Denmark

Denmark’s legal IP scene is heating up, with large full-service firms expanding their trademark offerings to include prosecution and portfolio management – and, in the process, stepping on the toes of traditional agencies. Keen to have a single interface for all brand-related matters, clients are responding positively to this change; if agencies fail to think carefully about their own competitive advantages, the market could soon see a significant shake-up.

Firms

1
Bech-Bruun
Gorrissen Federspiel
Horten Law Firm
Kromann Reumert
Plesner Advokatpartnerselskab
2
Accura Advokatpartnerselskab
Løje Arnesen & Meedom
Lundgrens
NJORD
Plougmann Vingtoft
Accura Advokatpartnerselskab
Accura is a household name on the transactional side. Its commercially savvy trademark practitioners have deep experience when it comes to due diligence and are excellent at evaluating portfolios and exploiting rights. “You feel comfortable having them on side; they’re proactive and always provide concrete, straightforward advice.” A recent highlight for the firm was representing EQT on its acquisition of Fertin Pharma; the whole IP team assisted, pooling knowledge and bouncing ideas off one another. The practice is about more than just transactions though; Christina Type Jardorf burns bright in prosecution and litigation too. “She has really deep IP knowledge and takes the time to understand her clients’ businesses.” Two threads in her recent workload are successfully assisting Converse on an EU-wide preliminary injunction against Coop Danmark and acting for Nike on a case brought by Hummel Holding, concerning the use of arrow-shaped marks on shoes. Awapatent’s 29-strong IP squad provides steadfast support on the gamut of trademark matters, but really hits the bullseye when it comes to monetising portfolios; its imaginative, strategic and business-focused support ensures that clients come out of negotiations with contracts that will boost their brands. Companies with operations that extend into Asia are well catered for by Awapatent Group’s much-respected offices in Beijing and Hong Kong. Leading the practice in Denmark, Anette Rasmussen is a standout star with a versatile skill set. “She handles opposition and cancellation proceedings calmly and efficiently and possesses in-depth knowledge in regard to border seizures too. Because she knows the history of her clients’ brands and products, everything proceeds smoothly. On top of all this, she always reacts promptly to emails so you never have to worry for long.”
Bech-Bruun
One of the most highly respected full-service outfits in Denmark, Bech-Bruun has all angles covered; its “highly professional, excellent trademark lawyers” work shoulder to shoulder with their banking and finance and tax counterparts to make sure that no commercial opportunities pass unnoticed. A Shanghai representative office is a unique selling point and gives the firm a competitive edge when it comes to inbound and outbound Asia work. Claus Barrett Christiansen’s leadership of the IP group is robust and resolute, a reflection of his litigation skills. “He’s the breadwinner of the practice – a very skilled attorney who deserves the highest of recommendations.” Dan Bjerg Geary recently joined forces with him to successfully demonstrate the likelihood of confusion on behalf of Fiskars Corporation in a trademark infringement case, consequently securing the company’s mark. “Dan’s a really dedicated lawyer who always performs at the top level, providing pragmatic advice that perfectly matches his clients’ needs.”
Gorrissen Federspiel
The dynamic, fast-moving Gorrissen Federspiel is not a firm to rest on its laurels. This year saw it scoop notable new portfolios, bolster its offering with the recruitment of several highly qualified IP aces and move into a new centrally located Copenhagen office – a statement of intent. It was the first of the large Danish law firms to dedicate a group to trademark prosecution and, consequently, has a longstanding reputation for filing with flair and finesse. An outstanding strategist, Lasse Søndergaard Christensen is labelled “the best ally you can find in Denmark” by impressed interviewees. “He’s extremely clever and creative – someone who grasps the issues at hand immediately.” Along with the Aarhus-based Lars Segato, he manages the portfolios of such titans as Diageo, Sky International and Bang & Olufsen. One client remarks: “If you were to ask for a reliable and responsive contact for IP matters in Denmark, I would wholeheartedly recommend Lars. He is very straightforward and extremely reliable. While he develops arguments with an academic approach, the resulting advice is always clearly understandable and practical.” The team is no stranger to the courtroom either, with Kenneth Kvistgaard-Aaholm’s crack litigation skills much in demand. OK recently sought his help on a preliminary injunction case resulting from Statoil Fuel & Retail’s recent rebranding to Circle K.
Horten Law Firm

Dispensing an extensive array of services to a stellar range of clients, Horten boasts a well-rounded IP practice and wholly merits its position at the summit of the table in the WTR 1000 for 2018. Life sciences continues to be an area in which it excels but exciting work has also come in the manufacturing sector, with Jens Jakob Bugge assisting Hästens on a dispute with Nordicform over its invaluable blue checks figurative mark. “Bugge is a very talented litigator who heads an impressive amount of cases.” On the prosecution side, Christian Kragelund stands out. He is “an extremely attentive and diligent practitioner with deep knowledge of trademark and domain name law” who is prized by Haribo.

Kromann Reumert
On the contentious side, Kromann Reumert fires on all cylinders. While lawyers from the firm are a regular fixture before the Maritime and Commercial Court in Copenhagen, its prosecution practice – established in 2013 – is coming on leaps and bounds as well. Brand owners are responding enthusiastically to the new super-sized practice, sending a flurry of cradle-to-grave mandates its way. Litigation and arbitration ace Frank Bøggild is a real magnet for clients. “He’s the number one trademark and design protection lawyer in Denmark – a renowned enforcement expert with sharp, sound judgement and the ability to make complex commercial matters easily understandable.”
Løje Arnesen & Meedom
The first independent IP boutique in Denmark, Løje Arnesen & Meedom blazed a trial for holistic services in this area. It remains strong on both sides of the contentious/non-contentious divide and stays true to its founding principles and core values: uniquely tailored service for each client – however big or small – a round-the-clock availability and a laser focus on business objectives. As a result, its client roster has only expanded; the applied arts is emerging as one area it has a lock on. Counsel for the Danish Designers Association, the “knowledgeable and commercially pragmatic” Johan Løje has played a big part in this growth. He and Tanya Meedom are savvy litigators with plenty of courtroom experience behind them. “Meedom is one of the best lawyers in Denmark – she is sharp, creative, thorough, proactive, versatile and cost-effective.” Someone else with a legion of loyal fans is Susie Arnesen, who recently flexed her muscles representing Zelected Foods on a trademark and domain name matter. “She’s a leading trademark professional in every sense – good at the registration process, at negotiating settlements and at executing enforcement strategies. Clients greatly appreciate her thoughtfulness, reliability and dedication.”
Lundgrens
Full-service powerhouse Lundgrens is a prime address for brand owners wanting to have all their trademark issues ironed out by one team. Its business-focused lawyers prosecute with a steady hand, hunt out favourable monetisation opportunities and have what it takes to turn up the heat in court; all the time they are only a few strides away from a shrewd second opinion, courtesy of their M&A and tax colleagues. Co-heading the IP practice, Nina Ringen and Jakob Krag Nielsen are both top lawyers with a complete command of life sciences issues. “They always provide thorough, commercially minded analysis that takes into account clients’ wider goals.” Vice-chair on the board of the Danish Anti-counterfeiting Group, Ringen has the wherewithal and contacts to organise seizures at lightning speed. Nielsen has been skilfully representing DJØF and the Association of Danish Law Firms as interveners on preliminary injunction proceedings between Karnov Group and JH Schultz Information; this is a landmark matter concerning case law identifiers and metatags.
NJORD
Sited in Aarhus, Copenhagen, Tallinn, Riga and Vilnius, NJORD would make a worthy escort for any brand owner, with extensive operations in the Baltic and Nordic regions. The firm’s IP team is home to the illustrious Jeppe Brogaard Clausen – “without a doubt one of the top litigators in Denmark.” His courtroom footwork is a sight to behold; media, sports and life sciences are three sectors he knows inside out. Peter Gustav Olson specialises in all things relating to EU trademarks; he has filed over 1,000 applications and been involved in hundreds of oppositions. A tech-savvy operator, the online world is a second home for him.
Plesner Advokatpartnerselskab
With roots stretching back to the 1930s, Plesner has had plenty of time to hone its customer service – and it shows; a premium is placed on in-person meetings, emails are responded to immediately and infringement flames are extinguished at breakneck speed. Lately the “extremely professional and reliable” firm has also been building up its prosecution practice to great effect. Brand owners can now come here for robust service on either side of the contentious/non-contentious divide. Leading the trademark team, Kasper Frahm shepherds clients through times of trouble with equanimity. “He has a fantastic skill set – strong trademark expertise combined with sound commercial know-how.” Working hand in hand with fellow enforcement virtuoso Sture Rygaard, he has notched up such impressive victories as defending JH Schultz Information on a preliminary injunction matter before the Eastern High Court, where they successfully reversed a decision of the Maritime and Commercial High Court. A sterling addition to the team in 2017, Jeppe Brinck-Jensen is a nifty negotiator who never fails to get a signature on the bottom line of a licensing contract. “He has business smarts and is able to see everything from a client’s perspective.” When it comes to filing, Christian Bardenfleth is as good as they come. EU-wide strategies mapped out by him are always watertight.
Plougmann Vingtoft
Celebrating its 50th anniversary in 2017, Plougmann Vingtoft is a leader in the establishment and management of trademark rights; its tailor-made solutions have worked wonders for start-ups and large companies alike. A jewel in the practice’s crown, Ellen Breddam has worked as a legal examiner at the Danish Patent and Trademark Office, which has given her a unique understanding of its inner workings. Pragmatism, transparent communication and a resolute focus on commercial benefits characterise her client-focused practice. Patrons of Zacco lose no sleep over their IP affairs. Whatever is at hand – filing an EU trademark, sewing up a rights transfer or fighting a cross-border battle – they know it is in safe hands here. The 26-office Northern European IP titan has the resources and experience to serve up holistic solutions that will not come unstuck in bad weather. Domain name issues are a real strong suit. Leading the trademark practice in Denmark and Southern Sweden, Thomas Mølsgaard is an anti-counterfeiting ace thick with the customs authorities. Recently, he has been busy striving to plug the flow of fake Monsanto products into Europe. Stig H Ekmann has his back on this. Another enforcement magus, he astutely assesses the pros and cons of any action before providing pellucid advice. For prosecution and portfolio management, companies make a beeline for the quick-witted Lone Prehn. She supervises everything that lands on her desk personally and stays in close contact with clients at all times. LEGO Systems is one fan among many.

Individuals: enforcement and litigation

Claus Barrett Christiansen - Bech-Bruun
Frank Bøggild - Kromann Reumert
Lasse Sondergaard Christensen - Gorrissen Federspiel
Janne Glæsel - Nyborg & Rørdam
Johan Løje - Løje Arnesen & Meedom
Sture Rygaard - Plesner Advokatpartnerselskab
Lisbet Andersen - Aumento Law Firm
Christian L Bardenfleth - Plesner Advokatpartnerselskab
Jeppe Brinck-Jensen - Plesner Advokatpartnerselskab
Jens Jakob Bugge - Horten Law Firm
Jeppe Brogaard Clausen - NJORD
Kasper Frahm - Plesner Advokatpartnerselskab
Tanya Meedom - Løje Arnesen & Meedom
Jakob Krag Nielsen - Lundgrens
Stig H Ekmann - Zacco
Dan Bjerg Geary - Bech-Bruun
Kenneth Kvistgaard-Aaholm - Gorrissen Federspiel
Anette Rasmussen - Awapatent
Nina Ringen - Lundgrens
Christina Type Jardorf - Accura Advokatpartnerselskab

Individuals: prosecution and strategy

Lisbet Andersen - Aumento Law Firm
Susie P Arnesen - Løje Arnesen & Meedom
Christian L Bardenfleth - Plesner Advokatpartnerselskab
Ellen Breddam - Plougmann Vingtoft
Lasse Søndergaard Christensen - Gorrissen Federspiel
Lars Karnøe - Bird & Bird Advokatpartnerselskab
Christian Kragelund - Horten Law Firm
Kenneth Kvistgaard-Aaholm - Gorrissen Federspiel
Tanya Meedom - Løje Arnesen & Meedom
Peter Gustav Olson - NJORD
Lone Prehn - Zacco
Charlotte Rask Boddum - Patrade A/S
Anette Rasmussen - Awapatent
Nina Ringen - Lundgrens
Lars G Segato - Gorrissen Federspiel
Eva Aaen Skovbo - Patrade A/S
Christina Type Jardorf - Accura Advokatpartnerselskab
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Issue 73