Mexico Victor M Adames

Associate - Becerril, Coca & Becerril SC

Victor M Adames graduated from the Universidad Anahuac del Sur in 2002. He joined Becerril, Coca & Becerril SC in 2004 and became an associate in July 2012. He is a member of the International Trademark Association, where he actively participates as a member of the Committee for Well-known Marks in Latin America. He is also a member of the Licensing Executives Society (LES) International and LES Mexico, and of the Mexican Association for the Protection of Intellectual Property, where he actively participates in the Trademark Committee.

Mr Adames participates in several forums on IP matters and regularly publishes articles in different media, such as the International Law Office and the World IP Review (Newton Media).

Mr Adames manages Becerril, Coca & Becerril SC’s trademark department, where he focuses his practice on counselling domestic and international companies on building and defending their trademark and copyright portfolios, as well as providing assistance relating to licensing issues. He specialises in trademark searches, filing and analyses. He coordinates reporting and filing responses to trademark office actions; the recordal of corporate changes, such as name changes, mergers, assignments and licence agreements; the prosecution of trademarks abroad, such as opposition proceedings, cancellation and nullity actions; copyrights; and domain names.

Professional associations

  • INTA
  • LES

Sample client list

  • Bridgestone
  • Honda Motor Corporation

Firm details

Becerril, Coca & Becerril SC
Leibnitz 117 PH1
Col Anzures Del Miguel Hidalgo
Mexico City 11590

Contact details

T: +52 55 52 63 87 30
F: +52 55 52 63 87 31


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Issue 71