“We are in constant beta”: Inside Mercado Libre’s brand protection programme

In an interview with WTR, Juan Cichero, head of brand protection at Mercado Libre, explains how its IP protection offerings are evolving and outlines how rights holders can assist the company in its efforts.

“We are in constant beta”: Inside Mercado Libre’s brand protection programme
“Become business partners” and “prepare for the long game”: six tips for stakeholder buy-in and resource management
3 Aug 2020

“Become business partners” and “prepare for the long game”: six tips for stakeholder buy-in and resource management

In-house elite from this year’s WTR Global Leaders supplement share their top suggestions for engaging other functions and pursuing enforcement with a finite budget.

Geographical indications increasingly important to China but challenges ahead for EU owners
3 Aug 2020

Geographical indications increasingly important to China but challenges ahead for EU owners

China is signalling serious dedication towards enhancing the protection of geographical indications (GIs) so WTR explores recent developments and the proactive actions that should be taken by international GI owners.

Featured

3 Aug
2020

Reputation and the power of the influencer: SUGAR BEAR HAIR v BEAUTY BEAR

This case suggests that the reputation of celebrities and influencers can effectively be transferred to the brands and trademarks that they endorse. Read more

3 Aug
2020

Landmark Supreme Court decision applies catch-all provision to sale of luxury goods

The South Korean Supreme Court has, for the first time, applied the "catch-all" provision of the Unfair Competition Prevention and Trade Secret Protection Act to the sale of imitation luxury fashion goods. Read more

2 Aug
2020

Manchester United trademark champions; forced labour claims against major brands; UKIPO Brexit consultation; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

News

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1 Aug 2020

From the WTR archive – a snapshot of trademarks a decade ago

We delve into WTR's unrivalled archive by rediscovering issue 26 of the magazine, which was published 10 years ago this month. Read more

31 Jul 2020

Jeff Bezos on fake goods; Dyson counterfeiters jailed; trademarks at risk in Kenya – news digest

In our latest round-up, we look at INTA’s Unreal Campaign going virtual, how counterfeiting is on the rise in India, Romania upgrading its e-filing system, and much more. Read more

30 Jul 2020

Manchester United crowned champions of trademarks Premier League; Messi tops player ranking

New research conducted by WTR can once again reveal that Manchester United has the biggest trademark portfolio of any global football club by a wide margin. Read more

30 Jul 2020

Live updates: IP offices implement measures in wake of coronavirus crisis

As the novel coronavirus epidemic continues to spread across the globe, WTR provides an updated look at measures that national IP offices have launched in response. Read more

Analysis

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31 Jul 2020

Why scalability is key to service provider M&A activity: exclusive interview with OpSec CEO

WTR sits down with OpSec CEO Selva Selvaratnam to discuss the market for legal service providers and the Clarivate-CPA Global merger. Read more

30 Jul 2020

Counterfeit hotspots in Mauritius that brand owners must be aware of

In the latest instalment in our regular series on marketplaces around the globe that are reportedly notorious for being counterfeit havens, we head to the Indian Ocean and the island nation of Mauritius. Read more

29 Jul 2020

Brand changes: moving forward with an eye on the past

In this guest post, Virginia Marino, shareholder at Brinks Gilson & Lione, reveals the necessary steps that any brand adviser should take when faced with a brand overhaul. Read more

28 Jul 2020

Xinjiang forced labour supply chain controversy highlights importance of trademark counsel guidance

As several of the world's biggest fashion brands are accused of being complicit in human rights abuses in Xinjiang, what should trademark professionals do? Read more

Legal updates

31 Jul 2020

Rush for CORONA marks at the Indian Trademark Registry

The business opportunities created by the coronavirus pandemic have led many pharmaceutical companies worldwide to file for trademarks containing the word ‘corona’. In India, there are 25 pending applications for such marks in Class 5, all of which were filed between March and June 2020. Read more

31 Jul 2020

General Court highlights need to prove “relatively constant” use of mark where sales volume is low

This decision of the EU General Court shows that the smaller the commercial volume of the exploitation of a mark, the more important it is for an opponent to produce additional evidence. Read more

30 Jul 2020

Passing-off claim appears more virtual than real in STEALTH case

This decision of the appointed person on appeal from a UKIPO decision highlights the importance of having sufficient evidence of the date of first actionable use in a dispute involving passing off. Read more

30 Jul 2020

The UDRP is not a forum for trademark infringement

A WIPO panel has denied the transfer of the domain name ‘reshape.co’ under the UDRP because the case raised issues relating to trademark infringement and unfair competition, as opposed to cybersquatting in bad faith. Read more

29 Jul 2020

General Court highlights differences between raw material goods and finished products

This decision of the EU General Court shows that raw material goods and manufactured/finished products are most likely to be dissimilar due to differences in nature, purpose and distribution channels. Read more

Insight

6 Jul 2020

How to take counterfeiters down (cheaply) during a pandemic

The economic crisis following covid-19 has pushed rights enforcement down company agendas, while unwary online consumers in lockdown make easy prey for counterfeiters. With litigation slow, costly and unlikely to succeed, there are quick and easy ways to thwart the fakers. Read more

6 Jul 2020

Challenging times: anti-counterfeiting in the age of covid-19

Locked-down consumers with heightened health worries could be easy prey for fast-acting counterfeiters. Legal authorities have foreseen some of the risks, but is the European Union sufficiently prepared for an influx of fake medicines and equipment? Read more

6 Jul 2020

Supreme People’s Court opinion directs judges to protect owners’ rights

A wide-ranging opinion recently issued by the Supreme People’s Court provides guidance on how the courts can better protect IP owners’ rights and promises to support trademark owners’ anti-counterfeiting actions. Read more

6 Jul 2020

Can we overcome counterfeiting without tackling the mindset behind it?

Trademark owners have a mountain to climb if they want local judges to grant orders to seize counterfeit goods in Turkey. Things are better at the border, but changes to judicial processes are required. Read more

Events

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Oct 6-15
2020

WTR Connect 2020

WTR Connect has been purpose-built for trademark and brand protection experts globally. From 6-15 October, WTR will be hosting more than 20 individual interactive digital sessions, designed to facilitate discussion, benchmarking and the sharing of best practice around key topic areas and challenges facing trademark and brand leaders.

Data centre

Research projects tracking the latest market trends for trademark professionals.

Thought leadership

World Trademark Review offers an extensive range of special reports.

Why subscribe?

Our unique and timely intelligence service informs commercial trademark decision making in boardrooms globally by translating trademark law into business sense.