Blog results - found 1,382
“What I saw in China 8 years ago, I am now seeing in Brazil”: strategic insights from New Balance’s brand protection lead
World Trademark Review speaks to Daniel McKinnon, New Balance’s head of global brand protection, about his approach to trademark enforcement. The WTR 300-featured attorney criticised the “paltry” damages awarded in China and explained his strategy for mitigating the problems posed by “parasite brands” in the country. He also highlighted an emerging problem with Latin American counterfeiting, which he predicts will become more sophisticated in coming years.
Following various far-right accounts being banned from major social media platforms in recent weeks, many users have been migrating to “free speech social network” Gab. Exclusive research from World Trademark Review has found that many major brand names have already been registered by third-parties on Gab, with the related pages sometimes featuring homophobic and racist content.
IP Australia wins digital award, Stephen Colbert talks trademarks, and USPTO seeks new judge: news round-up
In our latest round-up, we look at UFC star Conor McGregor potentially facing a hefty fine in his latest trademark tussle, the Supreme newspaper promotion reminding us of the power of strong logos, a Minneapolis official who sought registered trademark protection of a blog that criticised her, and a Delhi court getting tough on perjury in a trademark case.
Food delivery marks on the rise, as Starbucks leads the way in restaurant brand filings: exclusive data analysis
In this week’s industry data report we look at the food service industry. With fast food brands leading the way, we reveal that Starbucks has the most robust trademark portfolio in the industry and that flings have generally been on the decline but marks for food delivery have seen a conspicuous rise.
Trademark "reveals" Star Trek series name, T-ARA denied, and PewDiePie responds to “fake” sponsorship: news round-up
In our latest round-up, we look at a call to boycott a Hawaiian food chain over trademark enforcement, YouTube star PewDiePie hits back over "fake" sponsored video accusation, an analysis of cutting-edge technologies being developed in the fight against counterfeit food, the name for Patrick Stewart’s Star Trek TV series may have been revealed in a trademark application, and much more.
To continue our series of articles providing insights into the work of leading WTR 300-ranked corporate trademark professionals, World Trademark Review spoke to Shama Elliott, IP manager at American International Group (AIG). In an in-depth conversation, she explained the value non-lawyers can add to trademark departments, sheds light on some of the key challenges facing brands in the insurance and financial services sector, and much more.
Audi launches anti-counterfeiting campaign, YouTube brand safety fiasco and TMview expands: news round-up
In our latest round-up, we look at the expansion of the EUIPO’s TMview search platform, Audi launching an anti-counterfeiting awareness campaign, Scotch Whisky attaining GI protection in South Africa, Chinese trademarks continuing rapid growth rate, and much more.
A look at the most popular articles and legal updates we have published over the past 12 months with Amazon overtaking Apple and Google to be named the world’s most valuable brand topping the table.
Defunct NFL franchise trademarks, counterfeiters target Kickstarter and Pinduoduo investigated: news round-up
In our latest round-up, we look at Chinese regulators launching an investigation into e-commerce platform Pinduoduo, how tomato DNA is being used to combat dangerous counterfeits, an IP workshop in Kashmir, the Vega+ games console losing branding rights, reveal the members of the new WHOIS working group and much more.
“Opportunistic filing after a disaster remains an issue” MH370 rights shine spotlight on tragedy marks
World Trademark Review has discovered a registered trademark and domain name related to the Malaysia Airlines Flight 370 tragedy being sold for thousands of dollars. The listing is a reminder of how trademark departments have a key role to play in the wake of tragic events, with one expert telling us that defensive filings should be “a primary prevention tool” against opportunists that wish to commercialise terrible events.
Authorities should distinguish between ads and trademarks: exclusive interview with PepsiCo’s Sergio Barragan
Continuing our weekly series of deep-dives into the work of leading WTR 300-featured corporate trademark counsel, World Trademark Review this week caught up with Sergio Barragan of food, snack and beverage giant PepsiCo. In a wide-ranging discussion, we discover his approach to managing the company’s extensive Latin American brand rights portfolio.
GDPR “unmitigated victory” for scammers, Thunderpussy support and World Cup fakes crackdown: news round-up
In our latest round-up, we look at the questions that arose over whether US President Donald Trump violated Deere’s trademark rights, registrations rising for UK spirit marks, Interpol celebrates collaboration, GDPR being labelled “an unmitigated victory for spammers and scammers” and much more.
US Senate passes trademark resolution, UKIPO fake auto parts warning, and Taylor Swift’s cat marks: news round-up
In our latest round-up, we look at India exploring a drug serialisation programme, the TTAB looking for applications for a senior role, trademark lessons from the closure of the Ivanka Trump brand, a call for an IP tribunal in Uganda, and much more.
Outstanding improvement in aerospace brands despite a fall in application numbers: exclusive data analysis
In our latest industry trademark report, we examine the top brands, industry trends and filing data in the aerospace and defence sector. We reveal that Airbus is the top filer, highlight a marked shift from vehicle-related applications to software and research and disclose the surprisingly small number of trademarks related to space flight.
In our latest opinion piece, we consider whether trademark associations should and could do more to help corporate IP professionals raise their profile internally arguing that, while a challenge to do so, it would be a true win-win scenario if successful.
“If people ask me what I do, I say that I sell cereal”: perspectives on brand management at General Mills
To continue our series of articles providing exclusive insights into the work of WTR 300-featured corporate trademark professionals, World Trademark Review spoke this week with Joshua Burke, senior IP counsel at US consumer foods conglomerate General Mills.
Plain packaging for bank loans, Honduras to appeal WTO ruling and legality of Burberry burning: news round-up
In our latest edition, we look at how the TTAB has sided with Italian fashion brand Gucci in a dispute with a family member of Gucci’s founder, Kazakhstan's new IP law amendments, how young people are seeking purpose-driven brands, how Aldi walks the lookalike line, and much more.
“Don’t panic” new entrants to Madrid Protocol give mixed feedback on their experience since accession
Law firm practitioners in jurisdictions that have adopted the Madrid Protocol in recent years including Colombia, Israel, Mexico, OAPI and Thailand have shared their experience of the system in an exclusive survey from World Trademark Review. While most praise the resulting trademark environment, some are scathing about the impact Madrid has had on their practice.
The USPTO is currently considering a policy change to require applicants from outside of the United States to hire US counsel (or an authorised practitioner) to prosecute their applications. In this guest policy op-ed, Eric Perrott, a trademark and copyright attorney with Gerben Law Firm in Washington DC, argues that such a move would help maintain the integrity of the US trademark register and the ultimate value of a US mark.
Snoop Dogg swats away Gleissner mark, Nestlé sells brands, and artificial nose identifies fake cheese: news round-up
In our latest round-up, we look at serial trademark filer Michael Gleissner’s mixed week at the UKIPO, another Conor McGregor trademark fight, the “artificial nose” that can identify authentic and fake Parmesan cheese, the most expensive domain name sale of 2018 so far, and much more.
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