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“Successful strategy is rooted in looking forward”: Amazon on protecting the world’s most valuable brand
Exclusive insights from Dana Brown Northcott, Amazon.com’s associate general counsel, intellectual property, about how the company’s trademark department protects its huge, growing brand.
Expedia Group winner of the WTR Industry Award for Travel and Leisure Team of the Year has recently undergone a major rebrand. The group’s IP director explains how the team managed the change.
We take a look at the secrets behind the success of Harley-Davidson, winner of the WTR Industry Award for Europe, Middle East and Africa Team of the Year.
Rising sales, healthy filings and new opportunities in the dynamic cosmetics sector: exclusive data analysis
In this week’s industry data report, we provide a rundown of the cosmetics market from a branding perspective. We take a big picture look at sales growth and key trends and reveal that technology trademark filings are on the rise among major brands.
Cuba issues first consumer protection rules, IHOB “a flop”, and cost of a country rebrand: news round-up
In our latest round-up, we look at Alibaba and Kantar teaming up to redefine brand building in China, how the trademark in fake Italian goods costs Italy billions, Ukraine developing an institution of IP inspectors, and a hip-hop artist has been ordered to pay $2 million for infringing on an independent rapper’s trademark.
Nicholas Studler, head of intellectual property at Lindt & Sprüngli AG, expands on his approach to internal relationship building and brand enforcement.
The winner of this year’s WTR Industry Award for Software and Online Services Team of the Year was Facebook. The company’s director and associate general counsel, intellectual property, explains how the team keeps up with the company’s continued expansion into new tech sectors.
An investigation from World Trademark Review has explored the evolving tactics of misleading and often malicious websites that pose as articles from well-known news outlets. Common trends include the use of cryptocurrency and Elon Musk to lure in users, with one expert telling us that tackling hoax articles targeting brands or public figures can feel like “a game of whack-a-mole”.
Last night ICANN published its draft Framework Elements for a Unified Access Model for Continued Access to Full WHOIS Data, which outlines how third parties may access non-public WHOIS data in the future. The document kicks off the effort to minimise the impact of the European Union’s General Data Protection Regulation on those with a legitimate interest in accessing WHOIS data but questions remain, not least over likely costs.
The winner of this year’s WTR Industry Award for In-House Counsel of the Year was Microsoft’s Elena M Grimme.
Ambush marketing may steal the headlines but new study shows brand benefits of official event sponsorship
New research the first of its kind in assessing the impact of on-site activation at live sporting events for improving brand recognition has found a strong link between the impact of certain types of sponsorship assets and intangible rights on raising brand awareness.
Opportunities, values and a proportional response: six enforcement tips from award-winning in-house experts
Over the past week, World Trademark Review has been publishing a series of exclusive interviews with this year’s WTR Industry Award winners, presenting exclusive insight into the creation and protection of market-leading brands.
“It is rare for Google to be the plaintiff in a trademark litigation”: exclusive interview with the tech giant’s director of trademarks
Google was named winner of the 2018 WTR Industry Award for Internet and Telecommunications Team of the Year. In this exclusive interview Annabelle DanielVarda, legal director, trademarks, provides the inside track on the company’s brand protection efforts.
The winner of this year’s WTR Industry Awards Healthcare and Life Sciences Team of the Year is Sandoz International. We sat down with the global head of trademarks to garner insight into how the company approaches brand protection.
Toys-R-Us brand auction, EUIPO targets scammers and China’s crackdown on World Cup fakes: news round-up
In our latest round-up, we look at Harry Potter fans' upset at cease-and-desist letters related to fan festivals, the Benelux trademark reform that has come into force, how China is cracking down on World Cup fakes and the changing value of food brands.
New research has highlighted the beneficial effect of trademark ownership for start-up companies. One of the first studies to explore the relationship between brand rights and a firm’s financial performance, it demonstrates that fledgling companies with more trademarks achieve higher valuations, attract greater investment and perform better after IPOs.
The winner of this year’s WTR Industry Award for Asia-Pacific Team of the Year was New Balance. Brand protection manager Angela Shi provides insight into how the company approaches enforcement in China.
“Providing customers with what they want is one of the best ways to reduce piracy”: inside Grupo Televisa’s enforcement efforts
It has been a busy year for Grupo Televisa’s trademark department, winner of the 2018 WTR Industry Award for Latin America Team of the Year. We sat down with a team spokesperson to find out how a recent reorganisation has set the team up for future success
During a session at last week’s ECTA Annual Conference, experts made some bold often startling predictions on where they see the trademark industry in 10 years. While some were unsurprising, such as how artificial intelligence and automation will improve efficiency, there were some unexpected suggestions, including how the role of law could change in the future.
Rotary International connects 1.2 million members from more than 35,000 clubs. While this creates a significant policing and educational challenge, the network also represents a unique resource on which the trademark team can draw. The winner of this year’s WTR Industry Award for Not-for-Profit Organisation Team of the Year explains why.
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