Partner - BEST Rechtsanwälte PartmbB
Michael Best is an attorney at law and partner in the law firm BEST Rechtsanwälte, based in Frankfurt. He studied law in Mainz, Germany and Dijon, France. He first became involved in intellectual property as a scientific assistant at the University of Mainz in 1987, where he also wrote his doctoral thesis on trademark and unfair competition law. He then worked as an auditing assistant at a large German auditing firm for two years, before becoming in-house counsel in the trademark department of chemical and pharmaceutical company Hoechst AG in 1992; he was appointed deputy head of that department in 1997. In 1998 Dr Best co-founded the firm that is now BEST Rechtsanwälte, which mainly specialises in trademark, design, domain, copyright, unfair competition and advertising law.
Dr Best has worked as counsel to clients around the world in all aspects of trademark, design, domain, copyright and unfair competition matters for more than 20 years. One particular focus of his work lies in the management of large international trademark portfolios for clients in various industries (eg, chemical, pharmaceutical, fashion, energy, automotive and financial), including prosecution, litigation, licensing, assignment and renewal projects. He also specialises in trademark creation projects, in particular by conducting worldwide availability searches.
Dr Best has appeared as a speaker and moderator at various conferences and other events, and has published various articles. He is a member of organisations including the International Trademark Association and its Design Rights Committee, the European Communities Trademark Association, the Pharmaceutical Trademarks Group and the German-American Lawyers Association.
BEST Rechtsanwälte PartmbB
Frankfurt am Main 65929
Managing major projects in a trademark portfolio: creation, assignments and renewals
World Trademark Review Yearbook 2017/2018
As responsibility for a company’s trademark portfolio is frequently placed in the hands of a small number of specialists who work to their limits on day-to-day issues, major projects such as creation, assignment and renewal often generate additional work that exceeds in-house capabilities.
Managing a pharmaceutical trademark portfolio with the assistance of outside counsel
Pharmaceutical Trademarks 2017/2018: A Global Guide
Responsibility for a company’s trademark portfolio is frequently placed in the hands of a few specialists. Often, this is not the only task carried out within the department, or even by those tasked with this responsibility. However, the legal protection of trademarks requires a high ...
Designs 2016: A Global Guide
The dawn of three-dimensional printing has been heralded as the next technological revolution, comparable to digitalisation or the invention of the steam engine. 3D printing will bring many changes to the ways in which products are manufactured. However, many more steps must be completed ...
Pharmaceutical Trademarks 2015/2016: A Global Guide
Developing new names for pharmaceutical products in the European Union is an increasingly complex task which requires attention and know-how at all stages, from creation of the names to their submission to the regulatory authorities.
Designs 2015: A Global Guide
The exterior of goods and their packaging have considerable goodwill and reputation attached to them. Thus, it has become increasingly important to protect both these features and the associated commercial value. In recent years it has been difficult to achieve such protection through ...
Designs: A Global Guide 2014
In a globalised world, where products and production processes are becoming increasingly standardised and therefore in many ways interchangeable, many consumer goods are distinguished from those of competitors by their exterior – be it by shape, pattern, colour or any combination thereof ...
World Trademark Review Yearbook 2012/2013
Protection for unregistered marks is granted for marks that have acquired public recognition as a trademark within the relevant trade circles – that is, a certain part of the relevant consumers must perceive the mark as an indication of the origin of the goods or services for which it is used.
Managing an international trademark portfolio
IP Value 2010 - An international guide for the boardroom
Trademark law is frequently considered to be one of the more exotic areas of law. The legal protection of trademarks, particularly at international level, requires a high degree of specialisation in the field. It also requires an understanding of the laws of numerous jurisdictions.
Pharmaceutical Trademarks 2009 - A Global Guide
Pharmaceutical trademarks in Germany, as elsewhere in the European Union, are governed by EU laws which are applicable in all member states.
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