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Third-party advertisers bidding on trademark terms in online search results spiked by 21% across the fourth quarter of 2016, with leading brands estimated to have lost 46 million clicks across the three-month period. For key brands in the clothing and apparel sector this has been translated into approximately $300,000 in lost revenue.
The 2017 edition of WTR 1000, identifying the world’s leading trademark professionals, now available online
The 2017 edition of World Trademark Review 1000 The World’s Leading Trademark Professionals is our biggest yet, with 90 country and US state-specific chapters analysing local trademark legal services markets and profiling the firms and individuals singled out as leaders in their respective fields. As such, it serves as the definitive tool for locating high-calibre trademark partners worldwide.
Corporate and law firm professionals are being invited to participate in the ninth annual Global Trademark Benchmarking Survey, which measures the pulse of the industry, tracks industry trends and identifies how trademark practice is evolving to counter new threats and exploit new opportunities. Participation in the survey is free of charge and designed to give counsel both in-house and in private practice the opportunity to have their say on the state of the industry.
The nominations window for the WTR Industry Awards 2017 closes on December 13. Act now to ensure that the leading in-house trademark departments, groups and individuals receive the recognition they deserve.
Brand owners are losing the battle against typosquatters; study highlights tactics that could be effective
New research has found that typosquatters are becoming increasingly adept at securing the most valuable brand-related domains, with the authors suggesting that many brands “do not know which domains they should target for reclaim”.
World Trademark Review is currently seeking nominations for the WTR Industry Awards 2017 and there is not long left to recommend the leading in-house trademark departments, groups and individuals for recognition.
Record-breaking year confirms financial payback of strong brands, even if counsel don’t get the credit they deserve
Heinz’s $41.3 billion acquisition of the Kraft Foods portfolio has been identified as a record-setting brand-based transaction, dwarfing the previous biggest acquisition, Procter & Gamble’s $25.5 billion takeover of Gillette in 2005. Analysis of the most expensive brands that changed hands in 2015 further suggests that big ticket, brand-backed deals could be back after a post-recession lull.
Lawyer, politician, marketer: the hats corporate counsel must wear as they fight for internal recognition
The opening conference session of this week’s International Trademark Association (INTA) Leadership Meeting explored how counsel can bridge the divide that often exists between business units and the legal function in an effort to deepen the understanding of trademarks. It was a timely issue, with INTA currently digesting recommendations on how to bolster the profile and career development of in-house trademark professionals.
World Trademark Review is pleased to announce that Managing the Trademark Asset Lifecycle, our unique forum for trademark professionals to share best practice and cutting-edge strategies for maximising the value that resides in brands, is coming to Europe in 2017.
New research from The Coalition Against Domain Name Abuse has revealed the extent of identity squatting targeting this year’s presidential election candidates, as well as members of the US Congress and Senate.
With IP-focused cyber-attacks on the rise, incident response plans are critical: free webinar announced
New research suggests that IP cyber theft incidents are expected to rise over the next 12 months. Reflecting the need for law firm practitioners to implement cyber breach plans, and for in-house trademark counsel to evaluate and require the response planning of partners, we are pleased to announce a one-hour webinar designed to provide critical knowledge and guidance on this increasingly important issue.
The WTR Industry Awards honour leading in-house trademark departments, groups and individuals. Last year the awards ceremony, held in Orlando, was our biggest yet, celebrating a decade in corporate trademark excellence. Nominate now to ensure that the industry’s leading lights are recognised in next year’s awards scheme.
With the event just one week away, World Trademark Review is pleased to present the session-by-session speaking faculty for Managing the Trademark Asset Lifecycle 2016. A handful of delegate places remain for next week’s high-level interactive conference, which focuses on practical strategies for the maximisation of the value that resides in, and revenues derived from, strong brands. Make sure you reserve your place now before it's too late.
World Trademark Review is inviting nominations for an extensive new research project designed to identify and profile the world’s leading in-house trademark professionals. Act now to ensure that the industry’s leading lights are recognised for the invaluable work they undertake.
Earlier this year we reported on data which highlighted a fall in trademark litigation filings in the US. If this trend continued, we noted, it would ring alarm bells in law firms that rely on contentious work for their revenue streams. With that in mind, we thought it would be a good time to see if the trend has continued downward in the intervening months.
While still in its nascent stages, the success of Pokémon GO has provided a glimpse into the potential of augmented reality (AR) and if the technology goes truly mainstream, there will be a direct impact on the work of trademark counsel. A new study from Perkins Coie and virtual reality proponent Upload takes a look at industry expectations for AR and virtual reality.
World Trademark Review is pleased to announce the publication of the latest editions of Pharmaceutical Trademarks: A Global Guide and India: Managing the IP Lifecycle.
Brand owners’ call to arms against online fakes: new edition of World Trademark Review now available
In recent months we have reported closely on the outcry against Alibaba’s membership of the International Anti-counterfeiting Coalition, high-profile companies embroiled in public spats with marketplaces and in-fighting between platforms themselves. In the latest edition of World Trademark Review - now available online to subscribers - our cover story focuses on the rights protection mechanisms that some of the world’s biggest brands would like digital marketplaces to implement.
World Trademark Review is pleased to announce that it will be hosting Brand Protection Greater China, a new high-level event for brand protection professionals, in Shanghai on December 7 2016.
World Trademark Review is pleased to unveil the first speakers participating in this year’s Managing the Trademark Asset Lifecycle conference, to be held in New York on October 20. Building on the success of last year’s inaugural event, this year’s conference will take an even deeper dive into the strategic management of trademarks, with professionals from companies such as A&E Television Networks, Kate Spade & Company, BlackBerry, and Voya Financial.
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