Partner - Venable LLP
Justin Pierce’s practice ranges from counselling clients in trademark and brand protection matters to IP litigation. He has a unique combination of in-house and outside counsel experience in managing IP assets and portfolios for large and small companies. Drawing on his in-house and international experience, Mr Pierce provides clients with the insight and experience that is necessary to defend or leverage their intellectual property on a global basis. Mr Pierce has significant experience advising companies and their executives on how best to acquire, develop and use intellectual property to achieve business objectives.
As a patent litigator, Mr Pierce has represented a number of clients in a variety of fields, including apparel, consumer goods, electronics, food and beverages, footwear, media, mobile devices, pharmaceuticals, software and telecommunications. As a brand protection attorney, Mr Pierce develops and implements worldwide strategies for a number of companies around the world, ranging from start-ups to multinational corporations. Valuable brands and proprietary content use are subject to increasingly sophisticated threats, which can result in millions of dollars in lost revenue. Mr Pierce regularly assists clients in identifying vulnerabilities in their business model and devising innovative solutions to protect their brands, their content and their company’s reputation in the international marketplace.
While in-house, Mr Pierce led a team that was nominated by World Trademark Review as Media and Telecommunications Team of the Year four years in a row, winning in 2011. Most recently, while in private practice at Venable LLP Mr Pierce was named in the WTR 1000 for prosecution and strategy from 2013 to 2016, and for enforcement and litigation in 2015 and 2016.
575 7th Street North West
Washington DC 20004
Global brand and content protection: developments and emerging technologies
Anti-counterfeiting 2016 – A Global Guide
Counterfeiting, piracy and IP infringement have assumed epidemic proportions, largely due to technological advances and globalisation.
Time to break some trademark rules in 2014?
World Trademark Review
The increasing practice of brand owners ‘verbing up’ their own marks and in some cases deliberately disrupting their own logos demonstrates that strong brands can be flexible, fluid and living
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