Although somewhat overshadowed by neighbouring jurisdictions, New Jersey is home to a number of practitioners offering leading trademark expertise. Several of the world's major pharmaceutical companies have bases here, including Merck, Novartis, Pfizer and Johnson & Johnson. Other key industries include telecommunications, electronic engineering and publishing. Such a high-tech customer base makes for a wealth of patent and technology-focused work, and many of these companies also retain the firms that handle their patent services for brand matters.
Susan Okin Goldsmith recently departed Duane Morris to join the team at SorinRoyerCooper, where she provides “substantiated, expeditious and business-oriented advice” to high-tech start-ups and mid-sized businesses. She advises clients on global branding strategies, trademark prosecution, licensing and domain name issues, as well as tackling TTAB and Uniform Domain Name Dispute Resolution Policy proceedings.