China: Domestic

Firms: enforcement and litigation

2
An, Tian, Zhang & Partners
Chang Tsi & Partners
China Sinda Intellectual Property Ltd
Fangda Partners
Tiantai Law Firm
Watson & Band Law Offices
3
Beijing East IP Ltd
China Patent Agent (HK) Ltd
HFG Law & Intellectual Property
Hylands Law Firm
Lawjay Partners
Lifang & Partners
Liu, Shen & Associates
Yuanhe United Intellectual Property Partners
Zhong Lun Law Firm

Firms: prosecution and strategy

2
Chang Tsi & Partners
China Patent Agent (HK) Ltd
China Sinda Intellectual Property Ltd
Hylands Law Firm
IntellecPro
Liu, Shen & Associates
Shanghai Patent & Trademark Law Office LLC
3
An, Tian, Zhang & Partners
AnJie Law Firm
Beijing East IP Ltd
Beijing Janlea Trademark Agency & Co
China Science Patent & Trademark Agent Ltd
China Trademark & Patent Law Office Co Ltd
Yuanhe United Intellectual Property Partners
Zhong Lun Law Firm
The talented lawyers at Advance China IP execute brilliantly on tricky mandates for a slew prestigious foreign brands. With outposts in Beijing, Guangzhou, Shanghai and Shenzhen, the firm acts nimbly across China’s commercial centres; while an office in San Francisco ensures a smooth interface with North American clients. Dexterous practitioner Steven Li marshals the domestic trademark team, providing insightful prosecution guidance and cogent advocacy in disputes. Close connections with the Guangdong IPR Protection Assistance Centre and Guangdong Trademark Association Expert Database are a further draw. Lucy Zheng is praised for her deft handling of multi-jurisdictional matters; she recently made a splash by helping to close a lucrative trademark transaction following challenging negotiations with a squatter.
An, Tian, Zhang & Partners
The specialist trademark practitioners at An, Tian, Zhang & Partners perform flawlessly on both sides of the contentious/non-contentious divide. The outfit’s purpose-built database facilitates clear-sighted portfolio management, while a newly established investigations team leaves no stone unturned when it comes to enforcement. Popular with international clients seeking incisive local counsel, David Tian oversees the team. Having chalked up recent wins for heavy hitters in the banking and petrochemicals sectors, he continues to prove his mettle in high-stakes disputes; prosecution and opposition work are additional fortes.
AnJie Law Firm
New kid on the block AnJie Law Firm has quickly won the trust and admiration of multinational clients since its establishment in 2012. Its meteoric rise continues: in the past 12 months the team has doubled in size. Delivering a high-quality service across the trademark lifecycle, the firm is especially esteemed for its success in combating bad-faith applications. “Excellent member of the legal community” Jing He delivers diverse services with finesse. “He masterfully communicates his forensic legal knowledge to foreign business clients and serves as a bridge of understanding between the US and Chinese trademark systems.” He is currently representing Hugo Boss in a significant infringement suit.
Beijing East IP Ltd
Newly featured Beijing East IP offers comprehensive brand protection services to an enviable collection of household names. Its overseas clients are well served by liaison offices in London, Tokyo and Palo Alto. The firm is led by Lulin Gao, an influential figure who was also the founding commissioner of China’s State IP Office. The trademark group is managed by Jason Wang, a consummate professional who has recently secured well-known mark recognitions and acted before the Supreme Court.
Beijing Janlea Trademark Agency & Co
Beijing Janlea’s full-spectrum trademark offering wins plaudits for its meticulous filing operation, staffed by a squad of highly trained professionals. Its percipient opinion work is also in hot demand from foreign clients, who appreciate its deep expertise and local understanding. Refined trademark attorney Joanne Jiao consistently acquires ironclad protection for patrons’ brands. China’s original private patent agency Sanyou IP is intimately familiar with the ins and outs of the domestic trademark scene, as reflected in its pristine prosecution offering. Its talented team of agents and attorneys at law has a flair for finding new ways around brand protection obstacles. Commercially intelligent counsel further increases its appeal to blue-chip clients. One of the country’s longest-established IP practices, CCPIT cuts an imposing figure on the Chinese landscape. Covering all bases, it is particularly esteemed for its slick prosecution service and judicious brand rights management; its 200 agents and 72 attorneys at law can handle even the meatiest portfolios with confidence and poise. With offices in Beijing, New York, Tokyo, Munich and Hong Kong, CCPIT has a truly global perspective and reach; its star-studded client roster includes A-list multinationals such as Exxon Mobile, De Beers and Brooks Brothers. The firm’s “very responsive and practical approach” is personified by Aimin Huo, a dab hand at infringement disputes and a shrewd exponent of anti-counterfeiting strategies.
Chang Tsi & Partners
The A-to-Z trademark offering at elite full-service firm Chang Tsi & Partners encompasses everything from prosecution to enforcement, transactions and commercialisation. Seasoned IP and corporate lawyer Simon Tsi vigorously fights the corner of big-name brands; recent successes include a crucial win for Johnson & Johnson in defence of its ONETOUCH mark and a Supreme People’s Court victory for Mondelez International. Also “a go-to lawyer for prominent transnational companies”, the “exceptionally good” Spring Chang is a wise strategist who adeptly handles registrations and oppositions for the likes of Tiffany & Co, Deckers and Johnson & Johnson.
China Patent Agent (HK) Ltd
Founded with state backing in 1984, China Patent Agent is a veteran provider of IP services, including gilt-edged trademark prosecution. Its established tradition and dedication to quality attract the attentions of international companies seeking to avoid the pitfalls of brand protection in China. It also boasts an impressive domestic clientele, including a number of the country’s leading automotive enterprises.
China Science Patent & Trademark Agent Ltd
While best known for its patent expertise, China Science has also gained a significant foothold in the soft IP space, where its methodical, diligent approach to trademark registration has earned it considerable acclaim. The international commercial and legal experience of many of its professionals stands it in good stead when meeting the needs of brand owners from North America, Japan and Europe.
China Sinda Intellectual Property Ltd
Among the nation’s largest boutiques, China Sinda has cultivated a dazzling trademark offering, distinguished by specialist insight and polished client care. Its small army of well-drilled professionals can handle all eventualities with finesse; the firm is simultaneously one of the country’s largest filers and one of its most powerful performers in disputes. Supervising the team is soft IP maven Xiang An, an accomplished prosecutor and adroit litigator with an instinct for the nuances of Chinese legal procedures.
China Trademark & Patent Law Office Co Ltd
For many years a springboard for mega-brands seeking to embed themselves in the Chinese marketplace, China Trademark & Patent Law Office has also developed a substantial client base among prominent domestic companies seeking effective trademark protection. The highest standards of service and close attention to detail are cornerstones of its success. Much more than a high-volume filer, Chofn Intellectual Property is equally an astute portfolio developer and robust campaigner in oppositions. Progressive and forward-thinking, the firm tackles tricky brand rights issues with enthusiasm – geographical indications are a strong suit. A string of offices gives it impressive national reach. Leading the line is Tingxi Huo, who is both a superb practical lawyer and an IP thought leader.
Fangda Partners
Diligent, tenacious and resourceful, Fangda Partners is an invaluable ally for brand owners which find themselves embroiled in must-win disputes. Whether in heated courtroom battles or high-stakes anti-counterfeiting operations, the firm’s cool, calm professionals consistently get the job done. One such practitioner is Gordon Gao, a persuasive advocate with a fine legal mind. His dual admission in both China and the United States makes him a popular contact for foreign brands. At his side is another ace litigator, Dixon Zhang, whose well-rounded service is underpinned by broader commercial law know-how.
HFG Law & Intellectual Property
Streamlined boutique HFG is a key protagonist on the enforcement stage; penetrating courtroom performances and a streetwise approach to anti-counterfeiting make it a proficient defender of brand rights in this challenging jurisdiction. Integrated IP and commercial law teams give its practitioners a keen sense of the value of intellectual assets, while detailed knowledge of key sectors – fashion, food, cosmetics and retail – further sharpens their approach. Internationally renowned in the fight against fakes, Italian and English speaker Fabio Giacopello is a salient option for luxury clothing brands.
Hylands Law Firm
With a widely recognised enforcement practice and an up-and-coming non-contentious offering, Hylands is an attractive choice for brand owners seeking a one-stop shop for soft IP services. Working in harmony with other practice groups to ensure a 360-degree perspective, the firm’s trademark professionals also divide themselves into specialist sub-teams in order to maintain cutting-edge expertise. Hylands’s shining star in brand protection, unfair competition and internet law, Yunze Lian burns brightest on anti-counterfeiting briefs for a slew of international clients.
IntellecPro
Offices in Hangzhou, Beijing, Shanghai and Shenzhen give IntellecPro a foothold in many of China’s major commercial hubs. Its sophisticated filing and portfolio development practice is increasingly popular with eminent brand-rich clients, such as Unilever and Procter & Gamble. Trademark opposition and cancellation proceedings are also within the purview of the impressive set, led by Qi Hu. One of China’s oldest private practice partnerships, JunHe is “an efficient commercial firm which provides clear and pragmatic answers to trademark questions”. As the country’s only member of Lex Mundi and Multilaw, it is part of a seamless global network and can satisfy the needs of transnational brand owners with ease. “JunHe skilfully handles hundreds of cases at a time and is responsive when you need it the most,” comments one satisfied foreign associate. “Professional and responsive” prosecutor Chumeng (Jessica) Xu recently strengthened key protections for Stokke and reversed the invalidation of one of BMW’s vital marks. Nimble practitioner Qiang Ma “thinks outside the box and gets tremendous results”. The respected enforcer has litigated before the highest courts in the land and takes the fight to cybersquatters and wins. Also admired for his skill in oppositions, Qiang recently overturned a Trademark Review and Adjudication Board (TRAB) decision against Fortune 500 client China Resources Land Group. Finely honed support systems augment Kangxin’s sterling cradle-to-grave trademark service. The first Chinese firm to obtain ISO 9001 certification, it also adopts the Six Sigma Management Method in its efforts to maintain the highest standards. Committed to innovative solutions, Kangxin has developed its own mapping service to assist with portfolio management and anti-counterfeiting strategy. Newly featured Aaron Hurvitz has won the respect of foreign associates, who appreciate his “responsive, dedicated, intelligent and thoughtful counsel”. With more than 30 years’ practice behind him, the versatile Samson Gang Yu is prized for his perspicacious prosecution advice and confident courtroom performances. Spearheading the trademark department is Gloria Wu, another adaptable lawyer who shines on on complicated instructions; fashion and luxury goods are among her fortes. Hotshot litigator Mike Chen adds further strength on the contentious side.
King & Wood Mallesons
Home to crack litigation, prosecution and commercialisation teams, King & Wood Mallesons offers top-tier trademark services across the board. As the only worldwide firm based in Asia, it is especially popular with global brand owners; recent highlights include prevailing for the Scotch Whisky Association in China’s first-ever proceeding on a collective mark for geographical indication. Outstanding professional Jiuchu Lin is a go-to practitioner for A-list fashion houses such as Ferragamo, Alexander McQueen and Bottega Veneta. Strategic sage Fei Liao has helped a number of Chinese firms to protect their intangible assets abroad. Fellow prosecution aficionado Xiaoli Yang establishes watertight brand protection for renowned global players such as Nikon, Hitachi and Expedia. Yusheng Shi helps to uphold these rights; he has a pristine record in prominent disputes, such as the famous IPOD case of 2012 and, more recently, a crucial Supreme Court battle for Guangzhou Pharmaceuticals Holdings. Further contentious support comes from Zhongsheng Li, an equally persuasive advocate.
Lawjay Partners
With ancillary expertise in unfair competition, trade secrets and internet law, Lawjay Partners has a panoramic view of brand protection. Its cosmopolitan outlook and close relationships with foreign associates make it a preferred choice for prestigious worldwide brands, particularly in the fashion sector, where it is instructed by the likes of Chanel, Burberry, Gucci and Prada. Combining practical wisdom with peerless legal thinking, James Luo captains the side magnificently. Splendid boutique LexField Law Offices provides an all-encompassing trademark service to an impressive collection of global mega-brands. Founding partner Jan Liu is the fulcrum around which the practice turns; she shines at finding creative solutions to complex branding conundrums. In recent times, Liu acted successfully for Google and Canon in oppositions, and triumphed for the former in an administrative lawsuit.
Lifang & Partners
Widely admired trailblazer Lifang & Partners has added breadth and depth to its bench in recent months, recruiting more trademark professionals and creating a specialised team for the administrative protection of intellectual assets. Rock of the practice Guanbin Xie is a diligent professional who recently prevailed for HJ Heinz in a number of IP and unfair competition lawsuits. Fellow litigator Bin Zhang won China’s largest-ever infringement damages award when he enforced the JACK & JONES mark. With an eight-year stint at the Chinese Trademark Office under his belt, Yajun Huang is another a crucial member of the squad.
Liu, Shen & Associates
Uniting a law firm and trademark agency under one roof, Liu, Shen & Associates has the firepower to handle the full range of soft IP instructions. The two arms of the operation dovetail neatly to provide discerning brand rights guidance and razor-sharp advocacy in disputes. With a quarter-century’s practice behind her, wise professional Lily Lei guides the trademark group with a sure hand. Insightful colleague Yuguang Wei is a valued IP consultant for players across a range of industries. One of the first agencies permitted to act on behalf of foreign clients, Lung Tin provides future-proofed guidance to international companies seeking to circumvent the barriers to Chinese brand protection. Supported by outposts in Hong Kong, Osaka and New York, the firm renders its polished prosecution service to over 1,000 clients worldwide. Key soft IP contact Di (Deland) Wu is particularly esteemed by Japanese patrons and has a glowing reputation for managing portfolios in the high-tech and internet sectors. “Responsive, clear and level-headed”, NTD Intellectual’s 60 prosecutors and 50 litigators make light work of any trademark challenge going. With a hawkish eye for detail, Aidi Ge handles strategic prosecution for a slew of household names; while colleague Christopher Shen is praised for his indefatigable performances in disputes and first-rate anti-counterfeiting campaigns. IP-focused outfit Panawell & Partners has made a big impact on China’s trademark landscape, especially through its smart portfolio development offering. Mindful of long-term business imperatives, it can identify and obtain the strongest possible protections for clients’ brands. Seasoned attorney William Yang is a key player, whose transactional and licensing nous adds further strength to the practice.

Domestic and overseas companies safeguard their crown-jewel assets by partnering with Peksung Intellectual Property at all stages of the trademark lifecycle. Attentive and personalised case handling is a major USP for the firm, which prides itself on its long and fruitful client relationships. The team’s flair for the fine print and superb command of IP law also earn it kudos. Yan Wang is the key contact.

Shanghai Patent & Trademark Law Office LLC
Maintaining its high standing among China’s prosecution shops, Shanghai Patent & Trademark Law Office stands out for its exacting standards and efficiency, regardless of the magnitude of the brief. The firm’s sparkling communication skills and dedication have won it enduring popularity among global brands, while its local expertise and international contacts have attracted an equally impressive domestic clientele.
Tiantai Law Firm
Commercially minded general service outfit Tiantai Law Firm thrives on seemingly intractable trademark disputes; shrewd tactics, well-crafted arguments and refined execution are hallmarks of its practice. Traditionally a favourite among domestic corporations, it has increased its profile among transnational brand owners in recent years. Leading light and litigator par excellence Xiang Ma personifies all the best qualities of the firm.

A deep bench of professionals and a web of offices across China, Japan and the United States give Unitalen the capacity to dispatch even the most taxing instructions with aplomb. The firm is a prodigious filer, processing some 10,000 applications a year. A stalwart on that side of the practice is Ying Huang, who recently successfully obtained invalidations on behalf of Chateau Lafite Rothschild. The international trademark team is captained by Ray Zhao, who lately impressed representing Ferrari in opposition proceedings. With the distilled wisdom of some 22 years’ practice, Dan Chen is a go-to professional for complex trademark management and tricky anti-counterfeiting problems. “Meticulous, thorough and trustworthy, she is our first recommendation for portfolio work,” enthuses one foreign associate. Support comes from Robert Li, another hardened trial lawyer.

Combining a well-oiled agency with an elite law firm, Wan Hui Da provides a truly comprehensive soft IP offering. Single-mindedly solutions focused, the firm explores all angles and never gives up for its clients. A trademark attorney of 20 years’ standing, Haiyan Ren is one of the country’s most perceptive brand strategists. Rainmaker Hui Huang was China’s first doctor of trademark law and also served for 12 years at the State Administration for Industry and Commerce. He is both an astute prosecutor and a seasoned litigator, with a string of influential decisions to his name. In recent months, Huang obtained a colour combination mark for Andreas STIHL and won an influential victory in court against its infringers. The firm also lately obtained a favourable damages ruling for 3M.
Watson & Band Law Offices

Intellectual property is a central pillar at esteemed commercial outfit Watson & Band. Although it offers the full complement of filing and opinion services, the firm is at its best in the heat of battle, where its trademark and litigation teams combine to pack a heavy punch.

Yuanhe United Intellectual Property Partners
Formed as the result of a merger between prosecution agency Hanhow Intellectual Property Partners and law firm Pang Yuan, Yuanhe offers the full spread of trademark services under one roof. As such, the practice delivers joined-up brand management which draws together strategic planning, filing, enforcement and commercialisation. High-flying litigator Guizeng (Wayne) Liu is the man to call when disputes arise.
Zhong Lun Law Firm
The breadth and quality of the trademark team at Zhong Lun enable it to decode any brand rights puzzle. The firm’s “Going Global” development plan – as part of which it recently established offices in New York, Los Angeles and San Francisco – reflects its commitment to meeting and exceeding the demands of foreign clients. Of late, it scored a slam-dunk against Michael Jordan in opposition proceedings and administrative litigation. Star of the practice Jimmy Huang is an “innovative and learned attorney who is particularly knowledgeable about UK/Chinese conflicts and how to resolve them”. His “spectacular work against infringers” is also highlighted. With one of the largest IP departments of China’s general practice firms, Zhongzi is well equipped to handle all manner of instructions from clients of all stripes, hailing from all corners of the world. In both prosecution and enforcement, clients’ commercial and sector-specific needs are placed front and centre of its thinking. A strong network of international contacts internationally makes it a go-to for cross-border matters. The versatile Xuemin Chen comes into his own where trademark matters intersect with unfair competition and domain name law.

Well-established trademark litigation and anti-counterfeiting practice ZY Partners knows what it takes to secure favourable outcomes in disputes. Responding to demand from clients, it launched a prosecution practice in 2014 so that it can serve as a one-stop shop solution. Main man Jingbing Li is a soft-IP specialist with decades of experience; while the cosmopolitan Hui Zhang is a dab hand at the pursuit of brand protection.

Individuals: enforcement and litigation

Hui Huang - Wan Hui Da Law Firm & Intellectual Property Agency
Zhongsheng Li - King & Wood Mallesons
James Luo - Lawjay Partners
Yusheng Shi - King & Wood Mallesons
Spring YC Chang - Chang Tsi & Partners
Gordon Gao - Fangda Partners
Jing He - AnJie Law Firm
Jingbing Li - ZY Partners
Robert Li - Unitalen Attorneys at Law
Guizeng (Wayne) Liu - Yuanhe United Intellectual Property Partners
Jan Liu - LexField Law Offices
Xiang Ma - Tiantai Law Firm
Christopher Shen - NTD Intellectual Property Attorneys
David Tian - An, Tian, Zhang & Partners
Samson Gang Yu - Kangxin Partners, PC
Dixon H Zhang - Fangda Partners
Xiang An - China Sinda Intellectual Property Ltd
Mike J Chen - Kangxin Partners, PC
Xuemin Chen - Zhongzi Law Office
Fabio Giacopello - HFG Law & Intellectual Property
Jimmy Huang - Zhong Lun Law Firm
Aimin Huo - CCPIT Patent & Trademark Law Office
Aaron D Hurvitz - Kangxin Partners, PC
Yunze Lian - Hylands Law Firm
Qiang Ma - JunHe LLP
Simon Tsi - Chang Tsi & Partners
Jason Wang - Beijing East IP Ltd
Gloria Q Wu - Kangxin Partners, PC
Guanbin Xie - Lifang & Partners
Bin Zhang - Lifang & Partners

Individuals: prosecution and strategy

Spring YC Chang - Chang Tsi & Partners
Fei Liao - King & Wood Mallesons
Gloria Q Wu - Kangxin Partners, PC
Chumeng (Jessica) Xu - JunHe LLP
Xiaoli Yang - King & Wood Mallesons
Xiang An - China Sinda Intellectual Property Ltd
Dan Chen - Unitalen Attorneys at Law
Xuemin Chen - Zhongzi Law Office
Aidi Ge - NTD Intellectual Property Attorneys
Tingxi Huo - Chofn Intellectual Property
Joanne Jiao - Beijing Janlea Trademark Agency & Co
Lily CX Lei - Liu, Shen & Associates
Jan Liu - LexField Law Offices
Haiyan Ren - Wan Hui Da Law Firm & Intellectual Property Agency
Chaoyang Wang - AZIMARC IP Law Services LLP
Samson Gang Yu - Kangxin Partners, PC
Yajun Huang - Lifang & Partners
Ying Huang - Unitalen Attorneys at Law
Steven Li - Advance China IP Law Office
Jiuchu Lin - King & Wood Mallesons
Jason Wang - Beijing East IP Ltd
Yuguang Wei - Liu, Shen & Associates
Di (Deland) Wu - Lung Tin Intellectual Property Agent Ltd
William Yang - Panawell & Partners LLC
Hui Zhang - ZY Partners
Ray Zhao - Unitalen Attorneys at Law
Lucy Zheng - Advance China IP Law Office

Luminaries

Lulin Gao - Beijing East IP Ltd
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Issue 71