From the WTR archive: brand stories

In this latest edition of our series delving into WTR’s archive of content, we present a selection of articles that explore how some of the world’s leading brands have gone about creating a consistent narrative and positioned IP at the centre of business strategy.

From the <em>WTR</em> archive: brand stories
Australia’s economy is being challenged on all sides with its impact on trademark activity yet to be seen
5 Jun 2020

Australia’s economy is being challenged on all sides with its impact on trademark activity yet to be seen

The country’s filing data is an early indicator that recovery is under way, but the government must still deal with the long-term impacts of the bush fires as well as the health crisis - all on top of escalating tensions with China and its first recession in nearly 29 years

INTA calls for racial equality; ‘.amazon’ added to DNS; Deus Ex Machina trademark dispute – news digest
5 Jun 2020

INTA calls for racial equality; ‘.amazon’ added to DNS; Deus Ex Machina trademark dispute – news digest

In our latest round-up, we look at a trademark application for an indigenous people’s name being criticised in Japan, Scratch and Skratch coming to blows, a Ford Mustang seized for alleged infringement, and much more.

Featured

5 Jun
2020

Gabrielle is not Chanel's, according to the appointed person

In a blow to Chanel Limited, the appointed person has dismissed an appeal against a partially successful opposition to a UK trademark application for the mark CHANEL'S GABRIELLE. Read more

5 Jun
2020

BMW successfully prevents use of DMW for electric rickshaws

German multinational company BMW has obtained an ad interim injunction from the Delhi High Court against a local manufacturer of electric rickshaws. Read more

4 Jun
2020

Yupoo remains popular shop front for counterfeit goods; how brands can fight back

A WTR investigation has found that Chinese image network Yupoo remains a popular haven for counterfeiters. In response, a Yupoo representative claimed that the company respects IP rights and cannot be blamed for fakes promoted on its platform. Read more

News

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4 Jun 2020

Top three tips for a crisis-proof influencer agreement

Covid-19 highlights the key clauses that should be worked into partnership contracts to allow brand owners to maintain control over digital content in the event of an unexpected crisis. Read more

3 Jun 2020

Live updates: IP offices implement measures in wake of coronavirus crisis

As the novel coronavirus epidemic continues to spread across the globe, WTR provides an updated look at measures that national IP offices have launched in response. Read more

2 Jun 2020

John Oliver UFC trademark brawl; Brighton FC criticised over filing; Nestlé rebrand – news digest

In our latest edition, we look at Amazon's latest pharmaceutical trademark bid in Australia, the USPTO and the Japan Patent Office issuing a joint statement, and much more. Read more

1 Jun 2020

Exclusive data analysis debunks myth of local protectionism in China

In-depth analysis of judgments issued by Chinese courts last year suggests that foreign parties may actually have a greater chance of success than domestic parties in almost all venues. Read more

Analysis

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4 Jun 2020

An inside look at Lego’s Latin American brand protection operations

In June 2019 Arturo Ishbak Martínez joined Lego Group to become its first senior counsel for Latin America. One year on, he sits down with WTR to provide insight into the company’s brand protection approach. Read more

2 Jun 2020

Actions are more important than words: brands receive mixed marks over #BlackLivesMatter messaging

In our latest opinion column, we look at the brand backlash suffered by companies perceived to be exploiting the Black Lives Matter cause. Read more

1 Jun 2020

Brexit, post-coronavirus events, and influencing policy: interview with ECTA’s incoming president

WTR sits down with the new president of the European Communities Trademark Association (ECTA) to get the inside track on ECTA’s priorities and how the organisation is maintaining its mission in a covid-19 world. Read more

29 May 2020

USPTO warns of fraudulent solicitations as attorneys voice concern over Liberty Legal Firm marketing campaign

The USPTO today warned users about “new kinds of solicitations” involving communications via email and text message, with one recent example involving texts falsely claiming to be a ‘USPTO Trademark Alert’. Read more

Legal updates

4 Jun 2020

Google victorious in Iranian domain name dispute

Google has obtained the transfer of the domain names ‘iran-google.ir’ and ‘iran-google.com’, which had been registered by the same individual. Read more

4 Jun 2020

Lidl partially successful on appeal in GREEN CYCLES case

In Lidl Stiftung & Co KG v EUIPO, the General Court has annulled the decision of the Fifth Board of Appeal of the EUIPO insofar as it found genuine use of the figurative mark GREEN CYCLES for goods in Class 20. Read more

3 Jun 2020

The limitations of the UDRP in dealing with factually complex cases

A WIPO panel has denied the transfer of the domain name ‘seasatinbygryparis.com’ under the UDRP due to the difficulty in disentangling the respondent's motives given the longstanding and complicated nature of the dispute. Read more

3 Jun 2020

Supreme Court establishes criteria for application of UCPA’s ‘catch-all’ provision

Recent decisions of the Korean Supreme Court relating to K-pop and golf have shed light on the criteria that right holders must fulfil in order to seek redress under the ‘catch-all’ provision of the Unfair Competition Prevention and Trade Secret Protection Act. Read more

2 Jun 2020

General Court confirms that Community design for wood-splitting tool is invalid

In Bergslagernas Järnvaruaktiebolag v EUIPO, the EU General Court has confirmed that registered Community design representing a wood-splitting tool was invalid on the ground it was devoid of individual character. Read more

Insight

23 Apr 2020

Procedures and strategies for anti-counterfeiting: Canada

Unsurprisingly, 2019 also saw the increase of shipments detained destined for fulfilment centres associated with e-commerce third-party marketplaces. Read more

23 Apr 2020

Procedures and strategies for anti-counterfeiting: Panama

Customs authorities are empowered to inspect and seize merchandise that is subject to customs procedures and which may violate Panama’s IP laws, regardless of its final destination. Read more

23 Apr 2020

Controlling the zone

Along with the recent global proliferation of Free Trade Zones has come increasing vulnerability to a wide range of abuses by criminals. Read more

23 Apr 2020

Procedures and strategies for anti-counterfeiting: Turkey

Turkey is a party to a number of international conventions, including the Paris Convention, the Agreement on Trade-Related Aspects of Intellectual Property Rights and the Berne Convention. Read more

Events

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Oct 19-21
2020

IPBC Europe 2020

After 2019’s sell-out event in Paris, IPBC Europe – Europe’s foremost conference about IP value creation – will take place in Dublin from 19 to 21 October 2020. Being held at the prestigious Shelbourne Hotel, the event will once again be Europe’s leading gathering of senior IP professionals from European companies of all sizes.

Aug 30 - Sept 1
2020

IPBC Global 2020

Through thought-provoking plenary addresses, panel discussions, boot camps, masterclasses and more, IPBC Global 2020 attendees will gain a deeper understanding of how industry leaders are tackling the breadth of challenges that keep the IP world awake at night, while continuing to develop world-class value creation strategies.

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