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Valuation firm claims Brexit “an opportunity” for British brands; historical data reveals a more nuanced reality
Brand Finance’s 12th annual brand valuation ranking of UK companies has revealed a 3% year-on-year increase in total value for the top 150 UK brands, with the company arguing that the United Kingdom’s impending departure from the European Union “is proving to be an opportunity and stimulus for many British brands”. However, a deep dive into the historical data suggests brand values still lag behind pre-Brexit figures.
Lucasfilm trademark scuffle, Breaking Bad beer battle and Tanzania launches counterfeit campaign: news round-up
In our latest round-up, we look at how half of cybercrime revenues come from illicit online marketplaces, the Brexit-related trademark ruffling feathers, how cryptocoin names are often inspired by movies and books, and why Lucasfilm is being sued for trademark infringement.
With a fast-improving IP office and flourishing brands, Italy’s outlook is bright: exclusive data analysis
This week’s World Trademark Review country data report focuses on the branding landscape of Italy. We explore key filing data and the performance of the leading Italian brands, revealing that their total value has increased at a quicker rate than that of the top global players.
Kit Kat blow, Comey trademark abandoned, and Russian IP office pledges blockchain support: news round-up
In our latest round-up, we look at the advocate general’s latest Kit Kat opinion, INTA’s call for more research on illicit trade, Liverpool Football Club embroiled in a dispute, strong start for the ‘.app’ new gTLD, and advice on building a fashion retail brand in 2018.
The WTR Industry Awards 2018 which will be presented at an exclusive ceremony at the Seattle Art Museum honour leading trademark teams and individuals across a range of sectors. We reveal the shortlist.
“Generic drug-making is a fast-track business”: Sandoz trademark head reveals approach to IP management
For the latest in World Trademark Review’s series of interviews with WTR 300-listed corporate counsel, we met up with David Lossignol, INTA’s president-elect and global head of trademarks for Sandoz. He explained how he overcomes the challenges of managing pharmaceutical brand rights across many jurisdictions and addressed the growing threat of brand restrictions.
The formation of a new brand safety network that will enable agencies to share information when brands appear next to objectional content has been unveiled by 4A’s. However, a commentator we spoke to had doubts about the impact these efforts will have.
adidas takes anti-counterfeiting fight to Instagram sellers, highlights enforcement challenge faced by brands
In a lawsuit filed last week on behalf of adidas and Reebok International in the US District Court for the Southern District of Florida, the sports brands took aim at 53 sellers of alleged counterfeit goods on social media and e-commerce sites (ie, eBay.com, Bonanza.com, iOffer.com and Instagram.com). For those not yet monitoring the platform, the action provides a reminder that Instagram should be a part of policing strategies.
WHOIS access charges, NGOs take aim at watch list plans and INTA applauds ‘Brand India’: news round-up
Every Tuesday and Friday, World Trademark Review presents a round-up of news, developments and insights from across the trademark sphere. In our latest edition, we look at a registry’s plans to charge trademark owners for access to WHOIS data, the war of words over the European Commission’s plans for an IP markets watch list and a blow for Apple in the Norwegian courts.
Groundbreaking paper suggests neuroscience could transform trademark strategies both inside and outside the courtroom
A new research paper foresees a future in which brain scans fundamentally transform the current understanding of trademarks. The paper, released last month, predicts that so-called 'neuromarks' a neural map unique to each brand could become crucial sources of evidence in trademark disputes and provide a biological baseline for the basic questions at the heart of trademark law.
For many start-ups, the data they possess is their biggest source of value. These fledgling companies must have a defined strategy for protecting data as both a business asset and an IP right.
Trademark activity dwindles as values rise in the engineering and construction industry: exclusive data analysis
In this week’s industry data report, World Trademark Review analyses the engineering and construction sector. We examine key trademark-related data and explore the positions of the leading brands in this space to find that General Electric’s dominance continues to wane while Chinese brands remain in the ascendant.
Nepal launches collective tea mark, HP ramps up anti-fakes efforts and new CITMA president: news round-up
Every Tuesday and Friday, World Trademark Review presents a round-up of news, developments and insights from across the trademark sphere. In our latest edition, we look at the election of a new president at CITMA, how HP is stepping up its anti-counterfeiting outreach, Sri Lanka’s plans to ban colour on cigarette branding and a decision on ownership of the BLACK FRIDAY mark.
Trademark trolls in Canada? Data reveals rise in “suspicious” applications are nearly all related to millionaire Gleissner
There have been recent reports of a steep rise in so-called 'trademark trolls' in Canada, following fears that the impending overhaul of the Canadian Trademarks Act could lead to an increase in nefarious activity on the register. However, new research suggests the vast majority of the “suspicious” applications over the past year are related to notorious trademark filer Michael Gleissner leading to calls for the Canadian IP Office to “take action”.
The Supreme Court has upheld lower courts' decisions involving the jointly-owned trademark ANTUMANAL. The complainants, who owned 12.5% of the rights over the mark, had filed a suit against another joint owner, who possessed 87.5% of the rights. Among other things, the Supreme Court held that the use of the trademark and the fame of the Antumanal Hotel both predated the controversy at issue, which ruled out any bad faith on the part of the defendant.
How the legal profession underutilises paralegals: exclusive interview with Deborah Hampton of Chemours
In the latest of our series of exclusive interviews with leading, WTR 300-ranked in-house professionals, The Chemours Company’s Deborah Hampton reflects on the underutilisation of paralegals in trademark management and about her approach to stewarding the company’s global brand rights. Crucially, she contends that companies often underestimate the substantive work that paralegals can undertake and are missing out on unique insights into brand management.
Call for more robust online RPMs, Alibabacoin hits back and getting legal advice from a robot: news round-up
In our latest round-up, we look at a trademark infringement lawsuit involving much-loved US TV sitcom I Love Lucy, the experts calling for more robust rights protection mechanisms, how Alibabacoin is hitting back at the Alibaba lawsuit and how the Smiley trademark owner is targeting the Indian market.
Half of companies have lost revenue to online counterfeits, as darknet infringement predicted to rise
New research from MarkMonitor reveals that almost half of the companies it surveyed had lost sales revenue to online counterfeits. Equally worrying was the finding that almost a third had no online brand protection plan in place. Despite increasing infringement levels, cost and resources continue to prove elusive for those keen to fight fakes and that situation is unlikely to improve any time soon.
This year’s Global Trademark Benchmarking Survey reveals that in-house trademark counsel are increasingly looking for outside support thanks to a rise in flexible pricing and higher standards of work.
Tim Hortons brand reputation slides, brand name tattoos, and The Weeknd in Starboy dispute: news round-up
In our latest round-up, we look at how fonts should be front-of-mind when looking at a brand’s image, the significant number of brands who now conduct influencer marketing, musician The Weeknd’s trademark dispute over a STARBOY trademark application, and a survey which reveals the number of consumers that would get a brand name permanently tattooed on their body.
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