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Football: a game where every brand wins

Football teams and corporates are cashing in on brand value, but a changing industry means clubs need to use new methods to continue strengthening their presence and engagement levels

Football: a game where every brand wins
21 Feb 2020

ICANN cancels Mexico meeting; Coronavirus trademarks; UpCounsel returns – news digest

In our latest edition, we look at Canada enacting plain packaging, the acquisition of Forever 21, serial trademark filer Michael Gleissner still owing significant costs at the UKIPO, and much more.

21 Feb 2020

Call for community to help choose the 2020 IP Hall of Fame inductees 

The annual search to identify outstanding individuals to induct into the IP Hall of Fame has begun. A number of trademark industry luminaries are currently recognised – the community now has an opportunity to nominate other leading lights to join them.

Featured

23 Feb
2020

Reaction to INTA Annual Meeting relocation, European Conference coverage, WIPO director general race continues, and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

21 Feb
2020

The China-US Economic and Trade Agreement and its impact on geographical indications

While most of the provisions of the China-US Economic and Trade Agreement aim to improve the protection of US IP rights, Section F: Geographical Indications (GIs) introduces a means of challenging the GIs that may prevent market access to certain US goods.    Read more

21 Feb
2020

Good news for trademark owners as official fees for renewals are reduced

Reduced fees for the renewal of trademarks in Peru, as well as an online channel for renewal applications, will come into force on 22 February 2020. Read more

Most read

1

Sussex Royal brand: Prince Harry and Meghan Markle trademark registration in doubt as Queen intervenes

2

INTA 2020 Annual Meeting in Singapore cancelled; coronavirus outbreak forces relocation to United States

3

Corona beer or Coronavirus? How a brand should handle potentially damaging mix-ups

4

Annual Meeting 2020: INTA made the difficult, but right, decision over coronavirus fears

5

ICANN cancels Mexico meeting; Coronavirus trademarks; UpCounsel returns – news digest

News

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20 Feb 2020

Mike Bloomberg and Pete Buttigieg take clear lead in Democratic primaries trademark race

When it comes to the brand protection of the current Democratic presidential challengers, Mike Bloomberg is ahead of the rest of the field – with Bernie Sanders facing the highest level of unauthorised third-party trademark activity. Read more

20 Feb 2020

Full speaking faculty revealed (and last few delegate places remaining) for Chicago trademark events 

WTR will soon be hosting its latest events, Managing Trademark Assets USA and Brand Protection Online, in Chicago. The full speaking faculty can now be revealed. Read more

19 Feb 2020

Sussex Royal brand: Prince Harry and Meghan Markle trademark registration in doubt as Queen intervenes

The saga of the trademark activities of Prince Harry and Meghan Markle continues, with reports that the Queen has “banned” use of the Sussex Royal brand. WTR talks to an IP expert on the implications of this development. Read more

18 Feb 2020

Holden brand retired; EUIPO coronavirus extension; Japan GI cancellation – news digest

In our latest round-up, we look at Amazon car seat criticism leading to calls for legal reform, New Zealand being added to the TMview roster, US and China battling over the WIPO director general position, and much more. Read more

Analysis

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20 Feb 2020

WIPO director general elections: exclusive interview with Peru candidate Ivo Gagliuffi Piercechi

WTR interviews Peru's candidate for the director general election at WIPO. Ivo Gagliuffi Piercechi currently leads his country’s IP office, Indecopi, one of the most innovative in South America and has similarly big plans for WIPO. Read more

19 Feb 2020

Diversity in e-sports, new INTA taskforce, intellectual property paid David Beckham’s salary – INTA 2020 Europe day two takeaways

This week, INTA hosted its annual European Conference in Madrid, Spain. WTR is on the ground to bring you the key insights from the second day of the event. Read more

18 Feb 2020

WIPO director general elections: Colombian nominee Marco M Alemán exclusive interview

We speak to Colombia's candidate for the WIPO director general position, Marco M Alemán, who explains how his expertise and intimate understanding of WIPO’s inherently multilateral ethos make him the ideal candidate for the job. Read more

18 Feb 2020

Micro-influencers, Twitch brand challenges, and an IP marathon – INTA 2020 Europe day one observations

This week, the INTA is hosting its annual European Conference in Madrid, Spain. WTR is on the ground and we present key learnings and insights from the first day of the event. Read more

Legal updates

20 Feb 2020

A tiff over lashes - UKIPO refuses registration of COTSWOLD LASHES BY TIFFANY on basis of likelihood of confusion

The UK Intellectual Property Office has upheld US jewellery giant Tiffany & Co’s opposition against the registration of COTSWOLD LASHES BY TIFFANY by the owner of a small UK-based business. Read more

20 Feb 2020

Newly-amended examination guidelines include detailed standards for reviewing secondary meaning

The Korean Intellectual Property Office’s amended trademark examination guidelines, which came into effect on 1 January 2020, provide specific criteria for determining whether a mark has acquired secondary meaning. Read more

19 Feb 2020

Federal Court finds URBAN ALE descriptive for beer

In Urban Alley Brewery Pty Ltd v La Sirène Pty Ltd, the Federal Court of Australia has concluded that the trademark URBAN ALE for beer should be cancelled because it is descriptive of beer products produced in an inner-city location. Read more

19 Feb 2020

DERBY case: Court of Appeal overturns lower-court decisions in controversial ruling

In opposition proceedings against the DERBY mark, the Turkish Court of Appeal has overturned decisions of the lower courts based on copyright infringement and the well-known status of the earlier mark – even though the opponent had not sought to rely on its copyright in the mark. Read more

18 Feb 2020

General Court confirms genuine use of The Guide Association’s BROWNIE and BROWNIES marks

The decision of the EU General Court in Grupo Textil Brownie SL v EUIPO highlights many of the key principles governing the assessment of the evidence of use of an earlier mark. Read more

Insight

16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

16 Jan 2020

Turkey tackles online sales of counterfeit goods

According to the Customs Union Report (September 2019), fake and potentially dangerous goods worth nearly €740 million were stopped by various EU customs authorities in 2018. The number of interceptions of fake goods imported into the European Union increased as a result of the large volume of small parcels sent in the post. Read more

16 Jan 2020

How to increase efficiency of online brand protection efforts in Russia

According to the available statistics, counterfeit products account for more than 46% of the global market, significantly more than sales of heroin (7%), cocaine (8%), gambling games (14%), prostitution (18%) and other illegal businesses. Read more

16 Jan 2020

Lost in the Amazon: how to combat trademark infringement in the e-commerce marketplace

With the growing popularity of e-commerce, the rules by which sellers and buyers interact have changed. Read more

Events

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3 March
2020
Latest

Managing Trademark Assets USA 2020

In its fifth year, WTR’s Managing Trademark Assets USA returns to Chicago, playing host to senior trademark experts as they look to explore solutions to the significant challenges and risks faced as portfolios grow in strength and visibility.

4 March
2020
Latest

Brand Protection Online USA 2020

Returning to Chicago after a sell-out inaugural event in 2019, WTR’s Brand Protection Online will play host to senior experts from the world’s leading brands and provide a unique forum for in-house counsel to discuss the challenges, opportunities and risks being faced as online and technological environments continue to evolve.

26 March
2020
Latest

IP Risk Management Europe

IAM and WTR’s inaugural IP Risk Management series will provide organisations with best practices for identifying, evaluating, managing and mitigating IP risks within the business.

Data centre

Research projects tracking the latest market trends for trademark professionals.

Thought leadership

World Trademark Review offers an extensive range of special reports.

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Our unique and timely intelligence service informs commercial trademark decision making in boardrooms globally by translating trademark law into business sense.

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