Top USPTO filers; BIG MAC takeaways; new China guidelines; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy …

Perception is powerful but authenticity is paramount when it comes to brand sustainability

Amazon, Tesla, Apple and Google lead sustainability brand value rankings but failure to be authentic could land a significant financial blow on companies around the globe, argues our Saturday opinion.

Five minutes with… INTA’s Annual Meeting co-chairs 2023

WTR chats with 2023 INTA Annual Meeting co-chairs Karina Dimidjian Lecomte and Zaheera Hashim to discuss what this year’s global trademark event has in store for registered participants.

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