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Microsoft named most intangible company; Emma Raducanu brand issues revealed; USPTO fraudster sentenced; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Microsoft named most intangible company; Emma Raducanu brand issues revealed; USPTO fraudster sentenced; and much more
Ray-Ban Stories is one to watch
18 Sep 2021

Ray-Ban Stories is one to watch

Facebook and Essilor Luxottica’s cutting-edge smart glasses are a bold new move in wearable tech – and one that trademark owners should keep an eye on.

Why 2021 could be the year China’s trademark volume starts to decline
17 Sep 2021

Why 2021 could be the year China’s trademark volume starts to decline

A decade of explosive growth has greatly altered the country’s IP and brand ecosystems, but preliminary numbers indicate negative growth is a very real possibility this year

Featured

17 Sep
2021

Emma Raducanu trademark misreporting; new INTA resolution; Oreo and Pokémon team up – news digest

In our latest round-up, we look at US Customs unveiling a dedicated centralised inspection facility in Los Angeles, the Kroger Co joining Buy Safe America, and much more. Read more

17 Sep
2021

Applications to register names of Chinese Olympic champions rejected ex officio

The Chinese Olympic Committee recently publicly reprimanded trademark squatters for attempting to register the personal names of Chinese Olympic champions. Spurred by the committee’s comments, the CNIPA rejected ex officio a large number of trademark applications for the names of Chinese athletes. Read more

17 Sep
2021

Parallel imports in Venezuela: international trademark owners beware

Although Venezuela has not been seen as a priority by many international companies when it comes to trademark protection, this could change as a result of measures implemented by the Venezuelan government to stimulate imports. Read more

Most read

1

Marvel always possessed the ‘House of Ideas’, but it had to learn how to unleash its IP

2

Emma Raducanu, the brand: why trademark protection needs to be a priority for tennis superstar

3

USPTO trademarks on sale as NFTs; thousands of duplicate filings in China; Australia joins DesignView – news digest

4

Why Washington Football Team should stick with temporary name

5

Emma Raducanu trademark misreporting; new INTA resolution; Oreo and Pokémon team up – news digest

News

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14 Sep 2021

USPTO trademarks on sale as NFTs; thousands of duplicate filings in China; Australia joins DesignView – news digest

In our latest round-up, we look at Nordstrom trimming its private portfolio to strengthen brands, Firefly becoming the North America licensing agency for Pan Am, and much more. Read more

13 Sep 2021

Emma Raducanu, the brand: why trademark protection needs to be a priority for tennis superstar

Tennis player Emma Raducanu could become a “billion-dollar sports star” through commercial deals, but reaching that potential will require effective brand protection – with one expert claiming delay could result in costly legal battles. Read more

12 Sep 2021

Ford interview exclusive; PAVIS-Novagraaf acquisition; how to build a firm brand; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

11 Sep 2021

Why Washington Football Team should stick with temporary name

As the 2021 NFL season gets underway, the shortlist of new names for the Washington Football Team has narrowed – but change may not be the best option. Read more

Analysis

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16 Sep 2021

Apple overtakes Amazon as most intimate brand

Apple has overtaken Amazon at the top of MBLM’s annual Brand Intimacy Study, highlighting the power of smartphone brands to build strong emotional ties with consumers. Read more

15 Sep 2021

Online marketplaces in Vietnam that should be on counterfeit enforcement radars

In the next instalment in our regular series identifying the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts, we head to Vietnam. Read more

14 Sep 2021

Dettol owner revamp helps brand protection shine

How the team responsible for protecting the likes of Dettol and Lysol juggles broader corporate identity questions with a growing portfolio under constant threat of infringement. Read more

9 Sep 2021

Online marketplaces in the UK that should be on counterfeit enforcement radars

In the next instalment in our regular series identifying the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts, we head to the UK. Read more

Legal updates

16 Sep 2021

Partial design applications becoming more popular in South Korea

The steady increase in applications over the past 10 years (particularly by major domestic and foreign companies) suggests that the partial design system has been a useful tool for companies seeking to strengthen their design competitiveness. Read more

16 Sep 2021

Lanham Act reaches foreign defendants’ extraterritorial conduct, but worldwide injunction too broad

In this dispute between a US remote control manufacturer and its former distributors, the US Court of Appeals for the 10th Circuit has considered the extraterritorial reach of the Lanham Act. Read more

15 Sep 2021

Bad news for Sony as General Court confirms that VITA mark was not put to genuine use

This decision of the General Court offers insight into whether use of a trademark for gaming consoles would constitute use for “data carriers containing programs” and “audio and/or image carriers (not of paper)”. Read more

15 Sep 2021

Not everyone on the Internet uses aliases

This UDRP decision highlights how having a trademark does not necessarily mean that a rights holder will succeed in obtaining the transfer of a domain name, even if it is identical to that trademark and even if the respondent does not reply to the complaint. Read more

14 Sep 2021

Caterpillar v Puma: battle of the big cats

The Federal Court of Australia has refused the registration of sporting company Puma’s PROCAT mark, concluding that its use would be likely to cause confusion with heavy equipment manufacturer Caterpillar’s CAT mark. Read more

Insight

2 Jul 2021

Top tips for how brand owners can work with online platforms to fight counterfeiting

WTR’s Global Leaders set out an eight-point checklist for what rights holders and e-commerce sites can do to take meaningful action against the online trade in fake goods. Read more

1 Jul 2021

“Do not be afraid to take risks”: leading in-house counsel reveal the secrets to their success

WTR’s Global Leaders share personal insights into how they got to where they are today and offer advice to those considering the same career path. Read more

30 Jun 2021

The Chinese IP protection landscape looks bright – but more still needs to be done

Leading trademark practitioners discuss how the Chinese IP regime is improving for brand owners and, crucially, what the key areas of focus should be next. Read more

24 Jun 2021

How to work with Customs – six key tips for brand owners

IP practitioners in Europe, Central America and the United States discuss how brand owners can work with Customs to clamp down on counterfeiting in their region. Read more

Events

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21-22 October
2021

ECTA Annual Conference

SAVE THE DATE - ECTA’s 39th Annual Conference will be held on 21 and 22 October 2021 in Vienna in a hybrid format. You will share two days of intensive networking and learning opportunities on the latest trends in trade mark, design law and beyond with numerous professionals and officials from all over the world. We hope to welcome many friends and colleagues, physically and virtually at this event. ECTA members can participate at a reduced fee! More information about the programme and registration will follow in due course.

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