Search results - found 2,109
In our latest industry data report we shine a light on the global media and entertainment industry. While digital and streaming content currently offer companies in the space the best prospect of navigating a challenging economic environment, we reveal that filings for new tech remain low.
Brexit update, plain packaging begins in Ireland, and first trademark ruling in Barbados: news round-up
In this round-up edition, we look at the latest Brexit developments from a trademark perspective, news on another solicitation scam, Hershey’s hawkish eye over the marijuana industry, and the result from the first ever trademark dispute in Barbados.
“We’re running out of good trademarks” groundbreaking study reveals 81% of common words are registered marks
A new study scrutinising the millions of marks on the US trademark register has discovered that more than 81% of the 1,000 most frequently-used words in the English language are already registered as single-word trademarks. One of the study’s authors characterises the findings as “disturbing”, warning that it could cause problems for those seeking to create brand names in the future.
Sweden considering prison for infringers, EUIPO switches banks and cops brandishing fake firearms: news round-up
In our latest news round-up, we look the Qatari government continuing its counterfeit crackdown, a cheese stand-off between the European Union and Mexico, how multimedia trademarks could transform the video game industry and reports of police in Pakistan using counterfeit firearms.
Letters of consent have been problematic in China, where brand owners often experience difficulty in obtaining such letters from local companies and having them accepted by the courts. However, there are encouraging signs that the situation is changing, which is good news for brand owners looking to protect their trademarks in the country. This update also provides a useful summary of what brand owners need to know when seeking to rely on letters of consent in China.
There is just one week left to have your say on the major challenges currently affecting trademark professionals. Participate in World Trademark Review’s Global Trademark Benchmarking Survey before February 26 to ensure that your experience is reflected in this important study.
In this week’s country data report, World Trademark Review inspects the trademark landscape in France. We delve into the country’s filing trends and analyse how its leading brands have performed in recent years.
Gleissner activity called “biggest scam in IP history”, Samsung speculation and USPTO love song: news round-up
In today’s news round-up, we look at heavy metal band Iron Maiden pursuing a group of counterfeiters, the significant changes at the top of the new gTLD leaderboard, and a call for a “flexible IP regime” in Africa.
Brands risk “destructive” reputational damage from lack of transparency about influencer marketing, study warns
A new study has revealed that the majority of UK consumers have a very poor understanding of the regulations surrounding influencer marketing, with brands failing to capitalise on the public’s desire to remain informed. However, the report also warns that failure to do so could have a destructive impact on brand reputation.
Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection
A number of recent incidents have demonstrated why rights holders must be careful when advertising on YouTube or seeking partnerships with its high-profile stars. New research from World Trademark Review also reveals that content creators on the platform many of which make millions of dollars a year in advertising, sponsorship and merchandise revenue are turning to trademark registrations to protect their channel assets.
The Maasai Intellectual Property Initiative which represents the Maasai tribe of Kenya and Tanzania in efforts to gain control over commercial uses of its cultural ‘brand’ recently secured royalty payments on the proceeds from Koy Clothing’s Maasai-inspired attire. While the deal is not based on formal IP rights, the negotiator behind the agreement describes it as a “stake in the ground”, telling World Trademark Review that his vision is for other fashion houses capitalising on the tribe’s heritage to follow suit.
The United States may be putting itself first, but on a global scale its long-dominant brands are facing increasing pressure. It is not just China that is closing the gap so is Europe. If US brands are to stay on top they will have to lean into the future and figure out what to do next
Scientology trademarks, Brazil’s backlog impact and Leason Ellis victorious against solicitation scammer: news round-up
In our latest news round-up, we look at the law firm which was told it doesn’t have exclusive rights to its initials, the impact of backlog measures in Brazil, the pros and cons of China’s rocketing trademark trajectory and a new victory against trademark scammers.
It was reported over the weekend that fashion brand Diesel has opened a pop-up store in New York selling so-called ‘fake fakes’. The move is part of a marketing campaign dubbed ‘Go with the Fake’, aimed at encouraging consumers to “wear whatever they want”. While the campaign is creating a lot of online buzz, some have contended that it is also glorifying counterfeit goods in the process.
Jones Day has been named the strongest law firm brand in the United States for the second year running. According to the Acritas US Law Firm Brand Index 2018, Jones Day extended its lead in the table, while second place Skadden strengthened its brand over the past year. Bubbling below the surface, though, is the rising threat to traditional law firms from alternative legal service brands.
Following the release of Brand Finance’s Banking 500 2018 report last week, which identifies the brand value and strength of the world’s 500 largest bank brands, World Trademark Review attended the Brand Finance Banking Forum, a follow-up event that elaborated on the report’s findings and illuminated the most pressing issues banks are facing. Below are some of the key takeaways.
In World Trademark Review’s latest industry data report, we explore the thriving and evolving healthcare industry. In our in-depth analysis we identify the trends driving this evolution, while also analysing key trademark filing statistics and scrutinising the leading brands in this space.
Online and media criticism of a Ram Trucks ad aired during this week’s Super Bowl broadcast continues to rumble on. For its part, parent company Fiat Chrysler Automobiles has stood its ground, noting that the King Estate had given approval of its use of a Martin Luther King Jr sermon. The key question from a brand perspective is whether holding ground in the face of a social media storm is the right approach or whether appeasing critics is the better option.
In our latest news round-up we look at how the Zimbabwe government is hiring a technology company to tackle counterfeit goods, the brands being accused of using “underhand tricks” to fool consumers and a new report looking at the leading Chinese brands.
Singapore opens plain packaging consultation; hits out at “misleading” use of branding by tobacco companies
Singapore’s Ministry of Health has opened a public consultation on proposals to introduce standardised packaging of tobacco products alongside enlarged graphic health warnings. The document firmly dismisses legal and trade-related arguments against plain packaging, and should be of concern to rights holders seeking to prevent the expansion of brand restrictions.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email