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From the WTR archive: brand management tips from award-winning trademark teams

This week we opened the nominations window for the WTR Industry Awards. For our latest delve into WTR’s unrivalled archive of trademark content, we present a selection of insights and takeaways from past Industry Award winners.

From the <em>WTR</em> archive: brand management tips from award-winning trademark teams
How to handle endorser outrage – lessons from Kanye’s Twitter dispute
18 Sep 2020

How to handle endorser outrage – lessons from Kanye’s Twitter dispute

Kanye West has posted his contract details to his Twitter account. While it is an ongoing crisis for the label, there are important brand lessons for companies that work with celebrities.

As bankruptcy numbers rise so does the availability of, sometimes discounted, intellectual property
18 Sep 2020

As bankruptcy numbers rise so does the availability of, sometimes discounted, intellectual property

In this week’s exclusive data analysis we take a look at the trademark portfolios that have either recently changed hands or are owned by companies that have filed for Chapter 11 bankruptcy – revealing the two key features that make intangibles attractive to buyers.

Featured

18 Sep
2020

Thomas Cook brand relaunched; ‘rip off’ Teddy Fresh clash; Lady A legal fight continues – news digest

In our latest round-up, we look at industry groups teaming up to fight pirates, call for fake pharmaceutical stories, IP Australia announcing a new indigenous knowledge initiative, and much more. Read more

18 Sep
2020

“We have to figure out how to recruit more lawyers of colour”: what US practices can do to better support minority-owned businesses

A huge proportion of Black business owners are missing out on the vital tools they need to launch themselves into the market – reduced rates and pro bono advice are one way to help, but do they go far enough? Read more

18 Sep
2020

Blow for Valentino SpA as opposition against VALENTINO RUDY mark is dismissed

Italian fashion company Valentino SpA’s opposition against the registration of a figurative mark consisting of a ‘V’ device element and the word element 'Valentino Rudy' in Singapore has failed on all grounds. Read more

Most read

1

Gross Domestic Failure – Banksy trademark portfolio “at risk” after registration ruled invalid

2

WTR Global Leaders: Private practice

3

US trademark modernisation act advances; UKIPO seeks AI views; Finnish marks on the rise – news digest

4

Apple seizure controversy; USPTO launches innovation council; McDonald’s versus Hungry Jack’s – news digest

5

From the WTR archive: the rush to capitalise on movements, tragedies and high-profile events

News

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18 Sep 2020

Live updates: IP offices implement measures in wake of coronavirus crisis

As the novel coronavirus epidemic continues to spread across the globe, WTR provides an updated look at measures that national IP offices have launched in response. Read more

15 Sep 2020

Apple seizure controversy; USPTO launches innovation council; McDonald’s versus Hungry Jack’s – news digest

In our latest round-up, we look at a counterfeit crackdown in Guangzhou, Oracle seemingly prevailing in bid for TikTok, branded product labels being used to spread awareness of social causes, and much more. Read more

14 Sep 2020

Gross Domestic Failure – Banksy trademark portfolio “at risk” after registration ruled invalid

Street artist Banksy has had a trademark for one of his well-known artworks cancelled for being filed in bad faith, with the panel claiming that Banksy’s Gross Domestic Product shop “undermined” the case. Read more

13 Sep 2020

Black Lives Matter brand battle; French IP office exclusive; trademark services survey results; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

Analysis

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17 Sep 2020

Innovation at the Chilean IP office: spotlight on trademark tools and services

In the latest in our regular series, representatives from the National Institute of Industrial Property of Chile exclusively share information on the innovative tools and services that have launched or are being developed for the future. Read more

16 Sep 2020

Podcasting’s “breakout year” provides an opportunity for the trademark industry

As acquisitions and exclusivity deals become an increasingly common sight in the podcast industry, the need for strong brands is paramount – and that’s where trademark professionals can help. Read more

16 Sep 2020

CBP seizure of ‘counterfeit’ AirPods shows the value of configuration marks

Despite OnePlus’s products being ostensibly genuine products, CBP would not release them, showing the potential value of registering configuration marks. Read more

16 Sep 2020

New data on the Madrid Protocol in Indonesia

Crunching the numbers on filing in Indonesia provides invaluable insight into the impact that the Madrid Protocol is having on the country’s IP office and highlights several issues of which trademark professionals need to be aware. Read more

Legal updates

18 Sep 2020

Ukraine amends its trademark law – key changes highlighted

Amendments to the Ukrainian trademark law entered into force on 16 August 2020, bringing about several important changes. Here is what you need to know. Read more

17 Sep 2020

No success for Glaxo in protecting purple colour mark

The threshold to demonstrate acquired distinctiveness is extremely high for colour marks; compounded by the many pitfalls intrinsic in survey evidence, meeting such threshold now seems near impossible in practice, even for the most well-known brands. Read more

17 Sep 2020

Higher Court allows prior use defence in EUTM infringement proceedings

This decision of the Higher Court of Slovenia in a dispute involving the Skenderbeu brandy is significant in that it establishes that the prior use defence can be used against EUTMs, and not only national trademarks. Read more

16 Sep 2020

Shoot for the moon (boots) and if you miss, you’ll land… with a non-distinctive mark

In a blow to Tecnica Group SpA, the manufacturer of the popular ‘moon boots’, the First Board of Appeal of the EUIPO has confirmed that Tecnica’s 3D mark for the shape of its boots lacked distinctiveness. Read more

16 Sep 2020

UDRP: coincidental similarity is not typosquatting

This case involving the domain name ‘trueworths.com’ and the trademark TRUWORTHS demonstrates that obtaining a transfer under the UDRP is perhaps not as easy as it may seem in certain more complex scenarios. Read more

Insight

6 Jul 2020

How to take counterfeiters down (cheaply) during a pandemic

The economic crisis following covid-19 has pushed rights enforcement down company agendas, while unwary online consumers in lockdown make easy prey for counterfeiters. With litigation slow, costly and unlikely to succeed, there are quick and easy ways to thwart the fakers. Read more

6 Jul 2020

Challenging times: anti-counterfeiting in the age of covid-19

Locked-down consumers with heightened health worries could be easy prey for fast-acting counterfeiters. Legal authorities have foreseen some of the risks, but is the European Union sufficiently prepared for an influx of fake medicines and equipment? Read more

6 Jul 2020

Supreme People’s Court opinion directs judges to protect owners’ rights

A wide-ranging opinion recently issued by the Supreme People’s Court provides guidance on how the courts can better protect IP owners’ rights and promises to support trademark owners’ anti-counterfeiting actions. Read more

6 Jul 2020

Can we overcome counterfeiting without tackling the mindset behind it?

Trademark owners have a mountain to climb if they want local judges to grant orders to seize counterfeit goods in Turkey. Things are better at the border, but changes to judicial processes are required. Read more

Events

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Oct 6-15
2020

WTR Connect 2020

WTR Connect has been purpose-built for trademark and brand protection experts globally. From 6-15 October, WTR will be hosting more than 20 individual interactive digital sessions, designed to facilitate discussion, benchmarking and the sharing of best practice around key topic areas and challenges facing trademark and brand leaders.

Data centre

Research projects tracking the latest market trends for trademark professionals.

Thought leadership

World Trademark Review offers an extensive range of special reports.

Why subscribe?

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