Serbia Ivana Bajić

Trademark and Patent Attorney - Zivko Mijatovic & Partners

Ivana Bajić has more than seven years’ experience working with law firm Živko Mijatović and Partners (ZMP) and is head of the trademarks department at ZMP’s Serbian office.

She graduated in law from the Law University of Belgrade and passed the Bar exam before the Serbian Ministry of Justice, as well as the patent and trademark attorney exam before the Serbian IP Office.

Ms Bajić specialises in trademark prosecution matters in Serbia. She has extensive experience of providing legal assistance to both domestic and international clients on all matters relating to IP rights. She can meet clients’ needs by overseeing their entire portfolios in Serbia, thereby having access to all of the information needed to protect their IP rights effectively.

Ms Bajić mostly deals with oppositions, advising on all aspects of effective trademark and related IP rights protection, consumer protection and clearances, including trademark and design searches, watch notices, contract drafting and contentious matters. Ms Bajić is a specialist in trademark matters in Serbia, but has also gained a wide range of experience in trademark protection in most neighbouring countries and is therefore able to provide clients with the best possible strategy for trademark protection in the region.

Ms Bajić is fluent in both English and Spanish.

Sample client list

  • ADAMA Agricultural Solutions Ltd
  • Baker & McKenzie
  • Bird & Bird
  • British American Tobacco
  • Flores
  • Max Mara
  • Milan Ristic
  • Reckitt Benckiser
  • TCCC

Firm details

Zivko Mijatovic & Partners
Studentski trg 4
Belgrade 11000

Contact details

T: +381 11 334 1771
F: +381 11 334 1792


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Issue 74