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Welcome to the online home of World Trademark Review 1000

It is a pleasure to welcome you to the inaugural edition of World Trademark Review 1000 – The Definitive Guide to Trademark Legal Services.

Today’s trademark professional, whether in-house or in private practice, demands increasingly high levels of service, strategic thinking and value from all legal partners. In-depth knowledge of the legal process is no longer enough. There is now an expectation that practitioners understand their clients’ businesses, can assist in both brand development and protection, and will create tailored strategies accordingly. However, identifying the firms and individuals that offer superlative trademark legal services is complicated by both the ever-changing legal environment and the constantly evolving nature of the threats that businesses face. Yet it is precisely these factors which make choosing the right partner so critical.

Recognising this, the WTR 1000 is designed to cut through the confusion and identify the firms and individuals that are setting the industry benchmark for trademark legal services. To achieve this, WTR embarked on an exhaustive qualitative research project, conducted over a three-month period. Our team of highly qualified, full-time analysts conducted hundreds of interviews with trademark specialists, both private practice and in-house, in more than 50 key jurisdictions. Their aim was simple: to identify and rank the firms and individuals to turn to for unparalleled trademark services when seeking local and international legal partners.

All of the individuals identified in this publication have been included because we received substantial positive feedback about them. In addition, when identifying the leading firms, factors such as depth of expertise, market presence and the level of work they are typically instructed on were taken into account. A full methodology detailing how the research was conducted, as well as the subsequent decision-making process about whom to include, can be found here.

Armed with these findings, we wanted to ensure that the results were as accessible as possible. To achieve this, the publication focuses on more than 50 key jurisdictions, analysing the local markets and identifying the leading practitioners and firms in both contentious and non-contentious work. Each chapter also features comprehensive rankings tables. In this way, the publication serves as a userfriendly, one-stop source of reference for anyone seeking trademark legal services across the globe.

Alongside the editorial on each jurisdiction, you will find profiles of some of the firms and individuals featured in the WTR 1000 rankings. All of those who were selected for listing in the WTR 1000 were offered the opportunity to publish a profile for a fee – some decided that they wished to do so, while others declined. It is important to stress that inclusion in the editorial is not linked to this – the research was conducted entirely independently of any commercial considerations.

The WTR 1000 is the first and only standalone ranking publication to focus exclusively on trademark practices and practitioners, but the work doesn’t stop here. Any feedback on the research findings will be gratefully received, helping to inform the planning and research of future editions.

The legal services market will continue to evolve. The WTR 1000 will be tracking it every step of the way.

Trevor Little
Managing editor

Featured firm

Uhthoff, Gomez Vega & Uhthoff, SC

Uhthoff, Gomez Vega and Uhthoff, SC was founded in 1905 and since then has been active in the filing, maintenance and enforcement of patents, trademarks and copyrights. The firm collaborates with its clients to help them not only acquire and preserve IP rights, but also defend and enforce those rights through litigation, anti-counterfeiting and enforcement actions, customs seizures and border measures relating to all types of legal action for the protection of IP rights before the Mexican Institute of Industrial Property (IMPI) and subsequent appeals before judicial authorities, such as the Federal Tribunal of Fiscal and Administrative Affairs, the federal courts and the circuit ... View full profile

Featured lawyer

Arnaud Casalonga

Partner - Casalonga Avocats
Arnaud Casalonga

Arnaud Casalonga has more than 25 years’ experience in the fields of IP and competition law. He is a partner of Casalonga Avocats.As a partner with general practice firm Courtois Lebel, he managed the IP department from 1987 until 2005. In 2006, he joined Casalonga Avocats as a partner.He has extensive litigation experience, including in patent, trademark, design and copyright infringement and cancellation actions, unfair competition actions and infringement seizures. He also provides strategic counselling to both domestic and international clients in all aspects of IP law, including audits, licensing and contractual matters.He also has significant experience counselling and ... View full biography

Featured country

Canada

The Canadian market boasts a strong contingent of boutique and general practice firms offering the full range of trademark services. Overall, the amount of trademark litigation and licensing taking place is relatively low when compared to the busy prosecution market, which is set to become even more competitive as the Rankings Trademark Office continues its extensive procedural review. Changes that have already been introduced include stricter deadlines for responding to oppositions and cancellations, which have presented new challenges in the appeals process. Canada is also under pressure to sign up to the Madrid Protocol, a development that would align its prosecution system ... View full rankings