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US sports shoes maker New Balance has expressed disappointment with a Chinese court’s decision over ownership of the BAI LUN and XIN BAI LUN (新百伦) marks, with New Balance ordered to pay Rmb5 million in damages. While a blow, the company has told World Trademark Review that it will invite consumers to help it create a new Chinese trademark as part of its branding strategy.
This week it emerged that Apple has lost a trademark suit in China against a Beijing-based company that produces ‘iPhone’ branded handbags and leather goods. A spokesperson for the latter said that the company is open to future collaborations with the tech giant. However, Apple has told World Trademark Review that it intends to seek a retrial at the Supreme People's Court and will continue to vigorously protect its trademark rights in China.
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