Blog results - found 23
“There are no shortcuts” study claims free trademark tools could be reason for rise in infringement (Blog)
A new study has found that a majority of trademark practitioners rely on free search tools when clearing marks, with a further claim that this growing reliance may be the cause for a rise in infringement. The research highlights the continuing budgetary pressures faced by practitioners, the ongoing improvement of free online search tools, and the increasing need for IP services companies to differentiate themselves from ever-more-sophisticated free alternatives.
CITMA calls for clarity and action from UK government to protect IP business following Brexit (Blog)
The Chartered Institute of Trademark Attorneys has published a new report which identifies the impact that Brexit could have on UK businesses and the legal profession in relation to IP rights. It also makes the business case for the importance of UK trademark attorneys to retain the right to represent clients before the EU Intellectual Property Office.
Appeals court strikes blow for London Taxi Company; decision highlights challenge facing shape mark applicants (Blog)
The Court of Appeal of England and Wales has backed a High Court of Justice finding that the three-dimensional shapes of particular models of taxi were invalid and therefore not infringed by the manufacturer of the Beardmore, Oxford and Metrocab models of London taxi. One leading industry commentator noted that the decision “is a further example of the difficulties faced by applicants for ‘shape’ trademarks in demonstrating distinctive character”.
Samsung revealed as brand UK consumers are most loyal to; expert warns of Brexit impact on customer loyalty (Blog)
A first-of-its-kind research project has revealed the brands that UK consumers are most committed and loyal to, with technology giants Samsung and Apple topping the inaugural ranking. The research contains some surprises, however, with Coca-Cola failing to make the top 50, while also revealing that UK consumers most value heritage, quality and consistency in brands.
Familiarity equals value: study suggests overwhelming majority of consumers dislike brand name changes (Blog)
New research from marketplace platform Onbuy.com has revealed that a high proportion of consumers think negatively about rebrands that involve a name change, with one-quarter even claiming that they would be less likely to buy from a brand that has recently changed its name. The figures are another reminder of the risks involved with a rebrand, as well as how important strong brands are to the average consumer.
New report reveals most consumers cannot identify fake food products; brand owners urged to do more (Blog)
A new report has revealed that few consumers have had personal experience with counterfeit food goods, as three-quarters admitted that they would not be able to identify such fake products. The problem is so bad that the head of the National Food Crime Unit told us that “there is little” consumers can do to protect themselves from fake food and drink products.
Professor slams ‘pro plain packaging for alcohol’ media reports, calls for more research into warning labels (Blog)
A new study which looks at the effectiveness of warning labels on alcoholic products has slammed media reports claiming that it is advocating for plain packaging. Talking to World Trademark Review, Matthew Field, a professor of psychology at the University of Liverpool, claims the study has been ‘misrepresented’ by the media and voiced doubt that plain packaging would ever be implemented on alcoholic or sugary products.
Eyewear giant Specsavers has successfully secured registered trademark protection on the term SHOULD’VE, a shortened version of its well-known tagline ‘Should’ve gone to Specsavers’. The initial application at the UK Intellectual Property Office spurred negative media reaction earlier this year, with reports claiming that it demonstrates the overreach of trademark law. However, in exclusive comments to World Trademark Review, Antony Douglass, principal IP counsel at Specsavers, has hit out at the “inaccurate commentary” surrounding the mark.
“Don’t panic”: call for calm as Brexit vote creates uncertainty over future scope of trademark protection (Blog)
The UK electorate has voted to leave the European Union, meaning that after months of campaigning and speculation, trademark professionals now face the very real prospect of a changed IP landscape. The exit won’t become a reality until 2018 at the earliest, meaning that EU trademarks and registered Community designs currently remain valid in the United Kingdom. However, in the interim there is a lot to be negotiated, with the UK Institute of Trademark Attorneys urging rights holders “not to panic”.
The UK Intellectual Property Office has revealed the take-up level for its ‘fast-track’ trademark opposition process and also introduced a new costs cap to encourage further growth. However, one industry commentator argues that “serious brainstorming” is needed on how to make it a more viable option for risk-averse SMEs.
A Banksy-led art show, titled Dismaland and taking satirical swipes at entertainment giant Disney, has opened in a British seaside town. A trademark application for DISMALAND has also been filed. The result presents Disney’s IP team with a conundrum do they swing into action against potentially infringing use of their intellectual property or look the other way and avoid the negative coverage that often accompanies legal actions.
This week British comic The Beano has built on its “classically cheeky” reputation with a series of marketing stunts that ‘gently parodies’ new Pixar movie Inside Out. Unusually for a campaign that ambushes a third party’s marketing campaign, The Beano's editor-in-chief has told World Trademark Review he hopes the target reacts to it.
The UK government has today outlined measures to reform the groundless threats regime, responding to the proposals published by the Law Commission last year.
Brands are well-used to disgruntled customers taking to social media to air their grievances, but consumers wielding trademark law is a less common tactic. However, one UK individual has bucked that trend and has registered a trademark in the name of the bank that is the source of his ire, with the corresponding domain name being used to air his grievances.
In preparation for four days of networking and learning at the INTA Annual Meeting, World Trademark Review attended a one day fashion and IP law event, at which Astor Chan, senior director & associate general counsel at Ralph Lauren Asia Pacific, expanded on the company’s holistic strategy for brand protection.
The UK government has taken what one opposition Member of Parliament terms “a U-turn on a U-turn” and announced a new independent review on the issue of standardised tobacco packaging. Coupled with legislation that would allow the government to bring forward regulations to introduce standardised packaging, plain packaging in the UK could be a reality by 2015.
The UK IP Bill proposed legislation that would introduce criminal sanctions for infringement of industrial design rights was passed yesterday by the House of Lords, the upper chamber of the UK Parliament. However, the potential criminalisation of certain instances of designs infringement has met with criticism from some sections of the IP community.
The impact of lookalike products on brand owner innovation, revenues and product investment is one that has been debated at length in the trademark community (previous WTR coverage is available here). Detailed new research on the issue has been published, but the way forward remains unclear.
The Group’s 2012 Social Media Index sheds new light on the shifting social media strategies of FTSE 100 companies. The index suggests that publicly-traded companies are increasingly realising the potential of using social media tools to manage their corporate reputations but an effective strategy requires a hands-on approach.
There is more to the new coffee shop chain Harris + Hoole (H+H) than meets the eye. At first glance it appears to be an independent concern. In reality, H+H is part-owned by Tesco. While the creation of a seemingly ‘independent’ brand could pay dividends for the world’s third-largest retailer, it can also put brand equity at risk.
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