Bird & Bird is a global law firm with specialists across a range of industry sectors – especially where technology, regulation and intellectual property have a significant impact. Indeed, many of its people have been drawn from senior roles within those sectors.
An award-winning IP group
Bird & Bird has established an international reputation for its IP expertise and is consistently recognised as the leading law firm for IP law by the major legal directories.
With its first trademark case in 1898, the firm has been at the forefront of intellectual property for over a century and history has seen it involved in some of the most groundbreaking matters.
The firm has one of the world’s largest and most respected full-service IP teams in the world, with over 260 multilingual IP lawyers, including 65 partners.
Each of its 23 offices is fully equipped to deliver the appropriate legal and technical services, from the early stages of development of a product to multijurisdictional enforcement of IP rights.
Brand management service
Protecting its clients’ brand assets is at the heart of the firm’s global offering. Its goal is to support clients in identifying, generating, protecting and monetising their IP assets.
Many major companies devote large teams to managing increasingly complex brand portfolios, but often lack the investment in systems and processes to control these globally in the most effective way; in contrast, smaller companies lack the teams to manage these portfolios effectively and often require support on an international scale in order to maximise or protect their brands. Bird & Bird provides the perfect fit for all business models, acting as an international one-stop-shop for all brand requirements, including the clearance, prosecution, enforcement, protection and exploitation of trademarks and designs.
It has strong experience in working like an in-house trademark department and some of its larger clients have completely outsourced this entire in-house function to Bird & Bird. For these clients, the firm has taken over all administrative and legal work and prepared decisions for internal consultation. For others, it shares its resources in the way that best serves clients’ needs.
The firm’s work regularly sees it consulted at the very early stages; it works with clients to develop a clear brand strategy with a focus on increasing shareholder value. With leading brand management lawyers throughout each of its international jurisdictions, it has the experience to deal with a range of legal issues that may impact on brand strategy, from reputation management and online business models to tax strategies and corporate structuring.
Bird & Bird’s international practitioners work as one team, irrespective of borders, to ensure that the right person in the most appropriate jurisdiction carries out the work. The firm remains flexible at all times, tailoring its approach around its clients.
Brand management team – key country contacts
Central Eastern Europe