While the Serbian economy remains shaky, recent structural reforms are promising – as is increased trade with neighbouring countries. Encouragingly, brand owners are becoming more willing to invest in safeguarding their key marks. For this, they are turning to a mix of national and regional firms, the best of which are featured below.


Mikijelj Janković & Bogdanović
Cabinet Pavlovic
Ristic & Malesevic
Wolf Theiss
Cabinet Pavlovic
The close-knit team at “wonderful” boutique Cabinet Pavlovic furnishes clients with swift and uniquely tailored support. Its comprehensive offering includes trademark registration, portfolio management, licensing and enforcement, making it a fine one-stop shop. Name partner Gordana Pavlovic is au courant with the latest EU case law and leads effectively from the front.
Mikijelj Janković & Bogdanović
The historical clout and glowing track record of Mikijelj Janković & Bogdanović attract top companies far and wide. “The firm’s hallmarks are honesty and personal attention – the client is always first in its mind.” Over the past year it leveraged its significant resources to prosecute myriad trademarks and secure crucial victories on the enforcement front. Recent highlights include representing Crossfit against a local sports club that was using and promoting the fitness giant’s brand without authorisation and assisting Savencia on an infringement matter against Jastrebacki eko biseri. Involved in both cases, the poised Dejan Bogdanović consistently puts in flawless courtroom performances.
“Up-and-coming” MSA IP is fast becoming a formidable force in Serbia. Established in 2012 by a set of former Zivko Mijatovic & Partners members, it now has a substantial presence across Southeast Europe. It offers highly specialised expertise in an array of areas, but shines particularly brightly in the luxury goods, automotive, food and beverages and pharmaceuticals sectors. Anti-counterfeiting savant Milan Milojevic knows how best to handle customs seizures, launch criminal investigations and work hand in hand with border officials; he previously chaired the Eastern Europe and Central Asia Sub-committee of the International Trademark Association Anti-counterfeiting Committee. Teammate Vuk Sekulic is an arbitration ace with in-depth know-how of issues surrounding ‘.rs’ domains.
Regional powerhouse PETOŠEVIĆ is in hot demand among multinationals; it has 14 offices across Eastern Europe and enviable experience across the contentious/non-contentious divide. Dynamic and persuasive Mihajlo Zatezalo leads the enforcement charge with brio. He recently advised FC Barcelona on a matter against Hissar and Faber-Castell on a dispute with against a local infringer which had imported over 7,000 counterfeit products. Slobodan Petošević specialises in the harmonisation of national and EU IP legislation; he has an intimate understanding of the legal complexities of the Western Balkans. Predrag Anokić shores things up on the prosecution side, meticulously overseeing portfolios with a fine-tuned business mind. Founded in 1933, POPOVIC POPOVIC & PARTNERS is a household name in the Serbian IP space; interviewees enthusiastically speak to its longstanding tradition of excellence. The cost-effective, committed team goes to extreme lengths to achieve maximum client satisfaction; it ensures that all counsel takes into account the client’s commercial ambitions. A favourite of international companies, Katarina Kostić is fluent in English and French and supplements her first-rate trademark practice with valuable media and copyright law knowledge.
Ristic & Malesevic
Ristic & Malesevic has built up a “loyal and very impressive client base” since it opened its doors in 1955. Servicing Eastern Europe, the Baltics and the Commonwealth of Independent States, it has proved especially popular with IP-rich foreign entities looking to move into these regions. Its bright, innovative practitioners handle tricky prosecution issues without breaking a sweat and have what it takes to succeed in the courtroom.
Wolf Theiss
Working together with Law Office Miroslav Stojanovic, Wolf Theiss is much respected in Serbia. The IP squad draws on the regional firm’s corporate and commercial teams to dispense shrewd counsel that never loses sight of patrons’ long-term business objectives; sewing up the trademark threads of high-value transactions is a forte. Recently it has been assisting Naftna Industrija Srbija on a significant licensing matter; other highlights include advising Constantin Film Holding on a consequential registration. Representing both entities, Nataša Lalović Marić is a safe pair of hands for prospective clients. The Serbian branch of Zivko Mijatovic & Partners is a top choice for outward-looking domestic entities and multinationals alike, thanks to the firm’s extensive regional network, which totals 14 offices across Southeast Europe and one in Alicante. Its transactional acumen recently proved a boon for Atria Belgrade, which entrusted it with the drafting of special licence agreements for counterparts in four countries. Name partner and superb litigator Djura Mijatovic has 15 years’ experience in the field. Silver-tongued teammate Vladimir Marenović is a similarly convincing courtroom performer. Strategic whizz Ivana Bajić handles prosecution matters with aplomb.


Predrag Anokić - PETOŠEVIĆ
Ivana Bajić - Zivko Mijatovic & Partners
Dejan P Bogdanović - Mikijelj Janković & Bogdanović
Bogdan Ivanišević - BDK Advokati
Vladimir Marenović - Zivko Mijatovic & Partners
Mila Mihailovic - Patent & Trade Mark Agency Mihailovic
Djura Mijatovic - Zivko Mijatovic & Partners
Milan Milojevic - MSA IP
Gordana Pavlovic - Cabinet Pavlovic
Slobodan Petošević - PETOŠEVIĆ Sàrl
Andrej Prekajski - Stojković Prekajski
Vuk Sekulic - MSA IP
Mihajlo Zatezalo - PETOŠEVIĆ

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Issue 71