from MARQUES 2019

As hundreds of trademark practitioners descend on Dublin this week to attend the 2019 MARQUES Annual Conference, we provide key learnings from one of the biggest trademark events of the year.

Brexit fraud, employee happiness and law firm technology – takeaways from MARQUES 2019
18 Sep 2019

When it comes to counterfeiting, it is time to talk as well as fight

A new report has revealed that almost two-thirds of consumers expect brands to do more to protect them from exposure to counterfeit goods when shopping online. In our latest opinion column we argue that the findings highlight how important it is that companies do not shy away from talking about counterfeits.

18 Sep 2019

Team building, budget management and Brexit preparations: lessons from TMAP 2019

INTA’s annual Trademark Administrators and Practitioners meeting was held in Europe for the first time this week. WTR was on hand for the event, which presented a number of key takeaways on trademark management and team development.

Featured

18 Sep
2019

Roughing the applicant: USPTO refuses Tom Brady’s TOM TERRIFIC trademark applications

The USPTO has refused New England Patriots quarterback Tom Brady’s applications for TOM TERRIFIC in Classes 16 and 25, finding that the mark was “uniquely and unmistakably” associated with former New York Mets pitcher Tom Seaver. Read more

18 Sep
2019

New Balance foiled in its attempt to invalidate 百伦 marks

A recent case involving New Balance and its Chinese-character mark 新百伦 highlights the difficulties faced by foreign companies seeking to adopt a Chinese mark to engage with Chinese consumers. Read more

18 Sep
2019

Trademark litigation in Brazil: 12 key questions answered

In the second part of this focus on enforcement in Brazil series, 12 key questions on litigation processes and strategies are answered. Read more

Most reads

1

Rethinking law firm operations: Stephen Coates on why he left Amazon to build an IP boutique 

2

Extinction Rebellion trademark, Egypt fee rise, and Crocs Gloves in art gallery: news digest

3

No safe bets – what the potential Philip Morris-Altria merger tells us about the tobacco industry

4

Small but mighty: how Zippo prioritises its trademark enforcement efforts 

5

Superbuy CEO denies link to WeGoBuy; pledges to join fight against counterfeit goods

News

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18 Sep 2019

Laying the groundwork for enforcement success in Brazil

Litigation success in Brazil is ultimately rooted in an understanding of the law and the strategic approach adopted. In the first of a two-part article, João Vieira da Cunha and Jaddy M A P Messias of Gusmão & Labrunie answer five key questions about the pre-litigation phase. Read more

17 Sep 2019

Raiding the raiders, Philippines filings soar and USPTO fees proposal: news digest 

In our first news digest of the week, we look at the rising demand for Chinese trademarks, a swoop on fake Oakland Raiders merchandise, efforts to tackle counterfeit vaping products, the Swiss Parliament’s move to endorse new anti-piracy legislation, and much more. Read more

16 Sep 2019

The Boston Manifesto: time to break down gender barriers in the IP world

In June a group of senior IP professionals gathered to discuss how best to continue the task of increasing the number of women across the full spectrum of IP-related careers. The result was The Boston Manifesto, which provides a range of concrete and positive proposals to carry forward. Read more

16 Sep 2019

An inside view on Brazil's accession to the Madrid Protocol

Brazil’s accession to the Madrid Protocol is a landmark development for the international trademark system. Tove Graulund of Graulund Consulting provides her take on this move and the lessons that can be learned from it. Read more

Analysis

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17 Sep 2019

Five counterfeit hotspots that you should be aware of in Chile

For the next edition of our series on physical marketplaces around the world that reportedly engage in the trade of counterfeit goods, we head back to Latin America and focus on Chile.  Read more

16 Sep 2019

“Some lawyers don’t recognise the importance of paralegals”: TMAP’s co-chairs on the value of administrators

As INTA’s annual Trademark Administrators and Practitioners meeting got underway in Berlin, WTR sat down with the conference co-chairs to explore how the legal community can better support, and benefit from, their paralegal colleagues. Read more

13 Sep 2019

Superbuy CEO denies link to WeGoBuy; pledges to join fight against counterfeit goods

The CEO of Chinese shopping agent Superbuy has vowed to work with brand owners to crack down on counterfeit goods. The pledge follows evidence that Superbuy is linked to another platform, WeGoBuy, that helps shoppers buy fake goods from China. Read more

13 Sep 2019

The brand battles rage on between legacy airlines and low-cost carriers

The evolution of the air travel industry has blurred the line between premium and cost-conscious brands. There are problems for both on the horizon as social media puts reputations at risk and consumers call for more environmentally friendly modes of transportation. Read more

Legal updates

17 Sep 2019

Peruvian authorities crack down on counterfeiters: huge raid conducted in Lima shopping centre

The Peruvian authorities have recently carried out one of the biggest-ever strikes against counterfeiters, raiding 120 informal establishments in the Polvos Azules shopping centre, a hotspot for fakes in Peru. Read more

17 Sep 2019

Strategies and pitfalls with fees under Canada’s new trademark regime

On 17 June 2019 significant amendments were introduced to the Trademarks Act with a view to bringing Canada’s trademark regime into line with the Nice Agreement, among others. This update provides some fee-based strategies to use under the amended act. Read more

16 Sep 2019

Delhi High Court: VISTARA deserves to be recognised as well-known mark

In Tata Sia Airlines Ltd v Pilot 18 Aviation Book Store, the Delhi High Court has permanently restrained the defendants from using the trademark VISTARA and directed them to pay Rs200,000 in costs to the plaintiff. Read more

16 Sep 2019

MONOPOLY case: a new light on bad faith?

The decision of the Board of Appeal of the EUIPO in invalidity proceedings involving Hasbro Inc’s mark MONOPOLY marked a new approach in the application of the concept of ‘bad faith’ under Article 59(1)(b) of the Trademark Regulation. Read more

13 Sep 2019

Figurative mark RIMI GOODLIFE found to be similar to word mark GOODLIFE

The Appeals Division of the Lithuanian State Patent Bureau has upheld an opposition filed by Goodlife Foods Limited against the registration of the figurative mark RIMI GOODLIFE by ICA AB. Read more

Insight

29 Jul 2019

Practical strategies for managing luxury brands

A group of senior trademark and brand professionals recently convened in New York to discuss strategies for protecting, enforcing and monetising fashion and luxury brands. This special report details some of the key points and presents essential takeaways. Read more

18 Jul 2019

Lessons from the high-profile spat between Haas F1 and Rich Energy

When Haas F1 entered the 2019 Formula 1 season, it brought with it a brand new title sponsor, with a colour scheme on its livery to match. However, the relationship has resulted in Twitter rants, leaked documents and legal action – as well as takeaways for trademark professionals. Read more

18 Jul 2019

EU offers increasingly interesting market for pharmaceutical trademarks

The European Union offers an increasingly interesting market for pharmaceutical companies, thanks to its growing elderly population, above average expenditure on drugs and robust use of branded drugs over generic equivalents. Pharmaceutical trademarks are a crucial element of this. Read more

17 Jul 2019

Healing confusion – choosing the correct name for pharmaceutical trademarks

Similarity among prescription drug names should be avoided, as the potential confusion carries a risk to consumer health. Bringing the best pharmaceutical trademark to market can be arduous, but it will assist in the safe prescription of medication. Read more

Events

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14 October
2019
Latest

Brand Protection Online Europe

After a successful debut in the United States, World Trademark Review (WTR) is bringing Brand Protection Online to Europe this October! Brand Protection Online Europe (14 October, London) will provide a unique forum for in-house counsel to discuss the challenges, opportunities and risks being faced as online and technological environments continue to evolve.

Data centre

Research projects tracking the latest market trends for trademark professionals.

Thought leadership

World Trademark Review offers an extensive range of special reports.

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