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The 2018 FIFA World Cup gets underway in Russia today, and major brands sponsors and non-sponsors alike have already kicked off efforts to benefit from the buzz surrounding the tournament. Meanwhile, the authorities have commenced policing for infringement, with the Federal Antimonopoly Service having initiated cases centred on the misuse of FIFA’s marks.
The Court of Justice of the European Union has today issued its decision in Louboutin v Van Haren Schoenen BV (Case C-163/16), ruling that it cannot be held that a sign consists of a shape where the registration did not seek to protect that shape but rather sought to protect the application of a colour to a specific part of a product. The move has been welcomed by the fashion house, which notes it strengthens the protection of the company’s red soles mark.
Over the past week, fast food brand International House of Pancakes (IHOP) has been cannily using social media to build up to a rebrand announcement. Yesterday, it unveiled its new IHOb identity, resulting in a level of brand discussion that few marketing budgets could generate. However, industry experts warn that this type of move is not suitable for all companies, with many critical trademark dimensions to be considered.
In this guest blog, Brian J Winterfeldt, principal of the Winterfeldt IP Group and president of ICANN’s Intellectual Property Constituency, and Phil Marano, senior associate at the Winterfeldt IP Group, identify five tools that can be utilised in the absence of public WHOIS data. Crucially, they also explain how rights holders can make their voices heard as the ICANN community seeks to formulate a longer term, GDPR compliant model for WHOIS access.
World Cup ambush marketing warning, muppet lawyer speaks out, and brands urged to get political: news round-up
In our latest round-up, we look at Velcro Companies releasing a new music video, a law professor fighting to keep Rapunzel trademark public, the Germany whisky that may sound too Scottish, a warning about counterfeit electrical products, and a study that finds the vast majority of consumers want brands to speak up about political and social issues.
Bayer retires Monsanto brand, cocky trademark struck down and Nigeria kit attracts counterfeiters: news round-up
In our latest news round-up, we look at the World Cup football kit which has attracted a scourge of fakes, why Bayer has decided to retire the Monsanto brand name, how Kenzo is prevailing in a trademark lawsuit and how the Kenya Revenue Authority is destroying millions worth of fake alcohol, among other things.
“You do what you can to reduce risk”: exclusive interview with Rovio Entertainment’s Robert Hagelstam
Legal counsel for IP rights at Rovio Entertainment, best known as the owner of hit mobile gaming app Angry Birds, Robert Hagelstam explains how the company won its high-stakes long-running battle with Chinese trademark squatters, reveals his approach to securing rights in the fast-moving mobile apps sectors, and told us that many brands tend to over-file for trademarks.
New research has revealed that the sellers of counterfeit cosmetic goods are increasingly utilising social media to attract and dupe consumers. Importantly, the study has revealed that half of the consumers polled expect brands to take responsibility for protecting them from fakes.
The European Union’s GDPR legislation, which came into force last Friday, has caused ongoing and significant concern around access to WHOIS data. To take the pulse of how brand protection service providers are dealing with the changes, and what it means for their customers, we spoke with three industry experts and the feedback to the regime was decidedly mixed.
New research from Hogan Lovells has found that European businesses are investing more in their trademark teams than counterparts in North America and Asia Pacific.
Bitcoin trademark sparks anger, new Corsearch partnership and media decries Ivanka Trump marks: news round-up
In our latest round-up, we look at Hasbro being granted a registered mark for the smell of Play-Doh, a Kenyan lawyer blasting proposed anti-counterfeiting legislation, a UK company obtaining a mark for BITCOIN, and media coverage of trademarks from China linked to Ivanka Trump.
The 2018 edition of Anti-counterfeiting A Global Guide, which provides trademark and brand protection professionals with critical guidance on anti-counterfeiting laws, procedures and strategies in key jurisdictions around the world, is now available to view online.
Tam’s trademark delivery, Tequila sweatshirts and a collective noun for IP lawyers: INTA 2018 standout moments
On Tuesday evening the WTR Industry Awards celebrated another year of excellence in corporate trademark practice. While we are in the awards mood, we thought we should recognise the standout moments and individuals from this year’s INTA Annual Meeting.
Following an exclusive champagne reception and presentations at the Seattle Art Museum, World Trademark Review is delighted to reveal the winners at this year’s WTR Industry Awards. Among those honoured were teams and professionals from Apple, Amazon, Expedia, Google, Harley-Davidson, Netflix, Sandoz International, Superdry and Velcro Companies.
UDRP in a GDPR world, attendance creeps towards 11,000, and Boston calling: INTA 2018 day three report
The legs are getting heavier, and the ‘morning after’ headaches more intense, but the World Trademark Review editorial team have been running between sessions, the exhibition hall, meetings and receptions with a few stops along the way for some fine Seattle coffee to bring you the latest stories and insights from Tuesday’s proceedings at the 2018 INTA Annual Meeting.
The INTA Board of Directors recently approved the creation of a Brand Value Special Task Force. To get the inside track on this new initiative, and explore how brand owners will benefit, we sat down with co-chair Heather Steinmeyer.
With the 2018 INTA Annual Meeting in Seattle now in full flow, it’s time to take a deep-dive into the numbers. Will this year’s meeting be the biggest ever in terms of attendance? How many of the world’s leading brands are represented? We dig into the data to find out.
The World Trademark Review team has arrived in Seattle for the 2018 Annual Meeting. If you are in town, then visit us in the exhibition hall at stand 213 to meet us, demo the World Trademark Review platform and pick up some of our latest publications.
In our latest round-up, we look at a number of trademarks that appear to be related to Prince Harry and Meghan Markle, the USPTO unveiling a new resource center, a look at Facebook takedown numbers in the second half of 2017, and how the Toys-R-Us brand is now on the market.
Based on extensive first-hand experience, Seattle-based trademark experts both working in corporate departments and at law firms give us the inside track on what to do, see, eat and drink while visiting the Emerald City for this year’s INTA Annual Meeting.
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