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Bitcoin trademark sparks anger, new Corsearch partnership and media decries Ivanka Trump marks: news round-up
In our latest round-up, we look at Hasbro being granted a registered mark for the smell of Play-Doh, a Kenyan lawyer blasting proposed anti-counterfeiting legislation, a UK company obtaining a mark for BITCOIN, and media coverage of trademarks from China linked to Ivanka Trump.
Released today, Apple, Mars and Procter & Gamble head up the 2018 edition of the WTR 300: The World’s Leading Corporate Trademark Professionals. Now in its second edition, this community-led research project identifies the individuals deemed to be the leading lights of the corporate trademark world.
The WTR Industry Awards 2018 which will be presented at an exclusive ceremony at the Seattle Art Museum honour leading trademark teams and individuals across a range of sectors. We reveal the shortlist.
Call for more robust online RPMs, Alibabacoin hits back and getting legal advice from a robot: news round-up
In our latest round-up, we look at a trademark infringement lawsuit involving much-loved US TV sitcom I Love Lucy, the experts calling for more robust rights protection mechanisms, how Alibabacoin is hitting back at the Alibaba lawsuit and how the Smiley trademark owner is targeting the Indian market.
Kanye trademark battle labelled “fake news”, effective banking brands, and ‘.app’ gTLD sunrise: news round-up
In our latest round-up, we look at Canada being criticised for how it tackles counterfeits, the USPTO announcing the exhibitors for its upcoming National Trademark Expo event, research into what makes a more effective digital banking brand, and the launch of the ‘.app’ new gTLD.
Following the release of Brand Finance’s Banking 500 2018 report last week, which identifies the brand value and strength of the world’s 500 largest bank brands, World Trademark Review attended the Brand Finance Banking Forum, a follow-up event that elaborated on the report’s findings and illuminated the most pressing issues banks are facing. Below are some of the key takeaways.
According to new research, intangible capital, including branding and design, contributes almost one-third of the value of manufactured products globally. In particular sectors the role of intangibles is even more telling, with Apple’s value capture equating to 42% of the retail price of the iPhone 7.
Chinese businesses leveraged trademark rights to receive loans totalling Rmb65 billion in 2016, more than double the sums lent in 2015. Significantly, the figure dwarfs equivalent lending against patents, and comes at a time of slowing economic growth in the country.
Preliminary findings of research conducted by IBM indicate that new gTLDs are among the most widely used top-level domains in email spamming activities. With spam containing malicious attachments on the rise, the report notes that new gTLDs are becoming more popular because they allow spammers to vary their domain URLs and thus bypass spam filters.
Keep it simple, stupid: study reveals how simplicity boosts customer affinity and economic performance
New research from brand consultancy Siegel+Gale has analysed nearly 900 brands to create a ranking of those which succeed due to brand promise simplicity. While the survey found that consumers are more willing to pay a premium for goods and services from companies that boast a simple brand promise, achieving simplicity remains an uphill battle for many brands.
Health insurance giant reveals why cybersecurity response planning is critical to retain brand value after hack
A legal representative from one of the largest health insurance companies in the United States has claimed that it is “no longer if, but when” a company will face a hacking incident. At INTA's Digital World Conference, Heather C Steinmeyer, managing associate general counsel at Anthem Inc, went on to reveal that responding to a cyber-breach effectively is the only way to ensure brand value is not significantly affected long term.
In the latest issue of World Trademark Review, we took a deep-dive look at Singapore’s IP Financing Scheme and its implications for trademark owners. We interviewed Sharmaine Wu, director, IP management and markets, at IPOS, for the article. Some of her comments are included in the feature, but here is an extended transcript of the interview for blog readers.
Brand Finance and Solactive AG have announced the launch of two financial indices which offer investors exposure to companies deemed to have a strong brand value. While geared towards the investment market, the move could have a positive payback for trademark counsel further down the road.
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