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United States - California

The fields in which trademark practitioners operate in California are as varied as one would expect from one of the world's largest and most diverse economies. The Golden State's entertainment and wine-making industries have long been famed internationally; and now retailers, clothes manufacturers, consumer goods producers and other brands with a global reach are also seeking to protect and enforce their trademark rights in this key consumer market. In the IT hub of Silicon Valley, companies in areas such as software engineering, smartphones, e-business and social media are continually expanding their brand portfolios worldwide; these and other sectors of high-tech development drive much of the trademark-related work in the jurisdiction. Although in recent years many IP boutiques have been acquired by larger general practice firms, the ongoing economic uncertainty has led many brand owners to seek cost-effective counsel from smaller, trademark-focused outfits – these boutiques coexist alongside foreign full-service firms in the rankings table.