Blog results - found 553
Alibaba reveals law enforcement tip-offs, importance of logos questioned and a new design for designs: news round-up
In our latest news round-up, we look the Federal Trade Commission leaving out trademark solicitation scams in its annual report of complaints, Alibaba revealing the number of law enforcement tip-offs it gave last year and a marketing expert questioning whether logos matter in today’s climate.
In this week’s country data report, we analyse the small but mighty trademark profile of Singapore. As well as exploring its nation brand strength, we identify its most important trademark-intensive industries and reveal who the leading brand owners are both in value and portfolio size.
A beer coloured trademark, Changsha IP court opens, and Kosovo registry launches digital database: news round-up
In today’s edition, we look how the so-called Beast from the East closed the UK IPO Office this week, the European Commission stepping up its battle against illegal content online, a new IP court opens for business in China, and controversy in Australia over a trademark application for a football chant.
In our latest industry data report we shine a light on the global media and entertainment industry. While digital and streaming content currently offer companies in the space the best prospect of navigating a challenging economic environment, we reveal that filings for new tech remain low.
Brexit update, plain packaging begins in Ireland, and first trademark ruling in Barbados: news round-up
In this round-up edition, we look at the latest Brexit developments from a trademark perspective, news on another solicitation scam, Hershey’s hawkish eye over the marijuana industry, and the result from the first ever trademark dispute in Barbados.
“We’re running out of good trademarks” groundbreaking study reveals 81% of common words are registered marks
A new study scrutinising the millions of marks on the US trademark register has discovered that more than 81% of the 1,000 most frequently-used words in the English language are already registered as single-word trademarks. One of the study’s authors characterises the findings as “disturbing”, warning that it could cause problems for those seeking to create brand names in the future.
Sweden considering prison for infringers, EUIPO switches banks and cops brandishing fake firearms: news round-up
In our latest news round-up, we look the Qatari government continuing its counterfeit crackdown, a cheese stand-off between the European Union and Mexico, how multimedia trademarks could transform the video game industry and reports of police in Pakistan using counterfeit firearms.
There is just one week left to have your say on the major challenges currently affecting trademark professionals. Participate in World Trademark Review’s Global Trademark Benchmarking Survey before February 26 to ensure that your experience is reflected in this important study.
In this week’s country data report, World Trademark Review inspects the trademark landscape in France. We delve into the country’s filing trends and analyse how its leading brands have performed in recent years.
Brands risk “destructive” reputational damage from lack of transparency about influencer marketing, study warns
A new study has revealed that the majority of UK consumers have a very poor understanding of the regulations surrounding influencer marketing, with brands failing to capitalise on the public’s desire to remain informed. However, the report also warns that failure to do so could have a destructive impact on brand reputation.
Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection
A number of recent incidents have demonstrated why rights holders must be careful when advertising on YouTube or seeking partnerships with its high-profile stars. New research from World Trademark Review also reveals that content creators on the platform many of which make millions of dollars a year in advertising, sponsorship and merchandise revenue are turning to trademark registrations to protect their channel assets.
The Maasai Intellectual Property Initiative which represents the Maasai tribe of Kenya and Tanzania in efforts to gain control over commercial uses of its cultural ‘brand’ recently secured royalty payments on the proceeds from Koy Clothing’s Maasai-inspired attire. While the deal is not based on formal IP rights, the negotiator behind the agreement describes it as a “stake in the ground”, telling World Trademark Review that his vision is for other fashion houses capitalising on the tribe’s heritage to follow suit.
It was reported over the weekend that fashion brand Diesel has opened a pop-up store in New York selling so-called ‘fake fakes’. The move is part of a marketing campaign dubbed ‘Go with the Fake’, aimed at encouraging consumers to “wear whatever they want”. While the campaign is creating a lot of online buzz, some have contended that it is also glorifying counterfeit goods in the process.
Following the release of Brand Finance’s Banking 500 2018 report last week, which identifies the brand value and strength of the world’s 500 largest bank brands, World Trademark Review attended the Brand Finance Banking Forum, a follow-up event that elaborated on the report’s findings and illuminated the most pressing issues banks are facing. Below are some of the key takeaways.
In World Trademark Review’s latest industry data report, we explore the thriving and evolving healthcare industry. In our in-depth analysis we identify the trends driving this evolution, while also analysing key trademark filing statistics and scrutinising the leading brands in this space.
Online and media criticism of a Ram Trucks ad aired during this week’s Super Bowl broadcast continues to rumble on. For its part, parent company Fiat Chrysler Automobiles has stood its ground, noting that the King Estate had given approval of its use of a Martin Luther King Jr sermon. The key question from a brand perspective is whether holding ground in the face of a social media storm is the right approach or whether appeasing critics is the better option.
In our latest news round-up we look at how the Zimbabwe government is hiring a technology company to tackle counterfeit goods, the brands being accused of using “underhand tricks” to fool consumers and a new report looking at the leading Chinese brands.
Singapore opens plain packaging consultation; hits out at “misleading” use of branding by tobacco companies
Singapore’s Ministry of Health has opened a public consultation on proposals to introduce standardised packaging of tobacco products alongside enlarged graphic health warnings. The document firmly dismisses legal and trade-related arguments against plain packaging, and should be of concern to rights holders seeking to prevent the expansion of brand restrictions.
In this week’s World Trademark Review country data report, we shine the spotlight on Brazil. In addition to taking a closer look at fallout from the country’s trademark and patent backlog, we identify the best performing brands and review recent filing data to assess the health of the trademark landscape.
Scotch Whisky toasts trademark renewal, fake toy epidemic, and IACC looks back on 2017: news round-up
In our latest news round-up we look at the US Senate’s announcement that nominated USPTO director Andrei Iancu will be voted on next week, Costco Korea losing a design infringement suit, ICANN extending its GDPR consideration window, and the retirement of the Swaziland trademark registrar.
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