Blog results - found 13
World Trademark Review is pleased to announce that it will be hosting Brand Strategy China 2017 in Shanghai on December 7. This is a high-level knowledge-sharing event for professionals tasked with protecting the integrity and maximising the value of their brands in the region.
This week, Alibaba’s Anti-counterfeiting Alliance (AACA) announced the creation of a brand advisory board to facilitate greater collaboration between the e-commerce giant and AACA members on the protection of IP rights. One brand protection leader for a major international company has welcomed the development, but hopes that “truly new” approaches to anti-counterfeiting are the result, rather than extensions, of existing programmes.
Trademark enforcement data emanating from China shows that civil infringement litigation is on the rise perhaps indicating that the country’s courts are shaking off their negative image for unpredictable judgments and protectionist biases. But a closer look at the evidence suggests that Chinese courts are still failing to attract foreign rights holders.
World Trademark Review is pleased to announce that it will be hosting Brand Protection Greater China, a new high-level event for brand protection professionals, in Shanghai on December 7 2016.
US sports shoes maker New Balance has expressed disappointment with a Chinese court’s decision over ownership of the BAI LUN and XIN BAI LUN (新百伦) marks, with New Balance ordered to pay Rmb5 million in damages. While a blow, the company has told World Trademark Review that it will invite consumers to help it create a new Chinese trademark as part of its branding strategy.
A Beijing agency’s decision last week to issue an injunction against several iPhone products has come as a blow for tech giant Apple. It also highlights that, with Chinese rights holders becoming more proactive in asserting their design rights, trademark counsel should be mindful of the country’s industrial designs regime to avoid any pitfalls and to leverage it where possible to strengthen their IP portfolios.
Lending against IP assets remains, on the whole, a tricky business, in part due to the lack of a single widely accepted method of valuation. But in China, it seems that such concerns have not hindered the development of a multimillion-dollar market in trademark, patent and copyright-backed loans. However, over the past year, the economic slowdown has put the brakes on brand-backed lending.
Last week, this blog reported on research showing that trademark lawsuit filings in the United States reached a seven-year low during the first quarter of this year. While the figures do not represent a dramatic decline, they are noteworthy and particularly so when compared to data emerging from China, where trademark litigation continues to increase.
This week it emerged that Apple has lost a trademark suit in China against a Beijing-based company that produces ‘iPhone’ branded handbags and leather goods. A spokesperson for the latter said that the company is open to future collaborations with the tech giant. However, Apple has told World Trademark Review that it intends to seek a retrial at the Supreme People's Court and will continue to vigorously protect its trademark rights in China.
World Trademark Review is pleased to announce the publication of the latest edition of China: Managing the IP Lifecycle. Now in its third edition, the publication, presented in collaboration with IAM, is now well established as an indispensable guide for all of those who use or intend to use the Chinese IP system.
The latest figures released by China’s Trademark Office reveal that applications levels jumped by 14.15% in 2013, with more than 1.8 million trademark applications received. Reflecting on the figures, Zhang Mao, minister at the State Administration for Industry and Commerce, highlighted the unprecedented difficulties facing the office.
A report from the International Business Times this week highlighted the issues faced by brand owners in China as they tackle the issue of knock-offs. That combatting counterfeiters is a challenge is not news in itself. However, some companies have tried to pass the cost of counterfeiting on to their customers and have attracted heavy criticism as a result.
Over the past five years, the IP Business Congress has brought together senior industry professionals to discuss the latest issues around IP value creation. In December the IPBC will venture outside Europe and North America to take the discussion on how rights owners can strategically use intellectual property to create internal and external value to the Chinese market.
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