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Madrid System fails to have an impact for local filers: an analysis of the Indonesian trademark market
In this country data report, we hone in on the fast-growing Indonesian trademark market, revealing that the country’s recent accession to the Madrid Protocol has had little impact on local filers, while US applicants have been making the most of the new filing option.
Legislation was tabled last week in the US House of Representatives calling for the abolition of the Immigration and Customs Enforcement (ICE), following a week in which over 100 elected officials declared their support for dismantling the organisation. It sparked a reminder that the agency plays a crucial role in the fight against counterfeits, with a leading trademark lawyer describing the calls for ICE’s complete abolition as “short-sighted”, warning that such a move would damage brand rights enforcement as well as other positive functions it serves.
Cristiano Ronaldo to Juventus, LeBron James to LA Lakers: the brand perspective on major sporting moves
The last week has seen two of the biggest sporting moves in history, with NBA legend LeBron James joining the LA Lakers and football superstar Cristiano Ronaldo heading to Italian club Juventus. Reports on both moves have focused on the massive money involved in the deals, but experts say that the power of the players’ brands will justify the big dollars being spent by the respective teams.
More evidence of the economic benefits of trademark ownership has emerged, with new research from the US Patent and Trademark Office revealing that registered trademark protection helps companies to grow, employ more people and innovate. Along with a slew of similar research findings to surface in recent months, the study reinforces efforts to communicate the benefits of trademark rights; not only to businesses, but to consumers and policy-makers.
How brands should prepare for the big changes coming to Canada’s trademark market: exclusive data analysis
In our latest country data report, we delve into Canada’s trademark landscape. We examine how a major overhaul of its trademark laws may lead to a clogged up register, assess the impact cannabis legalisation might have on rights holders and take a close look at filing and litigation data.
Bereskin & Parr LLP Canada presents options for those seeking to protect and enforce rights in luxury brands, including effective mechanisms and alternatives for strategic defence and enforcement.
Birch Stewart Kolasch & Birch LLP A pending US district court case on a fashion company’s efforts to protect a handbag design as a non-traditional trademark under US law even though variations of the design have long been in the public domain should provide much-needed clarity on this area.
With a 10% rise in trademark applications mostly spurred by Chinese filings flooding the USPTO in 2017, questions have been raised about whether the office can cope with this influx both now and in the future.
Data from CompuMark has revealed the leading trademark filers at the USPTO last year. In previous years, the top filer has been a major company, but in 2017 it was a New York-based doctor who filed over 300 marks at the USPTO. We spoke with the representative behind these marks, as well as a CompuMark expert who suggests that “trademark league tables might not be dominated by large corporations in the future”.
Rising sales, healthy filings and new opportunities in the dynamic cosmetics sector: exclusive data analysis
In this week’s industry data report, we provide a rundown of the cosmetics market from a branding perspective. We take a big picture look at sales growth and key trends and reveal that technology trademark filings are on the rise among major brands.
An investigation from World Trademark Review has explored the evolving tactics of misleading and often malicious websites that pose as articles from well-known news outlets. Common trends include the use of cryptocurrency and Elon Musk to lure in users, with one expert telling us that tackling hoax articles targeting brands or public figures can feel like “a game of whack-a-mole”.
Ambush marketing may steal the headlines but new study shows brand benefits of official event sponsorship
New research the first of its kind in assessing the impact of on-site activation at live sporting events for improving brand recognition has found a strong link between the impact of certain types of sponsorship assets and intangible rights on raising brand awareness.
In Horowitz v 148 South Emerson Assocs LLC, which involved a licence agreement for use of the SLOPPY TUNA trademark for a restaurant, the US Court of Appeals for the Second Circuit has addressed for the first time whether attorneys’ fees should be included in an award of costs under Federal Rule of Civil Procedure 41(d).
Over the past week, fast food brand International House of Pancakes (IHOP) has been cannily using social media to build up to a rebrand announcement. Yesterday, it unveiled its new IHOb identity, resulting in a level of brand discussion that few marketing budgets could generate. However, industry experts warn that this type of move is not suitable for all companies, with many critical trademark dimensions to be considered.
The EUIPO has released a new report, compiling research since 2013, to present a comprehensive and updated picture of the scope and impact of IP rights infringement in the European Union.
Tam’s trademark delivery, Tequila sweatshirts and a collective noun for IP lawyers: INTA 2018 standout moments
On Tuesday evening the WTR Industry Awards celebrated another year of excellence in corporate trademark practice. While we are in the awards mood, we thought we should recognise the standout moments and individuals from this year’s INTA Annual Meeting.
Based on extensive first-hand experience, Seattle-based trademark experts both working in corporate departments and at law firms give us the inside track on what to do, see, eat and drink while visiting the Emerald City for this year’s INTA Annual Meeting.
With the legalisation of recreational cannabis impending in Canada, new business models and opportunities are emerging for a surprising variety of brand owners.
Bereskin & Parr LLP The upcoming amendments to the Trademarks Act may bring short-term uncertainty over ownership and licensing issues. One thing that is unlikely to change is the established principle of proving a licensor’s control over a mark.
Although phantom trademarks have clear advantages for their registrants, the US Patent and Trademark Office has been somewhat unpredictable in its response to applications for such marks over the years. Various strategies may help to enhance the likelihood of successful registration and use.
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