WTR 1000 2012IPBC
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Welcome to the online home of World Trademark Review 1000

It is a pleasure to welcome you to the second edition of World Trademark Review 1000 – The World's Leading Trademark Professionals.

Following the success of the inaugural publication, this year we have expanded the research in terms of both geographical focus and the tables themselves, with separate listings of trademark attorneys included in specific jurisdictions. This level of detail is important in the current business environment, where brand and trademark protection has never been more necessary. In an increasingly competitive marketplace, and against a backdrop of difficult economic times, high levels of service, strategic thinking and value from all legal partners have become ‘must-haves’, rather than ‘would-likes’.

Of course, sourcing such partners takes considerable time and effort, which is where the WTR 1000 comes in. The publication is designed to serve as a user-friendly, one-stop source of reference for anyone seeking trademark legal services across the globe. To achieve this, WTR embarked on an exhaustive qualitative research project, conducted over a four-month period. Our team of highly qualified, full-time analysts conducted more than 1,000 interviews with trademark specialists, both private practice and in-house, in more than 50 key jurisdictions. Interviewees’ opinions were specifically sought on the firms and practitioners that are leading the field in terms of their work, their skills and their levels of client service. Work examples submitted by firms and the views of foreign practitioners referring work to firms in other countries were also taken into account.

All of the individuals identified in this publication have been included because we received substantial positive feedback about them. In addition, when identifying the leading firms, factors such as depth of expertise, market presence and the level of work on which they are typically instructed were all taken into account. A full methodology detailing how the research was conducted can be found on here.

Armed with these findings, we wanted to ensure that the results were as user friendly as possible. To achieve this, the publication focuses on more than 50 key jurisdictions, analysing the local markets and identifying the leading practitioners and firms in both contentious and noncontentious work.

Alongside the editorial, you will find profiles of some of the firms and individuals recommended in the WTR 1000. All those who were selected for listing in the WTR 1000 were offered the opportunity to publish a profile for a fee – some decided that they wished to do so, while others declined. It is important to stress that inclusion in the editorial is not linked to this – the research was conducted entirely independently of any commercial considerations.

The WTR 1000 is the only standalone directory to focus exclusively on trademark practices and practitioners, and the research is a continual process. If you have any feedback on this year’s findings or wish to participate in the research for the 2013 publication, please don’t hesitate to contact me.

Trevor Little
Managing editor

Featured firm

Poblador Bautista & Reyes

Poblador Bautista & Reyes (PBR) renders comprehensive services in protecting clients’ IP rights. Its IP protection practice includes trademarks, clearance, licensing, copyright protection, IP litigation, unfair competition, patents, utility models and industrial designs.With regard to trademark work, PBR has extensive experience in searching, clearing, filing and registering trademarks. It renders opinions on trademark selection and validity. PBR represents many clients in opposition and cancellation proceedings.The firm also assists clients in trademark licensing and clearance of technology transfer arrangements. It provides advice on and drafts agreements in relation ... View full profile »

Featured lawyer

Axel Anderl

Axel Anderl

Partner - Dorda Brugger Jordis Rechtsanwälte GmbH

Axel Anderl heads the firm’s IT, IP and media department. His principal fields of activity are IT law and e-commerce, outsourcing, copyright and media law, and trademarks. The department is appraised in national rankings and by leading international directories such as Legal500, Chambers, Practical Law Company and Who’s Who.Mr Anderl is well known for his work in e-commerce and software law. His practice covers the drafting and negotiation of international IT-related contracts, outsourcing, licences, franchising and distribution contracts, as well as data protection and IT, IP and media litigation. He advises several national and international companies in the IT and ... View full biography »

Featured country

United States - Texas

United States - Texas

Texas supports a diverse economy and a large consumer population, and is thus an important US marketplace for trademark legal services. Nationally and internationally recognised brands from the food and beverage, retail, restaurant and petroleum sectors all have a notable presence. There is also a significant high-tech industry in the state, with renowned companies including AT&T, Dell Computers and Texas Instruments all headquartered there. The Texan market is characterised by a combination of full-service firms and specialised boutiques, and some of the state's trademark-focused outfits have gained a global reputation for excellence in ... View full rankings »