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This year’s Global Trademark Benchmarking Survey reveals that the online policing burden is intensifying, with new threats adding to the headache experienced by brand protection professionals.
Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection
A number of recent incidents have demonstrated why rights holders must be careful when advertising on YouTube or seeking partnerships with its high-profile stars. New research from World Trademark Review also reveals that content creators on the platform many of which make millions of dollars a year in advertising, sponsorship and merchandise revenue are turning to trademark registrations to protect their channel assets.
US retail brands are teeming with life despite the so-called 'retail apocalypse': exclusive data analysis
This week, World Trademark Review takes an in-depth look at the retail sector. As one of the most dynamic branding environments of any industry sector, we examine the growth of the market, highlight the most important jurisdictions and analyse how the top brands in this field have performed.
As remarkable growth of sports industry continues, exclusive data analysis reveals the key trademark trends
From today, World Trademark Review will be producing a new series of industry-specific data reports. We will be looking at a select industry’s performance in recent years and its outlook for the future, consider key areas of concern and opportunities, and provide insight into the trademark and brand-related activities of the leading companies in the field. We start with a deep dive into sports and sporting goods.
The 2017 Global Trademark Benchmarking Survey has revealed mixed fortunes for corporate trademark departments. While one-third reported budget increases over the past year, one-quarter have faced the harsh reality of reduced funding. At the same time, online infringement is increasing, leading many to make hard choices when prioritising their enforcement efforts. We take a look at this, and other findings from our exclusive survey, in our latest infographic.
As law firms adapt to more sophisticated client demands and restructure their pricing options, many corporate trademark departments are being radically reorganised in a bid to control costs and bring more work home but will the gamble pay off?
WTR asks trademark counsel for feedback on the services they receive from online brand protection specialists and quizzes vendors on whether more can be done to help brand owners meet today’s online challenges
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