Avvocati Associati Franzosi Dal Negro Setti
Diverse commercial law expertise and a pronounced focus on intellectual property allow Franzosi Dal Negro Setti to resolve the most complicated interdisciplinary spats with ease: its team packs a punch in the courtroom, but also brings a sure touch to negotiations and mediation proceedings. Cosmopolitan in outlook, the firm has cultivated a significant cross-border practice; its China desk offers assured assistance to both European companies operating in the world’s most populous country and Chinese enterprises with branding interests in the European Union. IP law PhD Federica Santonocito
is a tenacious enforcer of rights and heads up the ensemble’s East Asian offering. A member of the Licensing Executives Society, she also knows how to extract optimal value from intangible assets.
Bonelli Erede Pappalardo
Intellectual property is a pillar of the practice at Bonelli Erede Pappalardo. Working hand in hand with commercial law colleagues, its trademark team brilliantly oversees brand-rich transactions; no stranger to the courts, it also operates deftly in IP litigation. Peers commend the set for its “absolute focus on quality: its lawyers are very knowledgeable, have a passion for the work and will not let standards slip in any circumstances”. A popular choice for fashion and luxury goods concerns, Giovanni Guglielmetti
is nimble in trial and a leading adviser on geographical indications.
CREA Avvocati Associati
Making its sophomore appearance in the WTR 1000
this year, CREA continues to build an excellent reputation among trademark owners. Its IP department – the largest in the firm – has a particular focus on branding matters. Offering a wide-ranging counselling service, it is most celebrated for its hawkish pursuit of infringers and imitators; its cooperation with IP agency Bugnion makes it a powerful ally for brands with pressing prosecution needs, too. Leading the line, Daniele Caneva
is an accomplished performer before the highest national courts, as well as in a range of administrative and regulatory hearings.
DLA Piper Studio Legale Tributario Associato
DLA Piper has an exalted position in Italy’s IP market. Its local squad is one of the most formidable in the country; bolstered by a celebrated global team, it also showcases its talents beyond national boundaries. The firm has the answers to the trickiest infringement conundrums. “Its first-rate litigators have a very modern approach – they know when it is time to go through the courts and when it is time to settle.” One such professional is Roberto Valenti
, who tackles trademark, advertising and unfair competition disputes with alacrity; he is also a dab hand in licensing and transfer scenarios. His colleague Gualtiero Dragotti
similarly channels his energies into contentious matters: an admitted representative before the Supreme Court, he has an additional gift for getting fakes off the market. DLA Piper’s portfolio management services have gained momentum of late, due in part to Annamaria Algieri
, who has provided composed leadership to the filing practice since her arrival in 2016.
Hogan Lovells Studio Legale
With a stellar boutique-like IP department, buttressed by substantial corporate firm resources, Hogan Lovells’ Italian branch is a perennial feature of the WTR 1000
’s gold tier. “It has a critical mass, a fantastic international practice and talented people on the ground. The team is positive and pragmatic in approach, and handles complexity in a way that others cannot.” Highly acclaimed for conferring discerning advice on prosecution, commercialisation and litigation avoidance, it also fights valiantly in judicial and administrative settings when conflict is unavoidable. “Esteemed professor”, litigator and arbitrator Luigi Mansani
“has a long track record of resolving disputes. His style is a perfect blend of the academic and the practical. He was always excellent, but has learned more and more over the years, and is now one of the best IP lawyers in the country”. Mansani has been assisting Starbucks in its struggle against alleged Italian infringers. Another celebrated practitioner, Giovanni Ghirardi
“knows everything there is to know about trademarks and is a very effective advocate”. He has been involved in a number of landmark decisions regarding fair, reasonable and non-discriminatory licensing. Handling portfolios with finesse is Maria Luce Piattelli
, an IP law PhD who serves up incisive analysis and percipient guidance, especially to fashion and luxury brands. She helps to acquire and manage Bottega Veneta’s trademarks.
Dedicated to intellectual property, this sterling boutique is ubiquitous in precedent-setting trademark litigation. Led by renowned thought leader and cogent advocate Cesare Galli
– who is reinforced by a tight-knit unit of specialists – the firm is a safe pair of hands for complex, must-win cases. It has a knack for securing favourable verdicts quickly, but is equally nimble in the pursuit of out-of-court solutions. “Passionate and practical, as well as knowledgeable”, Galli “combines a profound understanding of jurisprudence with smart procedural tactics”. He recently prevailed for Brandconcern BV in a case before the Supreme Court, which held that the persisting well-known status of a trademark does not preclude its revocation for non-use. Executive partner Mariangela Bogni
is another mainstay of the practice; she is well versed in EU-wide trademark disputes and has a particular penchant for design matters and shape marks.
Martini Manna Avvocati
Young, vibrant IP shop Martini Manna continues to go from strength to strength: it rises into the silver category this year, having garnered plaudits from clients and peers alike. Distinguished in contentious mandates, it also differentiates itself from most Italian law firms with its fast-growing prosecution offering; domain name issues are another strong suit. Its “dynamic and professional experts” make use of the latest support systems in all of their briefs; they “act with confidence and accuracy, always answering clients’ questions clearly”. This is partly due to the efforts of founding partner Elena Martini
, who shows great talent across the trademark lifecycle. The “fantastic upcoming lawyer” has been helping mainly Italian clients from a wide array of industries to defend and monetise their intellectual assets. Flanking her is Luigi Manna
; described as “a vastly knowledgeable and skilled professional, who is an intelligent and proactive team player”, he features in the WTR 1000
pages for the first time this year.
Nctm Studio Legale
“Excellent commercial law firm” Nctm Studio Legale has developed one of Italy’s premier trademark practices, representing a slew of world-renowned names in the automotive, sports, fashion and luxury sectors. Working adeptly across the spectrum, its IP department particularly excels in dispute resolution. One famous client lauds its “very high service level and timely communications. The team has vast knowledge of intellectual property and related topics; it shows creativity when resolving difficulties and shaping strategies. What really sets it apart though, is the thorough document preparation, which is greatly appreciated by time-pressed in-house counsel”. Patrons heap praise on Paolo Lazzarino
, a tried-and-tested litigator and prosecutor who “gets to know the history of each brand he works with and makes sure that his advice is in keeping with the client’s commercial objectives. Paolo is timely, accurate and budget conscious. He and his entire team are a pleasure to work with. In other words, he is a trusted partner”. Lazzarino manages Sky International’s Italian portfolio of over 400 marks and acts regularly for the company before the national trademark office. Under Armour is another major patron, whose myriad customs enforcement issues he handles with aplomb. IP practice head Lorenzo Attolico
also manages contentious matters with consummate skill, but is esteemed for his transactional and co-branding efforts, too. He recently sealed a substantial sponsorship contract on behalf of Nike. Attolico also assisted Sony Computer Entertainment in its negotiations with Valentino Rossi regarding a PlayStation 4 limited edition pack.
Portolano Cavallo Studio Legale
Media and technology boutique Portolano Cavallo is a resolute brand defender which excels where trademarks overlap with advertising and internet issues. It stitches up IP-driven transactions with utmost composure, but enforcement is its strongest suit: the set is masterful in court proceedings and cuts a swathe in its battle against counterfeit goods. Former head of Allen & Overy’s Italian IP practice, Lydia Mendola
extracts maximum value from clients’ intellectual assets and can also put even the most heated disputes to bed without breaking a sweat. Mendola has an impressive following among fashion and life sciences concerns, as well as digital and media companies. Business-savvy litigator Micael Montinari
tackles trademark and commercial law spats with alacrity. Life sciences sage Marco Blei
, who joined the firm in 2017 from Bonelli Erede Pappalardo, makes his first appearance in the WTR 1000
this year. He works with equal dexterity on IP, IT and privacy questions.
Studio Legale Associato in affiliation with Simmons & Simmons LLP
One of the few international giants with a major presence in Italy, Simmons & Simmons has made a deep impression since setting up shop in the country in 2010. Outshining competitors in complex cross-border mandates, it is an attractive one-stop shop for multinational clients; anti-counterfeiting, litigation and licensing are notable fortes.
Studio Legale Bird & Bird
At the apex of the Italian market, gold-tiered Bird & Bird provides masterful advocacy in must-win contentious scenarios: its experienced and knowledgeable litigators argue persuasively in trial, but also know how to de-escalate a conflict and secure a favourable settlement. Making use of its top-notch continental network and critical mass of business know-how, it has also built a celebrated filing and strategic prosecution practice in recent years. Two partners stand out: Massimiliano Mostardini
and Giovanni Galimberti
. Both are “excellent lawyers with international profiles in litigation and licensing”. Mostardini attracts a torrent of praise: “He is a reference point for IP matters in Italy. As well as in trademark law, he has a deep interest in the industry sectors he works in; he understands the nuances of his clients’ businesses and really forms a partnership with them. He learns quickly and can advise on the spot. More importantly, he is an out-of-the-box thinker who can deliver solutions where none appeared available.” Exhibiting many of the same qualities, Galimberti, is best known for his efforts in EU-wide disputes. He has recently been involved in a civil suit against Italian companies on behalf of Monster Energy.
Studio Legale Jacobacci & Associati
Boasting cultivated expertise in intellectual property – as well as in ancillary disciplines, such as competition, media and data protection law – Studio Legale Jacobacci & Associati has solutions to the most complex branding puzzles. Its comprehensive trademark services have attracted many prominent patrons, as has its responsive, customer-focused case handling; offices in Milan, Rome, Turin, Paris and Madrid make it an enticing partner for domestic and European enterprises. “A first-rate professional who is always a pleasure to work with”, Fabrizio Jacobacci
founded the firm. Working ably across the board, he has a glowing reputation for dispute resolution. Another progenitor of the firm, Marco Francetti
is equally adept in contentious instructions, but dedicates some of his energies to high-stakes transactions, too. He understands the Chinese marketplace like few other Italian practitioners.
Studio Legale Sena e Tarchini
Laser-focused IP firm Sena e Tarchini is a leading light when it comes to trademarks, domain names and company names. Wide-ranging in its advice, it concentrates on resolving the toughest soft IP disputes. Its successes in this field are partly due to the efforts of trailblazing litigator Giuseppe Sena
, a “courtroom virtuoso and wise counsellor” who has been behind many of the country’s precedent-setting trademark verdicts. Fellow name partner Paola Tarchini
is lauded for her “fantastic client-handling skills”. The seasoned Supreme Court advocate has fine-tuned knowledge of branding spats.
Studio Legale SIB
The elite professionals at Studio Legale SIB know how best to monetise intellectual assets and to enforce them when conflicts arise; working hand in hand with its sister agency, WTR 1000-ranked Società Italiana Brevetti, it offers the full gamut of trademark services. Seeing intangible property in panoramic perspective, it dispenses strategically informed advice on every branding matter under the sun. “Highly recommended” founding partner Pier Luigi Roncaglia oversees the firm with a bird’s-eye view. He shines brightest in criminal and civil litigation. Lorenzo Litta is a versatile practitioner – both an attorney at law and a European trademark attorney – he is equally adroit obtaining, enforcing and monetising brand rights. He has recently represented prominent companies such as adidas, Yum! Brands and Novartis in oppositions.
Studio Legale Vanzetti e Associati
With vastly experienced lawyers and a rich history of IP practice, Vanzetti e Associati dispatches the most challenging briefs with aplomb; it is a go-to for non-conventional marks and landmark cases. Wellspring of trademark wisdom Professor Adriano Vanzetti
has been a tutor to many of the country’s top lawyers; “he is a phenomenon in Italy – he has written the textbooks and many of the laws”. The profoundly knowledgeable practitioner remains an active player. His colleague Stefania Bergia
also cuts a dash in hard-fought trademark litigation, as does Giulio Enrico Sironi
Trevisan & Cuonzo Avvocati
“An excellent IP boutique working to the highest international standards”, stellar litigation outfit Trevisan & Cuonzo is renowned for its superb relationships with multinational brands and major international law firms. One of the gold-tier operation’s “excellent litigators”, Gabriel Cuonzo
puts foreign associates’ minds at ease. One relates: “From the moment I started working with him, I had complete confidence. He is very commercially minded, appreciates the difficulties of resolving disputes in Italy and knows how to navigate you through those challenges. His experience and skills are outstanding.” Fellow name partner Luca Trevisan
can also be relied on on critical missions, as can the “superb” Julia Holden
, who “handles cases excellently and has shaped the international and commercially focused culture of the firm”. Lia Punteri
shows her adeptness while overseeing a range of multifaceted strategic IP projects.