Brazil

The Brazilian economy is booming, and the market will receive further fillips when the FIFA World Cup is held in Brazil in 2014 and Rio de Janeiro hosts the 2016 Summer Olympics. These two prestigious sporting events have led to a surge in trademark licensing, as businesses seek to exploit the marketing opportunities presented by the tournaments. They have also caused a corresponding increase in litigation as brand owners seek to protect their marks from counterfeiting, which remains a  major problem due to Brazil's expansive and somewhat porous borders. However, the Brazilian government is waging war against counterfeiters and practitioners are optimistic that the problem will soon be brought under control.