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The WTR Premium Daily email will be taking a summer break over August, with the full intelligence and daily email service for subscribers recommencing on Monday September 4. As we head into our break, here’s a look at the most popular articles and legal updates we have published over the past 12 months with coverage of a call for an improved YouTube takedown process just beating the news that Google has become the world’s most valuable brand to top place.
Getting the message out: communication efforts take centre stage as INTA launches pro bono scheme (Blog)
The International Trademark Association (INTA) has launched a two-year pro bono pilot programme, designed to offer free legal support to low-income individuals and non-profit organisations that would otherwise not benefit from trademark-related services. With the Pro Bono Trademark Clearinghouse now open, the key to success will be reaching those currently outside the INTA community.
A press release issued today has announced that Kering and Alibaba Group have signed a “landmark agreement” to cooperate in the protection of intellectual property and engage in joint enforcement activities. The shock move, by an organisation that has been highly critical of the e-commerce giant, brings to an end Kering’s headline-grabbing lawsuit against the Chinese company.
One day remaining to secure the lowest delegate rate for the Managing Trademark Assets event in Chicago (Blog)
The super-early bird booking deadline for the third Managing Trademark Assets conference, being held in Chicago on October 17, expires tomorrow. Book now to save $200 and guarantee your place at the event, where attendees will be able to hear from, and share best practice with, senior experts representing such firms as Accenture, Adobe, Amazon, Time, Microsoft, Toyota and Under Armour.
Anaqua and Lecorpio merger revealed; CEO pledges to “create something that doesn’t currently exist” (Blog)
Anaqua and Lecorpio have announced they are to merge, with Anaqua CEO Bob Romeo talking exclusively to World Trademark Review about how the combined company will “provide something that has never before been done in our space”. The move is the latest in a wave of acquisitions to hit the IP services market but it is unlikely to be the last, as competition for trademark spend heats up.
As critics label Alibaba’s anti-counterfeit efforts a “drop in the bucket”, details emerge of brand alliance progress (Blog)
Last week Alibaba announced success in a civil suit against a pet food vendor indicted for selling counterfeit cat food on Taobao. While the company highlights the action as an example of its crackdown on counterfeits, one industry commentator has labelled such actions as “window dressing” and called on the e-commerce giant to do more. Against this backdrop, World Trademark Review has obtained information about ongoing discussions between Alibaba and a group of brands on future enforcement efforts.
World Trademark Review is pleased to announce the publication of the enhanced version of WTR 300: The World’s Leading Corporate Trademark Professionals. This unique resource identifies the in-house experts deemed to be performing trademark-related duties to the highest standards, and features profiles of many of the industry’s leading lights.
From taskforces to formal codes of conduct: how Lacoste, AIG and Intel manage internal trademark positioning (Blog)
Building an understanding and appreciation of trademarks across the corporate structure is a significant challenge for many corporate counsel. However, it isn’t an impossible mission and a number of this year’s WTR Awards winners have expanded on how the legal function in their organisation has been positioned as a meaningful business partner rather than remaining in a legal silo.
Time to fight back: as law firm files suit against trademark solicitation operator, industry urged to do more (Blog)
Leason Ellis has filed a lawsuit against the Patent and Trademark Association, alleging that it is seeking to confuse trademark owners into purchasing listings on a private trademark database that “provides no extrinsic value”. The move is the latest in a continued effort against trademark solicitation campaigns, with a new call for coordinated action between governmental actors, associations and private practitioners in a bid to combat a worsening problem.
First speakers revealed for Managing Trademark Assets: Adobe, Microsoft and Toyota among stellar line-up (Blog)
World Trademark Review is pleased to announce the first speakers for the third annual Managing Trademark Assets event, taking place in Chicago on October 17 2017. Among the first names revealed are trademark experts from Adobe, American International Group, Hard Rock International, Microsoft, Rotary International and Toyota Motor North America.
Law firm hacks, YouTube takedowns and the rise of the Google brand: our top trademark stories of 2017 so far (Blog)
As we reach the halfway point of 2017, we reveal the most-read blogs and Premium Updates on World Trademark Review so far this year with online spats, trademark solicitation scams, INTA grand finale overcrowding and cyber-attacks on law firms all featured in the top 20.
INTA study reveals cost of new gTLDs to brand owners as ICANN community wrestles with RPM review (Blog)
At this week’s ICANN meeting in South Africa, the impact and effectiveness of new gTLD rights protection mechanisms has taken centre stage, with one participant voicing concerns that some trademark owners are over-reaching in sunrise applications. The flipside, of course, is that many see the need to implement proactive defensive registrations across a range of strings. Now, a new study from INTA reveals that member registrations in new TLDs have been “overwhelmingly made for defensive purposes”.
Apple and AT&T jostle for top spot as rankings gulf prompts call for new valuation accounting (Blog)
A new report has revealed that, while Apple ranks as the leading company in terms of intangible value (including brands and trademarks), it drops out of the top 100 entirely when only disclosed intangible value is assessed, with AT&T taking the number one spot. This disparity has led to calls for a “reporting revolution”, in which companies would be required to disclose their opinion of the fair value of key intangible assets. Should this become a reality, it could have a significant impact on trademark practice.
Pharmacy chain Boots has become the latest company to signal an intention to terminate a registry agreement, this time for the ‘.boots’ top-level domain (TLD). While a negative development for the new generic TLD programme, it should not be viewed as an indicator that ‘.brands’ are losing their lustre on the contrary, the rollout of branded spaces shows no sign of slowing.
Most used counterfeit trade routes revealed as pressure on enforcement authorities continues to rise (Blog)
New research has revealed that counterfeiters are using Hong Kong, the United Arab Emirates and Singapore as their main global trading hubs, importing containers of fake goods which are then sent by post or courier in smaller consignments. While providing useful intelligence for rights holders and enforcement officials, the report also highlights a worrying conundrum facing Customs authorities.
“We are the online leader in anti-counterfeiting”: Alibaba’s Jack Ma talks tough as company seeks to woo US SMEs (Blog)
This week Alibaba is hosting a two-day conference designed to highlight to a range of US-based small and medium-sized enterprises the lucrative business opportunities available in China (and how the e-commerce giant can help them tap into the market). In an on-stage interview, executive chairman Jack Ma took the opportunity to talk up the company’s anti-counterfeiting activities. By making brand protection a central part of its pitch to new customers, the responsibility to provide a truly trusted environment is increasing.
The Global Innovation Index 2017 has revealed the world’s most innovative countries. While the top 10 is comprised of the same jurisdictions as last year, high innovation performance among Sub-Saharan African countries, relative to development, is a notable trend. However, given the report's wide scope, the specific trademark lessons are limited.
Fighting the robots: could brand backlash provide an opportunity for counsel battling online infringement? (Blog)
Research from the Chief Marketing Officer Council has found that almost half of consumers would rethink purchasing from brands that place adverts alongside offensive or objectionable content. While the report did not explore the effect of advertising on IP infringing sites, it does provide an opportunity to engage in discussions around the use of programmatic advertising technologies.
As the trademark budget squeeze continues, get the inside track on maximising efficiencies and protection levels (Blog)
World Trademark Review is pleased to announce the third annual Managing Trademark Assets. Held in Chicago on October 17, the event will drill down into the cost-effective management and communication of international portfolios. The focus comes against a backdrop of continued budget cuts for many corporate trademark counsel.
Over 90% of brand owners report encountering misuse online but the reality is likely even worse (Blog)
New research from Hogan Lovells has revealed that 94% of in-house counsel have encountered misuse of their company’s trademarks online, with North American brands the hardest hit. Those from the Asia-Pacific region appear least affected by online infringement. However, it appears that this is because they are less likely to look for it, meaning that the true level of infringement is likely even higher.
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