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A number of changes are on their way for your World Trademark Review platform. The first enhancement will come next month, when we provide subscribers with an even more detailed analysis and insight of developments across the world affecting trademark owners and their advisers, as well as an exclusive first look at the WTR 1000 2018 rankings.
In a new survey, almost one-half of senior marketing respondents reported that reputational problems have resulted from advertisements being placed alongside offensive or objectionable content. Crucially, one-fifth cited "trademark infringement or content piracy" as a primary concern when safeguarding brands online, opening the door to increased collaboration with their trademark colleagues.
World Trademark Review is pleased to announce that it will be hosting Brand Strategy China 2017 in Shanghai on December 7. This is a high-level knowledge-sharing event for professionals tasked with protecting the integrity and maximising the value of their brands in the region.
This week, Alibaba’s Anti-counterfeiting Alliance (AACA) announced the creation of a brand advisory board to facilitate greater collaboration between the e-commerce giant and AACA members on the protection of IP rights. One brand protection leader for a major international company has welcomed the development, but hopes that “truly new” approaches to anti-counterfeiting are the result, rather than extensions, of existing programmes.
World Trademark Review is now inviting nominations for its extensive annual research project, designed to identify the world’s leading corporate trademark counsel and teams. Nominate now to ensure that the important work undertaken by in-house professionals across the globe receives the recognition it deserves.
Full speaker line-up for next month’s Managing Trademark Assets conference in Chicago revealed (Blog)
The full session-by-session line-up for the upcoming Managing Trademark Assets conference is now live online. The early bird booking deadline for the event, being held in Chicago on October 17, expires tomorrow. Book now to save $100 and guarantee your place at the event, where attendees will be able to hear from and share best practice with senior experts representing organisations such as Amazon, Mars Wrigley Confectionery, Thermos, Toyota, Under Armour and Wells Fargo.
Costco to appeal latest ruling in Tiffany dispute; claims case isn't about “common understanding” of counterfeiting (Blog)
A US District Court judge has found that Tiffany & Co is entitled to recover $11.1 million in lost profit (plus interest), as well as $8.25 million in punitive damages, from Costco over the sale of counterfeit Tiffany rings. In response, the wholesale giant has pledged to appeal, contending that the case is not about counterfeiting “in the common understanding of that word”.
Getting the message out: communication efforts take centre stage as INTA launches pro bono scheme (Blog)
The International Trademark Association (INTA) has launched a two-year pro bono pilot programme, designed to offer free legal support to low-income individuals and non-profit organisations that would otherwise not benefit from trademark-related services. With the Pro Bono Trademark Clearinghouse now open, the key to success will be reaching those currently outside the INTA community.
One day remaining to secure the lowest delegate rate for the Managing Trademark Assets event in Chicago (Blog)
The super-early bird booking deadline for the third Managing Trademark Assets conference, being held in Chicago on October 17, expires tomorrow. Book now to save $200 and guarantee your place at the event, where attendees will be able to hear from, and share best practice with, senior experts representing such firms as Accenture, Adobe, Amazon, Time, Microsoft, Toyota and Under Armour.
Positive news for luxury brands as advocate general paves way for tighter control of online distribution (Blog)
In an opinion on a case before the European Court of Justice, Advocate General Wahl has stated that a supplier of luxury goods may prohibit authorised retailers from selling its products on third-party platforms such as Amazon or eBay. If the opinion is followed by the court, it will significantly strengthen the ability of luxury brands to control the exclusivity and market placement of their products.
World Trademark Review is pleased to announce the publication of the enhanced version of WTR 300: The World’s Leading Corporate Trademark Professionals. This unique resource identifies the in-house experts deemed to be performing trademark-related duties to the highest standards, and features profiles of many of the industry’s leading lights.
From taskforces to formal codes of conduct: how Lacoste, AIG and Intel manage internal trademark positioning (Blog)
Building an understanding and appreciation of trademarks across the corporate structure is a significant challenge for many corporate counsel. However, it isn’t an impossible mission and a number of this year’s WTR Awards winners have expanded on how the legal function in their organisation has been positioned as a meaningful business partner rather than remaining in a legal silo.
Last November, we reported that the projected number of US trademark litigation suits for 2016 would represent the lowest in more than a decade. While the final number 3,587 was marginally higher than projected, the number of litigation filings was indeed at its lowest since 2001. As we enter the second half of 2017, it appears that the downward trend is continuing into 2017 and looks set to be a new record low.
Time to fight back: as law firm files suit against trademark solicitation operator, industry urged to do more (Blog)
Leason Ellis has filed a lawsuit against the Patent and Trademark Association, alleging that it is seeking to confuse trademark owners into purchasing listings on a private trademark database that “provides no extrinsic value”. The move is the latest in a continued effort against trademark solicitation campaigns, with a new call for coordinated action between governmental actors, associations and private practitioners in a bid to combat a worsening problem.
First speakers revealed for Managing Trademark Assets: Adobe, Microsoft and Toyota among stellar line-up (Blog)
World Trademark Review is pleased to announce the first speakers for the third annual Managing Trademark Assets event, taking place in Chicago on October 17 2017. Among the first names revealed are trademark experts from Adobe, American International Group, Hard Rock International, Microsoft, Rotary International and Toyota Motor North America.
Law firm hacks, YouTube takedowns and the rise of the Google brand: our top trademark stories of 2017 so far (Blog)
As we reach the halfway point of 2017, we reveal the most-read blogs and Premium Updates on World Trademark Review so far this year with online spats, trademark solicitation scams, INTA grand finale overcrowding and cyber-attacks on law firms all featured in the top 20.
Pharmacy chain Boots has become the latest company to signal an intention to terminate a registry agreement, this time for the ‘.boots’ top-level domain (TLD). While a negative development for the new generic TLD programme, it should not be viewed as an indicator that ‘.brands’ are losing their lustre on the contrary, the rollout of branded spaces shows no sign of slowing.
Most used counterfeit trade routes revealed as pressure on enforcement authorities continues to rise (Blog)
New research has revealed that counterfeiters are using Hong Kong, the United Arab Emirates and Singapore as their main global trading hubs, importing containers of fake goods which are then sent by post or courier in smaller consignments. While providing useful intelligence for rights holders and enforcement officials, the report also highlights a worrying conundrum facing Customs authorities.
A violation of the First Amendment: Supreme Court issues long-awaited decision on disparagement clause (Blog)
The Supreme Court has handed down its long-awaited ruling in Matal v Tam, holding that the disparagement clause of the Lanham Act violates the Free Speech Clause of the First Amendment. In a unanimous 8-0 opinion, the court states that “the proudest boast of our free speech jurisprudence is that we protect the freedom to express ‘the thought that we hate’”. In response, the USPTO has confirmed to World Trademark Review that it plans to "issue further guidance" on how it will affect the examination of applications.
Fighting the robots: could brand backlash provide an opportunity for counsel battling online infringement? (Blog)
Research from the Chief Marketing Officer Council has found that almost half of consumers would rethink purchasing from brands that place adverts alongside offensive or objectionable content. While the report did not explore the effect of advertising on IP infringing sites, it does provide an opportunity to engage in discussions around the use of programmatic advertising technologies.
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