Technology - World Trademark Review


"Adapt or die": seven ways the trademark industry could be transformed in the next decade

During a session at this week’s ECTA Annual Conference, experts made some bold – often startling – predictions on where they see the trademark industry in 10 years. While some were unsurprising, such as the rise in AI, there were some...

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WTR Industry Award winner profile: Apple

A behind the scenes look at Apple, winner of this year’s WTR Industry Award for Technology and Consumer Electronics Team of the Year.

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General Court considers bad-faith claim where parties had previous business relationship

The EU General Court has considered a bad-faith cancellation action in which the parties had entered into certain business negotiations, but had not established clear contractual undertakings with regard to the mark at issue.

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When reality and video games collide

The treatment of the borrowing of real-world elements in video games depends on the nature of the underlying rights – creating a complicated environment for rights holders to navigate.

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USPTO proposes paperless future, law firm inequality and liquid crystal anti-counterfeiting: news round-up

In our latest trademark industry news round-up, we look at a notice of proposed rulemaking from the USPTO, Twitter prevailing in a trademark dispute and research exploring law firm gender inequality.

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NBA star to deliver USPTO event keynote, Frida Kahlo lawsuit, and Google named most loved US brand: news round-up

In our latest round-up, we look at the keynote speaker at the USPTO's National Trademark Expo in July, why Amazon’s Alexa has been named the “biggest challenge for brands since the Internet”, and much more.

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adidas and Nike revealed as most visible brands on social media platforms

The brand logos which appear the most on Instagram and Twitter have been revealed, with sports brands adidas and Nike leading the pack. The results also reveal which brands are perceived the most positively and negatively, as well as those most targeted...

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WTR Industry Awards 2018: the shortlist revealed

The WTR Industry Awards 2018 honour leading trademark teams and individuals across a range of sectors. We reveal the shortlist.

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Technology & Consumer Electronics Team of the Year: Western Digital

In May 2016 Western Digital completed a reported $19 billion acquisition of flash memory manufacturer SanDisk. While the deal was grabbing media headlines, the trademark team embarked on a significant integration project.

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In-house Counsel of the Year: J Scott Evans, Adobe Systems

J Scott Evans is associate general counsel at Adobe, where he is responsible for all legal and strategy issues relating to the company’s trademark portfolio and serves as lead attorney for the global marketing organisation.

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Software & Online Services Team of the Year: Twitter

Twitter has long sought to position itself as an information platform, rather than a social media platform. However, 2016 was also a challenging year as it faced up to escalating competition for digital advertising spend.

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Internet & Telecommunications Team of the Year: Intel

The Intel trademark team not only looks after one of the world’s most valuable brands, but also works in a continually evolving company which is constantly integrating acquired brands and developing new products and services – all of which require protection.

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Tech trademark filings are falling but brand values continue to explode: exclusive data analysis

In our latest data report, we analyse the vibrant technology landscape, and provide a full rundown of the filing patterns in this field and gauge the performances of the leading tech brands in the world.

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France’s burgeoning tech sector could overtake UK, but filings remain flat: exclusive data analysis

In this week’s country data report, World Trademark Review inspects the trademark landscape in France. We delve into the country’s filing trends and analyse how its leading brands have performed in recent years.

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The Gleissner Files: investigation reveals massive scope of entrepreneur’s global trademark and domain portfolio

The vast domain name and trademark portfolio of entrepreneur Michael Gleissner can be revealed following an extensive investigation by World Trademark Review.

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Issue 74