The Japanese market is in good health, with practitioners reporting an increase in trademark filings and a more assertive approach to enforcement among domestic brand owners. At the time of writing, the country was awaiting formal confirmation of proposed amendments to the laws governing non-traditional marks. If these are enacted as expected, trademark protection will be extended to motion, hologram, colour, position and sound marks. Although litigation is the rise, court cases are still few and far between. The firms that thrive in Japan are those which can offer a broad range of services.
Other recommended experts
With a focus on prosecution, Ai Kato of SOEI Patent & Law Firm – formerly of the Hokuto Patent Office in Osaka – anticipates and satisfies the strategic needs of her clients. Wataru Sueyoshi is a founding partner at STW & Partners and is regarded as a “real force to be reckoned with” in litigation.
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