Blog results - found 694
The latest version of the Brand Finance Global 500, which identifies and ranks the world’s most valuable brands, has seen Google take the number one spot, with Apple dropping to second place after a five-year stint at the top. Despite a substantial jump in its brand value, Amazon.com remains in third place.
Third-party advertisers bidding on trademark terms in online search results spiked by 21% across the fourth quarter of 2016, with leading brands estimated to have lost 46 million clicks across the three-month period. For key brands in the clothing and apparel sector this has been translated into approximately $300,000 in lost revenue.
Keep it simple, stupid: study reveals how simplicity boosts customer affinity and economic performance
New research from brand consultancy Siegel+Gale has analysed nearly 900 brands to create a ranking of those which succeed due to brand promise simplicity. While the survey found that consumers are more willing to pay a premium for goods and services from companies that boast a simple brand promise, achieving simplicity remains an uphill battle for many brands.
The 2017 edition of WTR 1000, identifying the world’s leading trademark professionals, now available online
The 2017 edition of World Trademark Review 1000 The World’s Leading Trademark Professionals is our biggest yet, with 90 country and US state-specific chapters analysing local trademark legal services markets and profiling the firms and individuals singled out as leaders in their respective fields. As such, it serves as the definitive tool for locating high-calibre trademark partners worldwide.
Corporate and law firm professionals are being invited to participate in the ninth annual Global Trademark Benchmarking Survey, which measures the pulse of the industry, tracks industry trends and identifies how trademark practice is evolving to counter new threats and exploit new opportunities. Participation in the survey is free of charge and designed to give counsel both in-house and in private practice the opportunity to have their say on the state of the industry.
In the largest URS decision to date, the National Arbitration Forum has suspended 474 domains using marks owned by Ashley Furniture Industries. The decision comes at a time when the URS, alongside other rights protection mechanisms, is under review, with brand owners being urged to act now to shape the online enforcement environment of tomorrow.
The nominations window for the WTR Industry Awards 2017 closes on December 13. Act now to ensure that the leading in-house trademark departments, groups and individuals receive the recognition they deserve.
Intel Security’s McAfee Labs 2017 Threats Predictions Report focuses on the cybersecurity challenges facing all organisations and is important reading for those in the IT sector. However, while not written for a trademark counsel audience, it highlights a number of issues that both mark owners and the law firms that work with them need to be alive to not least attacks that directly erode brand trust.
Brand owners are losing the battle against typosquatters; study highlights tactics that could be effective
New research has found that typosquatters are becoming increasingly adept at securing the most valuable brand-related domains, with the authors suggesting that many brands “do not know which domains they should target for reclaim”.
World Trademark Review is currently seeking nominations for the WTR Industry Awards 2017 and there is not long left to recommend the leading in-house trademark departments, groups and individuals for recognition.
Record-breaking year confirms financial payback of strong brands, even if counsel don’t get the credit they deserve
Heinz’s $41.3 billion acquisition of the Kraft Foods portfolio has been identified as a record-setting brand-based transaction, dwarfing the previous biggest acquisition, Procter & Gamble’s $25.5 billion takeover of Gillette in 2005. Analysis of the most expensive brands that changed hands in 2015 further suggests that big ticket, brand-backed deals could be back after a post-recession lull.
Lawyer, politician, marketer: the hats corporate counsel must wear as they fight for internal recognition
The opening conference session of this week’s International Trademark Association (INTA) Leadership Meeting explored how counsel can bridge the divide that often exists between business units and the legal function in an effort to deepen the understanding of trademarks. It was a timely issue, with INTA currently digesting recommendations on how to bolster the profile and career development of in-house trademark professionals.
Next week Alibaba is to place virtual reality (VR) technology at the centre of its Singles Day sales drive, the latest in a series of high-profile uses of the technology in China. With the country’s VR industry predicted to be worth Rmb55 billion ($8.14 billion) by 2020, it makes the market one to monitor for counsel concerned over how brands may be used (for good and bad) in the virtual environment.
With IP-focused cyber-attacks on the rise, incident response plans are critical: free webinar announced
New research suggests that IP cyber theft incidents are expected to rise over the next 12 months. Reflecting the need for law firm practitioners to implement cyber breach plans, and for in-house trademark counsel to evaluate and require the response planning of partners, we are pleased to announce a one-hour webinar designed to provide critical knowledge and guidance on this increasingly important issue.
Brands unleash scathing review of ‘.feedback’ top-level domain; seek investigation against registry (updated)
A collective of brands filed a public interest commitment dispute resolution procedure (PICDRP) complaint with ICANN this week, seeking a review into an allegedly “escalating pattern of discriminatory, fraudulent and deceptive registry misconduct” by the operators of the ‘.feedback’ gTLD. The move marks an escalation of the long-standing tensions between trademark owners and the registry.
New research reveals that, after a decline across the previous two quarters, in Q3 2016 the number of third-party advertisers bidding on trademark terms on Google jumped 32%. Across the search engine landscape, such bidding resulted in 2.5 billion impressions and 38 million clicks being lost by brands.
New research from Brand Finance has revealed that, while the United States’ nation brand boasts the biggest overall value, Singapore comes out top for brand strength. While trademark counsel are rightly focused on the value that resides in the corporate brands that they protect and nurture, it is important not to under-emphasise the impact that national identity and worth has to the health of corporate brand value and vice versa.
The WTR Industry Awards honour leading in-house trademark departments, groups and individuals. Last year the awards ceremony, held in Orlando, was our biggest yet, celebrating a decade in corporate trademark excellence. Nominate now to ensure that the industry’s leading lights are recognised in next year’s awards scheme.
Submissions to the Office of the US Trade Representative’s (USTR) annual request for comments to identify the online and physical markets that should be included in the 2016 Notorious Markets List has seen renewed calls for Alibaba to be relisted. However, the online giant has confirmed the filing of a rebuttal comment, telling World Trademark Review that its submission describes its steadfast efforts to fight counterfeiters online.
A recent report has highlighted the prevalence of SMiShing (SMS phishing) attacks, with a third of consumers reporting that they had received messages trying to trick them into disclosing personal information. Patrick M Flaherty, assistant general counsel, marketing, IP and digital media law and policy, at Verizon, tells World Trademark Review that text phishing is on the up, but imparts some practical pointers for brand owners seeking to combat such fraud.
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