Blog results - found 27
Over the past few days, a UK business owner’s dispute with Bacardi over its Angel’s Envy bourbon brand has garnered media attention in trade and national press titles. The dispute highlights a quandary for large companies when the ‘David v Goliath’ narrative is cited whether to engage in public arguments or to keep quiet.
Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection
A number of recent incidents have demonstrated why rights holders must be careful when advertising on YouTube or seeking partnerships with its high-profile stars. New research from World Trademark Review also reveals that content creators on the platform many of which make millions of dollars a year in advertising, sponsorship and merchandise revenue are turning to trademark registrations to protect their channel assets.
It was reported over the weekend that fashion brand Diesel has opened a pop-up store in New York selling so-called ‘fake fakes’. The move is part of a marketing campaign dubbed ‘Go with the Fake’, aimed at encouraging consumers to “wear whatever they want”. While the campaign is creating a lot of online buzz, some have contended that it is also glorifying counterfeit goods in the process.
"Infamous troll" Michael Gleissner involved in 5% of all live contested trademark cases in United Kingdom
In a decision which one trademark attorney characterises as “good news for brand owners”, the UK Intellectual Property Office has upheld an earlier decision which dismissed entrepreneur Michael Gleissner’s attempt to register the common name ALEXANDER as a trademark. The decision includes the startling reveal that entities related to Gleissner account for 5% of all live contested trademark cases in the United Kingdom demonstrating the unprecedented volume of the millionaire’s filing activity.
A new study has found that a majority of trademark practitioners rely on free search tools when clearing marks, with a further claim that this growing reliance may be the cause for a rise in infringement. The research highlights the continuing budgetary pressures faced by practitioners, the ongoing improvement of free online search tools, and the increasing need for IP services companies to differentiate themselves from ever-more-sophisticated free alternatives.
The Chartered Institute of Trademark Attorneys has published a new report which identifies the impact that Brexit could have on UK businesses and the legal profession in relation to IP rights. It also makes the business case for the importance of UK trademark attorneys to retain the right to represent clients before the EU Intellectual Property Office.
Appeals court strikes blow for London Taxi Company; decision highlights challenge facing shape mark applicants
The Court of Appeal of England and Wales has backed a High Court of Justice finding that the three-dimensional shapes of particular models of taxi were invalid and therefore not infringed by the manufacturer of the Beardmore, Oxford and Metrocab models of London taxi. One leading industry commentator noted that the decision “is a further example of the difficulties faced by applicants for ‘shape’ trademarks in demonstrating distinctive character”.
Samsung revealed as brand UK consumers are most loyal to; expert warns of Brexit impact on customer loyalty
A first-of-its-kind research project has revealed the brands that UK consumers are most committed and loyal to, with technology giants Samsung and Apple topping the inaugural ranking. The research contains some surprises, however, with Coca-Cola failing to make the top 50, while also revealing that UK consumers most value heritage, quality and consistency in brands.
Familiarity equals value: study suggests overwhelming majority of consumers dislike brand name changes
New research from marketplace platform Onbuy.com has revealed that a high proportion of consumers think negatively about rebrands that involve a name change, with one-quarter even claiming that they would be less likely to buy from a brand that has recently changed its name. The figures are another reminder of the risks involved with a rebrand, as well as how important strong brands are to the average consumer.
A new report has revealed that few consumers have had personal experience with counterfeit food goods, as three-quarters admitted that they would not be able to identify such fake products. The problem is so bad that the head of the National Food Crime Unit told us that “there is little” consumers can do to protect themselves from fake food and drink products.
Professor slams ‘pro plain packaging for alcohol’ media reports, calls for more research into warning labels
A new study which looks at the effectiveness of warning labels on alcoholic products has slammed media reports claiming that it is advocating for plain packaging. Talking to World Trademark Review, Matthew Field, a professor of psychology at the University of Liverpool, claims the study has been ‘misrepresented’ by the media and voiced doubt that plain packaging would ever be implemented on alcoholic or sugary products.
Eyewear giant Specsavers has successfully secured registered trademark protection on the term SHOULD’VE, a shortened version of its well-known tagline ‘Should’ve gone to Specsavers’. The initial application at the UK Intellectual Property Office spurred negative media reaction earlier this year, with reports claiming that it demonstrates the overreach of trademark law. However, in exclusive comments to World Trademark Review, Antony Douglass, principal IP counsel at Specsavers, has hit out at the “inaccurate commentary” surrounding the mark.
“Don’t panic”: call for calm as Brexit vote creates uncertainty over future scope of trademark protection
The UK electorate has voted to leave the European Union, meaning that after months of campaigning and speculation, trademark professionals now face the very real prospect of a changed IP landscape. The exit won’t become a reality until 2018 at the earliest, meaning that EU trademarks and registered Community designs currently remain valid in the United Kingdom. However, in the interim there is a lot to be negotiated, with the UK Institute of Trademark Attorneys urging rights holders “not to panic”.
The UK IP Bill proposed legislation that would introduce criminal sanctions for infringement of industrial design rights was passed yesterday by the House of Lords, the upper chamber of the UK Parliament. However, the potential criminalisation of certain instances of designs infringement has met with criticism from some sections of the IP community.
The impact of lookalike products on brand owner innovation, revenues and product investment is one that has been debated at length in the trademark community (previous WTR coverage is available here). Detailed new research on the issue has been published, but the way forward remains unclear.
The Group’s 2012 Social Media Index sheds new light on the shifting social media strategies of FTSE 100 companies. The index suggests that publicly-traded companies are increasingly realising the potential of using social media tools to manage their corporate reputations but an effective strategy requires a hands-on approach.
There is more to the new coffee shop chain Harris + Hoole (H+H) than meets the eye. At first glance it appears to be an independent concern. In reality, H+H is part-owned by Tesco. While the creation of a seemingly ‘independent’ brand could pay dividends for the world’s third-largest retailer, it can also put brand equity at risk.
A recent article in the UK’s Daily Telegraph shone a light onto the seemingly recession-proof performance of fixed-price budget chains, including Poundland. One way in which it pulls in the punters is by marketing so-called ‘phantom brands’ to create a more appealing shopping experience. Other retailers have also deployed phantom brands to increase market share setting alarm bells ringing for name-brand owners already facing massive competition from supermarkets.
Two years ago WTR considered the role the trademark team could play in managing BP’s corporate reputation in the wake of the Gulf of Mexico oil spill. A new study suggests that the company has made positive progress over the past 24 months, with the key takeaway being that sometimes actions speak louder than a managed message.
The UK government is said to be hard at work searching for the link between trademarks and innovation. In researching the growing debate around this topic, WTR has spoken with the chief economist at the USPTO and former and current chief IP counsel at Nokia, TomTom and Microsoft, some of the world's most innovative companies. But, when asked for comment on this, an official in Britain's Department for Business, Innovation and Skills said he couldn’t help.
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