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Startling new research from valuation firm Brand Finance has estimated that the spread of plain packaging to the beverage industry would result in close to $300 billion in brand value losses, with The Coca-Cola Company and PepsiCo among those with the most value at risk. The report warns that the true economic toll will likely be much higher and comes after a recent call for brands to take a stand against plain packaging.
ICANN criticised for “premature” WHOIS data move as more registries reveal GDPR compliance plans (Blog)
As the Internet Corporation for Assigned Names and Numbers community grapples with the potential threat of the upcoming General Data Protection Regulation regime to the WHOIS system, the organisation is deferring enforcement actions over non-compliance with contractual obligations relating to the handling of registration data. The move has been criticised as a “reactionary” gambit by one leading IP expert.
World Trademark Review is pleased to unveil the speaking faculty for the second annual Brand Strategy China event, taking place in Shanghai on December 7. Among the confirmed speakers on our high level roster are senior industry leaders from adidas, Chanel, Honeywell, NBC Universal, New Balance and Whirlpool Corporation.
According to new research, intangible capital, including branding and design, contributes almost one-third of the value of manufactured products globally. In particular sectors the role of intangibles is even more telling, with Apple’s value capture equating to 42% of the retail price of the iPhone 7.
Seen by senior management as a cost centre, many practitioners toiling in the brand protection trenches struggle to secure funding. However, Ford's brand protection manager, Asia-Pacific, Angela Chen, has told World Trademark Review in an exclusive interview that her team's focus on hard recovery has led to a fundamental shift in perception. She notes that “Ford’s leadership is convinced that brand protection is a great revenue generator”, and has told us how this was achieved.
The 2018 rankings tables for the WTR 1000 are now available to WTR subscribers. This exclusive early access provides a unique first look at the leading trademark legal service providers from more than 70 jurisdictions.
Heather Forrest has been elected as chair of the Internet Corporation for Assigned Names and Numbers’ Generic Names Supporting Organisation Council, the first time that an IP Constituency councillor has taken on the role.
Calculating anti-counterfeiting ROI, a heated brand valuation debate and crafting the perfect cease and desist: issue 70 now online (Blog)
Issue 70 of World Trademark Review has been published and is now available to subscribers online. Our cover story explores how to calculate the return on investment (ROI) for brand protection endeavours. While regarded by some as an impossible task, one practitioner told us how her team has been able to position itself as a revenue generator, returning a 300% ROI last year.
A number of changes will be made to your World Trademark Review platform next week, with subscribers offered even more detailed analysis and insight of developments affecting trademark owners and their advisers. In addition, our enhanced subscription package will provide exclusive early access to the 2018 rankings tables for the WTR 1000 The World’s Leading Trademark Professionals.
At this week’s Internet Corporation for Assigned Names and Numbers meeting, representatives from e-commerce giant Amazon received a hostile reception from the Governmental Advisory Committee while seeking to reach a compromise over its stalled ‘.amazon’ generic top-level domain application. In a session on Monday afternoon, the company was told that it had blown an opportunity to reach a compromise and that allowing the application to proceed would open a “Pandora’s box”.
Alibaba unveils new auto parts policy, industry groups split over anti-counterfeiting efforts (Blog)
Alibaba has announced the ban of listings offering car airbag components on two of its cross-border e-commerce platforms, a move welcomed by the Automotive Anti-counterfeiting Council. The development echoes the automotive industry’s zero-tolerance approach to fake parts that endanger the safety of consumers and provides the e-commerce giant with another high-profile endorsement as it awaits the publication of this year’s Office of the US Trade Representative's Special 301 Out-of-Cycle Review of Notorious Markets.
Subscribers to World Trademark Review are to receive exclusive early access to the 2018 rankings tables for the World Trademark Review 1000 The World’s Leading Trademark Professionals, as part of the World Trademark Review enhanced subscription package being launched next month.
Preparing for Brexit, working with competitors and trademark challenges following a Trump tweet: dispatches from Managing Trademark Assets 2017 (Blog)
Our latest event Managing Trademark Assets, which took place in Chicago last week, was focused around the theme of cost-effective management and communication of international portfolios. In this article we present just a few of the practical takeaways and discussion points from the day, including how to approach crisis communications and the creative tactics that can be employed to foster a cross-enterprise understanding of trademarks.
World Trademark Review is currently inviting nominations for its extensive annual research project, designed to identify and recognise the leading in-house trademark teams and individuals. Act now to ensure that the industry’s leading lights are recognised at the WTR Industry Awards 2018.
Strongest law firm brands identified: Baker McKenzie, DLA Piper and Clifford Chance lead latest legal index (Blog)
In the Acritas Global Elite Law Firm Brand Index 2017, Baker McKenzie has again been declared the strongest firm brand, extending its lead over competitors on the list. While populated by full-service law firms, those in the top-20 ranking also boast a significant level of trademark expertise.
This week the Wall Street Journal reported that luxury brands are demanding a firmer commitment from Amazon to police counterfeits on the platform, with talks between the e-commerce giant and Swatch breaking down over Amazon's unwillingness to do more. While the call for increased brand protection mechanisms is persistent, for some luxury brands the decision not to utilise the platform is a wider strategic one, rather than specifically tied to anti-counterfeiting programmes.
Previous Alibaba critic has positive words as e-commerce giant seeks removal of Taobao from notorious markets list (Blog)
The public comments received by the US Trade Representative (USTR) in the run-up to this year’s Special 301 Out-of-Cycle Review of Notorious Markets have been published, with Alibaba contending that none of its platforms engage in or facilitate counterfeiting. The USTR will make the final decision on whether any of its sites make the list, but the e-commerce giant will be heartened by the comments of a previously critical brand association, which expresses a more positive understanding of the challenges Alibaba faces.
A number of changes are on their way for your World Trademark Review platform. The first enhancement will come next month, when we provide subscribers with an even more detailed analysis and insight of developments across the world affecting trademark owners and their advisers, as well as an exclusive first look at the WTR 1000 2018 rankings.
In a new survey, almost one-half of senior marketing respondents reported that reputational problems have resulted from advertisements being placed alongside offensive or objectionable content. Crucially, one-fifth cited "trademark infringement or content piracy" as a primary concern when safeguarding brands online, opening the door to increased collaboration with their trademark colleagues.
World Trademark Review is now inviting nominations for its extensive annual research project, designed to identify the world’s leading corporate trademark counsel and teams. Nominate now to ensure that the important work undertaken by in-house professionals across the globe receives the recognition it deserves.
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