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The Japanese market is in good health, with practitioners reporting an increase in trademark filings and a more assertive approach to enforcement among domestic brand owners. At the time of writing, the country was awaiting formal confirmation of proposed amendments to the laws governing non-traditional marks. If these are enacted as expected, trademark protection will be extended to motion, hologram, colour, position and sound marks. Although litigation is the rise, court cases are still few and far between. The firms that thrive in Japan are those which can offer a broad range of services.


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