Travel & Leisure

From rebranding efforts to ICANN advocacy work: inside Expedia Group’s IP function

Expedia Group has recently undergone a major rebrand. The group’s IP director explains how the team managed the change.

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Messi scores trademark goal as General Court finds no likelihood of confusion between MESSI and MASSI

The EU General Court has found that there was no likelihood of confusion between footballer Lionel Messi’s mark MESSI and the earlier mark MASSI, despite the identity of the goods and the similarity of the marks.

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Blow for Prada as General Court allows registration of THE RICH PRADA

The EU General Court has allowed the registration of THE RICH PRADA by Bali-based hotel The Rich Prada International, despite fashion house Prada's "exceptional reputation" in its PRADA mark.

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10 key trends in licensing and how to adapt to them: part two

With licensing now a $100 billion industry, it has become a very attractive and widely used business tool. In part two we look at the remaining top 10 key trends in licensing and how to adapt to them.

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10 key trends in licensing and how to adapt to them: part one

With licensing now a $100 billion industry, it has become a very attractive and widely used business tool. In part one we look at the first five of the top 10 key trends in licensing and how to adapt to them.

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“I wish the US president had opposed my trademark” – applicant of registered Trump mark on treating IP as art

​​​​​​​A popular author has successfully registered a trademark for the term GRABBA THE TRUMP. Talking to World Trademark Review, the applicant states that he enjoys provoking major brands with his trademark applications...

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World Cup ambush marketing warning, muppet lawyer speaks out, and brands urged to get political: news round-up

In our latest round-up, we look at Velcro Companies releasing a second musical video, a Germany whisky that may sound too Scottish, study finds consumers want brands to speak up about politics, and much more.

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The world’s leading corporate trademark professionals revealed

Released today, Apple, Mars and Procter & Gamble head up the 2018 edition of the WTR 300: The World’s Leading Corporate Trademark Professionals. Now in its second edition, this community-led research project identifies the leading lights of the corporate...

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Manchester United tops Premier League of trademarks; Messi overtakes Neymar in player rankings

Exclusive research by World Trademark Review reveals the filing activity of the world’s most valuable football clubs and players, and finds that Manchester United boasts the most trademarks of any team in the world.

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Travel & Leisure Team of the Year: Marriott International

In September 2016 Marriott International acquired Starwood Hotels & Resorts to create the world’s largest hotel company, operating or franchising more than 5,700 properties and 1.1 million rooms globally.

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North America Team of the Year: World Wrestling Entertainment

For many, World Wrestling Entertainment (WWE) is first and foremost a professional wrestling promoter. However, the company comprises a portfolio of businesses which create and deliver original content globally.

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Sports, Entertainment & Media Team of the Year: Nike

This year Nike ranked third in the Brand Finance list of the world’s most powerful brands and, with a worth of $32 billion, was also identified as the most valuable apparel brand, after a 13% rise.

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UK trademark scene post-Brexit: a world-class IP office dealing with uncertainty in a volatile brand environment

We provide a breakdown of the UK trademark market – examining how Brexit has affected filing strategies, inspecting brand value trends, and analysing the stellar performance of the UK IP Office.

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