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The latest figures released by China’s Trademark Office reveal that applications levels jumped by 14.15% in 2013, with more than 1.8 million trademark applications received. Reflecting on the figures, Zhang Mao, minister at the State Administration for Industry and Commerce, highlighted the unprecedented difficulties facing the office.
With the latest amendments to China’s Trademark Law coming into force on May 1, brand owners are being urged to think ahead and consider their filing strategies in a bid to lessen the risk from brand hijackers.
Late last week, the standing committee of the National People's Congress approved amendments to the Trademark Law of the People's Republic of China. The move is the latest development in the continued expansion of China’s IP landscape and this week sees the launch of a new guide tackling the protection and commercialisation of IP rights in this important jurisdiction.
New research identifies the most valuable Chinese brands, providing an insight into how innovation is being driven by consumer demand. Crucially, the push to establish market-leading brands should provide a boost to the country’s IP system.
Last week, the vice director of China’s State Intellectual Property Office highlighted a growing awareness of IP protection issues amongst the country’s enterprises. Today, those domestic companies which are leading the market in terms of their IP strategies will be honoured at a gala dinner. Importantly, for many of the companies identified, a savvy trademark and brand strategy is identified as key to their success.
Over the past five years, the IP Business Congress has brought together senior industry professionals to discuss the latest issues around IP value creation. In December the IPBC will venture outside Europe and North America to take the discussion on how rights owners can strategically use intellectual property to create internal and external value to the Chinese market.
This weekend a range of media reports focused on amendments to China’s patent law, which clarify the conditions under which compulsory licensing can occur. While the story is a bit more complex than being reported, it does throw the spotlight on the role trademarks can play when patents are under attack.
While one of the top ranked ‘luxury brands’ in China may have reacted negatively to the label, the findings of a new report make positive reading for Western companies looking to capitalise on the desire for luxury amongst the country’s affluent consumers.
New research has outlined the perception issues currently preventing Chinese brands from gaining a foothold with European consumers. However, these challenges can be overcome and the success of Chinese brands internationally could lead to benefits for all brand owners.
Last week, US Treasury Secretary Tim Geithner hit out at the level of protection afforded to American intellectual property in China. While his speech grabbed the headlines, a phenomenon which receives less press coverage internationally are the difficulties facing Chinese brands as they expand out of the country. Yet the chairman of ANTA Sports Products has estimated that at least 15% of Chinese trademarks have been pirated abroad.
China’s State Administration for Industry and Commerce has revealed that nearly 1,200 websites selling fake goods have been closed by the authorities over the past year. But is the SAIC fully equipped to take the fight to online counterfeiters?
While many trademark owners recognize the challenges in protecting their brand in China, is there more that can be done prior to registration to protect the mark? For many companies the answer is ‘yes’ and it all starts long before the brand is actually launched in the country.
Members of the American Chamber of Commerce in China have reported improved confidence in China’s economy, with a third planning to increase investment in the country. While sentiment towards the IP environment has also improved mirroring the experience of those on the ground the escalation of the war of words over IP and trade, fuelled by US President Donald Trump's tough rhetoric, could skew perceptions back towards the negative.
Courts get creative and changes coming to WeChat: practical takeaways from Brand Strategy China 2017
Last week in Shanghai World Trademark Review hosted our latest event, Brand Strategy China 2017, a high-level, industry-led exploration of brand protection and value creation strategies for businesses operating in China. The day was packed with critical insights and practical takeaways for those tasked with creating, protecting and managing brands in the region. A selection is presented here.
World Trademark Review is pleased to announce that it will be hosting Brand Strategy China 2017 in Shanghai on December 7. This is a high-level knowledge-sharing event for professionals tasked with protecting the integrity and maximising the value of their brands in the region.
This week, Alibaba’s Anti-counterfeiting Alliance (AACA) announced the creation of a brand advisory board to facilitate greater collaboration between the e-commerce giant and AACA members on the protection of IP rights. One brand protection leader for a major international company has welcomed the development, but hopes that “truly new” approaches to anti-counterfeiting are the result, rather than extensions, of existing programmes.
Chinese businesses leveraged trademark rights to receive loans totalling Rmb65 billion in 2016, more than double the sums lent in 2015. Significantly, the figure dwarfs equivalent lending against patents, and comes at a time of slowing economic growth in the country.
Speculate to accumulate: CPA Global steps up Asia investment after reports that company is mulling sale
CPA Global has announced an undisclosed investment in Korean IP services provider Markpro. The move comes after recent reports that the company is exploring a possible sale or flotation of the business. In that context, this week’s move to step up Asian market penetration should not come as a surprise to industry analysts.
This week, high-level brand protection professionals, investigators, industry specialists and enforcement officials gathered in Shanghai for World Trademark Review's Brand Protection Greater China summit. Across the packed agenda there were a number of critical practical takeaways for those tasked with protecting the integrity of their brands in the region.
World Trademark Review is pleased to present the session-by-session speaking faculty for Brand Protection Greater China, which takes place in Shanghai on December 7. A handful of delegate places remain for next week’s high-level interactive event, which has been designed to deliver practical, actionable takeaways for professionals engaged in protection and enforcement activities across the region.
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