Spain Mariano Santos

International Legal Affairs Manager - Herrero & Asociados

Mariano Santos holds an LLB from Cantabria University (1999) and a master’s in service management from the Autonomous University of Madrid (2002). He speaks English and Spanish.

Mr Santos has been involved in a wide variety of business development and marketing activities, including:

  • client development – working closely with a cross-practice team of partners from other firms in Spain and abroad in order to develop Herrero & Asociados’s portfolio of client relationships worldwide;
  • market development – working closely with a cross-practice team of partners from other offices across the European Union in order to develop the firm’s profile and the strength of client relationships in all sectors and industries;
  • business development – working closely with the pitch team and partners to respond to business opportunities; and
  • product development – working closely with practice group partners in order to develop the firm’s profile and services in different practice areas.

Mr Santos’s practice includes:

  • advising on the full range of internet and IT issues, including data privacy, open source software, domain names and keyword advertising;
  • drafting and negotiating licences and technology transfers;
  • the pre-market clearance and protection of trademarks and new products;
  • identifying and addressing IP issues in mergers, acquisitions and restructurings;
  • conducting due diligence on the IP assets and risks of prospective business partners;
  • advising on international patent and trademark regulatory regimes; and
  • measuring market exclusivity by performing patent audits of clients and their competitors.

Mr Santos lectures on:

  • trademark, patent and design protection on the master’s in economic services at the Autonomous University of Madrid and the master’s in biotechnology at Aliter Business School;
  • IP rights at Francisco de Vitoria University; and
  • trademark, patent and design protection and economic valuation at the Superior Institute of Law and Economics, where he is a faculty member.

Professional associations

  • AIPPI
  • INTA
  • MARQUES

Sample client list

  • Ford Global Technologies
  • Paris Hilton
  • Repsol YPF
  • Samsung Electronics
  • Steve Madden
  • ZTE Corporation

Firm details

Herrero & Asociados
Alcala 26
Madrid 28014
Spain

Contact details

E: msantos@herrero.es
T: +34 34915227420
W: www.herrero.es

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Issue 74