Blog results - found 27
Over the past few days, a UK business owner’s dispute with Bacardi over its Angel’s Envy bourbon brand has garnered media attention in trade and national press titles. The dispute highlights a quandary for large companies when the ‘David v Goliath’ narrative is cited whether to engage in public arguments or to keep quiet.
Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection
A number of recent incidents have demonstrated why rights holders must be careful when advertising on YouTube or seeking partnerships with its high-profile stars. New research from World Trademark Review also reveals that content creators on the platform many of which make millions of dollars a year in advertising, sponsorship and merchandise revenue are turning to trademark registrations to protect their channel assets.
It was reported over the weekend that fashion brand Diesel has opened a pop-up store in New York selling so-called ‘fake fakes’. The move is part of a marketing campaign dubbed ‘Go with the Fake’, aimed at encouraging consumers to “wear whatever they want”. While the campaign is creating a lot of online buzz, some have contended that it is also glorifying counterfeit goods in the process.
"Infamous troll" Michael Gleissner involved in 5% of all live contested trademark cases in United Kingdom
In a decision which one trademark attorney characterises as “good news for brand owners”, the UK Intellectual Property Office has upheld an earlier decision which dismissed entrepreneur Michael Gleissner’s attempt to register the common name ALEXANDER as a trademark. The decision includes the startling reveal that entities related to Gleissner account for 5% of all live contested trademark cases in the United Kingdom demonstrating the unprecedented volume of the millionaire’s filing activity.
A new study has found that a majority of trademark practitioners rely on free search tools when clearing marks, with a further claim that this growing reliance may be the cause for a rise in infringement. The research highlights the continuing budgetary pressures faced by practitioners, the ongoing improvement of free online search tools, and the increasing need for IP services companies to differentiate themselves from ever-more-sophisticated free alternatives.
The Chartered Institute of Trademark Attorneys has published a new report which identifies the impact that Brexit could have on UK businesses and the legal profession in relation to IP rights. It also makes the business case for the importance of UK trademark attorneys to retain the right to represent clients before the EU Intellectual Property Office.
Appeals court strikes blow for London Taxi Company; decision highlights challenge facing shape mark applicants
The Court of Appeal of England and Wales has backed a High Court of Justice finding that the three-dimensional shapes of particular models of taxi were invalid and therefore not infringed by the manufacturer of the Beardmore, Oxford and Metrocab models of London taxi. One leading industry commentator noted that the decision “is a further example of the difficulties faced by applicants for ‘shape’ trademarks in demonstrating distinctive character”.
Samsung revealed as brand UK consumers are most loyal to; expert warns of Brexit impact on customer loyalty
A first-of-its-kind research project has revealed the brands that UK consumers are most committed and loyal to, with technology giants Samsung and Apple topping the inaugural ranking. The research contains some surprises, however, with Coca-Cola failing to make the top 50, while also revealing that UK consumers most value heritage, quality and consistency in brands.
Familiarity equals value: study suggests overwhelming majority of consumers dislike brand name changes
New research from marketplace platform Onbuy.com has revealed that a high proportion of consumers think negatively about rebrands that involve a name change, with one-quarter even claiming that they would be less likely to buy from a brand that has recently changed its name. The figures are another reminder of the risks involved with a rebrand, as well as how important strong brands are to the average consumer.
A new report has revealed that few consumers have had personal experience with counterfeit food goods, as three-quarters admitted that they would not be able to identify such fake products. The problem is so bad that the head of the National Food Crime Unit told us that “there is little” consumers can do to protect themselves from fake food and drink products.
Professor slams ‘pro plain packaging for alcohol’ media reports, calls for more research into warning labels
A new study which looks at the effectiveness of warning labels on alcoholic products has slammed media reports claiming that it is advocating for plain packaging. Talking to World Trademark Review, Matthew Field, a professor of psychology at the University of Liverpool, claims the study has been ‘misrepresented’ by the media and voiced doubt that plain packaging would ever be implemented on alcoholic or sugary products.
Eyewear giant Specsavers has successfully secured registered trademark protection on the term SHOULD’VE, a shortened version of its well-known tagline ‘Should’ve gone to Specsavers’. The initial application at the UK Intellectual Property Office spurred negative media reaction earlier this year, with reports claiming that it demonstrates the overreach of trademark law. However, in exclusive comments to World Trademark Review, Antony Douglass, principal IP counsel at Specsavers, has hit out at the “inaccurate commentary” surrounding the mark.
“Don’t panic”: call for calm as Brexit vote creates uncertainty over future scope of trademark protection
The UK electorate has voted to leave the European Union, meaning that after months of campaigning and speculation, trademark professionals now face the very real prospect of a changed IP landscape. The exit won’t become a reality until 2018 at the earliest, meaning that EU trademarks and registered Community designs currently remain valid in the United Kingdom. However, in the interim there is a lot to be negotiated, with the UK Institute of Trademark Attorneys urging rights holders “not to panic”.
The UK Intellectual Property Office has revealed the take-up level for its ‘fast-track’ trademark opposition process and also introduced a new costs cap to encourage further growth. However, one industry commentator argues that “serious brainstorming” is needed on how to make it a more viable option for risk-averse SMEs.
A Banksy-led art show, titled Dismaland and taking satirical swipes at entertainment giant Disney, has opened in a British seaside town. A trademark application for DISMALAND has also been filed. The result presents Disney’s IP team with a conundrum do they swing into action against potentially infringing use of their intellectual property or look the other way and avoid the negative coverage that often accompanies legal actions.
This week British comic The Beano has built on its “classically cheeky” reputation with a series of marketing stunts that ‘gently parodies’ new Pixar movie Inside Out. Unusually for a campaign that ambushes a third party’s marketing campaign, The Beano's editor-in-chief has told World Trademark Review he hopes the target reacts to it.
The UK government has today outlined measures to reform the groundless threats regime, responding to the proposals published by the Law Commission last year.
Brands are well-used to disgruntled customers taking to social media to air their grievances, but consumers wielding trademark law is a less common tactic. However, one UK individual has bucked that trend and has registered a trademark in the name of the bank that is the source of his ire, with the corresponding domain name being used to air his grievances.
In preparation for four days of networking and learning at the INTA Annual Meeting, World Trademark Review attended a one day fashion and IP law event, at which Astor Chan, senior director & associate general counsel at Ralph Lauren Asia Pacific, expanded on the company’s holistic strategy for brand protection.
The UK government has taken what one opposition Member of Parliament terms “a U-turn on a U-turn” and announced a new independent review on the issue of standardised tobacco packaging. Coupled with legislation that would allow the government to bring forward regulations to introduce standardised packaging, plain packaging in the UK could be a reality by 2015.
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