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Members of the American Chamber of Commerce in China have reported improved confidence in China’s economy, with a third planning to increase investment in the country. While sentiment towards the IP environment has also improved mirroring the experience of those on the ground the escalation of the war of words over IP and trade, fuelled by US President Donald Trump's tough rhetoric, could skew perceptions back towards the negative.
In November we reported that the decade-long downward trend in US trademark litigation actions showed no sign of correction. The latest tracker data from Lex Machina confirms that the slump continued in 2017, with the 3,782 cases filed representing a nine-year low. With competition for the litigation dollar intensifying, the data also reveals the firms which are leading the representation rankings.
With 2017 in the rear-view mirror, the latest edition of World Trademark Review identifies 25 trademark industry developments and trends that you should be mindful of in the months and years ahead.
Google’s rising brand value, Gleissner’s filing drive, and Netflix’s “super classy” letter: our 2017 most-read list
With 2017 drawing to a close, and the World Trademark Review Daily email service taking a short break, it’s time to take a look back at the stories which received the most reads from the past year. Our list includes the news that Google had wrestled the ‘Most valuable brand’ crown from Apple, analysis of a groundbreaking study that suggested trademark count is a better predictor of corporate innovation that patent numbers, and coverage of the savvy enforcement strategies being adopted by major brands.
Startling new research from valuation firm Brand Finance has estimated that the spread of plain packaging to the beverage industry would result in close to $300 billion in brand value losses, with The Coca-Cola Company and PepsiCo among those with the most value at risk. The report warns that the true economic toll will likely be much higher and comes after a recent call for brands to take a stand against plain packaging.
Chanel bursts through $1 billion damages barrier as Coach revealed as top US trademark litigation filer
New data reveals that while Coach has filed the most US trademark litigation actions over the past nine years, Chanel is a clear leader in terms of bang for their litigation buck. Over that period, the luxury brand was awarded more than $1 billion in damages almost double that of second-place Burberry. While these are headline-grabbing figures, the decade-long downward trend in litigation actions is set to continue, with this year’s filings level expected to hit a nine-year low.
World Trademark Review is pleased to unveil the speaking faculty for the second annual Brand Strategy China event, taking place in Shanghai on December 7. Among the confirmed speakers on our high level roster are senior industry leaders from adidas, Chanel, Honeywell, NBC Universal, New Balance and Whirlpool Corporation.
This week, in partnership with Swinburne University of Technology and the University of Melbourne, IP Australia has announced its development of a “single, internationally-linked trademark database”, TM-link. The free to use offering is being positioned as an alternative to “expensive” country-specific trademark databases, bringing the tool into competition with commercial service providers.
Seen by senior management as a cost centre, many practitioners toiling in the brand protection trenches struggle to secure funding. However, Ford's brand protection manager, Asia-Pacific, Angela Chen, has told World Trademark Review in an exclusive interview that her team's focus on hard recovery has led to a fundamental shift in perception. She notes that “Ford’s leadership is convinced that brand protection is a great revenue generator”, and has told us how this was achieved.
Appeals court strikes blow for London Taxi Company; decision highlights challenge facing shape mark applicants
The Court of Appeal of England and Wales has backed a High Court of Justice finding that the three-dimensional shapes of particular models of taxi were invalid and therefore not infringed by the manufacturer of the Beardmore, Oxford and Metrocab models of London taxi. One leading industry commentator noted that the decision “is a further example of the difficulties faced by applicants for ‘shape’ trademarks in demonstrating distinctive character”.
Calculating anti-counterfeiting ROI, a heated brand valuation debate and crafting the perfect cease and desist: issue 70 now online
Issue 70 of World Trademark Review has been published and is now available to subscribers online. Our cover story explores how to calculate the return on investment (ROI) for brand protection endeavours. While regarded by some as an impossible task, one practitioner told us how her team has been able to position itself as a revenue generator, returning a 300% ROI last year.
A number of changes will be made to your World Trademark Review platform next week, with subscribers offered even more detailed analysis and insight of developments affecting trademark owners and their advisers. In addition, our enhanced subscription package will provide exclusive early access to the 2018 rankings tables for the WTR 1000 The World’s Leading Trademark Professionals.
Subscribers to World Trademark Review are to receive exclusive early access to the 2018 rankings tables for the World Trademark Review 1000 The World’s Leading Trademark Professionals, as part of the World Trademark Review enhanced subscription package being launched next month.
The Internet Corporation for Assigned Names and Numbers (ICANN) has come under fire for excluding the full community in its exploration of the General Data Protection Regulation’s impact on the WHOIS system. ICANN stated that the regulation could affect its ability to maintain a single global WHOIS system, and this week two generic top-level domains withdrew public access to registrant information. Trademark counsel should follow the issue closely, as it could lead to the end of WHOIS in its current form and the ability to identify easily (and cost-effectively) the owners of infringing domains. Whatever the outcome, policing activities are set to harden.
Preparing for Brexit, working with competitors and trademark challenges following a Trump tweet: dispatches from Managing Trademark Assets 2017
Our latest event Managing Trademark Assets, which took place in Chicago last week, was focused around the theme of cost-effective management and communication of international portfolios. In this article we present just a few of the practical takeaways and discussion points from the day, including how to approach crisis communications and the creative tactics that can be employed to foster a cross-enterprise understanding of trademarks.
World Trademark Review is currently inviting nominations for its extensive annual research project, designed to identify and recognise the leading in-house trademark teams and individuals. Act now to ensure that the industry’s leading lights are recognised at the WTR Industry Awards 2018.
A number of changes are on their way for your World Trademark Review platform. The first enhancement will come next month, when we provide subscribers with an even more detailed analysis and insight of developments across the world affecting trademark owners and their advisers, as well as an exclusive first look at the WTR 1000 2018 rankings.
In a new survey, almost one-half of senior marketing respondents reported that reputational problems have resulted from advertisements being placed alongside offensive or objectionable content. Crucially, one-fifth cited "trademark infringement or content piracy" as a primary concern when safeguarding brands online, opening the door to increased collaboration with their trademark colleagues.
World Trademark Review is pleased to announce that it will be hosting Brand Strategy China 2017 in Shanghai on December 7. This is a high-level knowledge-sharing event for professionals tasked with protecting the integrity and maximising the value of their brands in the region.
This week, Alibaba’s Anti-counterfeiting Alliance (AACA) announced the creation of a brand advisory board to facilitate greater collaboration between the e-commerce giant and AACA members on the protection of IP rights. One brand protection leader for a major international company has welcomed the development, but hopes that “truly new” approaches to anti-counterfeiting are the result, rather than extensions, of existing programmes.
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